Article | June 18, 2021
Data is an important asset. Data leads to innovation and organizations tend to compete for leading these innovations on a global scale. Today, every business requires data and insights to stay relevant in the market. Big Data has a huge impact on the way organizations conduct their businesses. Big Data is used in different enterprises like travel, healthcare, manufacturing, governments, and more. If they need to determine their audience, understand what clients want, forecast the needs of the customers and the clients, AI and big data analysis is vital to every decision-making scenario. When companies process the collected data accurately, they get the desired results, which leads them to their desired goals.
The term Big Data has been around since the 1990s. By the time we could fully comprehend it, Big Data had already amassed a huge amount of stored data. If this data is analyzed properly, it would reveal valuable industry insights into the industry to which the data belonged.
IT professionals and computer scientists realized that going through all of the data and analyzing it for the purpose was too big of a task for humans to undertake. When artificial intelligence (AI) algorithm came into the picture, it accomplished analyzing the accumulated data and deriving insights. The use of AI in Big Data is fundamental to get desired results for organizations.
According to Northeastern University, the amount of data in the world was 4.4 zettabytes in 2013. By of 2020, the data rose to 44 zettabytes.
When there is this amount of data produced globally, this information is invaluable to the enterprises and now can leverage AI algorithms to process it. Because of this, the companies can understand and influence customer behavior. By 2018, over 50% of countries had adopted Big Data.
Let us understand what Big Data, convergence of big data and AI, and impact of AI on big data analytics.
Understanding Big Data
In simple words, Big Data is a term that comprises every tool and process that helps people use and manage vast sets of data. According to Gartner, Big Data is a “high-volume and/or high-variety information assets that demand cost-effective, innovative forms of information processing to enable enhanced insight, decision-making, and process automation.”
The concept of Big Data was created to capture trends, preferences, and user behavior in one place called the data lake. Big Data in enterprises can help them analyze and configure their customers’ motivations and come up with new ideas for the creation of new offerings. Big Data studies different methods of extracting, analyzing, or dealing with data sets that are too complicated for traditional data processing systems. To analyze a large amount of data requires a system designed to stretch its extraction and analysis capability.
Data is everywhere. This stockpile of data can give us insights and business analytics to the industry belonging to the data set. Therefore, the AI algorithms are written to benefit from large and complex data.
Importance of Big Data
Data is an integral part of understanding customer demographics and their motivations.
When customers interact with technology in active or passive manner, these actions create a new set of data. What contributes to this data creation is what they carry with them every day - their smartphones. Their cameras, credit cards, purchased products all contribute to their growing data profile. A correctly done analysis can tell a lot about their behavior patterns, personality, and events in the customer’s life. Companies can use this information to rethink their strategies, improve on their product, and create targeted marketing campaigns, which would ultimately lead them to their target customer.
Industry experts, for years and years, have discussed Big Data and its impact on businesses. Only in recent years, however, has it become possible to calculate that impact. Algorithms and software can now analyze large datasets quickly and efficiently.The forty-four zettabyte of data will only quadruple in the coming years. This collection and analysis of the data will help companies get the AI insights that will aid them in generating profits and be future-ready.
Organizations have been using Big Data for a long time. Here’s how those organizations are using Big Data to drive success:
Answering customer questions
Using big data and analytics, companies can learn the following things:
• What do customers want?
• Where are they missing out on?
• Who are their best and loyal customers?
• Why people choose different products?
Every day, as organizations gather more information, they can get more insights into sales and marketing. Once they get this data, they can optimize their campaigns to suit the customer’s needs. Learning from their online habits and with correct analysis, companies can send personalized promotional emails. These emails may prompt this target audience to convert into full-time customers.
Making confident decisions
As companies grow, they all need to make complex decisions. With in-depth analysis of marketplace knowledge, industry, and customers, Big Data can help you make confident choices. Big Data gives you a complete overview of everything you need to know. With the help of this, you can launch your marketing campaign or launch a new product in the market, or make a focused decision to generate the highest ROI. Once you add machine learning and AI to the mix, your Big Data collections can form a neural network to help your AI suggest useful company changes.
