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Augmented Analytics: The Next-Big Thing in Data Analytics

Aashish Yadav | June 9, 2022 | 262 views

Augmented Analytics: The Next-Big Thing in Data Analytics
The next significant wave in data and analytics will empower businesses to achieve business value quicker, more effectively, and on a far wider scale. The integration of artificial intelligence and predictive analytics alters the way analytical material is produced, consumed, and shared. Yes, we are discussing augmented analytics. Augmented analytics assists in digging deeper into the "why" of the result and produces more accurate predictions.

Augmented Analytics: A Valuable Tech for Businesses



How Augmented Analytics Empowers Marketers in Making Better Decisions and Converting Prospects

Marketing teams all across the globe are battling with frozen or declining budgets, yet they are still expected to generate pipelines and increase revenue. The great news is that, due to the advantages of augmented analytics, marketers no longer have to depend just on gut sense, previous experience, estimations, or trial and error. Instead, they can depend on data-driven marketing choices that are based on insights generated by augmented analytics.

  • Augmented analytics uses AI and ML to discover key drivers and helps marketers understand why metrics change.
  • Augmented analytics provides recommendations and actionable insights to marketers and helps them improve campaign outcomes.
  • Augmented analytics reduces time-to-insight by automatically surfacing actionable insights on various customer data points to increase conversion and win.
  • Augmented analytics minimize human work and turnaround time on insights, assisting marketers in recognizing areas of greatest potential and increasing ROI on marketing expenditures.
  • According to Salesforce Research, the top reason marketers embraced AI in 2021 was to drive the next best actions. That is exactly what augmented analytics offers marketers: the ability to provide actionable insights to teams.


Closing Notes

Every day, the incredible rise of IoT devices generates massive amounts of data. The AI-powered analytical tools can extract the maximum value from the data.

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