BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE
Prnewswire | March 24, 2023
Today, Semarchy, a master data management and data integration leader, announced new capabilities to enable organizations to capitalize on their data. Enhancements to the Semarchy unified platform include integration with Microsoft Azure integration, new visibility and control for MDM workflows, and simplified data integration infrastructure deployment through Docker images.
Microsoft Azure Purview Integration
The xDM Platform now integrates with Microsoft Azure Purview, a robust SaaS data catalog solution. Microsoft Purview provides a unified data governance solution to help manage and govern data giving organizations end-to-end visibility of their data to help them make better business decisions.
With this integration, metadata in Semarchy xDM is synchronized into Purview to link the logical assets to their corresponding physical assets and provide a complete view of organizations' data via the xDM certification process.
"In short, this integration offers our xDM solution to Microsoft users leading to better data governance," said FX Nicolas, Chief Product Officer of Semarchy. "Organizations can better understand and track their data to help them plan for the future."
Semarchy xDM addresses underlying data problems using a single software platform for governance, master data, reference data, data quality, enrichment, and workflows to improve business outcomes. xDM's data models enhance Microsoft Azure Purview customers' data catalog capabilities.
Workflow Administration UI
Additional control and visibility of master data management in data-driven workflows is provided in xDM with the introduction of a dedicated workflow administration user interface. Through this interface, data stewards and administrators are provided with enhanced tools to control the workflow, such as reinitiating failed steps, reassigning tasks, and killing the workflow. This user interface provides users with access to global and detailed views of workflows and the path of data through them.
Simplified Data Integration Infrastructure Deployment
Data integration infrastructure deployment with Semarchy xDI has been simplified through the introduction of Docker images for the Runtime, Analytics, and License Server components. Using Dockers allows for faster, more reliable deployments irrespective of the user's environment. Additional technological improvements to xDI further simplify control of data integration through the introduction of JSON deserializers for Greenplum and PostgreSQL, which will reduce technological overhead when working with hierarchical data. Providing the use of AWS S3 as a delivery repository allows users to keep their data in the Cloud, improving efficiency.
Semarchy, a leader in the data integration and master data management markets, enables organizations to rapidly generate business value from their data. Its unified platform enables organizations of any size to quickly discover, govern, manage, integrate and visualize critical information scattered across applications. Semarchy is available as an on-prem solution and is natively available on popular cloud marketplaces such as Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP). Semarchy is also managed as a service and supported by a rich ecosystem of software-as-a-service (SaaS) and professional service partners. Semarchy is based in Phoenix, USA, with offices in London, UK, Lyon, France, and Mexico City, Mexico.
BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, BUSINESS STRATEGY
PRWeb | March 27, 2023
DrivenIQ (https://driveniq.com), experts in audience data and advertising technologies, today announced it is an official data partner and audience data provider for Basis Technologies (https://basis.net). Basis Technologies is a leading provider of cloud-based workflow automation and business intelligence software for marketers and advertisers.
For programmatic advertising activated through the Basis platform, marketers can expand audience reach with access to DrivenIQ’s data platform of 230 million households, 14 billion records and 492 million individual users. DrivenIQ gives brands and retailers the ability to curate custom audiences, segment site journeys and A/B test, all while bringing audience insight and activation in minutes - a process that normally takes weeks to complete.
“We’re proud to be among an elite group of data providers for Basis and its thousands of agency and enterprise customers,” said Albert Thompson, founder and CEO of DrivenIQ. “This partnership further solidifies DrivenIQ’s audience data and customer data platform (CDP). It also provides Basis clients with unprecedented 1st-Party data, consumer persona insights, 360-degree views of consumer behavior trends, and intent buying and shopping signals. This information gives Basis clients the unprecedented ability to reach their ideal audiences and personalize their marketing campaigns.”
DrivenIQ’s Identity Graph, known as DrivenID, empowers marketers and brands to present real-time, highly customized and targeted ads to millions of consumers across online and offline channels. DrivenID works in tandem with ResolveID™, a sophisticated 1st-Party website audience resolution technology that identifies up to 40% of all visitors to a website at any given time. Both solutions are overlaid to provide more than 500 different data points, including demographic, psychographic, ethnicity, affluence and contextual buying intent behaviors.
According to Thompson, DrivenIQ’s data is deterministic and focused on consumer households and privacy compliance for billions of customer records across hundreds of millions of U.S. households.
“What marketers need is the true ability to curate and reach ideal audiences across disparate media channels while connecting multiple devices in the process,” Thompson said. “What’s more, they need a 360-degree, real-time audience perspective. These are the most effective ways, backed by proven results, that Basis clients can improve ROAS, drive sales, grow their business and achieve relationship-driven marketing efficiencies.”
“DrivenIQ automates important parts of data-driven marketing. Its capabilities can enable our clients to reach targeted customers with speed and accuracy,” said Ian Trider, VP of RTB platform operations, Basis Technologies. “As third-party cookies deprecate, it becomes vital for advertisers to utilize first-party data targeting that scales and can be highly customized for their marketing efforts.”
In addition to DrivenID and ResolveID, DrivenIQ’s audience management platform (AMP) also offers geo-location, spot-on-earth Pii technology that enables out-of-home, real-audience identification capabilities to target locations and places that intenders have recently engaged with or visited. This gives brands the ability to target consumers with precision geographic location technology and to close the loop on conversion sales attribution and ROI, as well as the ability for brands to activate custom audiences across their favorite integrations and marketing channels.