Optimizing and Understanding Business Processes
Cloud computing and machine learning help you to stay ahead by identifying opportunities in your company’s practices. Big Data analytics can tell you if your email strategy is working even when your social media marketing isn’t gaining you any following. You can also check which parts of your company culture have the right impact and result in the desired turnover. The existing evidence can help you make quick decisions and ensure you spend more of your budget on things that help your business grow.
Convergence of Big Data and AI
Big Data and Artificial Intelligence have a synergistic relationship. Data powers AI. The constantly evolving data sets or Big Data makes it possible for machine learning applications to learn and acquire new skills. This is what they were built to do. Big Data’s role in AI is supplying algorithms with all the essential information for developing and improving features, pattern recognition capabilities.
AI and machine learning use data that has been cleansed of duplicate and unnecessary data. This clean and high-quality big data is then utilized to create and train intelligent AI algorithms, neural networks, and predictive models.
AI applications rarely stop working and learning. Once the “initial training” is done (initial training is preparing already collected data), they adjust their work as and when the data changes. This makes it necessary for data to be constantly collected.
When it comes to businesses using this technology, AI helps them use Big Data for analytics by making advanced tools accessible and obtainable to help users gain insights that would otherwise have been hidden in the huge amount of data. Once firms and businesses gain a hold on using AI and Big Data, they can provide decision-makers with a clear understanding of factors that affect their businesses.
Impact of AI on Big Data Analytics
AI supports users in the Big Data cycle, including aggregation, storage, and retrieval of diverse data types from different data sources. This includes data management, context management, decision management, action management, and risk management.
Big Data can help alert problems and help find new solutions and get ideas about any new prospects. With the amount of information stream that comes in, it can be difficult to determine what is important and what isn’t. This is where AI and machine learning come in. It can help identify unusual patterns in the processes, help in the analysis, and suggest further steps to be taken.
It can also learn how users interact with analytics and learn subtle differences in meanings or context-specific nuances to understand numeric data sources. AI can also caution users about anomalies, unforeseen data patterns, monitoring events, and threats from system logs or social networking data.
Application of Big Data and Artificial Intelligence
After establishing how AI and Big Data work together, let us look at how some applications are benefitting from their synergy:
Banking and financial sectors
The banking and financial sectors apply these to monitor financial marketing activities. These institutions also use AI to keep an eye on any illegal trading activities. Trading data analytics are obtained for high-frequency trading, and decision making based on trading, risk analysis, and predictive analysis. It is also used for fraud warning and detection, archival and analysis of audit trails, reporting enterprise credit, customer data transformation, etc.
AI has simplified health data prescriptions and health analysis, thus benefitting healthcare providers from the large data pool. Hospitals are using millions of collected data that allow doctors to use evidence-based medicine. Chronic diseases can be tracked faster by AI.
Manufacturing and supply chain
AI and Big Data in manufacturing, production management, supply chain management and analysis, and customer satisfaction techniques are flawless. The quality of products is thus much better with higher energy efficiency, reliable increase in levels, and profit increase.
Governments worldwide use AI applications like facial recognition, vehicle recognition for traffic management, population demographics, financial classifications, energy explorations, environmental conservation, criminal investigations, and more.
Other sectors that use AI are mainly retail, entertainment, education, and more.
According to Gartner’s predictions, artificial intelligence will replace one in five workers by 2022. Firms and businesses can no longer afford to avoid using artificial intelligence and Big Data in their day-to-day. Investments in AI and Big Data analysis will be beneficial for everyone. Data sets will increase in the future, and with it, its application and investment will grow over time. Human relevance will continue to decrease as time goes by.
