7 Top Data Analytics Trends

Aashish Yadav | March 31, 2022 | 142 views

7 Top Data Analytics Trends

The COVID-19 compelled organizations utilizing traditional analytics methods to accept digital data analytics platforms. The pandemic has also accelerated the digital revolution, and as we already know, data and analytics with technologies like AI, NLP, and ML have become the heart of this digital revolution. Therefore, this is the perfect time to break through data, analytics, and AI to make the most of it and stay a step ahead of competitors. Besides that, Techjury says that by 2023, the big data analytics market is expected to be worth $103 billion. This shows how quickly the field of data analytics is growing.


Today, the data analytics market has numerous tools and strategies evolving rapidly to keep up with the ever-increasing volume of data gathered and used by businesses. Considering the swift pace and increasing use of data analytics, it is crucial to keep upgrading to stay ahead of the curve. But before we explore the leading data analytics trends, let's check out some data analytics use cases.


Data Analytics Use Cases


Customer Relationship Analytics

One of the biggest challenges is recognizing clients who will spend money continuously for a long period purchasing their products. This insight will assist businesses in attracting customers who will add long-term value to their business.


Product Propensity

Product propensity analytics combines data on buying actions and behaviors with online behavioral indicators from social media and e-commerce to give insight into the performance of various campaigns and social media platforms promoting the products and services of your company. This enables your business to forecast which clients are most likely to purchase your products and services and which channels are most likely to reach those customers. This lets you focus on the channels that have the best chance of making a lot of money.


Recommendation Engines

There are recommendations on YouTube, Spotify, Amazon Prime Videos, or other media sites, "recommendations for you." These customized recommendations help users save time and improve their entire customer experience.


Top Data Analytics Trends That Will Shape 2022


1. Data Fabrics Architecture
The goal of data fabric is to design an exemplary architecture and advise on when data should be delivered or changed. Since data technology designs majorly rely on the ability to use, reuse, and mix numerous data integration techniques, the data fabric reduces integration data technology design time by 30%, deployment time by 30%, and maintenance time by 70%.

"The data fabric is the next middleware."

- ex-CTO of Splunk, Todd Papaioannou,

2. Decision Intelligence
Decision intelligence directly incorporates data analytics into the decision process, with feedback loops to refine and fine-tune the process further.

Decision intelligence can be utilized to assist in making decisions, but it also employs techniques like digital twin simulations, reinforcement learning, and artificial intelligence to automate decisions where necessary.

3. XOps
With artificial intelligence (AI) and data analytics throughout any firm, XOps has become an essential aspect of business transformation operations. XOps uses DevOps best practices to improve corporate operations, efficiency, and customer experience. In addition, it wants to make sure that the process is reliable, reusable, and repeatable and that there is less technology and process duplication.

4. Graph Analytics
Gartner predicts that by 2025, 80% of data and analytics innovation will be developed with the help of graphs. Graph analytics uses engaging algorithms to correlate multiple data points scattered across numerous data assets by exploring relationships. The AI graph is the backbone of modern data and analytics with the help of its expandable features and capability to increase user collaboration and machine learning models.

5. Augmented Analytics
Augmented Analytics is another data-trend technology that is gaining prominence. Machine learning, AI, and natural language processing (NLP) are used in augmented analytics to automate data insights for business intelligence, data preparation, discovery, and sharing. The insights provided through augmented analytics help businesses make better decisions. According to Allied Market Research, the worldwide augmented analytics market is expected to reach $29,856 million by 2025.

6. Self-Service Analytics-Low-code and no-code AI
Low-code and no-code digital platforms are speeding up the transition to self-service analytics. Non-technical business users can now access data, get insights, and make faster choices because of these platforms. As a result, self-service analytics boosts response times, business agility, speed-to-market, and decision-making in today's modern world.

7. Privacy-Enhancing Computation
With the amount of sensitive and personal data being gathered, saved, and processed, it has become imperative to protect consumers' privacy. As regulations become strict and customers become more concerned, new ways to protect their privacy are becoming more important.

Privacy-enhancing computing makes sure that value can be extracted from the data with the help of big data analytics without breaking the rules of the game.


3 Ways in Which the C-Suite Can Ensure Enhanced Use of Data Analytics

There are many businesses that fail to realize the benefits of data analytics. Here are some ways the C-suite can ensure enhanced use of data analytics.


Use Data Analytics for Recommendations

Often, the deployment of data analytics is considered a one-time mission instead of an ongoing, interactive process. According to recent McKinsey research, employees are considerably more inclined to data analytics if their leaders actively commit. If the C-suite starts using analytics for decision-making, it will set an example and establish a reliability factor. This shows that when leaders rely on the suggestions and insights of data analytics platforms, rest of the company will follow the C-suite. This will result in broad usage, better success, and higher adoption rates of data analytics.


Establish Data Analytics Mind-Sets

Senior management starting on this path should learn about data analytics to comprehend what's fast becoming possible. Then they can use the question, "Where might data analytics bring quantum leaps in performance?" to promote lasting behavioral changes throughout the business. A senior executive should lead this exercise with the power and influence to encourage action throughout each critical business unit or function.


Use Machine Learning to Automate Decisions

The C-suite is introducing machine learning as they are recognizing its value for various departments and processes in an organization either processing or fraud monitoring. 79% of the executives believe that AI will make their jobs more efficient and manageable. Therefore, C-level executives would make an effort to ensure the rest of the organization follows that mentality. They will have to start by using machine learning to automate time-consuming and repeatable tasks.


