A breakthrough in GDPR data analytics

| February 11, 2019

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The European Union recently implemented its General Data Protection Regulation (EU) 2016/679 (GDPR) The regulation is an essential step to strengthen individuals' fundamental rights in the digital age and facilitate business by clarifying rules for organisations in terms of processing of personal data.  This new regulation has created a challenge for many organizations in terms of how to maintain compliance  with the new data protection and privacy laws while continuing to use data for analytics. As organizations explore how to use innovative solutions to protect individuals’ most sensitive data, there were some who saw this as also creating an opportunity to solve other challenges when doing analytics on customer data. In March 2018, IBM and Mastercard founded Trūata, an independent company held via a trust structure to support companies with their GDPR requirements when doing analytics. The Trūata Anonymization Solution can help organizations make use of their data assets and drive business insights while still mindful of their GDPR requirements.

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Unmetric

For Fortune 500 companies, agencies and other large global brands that seek to more meaningfully engage with their target audiences, Unmetric provides an online platform that enables them to understand, uncover and unlock insights into how well social media content and campaigns perform compared to industry competitors. Unlike listening or publishing services, Unmetric is a seeing platform that combines the power of human cognition and technology to provide global brands with data to analyze, benchmark and enhance their social media efforts.

OTHER ARTICLES

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Article | March 19, 2020

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How Should Data Science Teams Deal with Operational Tasks?

Article | April 16, 2021

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Article | March 21, 2020

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Spotlight

Unmetric

For Fortune 500 companies, agencies and other large global brands that seek to more meaningfully engage with their target audiences, Unmetric provides an online platform that enables them to understand, uncover and unlock insights into how well social media content and campaigns perform compared to industry competitors. Unlike listening or publishing services, Unmetric is a seeing platform that combines the power of human cognition and technology to provide global brands with data to analyze, benchmark and enhance their social media efforts.

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