AI enables machine learning to be the future of the development of business technologies. It will automate data analysis and find new insights that were previously impossible to imagine by processing data manually. With machine learning, AI, and Big Data, we can redraw the way we approach everything else.
Frequently Asked Questions
Why does big data affect artificial intelligence?
Big Data and AI customize business processes and make better-suited decisions for individual needs and expectations. This improves its efficiency of processes and decisions. Data has the potential to give insights into a variety of predicted behaviors and incidents.
Is AI or big data better?
AI becomes better as it is fed more and more information. This information is gathered from Big Data which helps companies understand their customers better. On the other hand, Big Data is useless if there is no AI to analyze it. Humans are not capable of analyzing the data on a large scale.
Is AI used in big data?
When the gathered Big Data is to be analyzed, AI steps in to do the job. Big Data makes use of AI.
What is the future of AI in big data?
AI’s ability to work so well with data analytics is the primary reason why AI and Big Data now seem inseparable. AI machine learning and deep learning are learning from every data input and using those inputs to generate new rules for future business analytics.
"name": "Why does big data affect artificial intelligence?",
"text": "Big Data and AI customize business processes and make better-suited decisions for individual needs and expectations. This improves its efficiency of processes and decisions. Data has the potential to give insights into a variety of predicted behaviors and incidents."
"name": "Is AI or big data better?",
"text": "AI becomes better as it is fed more and more information. This information is gathered from Big Data which helps companies understand their customers better. On the other hand, Big Data is useless if there is no AI to analyze it. Humans are not capable of analyzing the data on a large scale."
"name": "Is AI used in big data?",
"text": "When the gathered Big Data is to be analyzed, AI steps in to do the job. Big Data makes use of AI."
"name": "What is the future of AI in big data?",
"text": "AI’s ability to work so well with data analytics is the primary reason why AI and Big Data now seem inseparable. AI machine learning and deep learning are learning from every data input and using those inputs to generate new rules for future business analytics."
Article | March 13, 2020
DevOps will provide over-the-air (OTA), seamless software updates which would allow important and immediate updates without affecting the car’s capabilities through Liquid Software liquid software. OTA updates will enable automakers to fix engine and automotive malfunctions, as well as implement safety standards directly into the program. Tesla is one of the pioneers of over-the-air updates but while its’ cars are off. In total, Tesla’s updates are usually about 30 minutes. Since 2012, hundreds of OTA updates have been sent out by the company to adjust things like speed limit settings, acceleration, battery issues, and even braking distance. Most car manufacturers are behind when it comes to over-the-air software updates.
Article | February 27, 2020
When it comes to adopting artificial intelligence (AI) and machine learning (ML) capabilities, it’s important to look at its range of effects from many different viewpoints.According to Senior Advisor for AI at the Cybersecurity and Infrastructure Security Agency (CISA) Martin Stanley, his agency wanted to look at adoption through three different perspectives: how CISA was going to use AI, how stakeholders will use AI, and how U.S. adversaries are going to use AI.You have to understand the needs of your stakeholders, but you also have to do it fast,” Stanley said at a Feb. 26 ServiceNow Federal Forum, adding that it’s a challenge to take in all the necessary information and deliver an outcome. AI and ML can help streamline this process. Stanley spoke about how a big percentage of the AI implementation is being purposeful in how the government’s data is managed and taking care of the data and technology is a key part to the adoption process. He also added that helping people by making work more efficient is key to why AI adoption is important saying: At the end of the day, this is all about helping people.
Article | July 19, 2021
In an era of big data, data health has become a pressing issue when more and more data is being stored and processed. Therefore, preserving the integrity of the collected data is becoming increasingly necessary. Understanding the fundamentals of data integrity and how it works is the first step in safeguarding the data.
Data integrity is essential for the smooth running of a company. If a company’s data is altered, deleted, or changed, and if there is no way of knowing how it can have significant impact on any data-driven business decisions.
