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Product Analytics for a Complex User Journey
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Why product analytics matters
Product development has come a long way since the days of focus groups and surveys. Today, more and more customer interactions with products and services are taking place online as an increasing number of digital products become available and products that were traditionally physical have turned digital.
But product analytics is still in its infancy and many companies are still finding their way when it comes to measuring how users interact with their products. This is largely because user journeys are becoming progressively more complex and harder to predict.
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