Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

Q&A with Andrea Lechner-Becker
Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry.

Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller.

MEDIA 7: What inspired you to get into marketing?
ANDREA LECHNER: 
Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really.

M7: As a storyteller, do you relate the brand to a story or story to the brand?
AL:
Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories.
You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.


"People, most often a single person, are at the heart of great stories. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them."

M7: LeadMD has been named as Marketo’s platinum service partner. What are the core values that drive the company to be a leading marketing firm?
AL: 
About two years ago, we got to the size where we had to really dedicate some time to defining our core values. We got into a room with everyone in the company and talked about what it feels like to work at LeadMD. We decided on the following values, which all start with “We” because we’re a tribe and succeed together with our clients:

1. We over me. Our people will drop almost anything to help another member of the tribe and our clients. We are a performance organization and aim to ease the lives of those around us with valuable contribution.
2. We stand in your shoes. Empathy is so critical to our success internally and externally.
3. We are better than yesterday. Marketing is a discipline that must be creative and iterative. We don’t know everything, but we strategize, plan, do, review and optimize constantly. Together, we figure out what will garner the best results.
4. We believe in transparency. Transparency is function of trust. Trust is a function of reliability, competency, communication, authority and predictability. Our clients trust us with their vision and that's an honor we take seriously.
5. We have fun in everything we do. We like our tribe and our clients and we do cool sh*t together. It’s fun work.




"Until you execute learnings, test them and see if and how they work, none of it means anything. If in doubt, do something."

M7: What distinguishes LeadMD from the rest in creating predictable and sustainable revenue operations for enterprise brands?
AL:
 Our value to our clients is our ability to integrate strategic objectives with all the day-to-day actions of teams of people. We are great at rolling our sleeves up and truly creating scale around these elements that ultimately impact the organization as a whole. The results our clients see are things like, a technology company generating a $15 million lift in pipeline within 90 days and a medical device company generating $5 million in revenue in six months (which is like one month in healthcare timelines) in a typically down quarter. Ultimately, the work we collaborate with clients on, impacts the business in more revenue, faster.


M7: How does LeadMD’s methodology facilitate organizations in delivering exceptional outcomes that they desire?
AL: 
This may fall more under philosophy than methodology, but we work with leaders unwilling to maintain the status quo. We call them Catalysts. We work with people eager and willing to act to change a current poor performing outcome in their organization. We can help, but we are never going to be able to impact the types of outcomes we’re used to without internal champions and rainmakers. Our outcomes are in large part due to the fearless nature of our clients.


"Learning is about connective tissue and being able to connect new things to things that already make sense to you. Just do it. It’ll not only make you a better employee or entrepreneur, it’ll also make you a better person."

M7: You have co-founded an e-learning firm, Six Bricks. What was the learning experience from it and how has this accelerated your career journey?
AL: 
The learning experiences from that piece of my career are far too numerous to name in this QA. The best way I could sum them up is to say that doing something new will always hold value. As a long-time consultant, I’ve had lots of ideas about what professionals in sales and marketing could or should do. I’ve listened to a lot of podcasts, attended SaaStr’s annual conference and brought ideas back. But, until you execute on them, test them and see if and how they work, none of it means anything. If in doubt, do something.


M7: Going with the story of your book ‘Sixty Days Left’, how does exploring new marketing trends and making informed decisions create a fortune for any enterprise?
AL:
��I’m a big advocate for everyone, even executives, to explore trends and the news of their discipline at a fairly deep level. Just knowing artificial intelligence as a thing is “good” but not great. Lean in. Read opinions from people who have worked in artificial intelligence for years, who study it in a university setting, who can really break it down. The first AI article I read was really technical and I barely understood it, but I kept doing it and kept learning. Learning is about connective tissue and being able to connect new things to things that already make sense to you. Just do it. It’ll not only make you a better employee or entrepreneur, it’ll also make you a better person. Follow leaders like Bill Gates with book recommendations and actually read those things – again, it’ll just make you a better, more well-rounded and ultimately happier human.


M7: What is your superpower?
AL:
 Curiosity. I am interested in everything. And everyone. Everyone has a story and I love hearing them. I learn a lot from that and have more stories to tell and more knowledge to connect new knowledge to.

