BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE
Businesswire | March 23, 2023
AnswerRocket, an innovator in delivering augmented analytics to the enterprise, is excited to announce the launch of Max, a revolutionary conversational AI assistant designed to help businesses explore, analyze, and uncover insights from their data.
Max combines AnswerRocket’s augmented analytics platform with OpenAI’s GPT-4 large language model to deliver a simple conversational AI experience for insights discovery. With Max, users can ask natural language questions and get back accurate insights and visualizations in seconds. GPT-4’s advanced language processing capabilities allow Max to understand and respond to a wide range of queries, making it easier than ever before to get the information they need.
“The record-breaking adoption of ChatGPT is driving a paradigm shift in how business users interact with software. This shift aligns with AnswerRocket’s mission to empower business teams to quickly get answers from their data,” said Alon Goren, CEO at AnswerRocket. “Powered by GPT-4, Max makes it easy for everyone to understand and act on data, no matter their level of technical expertise.”
BI adoption may be as low as 25%, according to research by Business Application Research Center (BARC) and Eckerson Group. Interacting with BI and analytics platforms represents a key barrier to broad enterprise adoption. AnswerRocket’s patent-pending use of large language models to enable chat-based analytics addresses the user adoption challenges that have plagued business intelligence and analytics teams for decades. Max enables businesses of all sizes to easily access and analyze their data in real time with zero training. Simply type your questions, and Max will provide insightful answers and visualizations based on your data.
Some of the key features of Max include:
Easy data exploration: With Max, you can ask natural language questions and receive instant insights on your data. Whether you're looking for specific answers, drivers, trends, or outliers, Max can help you uncover hidden insights so you can take action.
Advanced analysis capabilities: In addition to answering basic questions, Max can perform advanced analysis, including statistical, diagnostic, and predictive analytics. This allows businesses to expand access to deeper insights across their teams.
Accelerated data setup: Users can connect, prepare, and begin analyzing their data in minutes thanks to a streamlined data configuration experience powered by GPT-4 to support automated data classification, definitions, synonyms, and suggested questions.
Trainable model: Users can train Max to understand their business and analysis preferences. Max continuously learns from user input to improve its insights over time.
“Anheuser-Busch InBev has long recognized the power of analytics to spur growth and innovation in a highly competitive market. It’s why we partnered with AnswerRocket to deliver faster, deeper insights to our business,” said Sabine Van den Bergh, Director Brand Strategy & Insights Europe at Anheuser-Busch InBev. “A chat-based tool like Max can help more users feel comfortable interacting with data. Having an on-demand assistant that can quickly answer the questions that pop up throughout the day would enable our team to make data-driven decisions at scale.”
Beam Suntory is currently leveraging AnswerRocket to deliver automated, interactive consumer insights across its portfolio of 50+ premium spirits. Abraham Neme, Global Head BI & Analytics at Beam Suntory said, “With Max, Beam Suntory can automate routine tasks and gain valuable insights from data, allowing us to make more informed decisions. I see the potential for Max to become a powerful tool for analyzing a combination of external, macro, and internal data.”
Cereal Partners Worldwide (CPW)—a joint venture between Nestlé and General Mills with over 50 brands—launched AnswerRocket’s core augmented analytics platform to their enterprise in early 2023. Regarding the new chatbot experience, Chris Potter, Global Applied Analytics at CPW said, “Max will take AnswerRocket to the next level! We need our teams to make informed, fact-based decisions. Max will enable users across all levels of CPW to quickly access data and insights through intuitive questions and responses.”
AnswerRocket is excited to bring this innovative technology to businesses in Q2 2023.
About AnswerRocket
Founded in 2013, AnswerRocket is an augmented analytics platform for data exploration, analysis, and insights discovery. It allows users to monitor key metrics, identify performance drivers, and detect critical issues within seconds. AnswerRocket’s latest release harnesses OpenAI’s ChatGPT technology to enable conversational analytics on proprietary data. Users can chat with Max–an AI assistant for data analysis–to get narrative answers, insights, and visualizations. Additionally, AnswerRocket empowers data science teams to operationalize their models throughout the enterprise. Companies like Anheuser-Busch InBev, Cereal Partners Worldwide, Beam Suntory, Coty, EMC Insurance, Pabst, Hi-Rez Studios, American Licorice Company, and National Beverage Corporation depend on AnswerRocket to increase their speed to insights.
