Using Automation to Knock Down Barriers to Becoming Data-Driven

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Data is increasing in importance to most organizations. In 451 Research’s Voice of the Enterprise: Data & Analytics, Data Platforms survey, 82% of participants indicated that data will be more important to the decision-making process at their organization over the next 12 months. Leveraging this data comes with challenges that surface via points of friction within existing data workflows and pipelines.

Many of these barriers to leveraging data more effectively are structural or organizational in nature. While it is indeed simple to focus on technology as the cause – and solution – to all of life’s problems, reality tends to be more nuanced.


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