Data integrity is the reliability and trustworthiness of data throughout its lifecycle. It is the overall accuracy, completeness, and consistency of data. It can be indicated by lack of alteration between two updates of a data record, which means data is unchanged or intact. Data integrity refers to the safety of data regarding regulatory compliance- like GDPR compliance- and security. A collection of processes, rules, and standards implemented during the design phase maintains the safety and security of data.
The information stored in the database will remain secure, complete, and reliable no matter how long it’s been stored; that’s when you know that the integrity of data is safe. A data integrity framework also ensures that no outside forces are harming this data.
This term of data integrity may refer to either the state or a process. As a state, the data integrity framework defines a data set that is valid and accurate. Whereas as a process, it describes measures used to ensure validity and accuracy of data set or all data contained in a database or a construct.
Data integrity can be enforced at both physical and logical levels. Let us understand the fundamentals of data integrity in detail:
Types of Data Integrity
There are two types of data integrity: physical and logical. They are collections of processes and methods that enforce data integrity in both hierarchical and relational databases.
Physical integrity protects the wholeness and accuracy of that data as it’s stored and retrieved. It refers to the process of storage and collection of data most accurately while maintaining the accuracy and reliability of data. The physical level of data integrity includes protecting data against different external forces like power cuts, data breaches, unexpected catastrophes, human-caused damages, and more.
Logical integrity keeps the data unchanged as it’s used in different ways in a relational database. Logical integrity checks data accuracy in a particular context. The logical integrity is compromised when errors from a human operator happen while entering data manually into the database. Other causes for compromised integrity of data include bugs, malware, and transferring data from one site within the database to another in the absence of some fields.
There are four types of logical integrity:
A database has columns, rows, and tables. These elements need to be as numerous as required for the data to be accurate, but no more than necessary. Entity integrity relies on the primary key, the unique values that identify pieces of data, making sure the data is listed just once and not more to avoid a null field in the table. The feature of relational systems that store data in tables can be linked and utilized in different ways.
Referential integrity means a series of processes that ensure storage and uniform use of data. The database structure has rules embedded into them about the usage of foreign keys and ensures only proper changes, additions, or deletions of data occur. These rules can include limitations eliminating duplicate data entry, accurate data guarantee, and disallowance of data entry that doesn’t apply. Foreign keys relate data that can be shared or null. For example, let’s take a data integrity example, employees that share the same work or work in the same department.
Domain Integrity can be defined as a collection of processes ensuring the accuracy of each piece of data in a domain. A domain is a set of acceptable values a column is allowed to contain. It includes constraints that limit the format, type, and amount of data entered. In domain integrity, all values and categories are set. All categories and values in a database are set, including the nulls.
This type of logical integrity involves the user's constraints and rules to fit their specific requirements. The data isn’t always secure with entity, referential, or domain integrity. For example, if an employer creates a column to input corrective actions of the employees, this data would fall under user-defined integrity.
Difference between Data Integrity and Data Security
Often, the terms data security and data integrity get muddled and are used interchangeably. As a result, the term is incorrectly substituted for data integrity, but each term has a significant meaning.
Data integrity and data security play an essential role in the success of each other. Data security means protecting data against unauthorized access or breach and is necessary to ensure data integrity.
Data integrity is the result of successful data security. However, the term only refers to the validity and accuracy of data rather than the actual act of protecting data. Data security is one of the many ways to maintain data integrity. Data security focuses on reducing the risk of leaking intellectual property, business documents, healthcare data, emails, trade secrets, and more. Some facets of data security tactics include permissions management, data classification, identity, access management, threat detection, and security analytics.
For modern enterprises, data integrity is necessary for accurate and efficient business processes and to make well-intentioned decisions. Data integrity is critical yet manageable for organizations today by backup and replication processes, database integrity constraints, validation processes, and other system protocols through varied data protection methods.
