Article | July 13, 2021
All business functions whether it is finance, marketing, procurement, or others find using data and analytics to drive success an imperative for today. They want to make informed decisions and be able to predict trends that are based on trusted data and insights from the business, operations, and customers. The criticality of delivering these capabilities was emphasised in a recent report, “The Importance of Unified Data and Analytics, Why and How Preintegrated Data and Analytics Solutions Drive Busines Success,” from Forrester Consulting. For approximately two-thirds of the global data warehouse and analytics strategy decision-makers surveyed in the research, their key data and analytics priorities are:
Article | March 31, 2020
The analysis of a large volume of data is already an indispensable part of the decision-making process for any business, regardless of its volume. Big data is used to resolve routine problems, such as improving the conversion rate or to achieve customer loyalty for an eCommerce business. But did you know that you can also use it to predict situations before they occur? This is the added value of predictive analytics, the use of big data to anticipate user behaviour based on historical data and act accordingly to optimise sales.For online businesses, periodically performing predictive analytics is synonymous with improving your understanding of the customer and identifying changes in the market before they happen. The predictive models extract patterns from historical and transactional data to identify risks and opportunities. Self-learning software will automatically analyse the data at hand and offer solutions for future problems. This will allow you to design new sales strategies to adapt to changes and boost profit growth.
Article | April 1, 2020
Powerful technologies and expertise can help provide better data and help people better understand their situation. As the world contends with the ongoing coronavirus outbreak, officials battling the pandemic need tools and valid information at scale to help foster a greater sense of security for the public. As technologists, we have been heartened by the prevalence of projects such as Call for Code, hackathons and other attempts by our colleagues to rapidly create tools that might be able to help stem the crisis. But for these tools to work, they need data from sources they can validate. For example, reopening the world’s economy will likely require not only testing millions of people, but also being able to map who tested positive, where people can and can’t go and who is at exceptionally high risk of exposure and must be quarantined again.
Article | January 21, 2021
The Internet of Things has been the hype in the past few years. It is set to play an important role in industries. Not only businesses but also consumers attempt to follow developments that come with the connected devices. Smart meters, sensors, and manufacturing equipment all can remodel the working system of companies.
Based on the Statista reports, the IoT market value of 248 billion US dollars in 2020 is expected to reach a worth of 1.6 Trillion USD by 2025. The global market is in the support of IoT development and its power to bring economic growth. But, the success of IoT without the integration of data analytics is impossible. This major growth component of IoT is the blend of IoT and Big Data - together known as IoT Data Analytics.
Understanding IoT Data Analytics
IoT Data Analytics is the analysis of large volumes of data that has been gathered from connected devices. As IoT devices generate a lot of data even in the shortest period, it becomes complex to analyze the enormous data volumes. Besides, the IoT data is quite similar to big data but has a major difference in their size and number of sources. To overcome the difficulty in IoT data integration, IoT data analytics is the best solution. With this combination, the process of data analysis becomes cost-effective, easier, and rapid.
Why Data Analytics and IoT Will Be Indispensable?
Data analytics is an important part of the success of IoT investments or applications. IoT along with Data analytics will allow businesses to make efficient use of datasets. How?
Let’s get into it!
Using data analytics in IoT investments businesses will become able to gain insight into customer behavior. It will lead to the crafting offers and services accordingly. As a result, companies will see a hike in their profits and revenue.
The vast amount of data sets that are being used by IoT applications needs to be organized and analyzed to obtain patterns. It can easily be achieved by using IoT analytics software.
In an era full of IoT devices and applications, the competition has also increased. You can gain a competitive advantage by hire developers that can help with the IoT analytics implementations. It will assist businesses in providing better services and stand out from the competition.
Now the next question arises: Where is it being implemented? Companies like Amazon, Microsoft, Siemens, VMware, and Huawei are using IoT data analytics for product usage analysis, sensor data analysis, camera data analysis, improved equipment maintenance, and optimizing operations.
The Rise of IoT Data Analytics
With the help of IoT Data Analytics, companies are ready to achieve more information that can be used to improve their overall performance and revenue. Although it has not reached every corner of the market yet, it is still being used for making the workplace more efficient and safe.
The ability to analyze and predict data in real-time is definitely a game-changer for companies that need all of their equipment to work efficiently all the time. It is continuously growing to provide insights that were never possible before.