ABOUT LEADMD

LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal customers. We’ve helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo, Adobe, Salesforce.com and dozens of others. For more information, visit www.leadmd.com or email us at go@leadmd.com

More C-Suite on deck

'Raising the voices of those who may not always be heard is critical,' says Claire Thomas

Media 7 | April 28, 2023

Claire Thomas is responsible for developing and implementing a strategy for diversity, equity, and inclusion (DEI) across Hitachi Vantara through programs that reflect the diverse backgrounds, interests, and passions of their current and future workforce. Continue reading to learn her views on the significance of inclusion and diversity in an organization.

Read More

‘Advances in AI and Machine Learning are not scalable without proper data governance program in place’ says Peggy Tsai, Chief Data Officer at BigID

Media 7 | March 8, 2022

Peggy Tsai, Chief Data Officer at BigID talks about BigID’s data intelligence platform and its integrated applications. Read on to know more about her thoughts on GDPR compliance, the future data intelligence landscape and more in her latest interview with Media 7.

Read More

‘Data teams are critical in defining and driving business growth metrics’ says Gaurav Rewari, CEO of Mode.

Media 7 | March 4, 2022

Gaurav Rewari, CEO of Mode elaborates on his role as a CEO of Mode Analytics, the most comprehensive platform for collaborative Business Intelligence and Interactive Data Science. Read on to know more about his thoughts on digitization and Mode's brand-new visualization tool, Visual Explorer.

Read More

'Raising the voices of those who may not always be heard is critical,' says Claire Thomas

Media 7 | April 28, 2023

Claire Thomas is responsible for developing and implementing a strategy for diversity, equity, and inclusion (DEI) across Hitachi Vantara through programs that reflect the diverse backgrounds, interests, and passions of their current and future workforce. Continue reading to learn her views on the significance of inclusion and diversity in an organization.

Read More

‘Advances in AI and Machine Learning are not scalable without proper data governance program in place’ says Peggy Tsai, Chief Data Officer at BigID

Media 7 | March 8, 2022

Peggy Tsai, Chief Data Officer at BigID talks about BigID’s data intelligence platform and its integrated applications. Read on to know more about her thoughts on GDPR compliance, the future data intelligence landscape and more in her latest interview with Media 7.

Read More

‘Data teams are critical in defining and driving business growth metrics’ says Gaurav Rewari, CEO of Mode.

Media 7 | March 4, 2022

Gaurav Rewari, CEO of Mode elaborates on his role as a CEO of Mode Analytics, the most comprehensive platform for collaborative Business Intelligence and Interactive Data Science. Read on to know more about his thoughts on digitization and Mode's brand-new visualization tool, Visual Explorer.

Read More

Related News

Machine Learning

InterSystems Introduces Two New Cloud-Native Smart Data Services to Accelerate Database and Machine Learning Application Development