DrivenIQ is a data-driven intelligence technology firm. In 2021, Capstone Technologies Group, Inc (OTC: CATG), a company that acquires, operates and organically develops disruptive technologies, acquired an initial minority interest in DrivenIQ and has since invested additional capital to further accelerate the company’s growth.
DrivenIQ is an omni-data ad tech company and Audience Management Platform (AMP) that specializes in zero party and 1st-party data to help businesses best advertise to their ideal customers. The company offers a variety of services, including website traffic analytics, geo-zoning technologies, text message marketing, social media solutions, VisitIQ™, a caller ID solution for websites, DrivenIQ Identity Graph and DriveBidTM, a live vehicle trade-in marketplace. Founded by Albert Thompson, a digital advertising expert and former car dealer, DrivenIQ is known for its automotive industry data solutions, although it helps small, medium, and large businesses across various industries.
BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE
Businesswire | March 23, 2023
AnswerRocket, an innovator in delivering augmented analytics to the enterprise, is excited to announce the launch of Max, a revolutionary conversational AI assistant designed to help businesses explore, analyze, and uncover insights from their data.
Max combines AnswerRocket’s augmented analytics platform with OpenAI’s GPT-4 large language model to deliver a simple conversational AI experience for insights discovery. With Max, users can ask natural language questions and get back accurate insights and visualizations in seconds. GPT-4’s advanced language processing capabilities allow Max to understand and respond to a wide range of queries, making it easier than ever before to get the information they need.
“The record-breaking adoption of ChatGPT is driving a paradigm shift in how business users interact with software. This shift aligns with AnswerRocket’s mission to empower business teams to quickly get answers from their data,” said Alon Goren, CEO at AnswerRocket. “Powered by GPT-4, Max makes it easy for everyone to understand and act on data, no matter their level of technical expertise.”
BI adoption may be as low as 25%, according to research by Business Application Research Center (BARC) and Eckerson Group. Interacting with BI and analytics platforms represents a key barrier to broad enterprise adoption. AnswerRocket’s patent-pending use of large language models to enable chat-based analytics addresses the user adoption challenges that have plagued business intelligence and analytics teams for decades. Max enables businesses of all sizes to easily access and analyze their data in real time with zero training. Simply type your questions, and Max will provide insightful answers and visualizations based on your data.
Some of the key features of Max include:
Easy data exploration: With Max, you can ask natural language questions and receive instant insights on your data. Whether you're looking for specific answers, drivers, trends, or outliers, Max can help you uncover hidden insights so you can take action.
Advanced analysis capabilities: In addition to answering basic questions, Max can perform advanced analysis, including statistical, diagnostic, and predictive analytics. This allows businesses to expand access to deeper insights across their teams.
Accelerated data setup: Users can connect, prepare, and begin analyzing their data in minutes thanks to a streamlined data configuration experience powered by GPT-4 to support automated data classification, definitions, synonyms, and suggested questions.
Trainable model: Users can train Max to understand their business and analysis preferences. Max continuously learns from user input to improve its insights over time.
“Anheuser-Busch InBev has long recognized the power of analytics to spur growth and innovation in a highly competitive market. It’s why we partnered with AnswerRocket to deliver faster, deeper insights to our business,” said Sabine Van den Bergh, Director Brand Strategy & Insights Europe at Anheuser-Busch InBev. “A chat-based tool like Max can help more users feel comfortable interacting with data. Having an on-demand assistant that can quickly answer the questions that pop up throughout the day would enable our team to make data-driven decisions at scale.”
Beam Suntory is currently leveraging AnswerRocket to deliver automated, interactive consumer insights across its portfolio of 50+ premium spirits. Abraham Neme, Global Head BI & Analytics at Beam Suntory said, “With Max, Beam Suntory can automate routine tasks and gain valuable insights from data, allowing us to make more informed decisions. I see the potential for Max to become a powerful tool for analyzing a combination of external, macro, and internal data.”
Cereal Partners Worldwide (CPW)—a joint venture between Nestlé and General Mills with over 50 brands—launched AnswerRocket’s core augmented analytics platform to their enterprise in early 2023. Regarding the new chatbot experience, Chris Potter, Global Applied Analytics at CPW said, “Max will take AnswerRocket to the next level! We need our teams to make informed, fact-based decisions. Max will enable users across all levels of CPW to quickly access data and insights through intuitive questions and responses.”
AnswerRocket is excited to bring this innovative technology to businesses in Q2 2023.
Founded in 2013, AnswerRocket is an augmented analytics platform for data exploration, analysis, and insights discovery. It allows users to monitor key metrics, identify performance drivers, and detect critical issues within seconds. AnswerRocket’s latest release harnesses OpenAI’s ChatGPT technology to enable conversational analytics on proprietary data. Users can chat with Max–an AI assistant for data analysis–to get narrative answers, insights, and visualizations. Additionally, AnswerRocket empowers data science teams to operationalize their models throughout the enterprise. Companies like Anheuser-Busch InBev, Cereal Partners Worldwide, Beam Suntory, Coty, EMC Insurance, Pabst, Hi-Rez Studios, American Licorice Company, and National Beverage Corporation depend on AnswerRocket to increase their speed to insights.