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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, BUSINESS STRATEGY
PRWeb | March 27, 2023
DrivenIQ (https://driveniq.com), experts in audience data and advertising technologies, today announced it is an official data partner and audience data provider for Basis Technologies (https://basis.net). Basis Technologies is a leading provider of cloud-based workflow automation and business intelligence software for marketers and advertisers.
For programmatic advertising activated through the Basis platform, marketers can expand audience reach with access to DrivenIQ’s data platform of 230 million households, 14 billion records and 492 million individual users. DrivenIQ gives brands and retailers the ability to curate custom audiences, segment site journeys and A/B test, all while bringing audience insight and activation in minutes - a process that normally takes weeks to complete.
“We’re proud to be among an elite group of data providers for Basis and its thousands of agency and enterprise customers,” said Albert Thompson, founder and CEO of DrivenIQ. “This partnership further solidifies DrivenIQ’s audience data and customer data platform (CDP). It also provides Basis clients with unprecedented 1st-Party data, consumer persona insights, 360-degree views of consumer behavior trends, and intent buying and shopping signals. This information gives Basis clients the unprecedented ability to reach their ideal audiences and personalize their marketing campaigns.”
DrivenIQ’s Identity Graph, known as DrivenID, empowers marketers and brands to present real-time, highly customized and targeted ads to millions of consumers across online and offline channels. DrivenID works in tandem with ResolveID™, a sophisticated 1st-Party website audience resolution technology that identifies up to 40% of all visitors to a website at any given time. Both solutions are overlaid to provide more than 500 different data points, including demographic, psychographic, ethnicity, affluence and contextual buying intent behaviors.
According to Thompson, DrivenIQ’s data is deterministic and focused on consumer households and privacy compliance for billions of customer records across hundreds of millions of U.S. households.
“What marketers need is the true ability to curate and reach ideal audiences across disparate media channels while connecting multiple devices in the process,” Thompson said. “What’s more, they need a 360-degree, real-time audience perspective. These are the most effective ways, backed by proven results, that Basis clients can improve ROAS, drive sales, grow their business and achieve relationship-driven marketing efficiencies.”
“DrivenIQ automates important parts of data-driven marketing. Its capabilities can enable our clients to reach targeted customers with speed and accuracy,” said Ian Trider, VP of RTB platform operations, Basis Technologies. “As third-party cookies deprecate, it becomes vital for advertisers to utilize first-party data targeting that scales and can be highly customized for their marketing efforts.”
In addition to DrivenID and ResolveID, DrivenIQ’s audience management platform (AMP) also offers geo-location, spot-on-earth Pii technology that enables out-of-home, real-audience identification capabilities to target locations and places that intenders have recently engaged with or visited. This gives brands the ability to target consumers with precision geographic location technology and to close the loop on conversion sales attribution and ROI, as well as the ability for brands to activate custom audiences across their favorite integrations and marketing channels.
DrivenIQ is a data-driven intelligence technology firm. In 2021, Capstone Technologies Group, Inc (OTC: CATG), a company that acquires, operates and organically develops disruptive technologies, acquired an initial minority interest in DrivenIQ and has since invested additional capital to further accelerate the company’s growth.
About DrivenIQ
DrivenIQ is an omni-data ad tech company and Audience Management Platform (AMP) that specializes in zero party and 1st-party data to help businesses best advertise to their ideal customers. The company offers a variety of services, including website traffic analytics, geo-zoning technologies, text message marketing, social media solutions, VisitIQ™, a caller ID solution for websites, DrivenIQ Identity Graph and DriveBidTM, a live vehicle trade-in marketplace. Founded by Albert Thompson, a digital advertising expert and former car dealer, DrivenIQ is known for its automotive industry data solutions, although it helps small, medium, and large businesses across various industries.