InterSystems | January 12, 2024

InterSystems, a creative data technology provider dedicated to helping customers solve their most critical scalability, interoperability, and speed problems, today announced general availability of the InterSystems IRIS Cloud SQL and InterSystems IRIS Cloud IntegratedML® services. These fully managed cloud-native smart data services empower developers to build cloud-native database and machine learning (ML) applications in SQL environments with ease. With Cloud SQL and Cloud IntegratedML, developers can access a next generation relational database-as-a-service (DBaaS) that is fast and easy to provision and use. Embedded AutoML capabilities allow developers to easily develop and execute machine learning models with just a few SQL-like commands in a fully-managed, elastic cloud-native environment. Shaping a complete data management portfolio for mission-critical applications As part of the InterSystems Cloud portfolio of smart data services, Cloud SQL and Cloud IntegratedML provide application developers with access to InterSystems proven enterprise-class capabilities as self-service, fully managed offerings on Amazon Web Services (AWS), while providing a fast and seamless on-ramp to the full suite of capabilities in InterSystems IRIS® data platform. InterSystems IRIS is a next-generation data platform designed for organizations implementing smart data fabrics that provide powerful database management, integration, and application development capabilities. By consolidating these capabilities into a single product, InterSystems IRIS accelerates the time it takes to realize value from data, simplifies overall system architectures, and reduces both maintenance effort and costs. “We are excited for the capabilities of InterSystems IRIS to be exposed through these new, easy to deploy and easy to use services,” said Scott Gnau, Global Head of Data Platforms at InterSystems. “With native support for AutoML, we give developers the power to build comprehensive, predictive, and prescriptive applications.” Fully managed, enterprise-class reliability with InterSystems IRIS Cloud SQL Cloud SQL makes it easy for application developers to leverage advanced relational database capabilities as a fully managed, secure, scalable, high performance, highly available cloud-native database-as-a-service (DBaaS). Cloud SQL delivers the following benefits for SQL developers: Extremely high performance, especially for ingesting and processing incoming data and performing SQL queries on the data with low latency at scale Fast and easy to provision and use Ability to easily connect client applications via JDBC, ODBC, DB-API, and ADO.NET drivers Automated security, data encryption, and backups Automation of machine learning tasks with InterSystems IRIS Cloud IntegratedML Available as an additional cloud managed service for InterSystems IRIS Cloud SQL customers, Cloud IntegratedML extends the capabilities of Cloud SQL to enable SQL developers to quickly build, tune, and execute machine learning models with just a few SQL-like commands, without moving or copying data to a different environment. A significant advantage of Cloud IntegratedML is the elimination of the need to transfer or replicate data to an external platform to build ML models, or to move ML models to a different environment for execution. Cloud IntegratedML delivers the following benefits for SQL developers: Automation of machine learning processes and resource-intensive tasks such as feature engineering, model development, and fine-tuning Seamless integration of models developed and trained with Cloud IntegratedML within Cloud SQL, facilitating real-time predictive insights and prescriptive actions in response to events and transactions This comprehensive suite of smart data services establishes the InterSystems Cloud portfolio of smart data services as an optimal choice for SQL developers seeking a robust, high-performance database solution tailored to their needs. The new Cloud SQL and Cloud IntegratedML services are available through InterSystems Developer Hub. About InterSystems Established in 1978, InterSystems is the leading provider of next-generation solutions for enterprise digital transformations in the healthcare, finance, manufacturing, and supply chain sectors. Its cloud-first data platforms solve interoperability, speed, and scalability problems for large organizations around the globe. InterSystems is committed to excellence through its award-winning, 24×7 support for customers and partners in more than 80 countries. Privately held and headquartered in Cambridge, Massachusetts, InterSystems has 38 offices in 28 countries worldwide. For more information, please visit InterSystems.com.

Read More

Big Data

Airbyte Racks Up Awards from InfoWorld, BigDATAwire, Built In; Builds Largest and Fastest-Growing User Community

Airbyte | January 30, 2024

Airbyte, creators of the leading open-source data movement infrastructure, today announced a series of accomplishments and awards reinforcing its standing as the largest and fastest-growing data movement community. With a focus on innovation, community engagement, and performance enhancement, Airbyte continues to revolutionize the way data is handled and processed across industries. “Airbyte proudly stands as the front-runner in the data movement landscape with the largest community of more than 5,000 daily users and over 125,000 deployments, with monthly data synchronizations of over 2 petabytes,” said Michel Tricot, co-founder and CEO, Airbyte. “This unparalleled growth is a testament to Airbyte's widespread adoption by users and the trust placed in its capabilities.” The Airbyte community has more than 800 code contributors and 12,000 stars on GitHub. Recently, the company held its second annual virtual conference called move(data), which attracted over 5,000 attendees. Airbyte was named an InfoWorld Technology of the Year Award finalist: Data Management – Integration (in October) for cutting-edge products that are changing how IT organizations work and how companies do business. And, at the start of this year, was named to the Built In 2024 Best Places To Work Award in San Francisco – Best Startups to Work For, recognizing the company's commitment to fostering a positive work environment, remote and flexible work opportunities, and programs for diversity, equity, and inclusion. Today, the company received the BigDATAwire Readers/Editors Choice Award – Big Data and AI Startup, which recognizes companies and products that have made a difference. Other key milestones in 2023 include the following. Availability of more than 350 data connectors, making Airbyte the platform with the most connectors in the industry. The company aims to increase that to 500 high-quality connectors supported by the end of this year. More than 2,000 custom connectors were created with the Airbyte No-Code Connector Builder, which enables data connectors to be made in minutes. Significant performance improvement with database replication speed increased by 10 times to support larger datasets. Added support for five vector databases, in addition to unstructured data sources, as the first company to build a bridge between data movement platforms and artificial intelligence (AI). Looking ahead, Airbyte will introduce data lakehouse destinations, as well as a new Publish feature to push data to API destinations. About Airbyte Airbyte is the open-source data movement infrastructure leader running in the safety of your cloud and syncing data from applications, APIs, and databases to data warehouses, lakes, and other destinations. Airbyte offers four products: Airbyte Open Source, Airbyte Self-Managed, Airbyte Cloud, and Powered by Airbyte. Airbyte was co-founded by Michel Tricot (former director of engineering and head of integrations at Liveramp and RideOS) and John Lafleur (serial entrepreneur of dev tools and B2B). The company is headquartered in San Francisco with a distributed team around the world. To learn more, visit airbyte.com.