Conclusion

From the above-mentioned data analytics trends one can infer that it is no longer only a means to achieve corporate success. In 2022 and beyond, businesses will need to prioritize it as a critical business function, accurately recognizing it as a must-have for long-term success. The future of data analytics will have quality data and technologies like AI at its center.


FAQ


1. What is the difference between data analytics and data analysis?

Scalability is the key distinguishing factor between analytics and analysis. Data analytics is a broad phrase that encompasses all types of data analysis. The evaluation of data is known as data analysis. Data analysis includes data gathering, organization, storage, and analysis techniques and technologies.


2. When is the right time to deploy an analytics strategy?

Data analytics is not a one-time-only activity; it is a continuous process. Companies should not shift their attention from analytics and should utilize it regularly. Usually, once companies realize the potential of analytics to address concerns, they start applying it to various processes.


3. What is platform modernization?

Modernization of legacy platforms refers to leveraging and expanding flexibility by preserving consistency across platforms and tackling IT issues. Modernization of legacy platforms also includes rewriting a legacy system for software development.

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Infleqtion | December 09, 2022

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Opaque Systems, Pioneer in Confidential Computing, Unveils the First Multi-Party Confidential AI and Analytics Platform

Opaque Systems | December 08, 2022

Opaque Systems, the pioneers of secure multi-party analytics and AI for Confidential Computing, today announced the latest advancements in Confidential AI and Analytics with the unveiling of its platform. The Opaque platform, built to unlock use cases in Confidential Computing, is created by the inventors of the popular MC2 open source project which was conceived in the RISELab at UC Berkeley. The Opaque Platform uniquely enables data scientists within and across organizations to securely share data and perform collaborative analytics directly on encrypted data protected by Trusted Execution Environments (TEEs). The platform further accelerates Confidential Computing use cases by enabling data scientists to leverage their existing SQL and Python skills to run analytics and machine learning while working with confidential data, overcoming the data analytics challenges inherent in TEEs due to their strict protection of how data is accessed and used. The Opaque platform advancements come on the heels of Opaque announcing its $22M Series A funding, Confidential Computing – projected to be a $54B market by 2026 by the Everest Group – provides a solution using TEEs or 'enclaves' that encrypt data during computation, isolating it from access, exposure and threats. However, TEEs have historically been challenging for data scientists due to the restricted access to data, lack of tools that enable data sharing and collaborative analytics, and the highly specialized skills needed to work with data encrypted in TEEs. The Opaque Platform overcomes these challenges by providing the first multi-party confidential analytics and AI solution that makes it possible to run frictionless analytics on encrypted data within TEEs, enable secure data sharing, and for the first time, enable multiple parties to perform collaborative analytics while ensuring each party only has access to the data they own. "Traditional approaches for protecting data and managing data privacy leave data exposed and at risk when being processed by applications, analytics, and machine learning (ML) models, The Opaque Confidential AI and Analytics Platform solves this challenge by enabling data scientists and analysts to perform scalable, secure analytics and machine learning directly on encrypted data within enclaves to unlock Confidential Computing use cases." -Rishabh Poddar, Co-founder & CEO, Opaque Systems. Strict privacy regulations result in sensitive data being difficult to access and analyze, said a Data Science Leader at a top US bank. New multi-party secure analytics and computational capabilities and Privacy Enhancing Technology from Opaque Systems will significantly improve the accuracy of AI/ML/NLP models and speed insights. The Opaque Confidential AI and Analytics Platform is designed to specifically ensure that both code and data within enclaves are inaccessible to other users or processes that are collocated on the system. Organizations can encrypt their confidential data on-premises, accelerate the transition of sensitive workloads to enclaves in Confidential Computing Clouds, and analyze encrypted data while ensuring it is never unencrypted during the lifecycle of the computation. Key capabilities and advancements include: Secure, Multi-Party Collaborative Analytics – Multiple data owners can pool their encrypted data together in the cloud, and jointly analyze the collective data without compromising confidentiality. Policy enforcement capabilities ensure the data owned by each party is never exposed to other data owners. Secure Data Sharing and Data Privacy – Teams across departments and across organizations can securely share data protected in TEEs while adhering to regulatory and compliance policies. Use cases requiring confidential data sharing include financial crime, drug research, ad targeting monetization and more. Data Protection Throughout the Lifecycle – Protects all sensitive data, including PII and SHI data, using advanced encryption and secure hardware enclave technology, throughout the lifecycle of computation—from data upload, to analytics and insights. Multi-tiered Security, Policy Enforcement, and Governance – Leverages multiple layers of security, including Intel® Software Guard Extensions, secure enclaves, advanced cryptography and policy enforcement to provide defense in depth, ensuring code integrity, data, and side-channel attack protection. Scalability and Orchestration of Enclave Clusters – Provides distributed confidential data processing across managed TEE clusters and automates orchestration of clusters overcoming performance and scaling challenges and supports secure inter-enclave communication. Confidential Computing is supported by all major cloud vendors including Microsoft Azure, Google Cloud and Amazon Web Services and major chip manufacturers including Intel and AMD. About Opaque Systems: Commercializing the open source MC2 technology invented at UC Berkeley by its founders, Opaque System provides the first collaborative analytics and AI platform for Confidential Computing. Opaque uniquely enables data to be securely shared and analyzed by multiple parties while maintaining complete confidentiality and protecting data end-to-end. The Opaque Platform leverages a novel combination of two key technologies layered on top of state-of-the-art cloud security—secure hardware enclaves and cryptographic fortification. This combination ensures that the overall computation is secure, fast, and scalable. The MC2 technology and Opaque innovation has already been adopted by several organizations, such as Ant Group, IBM, Scotiabank, and Ericsson.

Read More

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