Threats to Data Integrity
Data integrity can be compromised by human error or any malicious acts. Accidental data alteration during the transfer from one device to another can be compromised. There is an assortment of factors that can affect the integrity of the data stored in databases. Following are a few of the examples:
Data integrity is put in jeopardy when individuals enter information incorrectly, duplicate, or delete data, don’t follow the correct protocols, or make mistakes in implementing procedures to protect data.
A transfer error occurs when data is incorrectly transferred from one location in a database to another. This error also happens when a piece of data is present in the destination table but not in the source table in a relational database.
Bugs and Viruses
Data can be stolen, altered, or deleted by spyware, malware, or any viruses.
Hardware gets compromised when a computer crashes, a server gets down, or problems with any computer malfunctions. Data can be rendered incorrectly or incompletely, limit, or eliminate data access when hardware gets compromised.
Preserving Data Integrity
Companies make decisions based on data. If that data is compromised or incorrect, it could harm that company to a great extent. They routinely make data-driven business decisions, and without data integrity, those decisions can have a significant impact on the company’s goals.
The threats mentioned above highlight a part of data security that can help preserve data integrity. Minimize the risk to your organization by using the following checklist:
Require an input validation when your data set is supplied by a known or an unknown source (an end-user, another application, a malicious user, or any number of other sources). The data should be validated and verified to ensure the correct input.
Verifying data processes haven’t been corrupted is highly critical. Identify key specifications and attributes that are necessary for your organization before you validate the data.
Eliminate Duplicate Data
Sensitive data from a secure database can easily be found on a document, spreadsheet, email, or shared folders where employees can see it without proper access. Therefore, it is sensible to clean up stray data and remove duplicates.
Data backups are a critical process in addition to removing duplicates and ensuring data security. Permanent loss of data can be avoided by backing up all necessary information, and it goes a long way. Back up the data as much as possible as it is critical as organizations may get attacked by ransomware.
Another vital data security practice is access control. Individuals in an organization with any wrong intent can harm the data. Implement a model where users who need access can get access is also a successful form of access control. Sensitive servers should be isolated and bolted to the floor, with individuals with an access key are allowed to use them.
Keep an Audit Trail
In case of a data breach, an audit trail will help you track down your source. In addition, it serves as breadcrumbs to locate and pinpoint the individual and origin of the breach.
Data collection was difficult not too long ago. It is no longer an issue these days. With the amount of data being collected these days, we must maintain the integrity of the data. Organizations can thus make data-driven decisions confidently and take the company ahead in a proper direction.
Frequently Asked Questions
What are integrity rules?
Precise data integrity rules are short statements about constraints that need to be applied or actions that need to be taken on the data when entering the data resource or while in the data resource. For example, precise data integrity rules do not state or enforce accuracy, precision, scale, or resolution.
What is a data integrity example?
Data integrity is the overall accuracy, completeness, and consistency of data. A few examples where data integrity is compromised are:
• When a user tries to enter a date outside an acceptable range
• When a user tries to enter a phone number in the wrong format
• When a bug in an application attempts to delete the wrong record
What are the principles of data integrity?
The principles of data integrity are attributable, legible, contemporaneous, original, and accurate. These simple principles need to be part of a data life cycle, GDP, and data integrity initiatives.
"name": "What are integrity rules?",
"text": "Precise data integrity rules are short statements about constraints that need to be applied or actions that need to be taken on the data when entering the data resource or while in the data resource. For example, precise data integrity rules do not state or enforce accuracy, precision, scale, or resolution."
"name": "What is a data integrity example?",
"text": "Data integrity is the overall accuracy, completeness, and consistency of data. A few examples where data integrity is compromised are:
When a user tries to enter a date outside an acceptable range
When a user tries to enter a phone number in the wrong format
When a bug in an application attempts to delete the wrong record"
"name": "What are the principles of data integrity?",
"text": "The principles of data integrity are attributable, legible, contemporaneous, original, and accurate. These simple principles need to be part of a data life cycle, GDP, and data integrity initiatives."