Read More

Big Data Management

The Modern Data Company Recognized in Gartner's Magic Quadrant for Data Integration

The Modern Data Company | January 23, 2024

The Modern Data Company, recognized for its expertise in developing and managing advanced data products, is delighted to announce its distinction as an honorable mention in Gartner's 'Magic Quadrant for Data Integration Tools,' powered by our leading product, DataOS. “This accolade underscores our commitment to productizing data and revolutionizing data management technologies. Our focus extends beyond traditional data management, guiding companies on their journey to effectively utilize data, realize tangible ROI on their data investments, and harness advanced technologies such as AI, ML, and Large Language Models (LLMs). This recognition is a testament to Modern Data’s alignment with the latest industry trends and our dedication to setting new standards in data integration and utilization.” – Srujan Akula, CEO of The Modern Data Company The inclusion in the Gartner report highlights The Modern Data Company's pivotal role in shaping the future of data integration. Our innovative approach, embodied in DataOS, enables businesses to navigate the complexities of data management, transforming data into a strategic asset. By simplifying data access and integration, we empower organizations to unlock the full potential of their data, driving insights and innovation without disruption. "Modern Data's recognition as an Honorable Mention in the Gartner MQ for Data Integration is a testament to the transformative impact their solutions have on businesses like ours. DataOS has been pivotal in allowing us to integrate multiple data sources, enabling our teams to have access to the data needed to make data driven decisions." – Emma Spight, SVP Technology, MIND 24-7 The Modern Data Company simplifies how organizations manage, access, and interact with data using its DataOS (data operating system) that unifies data silos, at scale. It provides ontology support, graph modeling, and a virtual data tier (e.g. a customer 360 model). From a technical point of view, it closes the gap from conceptual to physical data model. Users can define conceptually what they want and its software traverses and integrates data. DataOS provides a structured, repeatable approach to data integration that enhances agility and ensures high-quality outputs. This shift from traditional pipeline management to data products allows for more efficient data operations, as each 'product' is designed with a specific purpose and standardized interfaces, ensuring consistency across different uses and applications. With DataOS, businesses can expect a transformative impact on their data strategies, marked by increased efficiency and a robust framework for handling complex data ecosystems, allowing for more and faster iterations of conceptual models. About The Modern Data Company The Modern Data Company, with its flagship product DataOS, revolutionizes the creation of data products. DataOS® is engineered to build and manage comprehensive data products to foster data mesh adoption, propelling organizations towards a data-driven future. DataOS directly addresses key AI/ML and LLM challenges: ensuring quality data, scaling computational resources, and integrating seamlessly into business processes. In our commitment to provide open systems, we have created an open data developer platform specification that is gaining wide industry support.

Read More

Machine Learning

InterSystems Introduces Two New Cloud-Native Smart Data Services to Accelerate Database and Machine Learning Application Development

