Convergence of social media and financial data

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The success and scale of social media platforms has created an opportunity to use the data collected by the services to enhance new and existing products within the financial domain. Organisations are able to access large quantities of consumer data to draw advanced insights on an individual’s behaviours, history, wants and needs. Social media data analysis allows consumer behaviour to be anticipated, and permits a level of personalised engagement that has hitherto not been possible without human mediation. An emerging number of third party platforms are bridging the gap between the social media platforms and service providers to enable this insight.

Spotlight

InfiniDB, Inc.

InfiniDB empowers organizations to solve problems and create new solutions with powerful Big Data analytics. The company’s platform is a fourth-generation massive parallel processing (MPP) column-oriented data technology that is known for its rapid implementation, simplicity and extraordinary value. InfiniDB, InfiniDB for the Cloud, and InfiniDB for Apache™ Hadoop® are built for today’s growing enterprise. These organizations demand speed, scale and efficiency in their analytics platforms where leveraging traditional and emerging data technologies, structures and architectures are required. InfiniDB products are licensed as GPL-2.0 with complementary consulting services, maintenance and support agreements...

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Re-prioritizing how you spend your time, how you build out your team and the resources you invest in channels and efforts are critical steps to achieving marketing team success" } },{ "@type": "Question", "name": "What is the use of marketing analytics?", "acceptedAnswer": { "@type": "Answer", "text": "Marketing analytics is used to measure how well your marketing efforts are performing and to determine what can be done differently to get better results across marketing channels." } },{ "@type": "Question", "name": "Which companies use marketing analytics?", "acceptedAnswer": { "@type": "Answer", "text": "Marketing analytics enables you to improve your overall marketing program performance by identifying channel deficiencies, adjusting strategies and tactics as needed, optimizing processes, etc. Companies like Netflix, Sephora, EasyJet, and Spotify use marketing analytics to improve their markeitng performance as well." } }] }

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Spotlight

InfiniDB, Inc.

InfiniDB empowers organizations to solve problems and create new solutions with powerful Big Data analytics. The company’s platform is a fourth-generation massive parallel processing (MPP) column-oriented data technology that is known for its rapid implementation, simplicity and extraordinary value. InfiniDB, InfiniDB for the Cloud, and InfiniDB for Apache™ Hadoop® are built for today’s growing enterprise. These organizations demand speed, scale and efficiency in their analytics platforms where leveraging traditional and emerging data technologies, structures and architectures are required. InfiniDB products are licensed as GPL-2.0 with complementary consulting services, maintenance and support agreements...

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