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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA ARCHITECTURE
Businesswire | March 28, 2023
Yugabyte, the leading open source distributed SQL database company, today announced key updates to YugabyteDB Managed, including the launch of the YugabyteDB Managed Command Line Interface (CLI). The new CLI delivers a better developer experience by increasing productivity and allowing users to enjoy the benefits of automation without needing to learn new skills. Additionally, new integration with AWS PrivateLink, 2x faster scaling, and over 125 new observability metrics further enhance overall security and operations.
“At Yugabyte, we're dedicated to empowering developers to focus on building without getting bogged down by database limitations,” said Karthik Ranganathan, CTO and co-founder, Yugabyte. “The launch of the YugabyteDB Managed CLI takes automation and productivity to the next level. Developers of all levels can easily create and manage clusters from their terminal or IDE and make use of the most advanced set of tools available for optimizing database performance and driving the business forward.”
YugabyteDB Managed CLI includes support for multiple platforms, open-source availability, easy installation and upgrading through the Homebrew package manager, built-in documentation, and auto-completion for commands and flags. The update provides automation for developers while allowing them to use their trusted and familiar environments.
The enhancement to YugabyteDB Managed includes the new CLI and a series of other new innovations that together allow users to:
Enjoy enhanced automation with the YugabyteDB Managed CLI; Users can now create and manage clusters hosted in YugabyteDB Managed from their terminal or IDE without requiring REST API or Terraform skills. The auto-completion feature makes it easy for users to discover and use new features quickly. The YugabyteDB Managed CLI makes day-to-day tasks easier for everyone, from app developers, to database administrators and DevOps engineers, by simplifying how they interact with YugabyteDB Managed resources.
Leverage enterprise-ready, secure networking with AWS PrivateLink support; available now as a preview, AWS PrivateLink is the latest addition to the range of network access management options. This feature is available for dedicated clusters created in YugabyteDB Managed on AWS (as an alternative to VPC peering) for secure access to your databases over a private network.
Scale databases 2x faster with dynamic infrastructure resizing; YugabyteDB Managed is even more responsive with vertical scaling operations on dedicated clusters providing a 2x performance boost. Users can now rapidly adjust to dynamic business needs and always be ready for planned or unplanned spikes.
Enhance database performance with next level observability; The latest YugabyteDB Managed observability enhancements add over 125 new SQL and storage layer metrics. The greatly expanded set of metrics gives users deeper insights to the database performance and helps with consistent performance fine tuning. The cloud-based user interface includes new visualization options to reorder metrics for a custom dashboard and new synchronized tooltips in charts for easier troubleshooting.
“At Admiral, we deliver a leading platform that helps publishers strengthen visitor relationships and grow their revenue. In order to handle our growing customer base and expanding feature set, we needed to enhance our Visitor Data platform service with a modern, distributed database that offers high availability, speedy lookups, and flexibility across our global deployment,” said James Hartig, Co-Founder, Admiral. “We chose YugabyteDB Managed as our database backend of choice to power our deployment, which spans 5 countries and 3 continents. The continued stream of new innovations to YugabyteDB Managed helps us minimize our operational overhead, deliver end-to-end encryption, and easily monitor our geo-distributed database.”
YugabyteDB users can also now get access to YugabyteDB Managed through a free, full-featured trial. Once approved for the trial, users can access a dedicated cluster and experience the full benefits of a cloud-native, distributed SQL database for transactional applications. Join over 5000 active users across paid and free tiers, spanning over 4500 clusters in 40+ cloud regions globally. No credit card is required to sign-up.
About Yugabyte
Yugabyte is the company behind YugabyteDB, the open source, high-performance distributed SQL database for building global, cloud-native applications. YugabyteDB serves business-critical applications with SQL query flexibility, high performance and cloud-native agility, thus allowing enterprises to focus on business growth instead of complex data infrastructure management. It is trusted by companies in cybersecurity, financial markets, IoT, retail, e-commerce, and other verticals. Founded in 2016 by former Facebook and Oracle engineers, Yugabyte is backed by Lightspeed Venture Partners, 8VC, Dell Technologies Capital, Sapphire Ventures, and others.
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