InterSystems | January 12, 2024

InterSystems, a creative data technology provider dedicated to helping customers solve their most critical scalability, interoperability, and speed problems, today announced general availability of the InterSystems IRIS Cloud SQL and InterSystems IRIS Cloud IntegratedML® services. These fully managed cloud-native smart data services empower developers to build cloud-native database and machine learning (ML) applications in SQL environments with ease. With Cloud SQL and Cloud IntegratedML, developers can access a next generation relational database-as-a-service (DBaaS) that is fast and easy to provision and use. Embedded AutoML capabilities allow developers to easily develop and execute machine learning models with just a few SQL-like commands in a fully-managed, elastic cloud-native environment. Shaping a complete data management portfolio for mission-critical applications As part of the InterSystems Cloud portfolio of smart data services, Cloud SQL and Cloud IntegratedML provide application developers with access to InterSystems proven enterprise-class capabilities as self-service, fully managed offerings on Amazon Web Services (AWS), while providing a fast and seamless on-ramp to the full suite of capabilities in InterSystems IRIS® data platform. InterSystems IRIS is a next-generation data platform designed for organizations implementing smart data fabrics that provide powerful database management, integration, and application development capabilities. By consolidating these capabilities into a single product, InterSystems IRIS accelerates the time it takes to realize value from data, simplifies overall system architectures, and reduces both maintenance effort and costs. “We are excited for the capabilities of InterSystems IRIS to be exposed through these new, easy to deploy and easy to use services,” said Scott Gnau, Global Head of Data Platforms at InterSystems. “With native support for AutoML, we give developers the power to build comprehensive, predictive, and prescriptive applications.” Fully managed, enterprise-class reliability with InterSystems IRIS Cloud SQL Cloud SQL makes it easy for application developers to leverage advanced relational database capabilities as a fully managed, secure, scalable, high performance, highly available cloud-native database-as-a-service (DBaaS). Cloud SQL delivers the following benefits for SQL developers: Extremely high performance, especially for ingesting and processing incoming data and performing SQL queries on the data with low latency at scale Fast and easy to provision and use Ability to easily connect client applications via JDBC, ODBC, DB-API, and ADO.NET drivers Automated security, data encryption, and backups Automation of machine learning tasks with InterSystems IRIS Cloud IntegratedML Available as an additional cloud managed service for InterSystems IRIS Cloud SQL customers, Cloud IntegratedML extends the capabilities of Cloud SQL to enable SQL developers to quickly build, tune, and execute machine learning models with just a few SQL-like commands, without moving or copying data to a different environment. A significant advantage of Cloud IntegratedML is the elimination of the need to transfer or replicate data to an external platform to build ML models, or to move ML models to a different environment for execution. Cloud IntegratedML delivers the following benefits for SQL developers: Automation of machine learning processes and resource-intensive tasks such as feature engineering, model development, and fine-tuning Seamless integration of models developed and trained with Cloud IntegratedML within Cloud SQL, facilitating real-time predictive insights and prescriptive actions in response to events and transactions This comprehensive suite of smart data services establishes the InterSystems Cloud portfolio of smart data services as an optimal choice for SQL developers seeking a robust, high-performance database solution tailored to their needs. The new Cloud SQL and Cloud IntegratedML services are available through InterSystems Developer Hub. About InterSystems Established in 1978, InterSystems is the leading provider of next-generation solutions for enterprise digital transformations in the healthcare, finance, manufacturing, and supply chain sectors. Its cloud-first data platforms solve interoperability, speed, and scalability problems for large organizations around the globe. InterSystems is committed to excellence through its award-winning, 24×7 support for customers and partners in more than 80 countries. Privately held and headquartered in Cambridge, Massachusetts, InterSystems has 38 offices in 28 countries worldwide. For more information, please visit InterSystems.com.

Read More

Big Data

Airbyte Racks Up Awards from InfoWorld, BigDATAwire, Built In; Builds Largest and Fastest-Growing User Community

