Feeding the content-data loop

A virtuous cycle is defined as a beneficial chain of events, each having a positive effect on the next. It’s a fitting concept for the evolution of content and data in the experience era. Businesses rely on customer and content-related data to create personalized customer experiences. They measure the performance of that content—along with any new customer behaviors—to deliver even more relevant experiences the next time around. And the cycle goes on.

Key Takeaways:-

Let data be your guide.
Mind your KPIs.
Centralize and standardize.
Reuse, don’t recreate.
Meet the need in every channel.

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