Airbyte | January 30, 2024

Airbyte, creators of the leading open-source data movement infrastructure, today announced a series of accomplishments and awards reinforcing its standing as the largest and fastest-growing data movement community. With a focus on innovation, community engagement, and performance enhancement, Airbyte continues to revolutionize the way data is handled and processed across industries. “Airbyte proudly stands as the front-runner in the data movement landscape with the largest community of more than 5,000 daily users and over 125,000 deployments, with monthly data synchronizations of over 2 petabytes,” said Michel Tricot, co-founder and CEO, Airbyte. “This unparalleled growth is a testament to Airbyte's widespread adoption by users and the trust placed in its capabilities.” The Airbyte community has more than 800 code contributors and 12,000 stars on GitHub. Recently, the company held its second annual virtual conference called move(data), which attracted over 5,000 attendees. Airbyte was named an InfoWorld Technology of the Year Award finalist: Data Management – Integration (in October) for cutting-edge products that are changing how IT organizations work and how companies do business. And, at the start of this year, was named to the Built In 2024 Best Places To Work Award in San Francisco – Best Startups to Work For, recognizing the company's commitment to fostering a positive work environment, remote and flexible work opportunities, and programs for diversity, equity, and inclusion. Today, the company received the BigDATAwire Readers/Editors Choice Award – Big Data and AI Startup, which recognizes companies and products that have made a difference. Other key milestones in 2023 include the following. Availability of more than 350 data connectors, making Airbyte the platform with the most connectors in the industry. The company aims to increase that to 500 high-quality connectors supported by the end of this year. More than 2,000 custom connectors were created with the Airbyte No-Code Connector Builder, which enables data connectors to be made in minutes. Significant performance improvement with database replication speed increased by 10 times to support larger datasets. Added support for five vector databases, in addition to unstructured data sources, as the first company to build a bridge between data movement platforms and artificial intelligence (AI). Looking ahead, Airbyte will introduce data lakehouse destinations, as well as a new Publish feature to push data to API destinations. About Airbyte Airbyte is the open-source data movement infrastructure leader running in the safety of your cloud and syncing data from applications, APIs, and databases to data warehouses, lakes, and other destinations. Airbyte offers four products: Airbyte Open Source, Airbyte Self-Managed, Airbyte Cloud, and Powered by Airbyte. Airbyte was co-founded by Michel Tricot (former director of engineering and head of integrations at Liveramp and RideOS) and John Lafleur (serial entrepreneur of dev tools and B2B). The company is headquartered in San Francisco with a distributed team around the world. To learn more, visit airbyte.com.

Read More

Big Data Management

The Modern Data Company Recognized in Gartner's Magic Quadrant for Data Integration

The Modern Data Company | January 23, 2024

The Modern Data Company, recognized for its expertise in developing and managing advanced data products, is delighted to announce its distinction as an honorable mention in Gartner's 'Magic Quadrant for Data Integration Tools,' powered by our leading product, DataOS. “This accolade underscores our commitment to productizing data and revolutionizing data management technologies. Our focus extends beyond traditional data management, guiding companies on their journey to effectively utilize data, realize tangible ROI on their data investments, and harness advanced technologies such as AI, ML, and Large Language Models (LLMs). This recognition is a testament to Modern Data’s alignment with the latest industry trends and our dedication to setting new standards in data integration and utilization.” – Srujan Akula, CEO of The Modern Data Company The inclusion in the Gartner report highlights The Modern Data Company's pivotal role in shaping the future of data integration. Our innovative approach, embodied in DataOS, enables businesses to navigate the complexities of data management, transforming data into a strategic asset. By simplifying data access and integration, we empower organizations to unlock the full potential of their data, driving insights and innovation without disruption. "Modern Data's recognition as an Honorable Mention in the Gartner MQ for Data Integration is a testament to the transformative impact their solutions have on businesses like ours. DataOS has been pivotal in allowing us to integrate multiple data sources, enabling our teams to have access to the data needed to make data driven decisions." – Emma Spight, SVP Technology, MIND 24-7 The Modern Data Company simplifies how organizations manage, access, and interact with data using its DataOS (data operating system) that unifies data silos, at scale. It provides ontology support, graph modeling, and a virtual data tier (e.g. a customer 360 model). From a technical point of view, it closes the gap from conceptual to physical data model. Users can define conceptually what they want and its software traverses and integrates data. DataOS provides a structured, repeatable approach to data integration that enhances agility and ensures high-quality outputs. This shift from traditional pipeline management to data products allows for more efficient data operations, as each 'product' is designed with a specific purpose and standardized interfaces, ensuring consistency across different uses and applications. With DataOS, businesses can expect a transformative impact on their data strategies, marked by increased efficiency and a robust framework for handling complex data ecosystems, allowing for more and faster iterations of conceptual models. About The Modern Data Company The Modern Data Company, with its flagship product DataOS, revolutionizes the creation of data products. DataOS® is engineered to build and manage comprehensive data products to foster data mesh adoption, propelling organizations towards a data-driven future. DataOS directly addresses key AI/ML and LLM challenges: ensuring quality data, scaling computational resources, and integrating seamlessly into business processes. In our commitment to provide open systems, we have created an open data developer platform specification that is gaining wide industry support.

Read More

Spotlight

LeadMD

LeadMD

LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal cus...

Events

Resources