Home > Resources > Articles > Customer Data Management: Tips and Best Practices

Customer Data Management: Tips and Best Practices

Bineesh Mathew | March 30, 2022 | 534 views

Customer data management (CDM improves a company's overall services, procedures, and products ethically. Best practices of customer data management have never been more critical for today's brands, dealing with more competition, higher customer expectations, data breaches, and growing demand for better decision-making.

The sheer scale of data sources and client data has grown dramatically due to more complex and diverse digital interactions than ever before. So they need to move, store, and analyze customer data to better target their customers..

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”

– Steve Jobs


Customer Data Management (CDM)

Customer data management (CDM) collects, secures, organizes, and uses consumer data to personalize interactions and increase conversions and loyalty. CDM also includes a governance framework, more accessible ethical data collection, and proactive consumer data security. As data protection remains a priority, CDM will become more open over time.

The complicated nature of data breaches, like the recent data breach of 500 million Linkedln profiles, has made it necessary for companies to be held accountable for data protection.


Best Practices for Effective Customer Data Management

Good customer data management can help your company grow in various ways. So here are some customer data management best practices for your continued success in business.


Make Your Customer Data Accurate

Although limiting your data to only the information your organization needs to fulfill its goals, it is a beautiful method to improve data quality. However, there are many more things you can do to make sure that the data your company collects is clean and accurate.

To begin with, data should be regularly double-checked for accuracy, as old data can quickly become obsolete and unrelated to your sales and marketing teams. In addition, outdated data should be removed at regular intervals from your data management software to avoid disrupting your sales and marketing departments' automation, analytics, and other activities.

Another thing you can do to help your team focus on data quality in data management is to train the team members who have access to the data on how to gather and input data correctly. Although most processes are likely to be automated, training is required if team members are setting up these processes or if data has to be manually entered into your CRM or data management software. This prevents data from being entered wrongly, preventing future issues.

To improve the accuracy of all metrics extracted from said data, ensure it is reviewed and cleansed before being utilized in any analytics or reporting. Making data quality a top priority will help keep all your company's data use clean and accurate.

Have Focus Only on Critical Data

You must ensure that the data you collect for your client database is genuinely relevant to your business. Your customer data platform (CDP) becomes overburdened when you collect unwanted data. In addition, collecting too much data could lead you to get personal information about your consumers.

Examine each item of information you collect and ask yourself the following questions:

• Who requires this information?

• What exactly does it do? What is the purpose of this information?

• Could we still function in the same way if we didn't gather it?

If you don't have the answers to these questions, don't disregard the data point. Inquire about it. Perhaps there is a reason for this.

Let's imagine you're collecting information about your website users' corporate revenue. That appears to be an excellent data point, right? However, when you ask the four questions we outlined above, you'll discover that the data doesn't meet any business needs, that no one is using it, and that not collecting it will make no difference. So, in this case, you can remove the unnecessary data.

Unnecessary data collection can get your firm into trouble. A publicly traded corporation just experienced this. Even after clients stopped using the company's service, the company kept track of them. The corporation faced immense criticism with negative headlines after the FTC (Federal Trade Commission) filed a complaint against them, forcing them to change their decision.


Monitor Your Data Regularly

The primary reason for using solid data monitoring techniques is that customer data is in constant flux. So, you might want to use special notification strategies to keep overall data quality high and make sure that specific security policies keep data organized and on point.

A bi-weekly scan for incomplete or erroneous records is required to maintain an optimized and updated database. Furthermore, you should review your data twice a week for any unwanted forms or entries that need to be cleaned; this is an essential part of customer data management success. An online report generator can help you save time and improve the quality of your data monitoring procedures by reducing the amount of time it takes to complete these duties.


Make Sure Your Data is Readily Available to Your Team

There's a narrow line between data security and data convenience. Security in data management refers to the ability for only authorized individuals to view reports or access data. The data cannot be accessed or considered by anybody outside the company. On the other hand, data convenience refers to how simple it is for the appropriate person to obtain data.

Investing in Customer Data Management software and ensuring that permissions and authorizations are set depending on an individual's role with the data is the best method to avoid this. For example, lower-level employees of a company might not need to have access to the database, but they can have access to a view-only portion where they can’t change the data.

Access to the data may be required by departments that rely on data, such as sales and marketing. Ensure your data management system allows you to grant access only to the people who need it and keep the else out.


Make Use of Good Customer Data Management Software

Finding good software is crucial to establishing a high-quality data management system for your business. Conversely, investing in incorrect data management software can result in many problems.

Find a customer data platform that gives you clear and accurate information about your leads and customers. If your customer data platform isn't already doing this for you, it should do it for you automatically. This way, your sales and marketing teams will be able to do their jobs more easily.


Summing Up


You will be able to connect with your audience on a more meaningful and more profound level than you ever imagined possible by:
  • Following customer data management best practices,
  • Working with the right customer database management system for your business
  • Leveraging this wealth of invaluable insights

Frequently Asked Questions


What are some of the types of customer data?

Some customer data types are behavioral, engagement, attitudinal, and primary or identity data.


What can businesses do with customer data?

Businesses can use the customer data to customize their marketing activities, concentrating on each potential client.


What is customer data management?

Customer data management (CDM) refers to how firms keep track of their customers' information and conduct surveys to get feedback. In addition, CDM refers to a set of software or cloud computing solutions that provide significant businesses with quick and easy access to client data.

Spotlight

Google

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.

OTHER ARTICLES
Business Intelligence, Big Data Management, Big Data

Leveraging Big Data for Competitive Advantage: Benefits

Article | July 18, 2023

Big Data has grown more valuable, helping businesses grow with features like real-time insights and enhanced decision-making; investing in a data strategy helps to stay ahead of the competition. Contents 1. Introduction 2. Leveraging Big Data for Competitive Edge and Sales Growth 3. Benefits of Big Data Analytics in Businesses 3.1 Improved Customer Insights 3.2 Enhanced Operational Efficiency 3.3 Better Decision-Making 3.4 New Product Development 3.5 Competitive Intelligence and Market Research 4. The Path Ahead 1. Introduction The benefits of big data for organizations have amplified with the advent of digital transformation and the prevalence of cloud technology, the Internet of Things (IoT), and ubiquitous internet access. A comprehensive data strategy has become a prerequisite for organizations to retain their competitive edge and leverage big data's advantages. Data analytics is widely employed across different industries and departments, including finance, human resources, and online retail, to glean insights into customer behavior and identify fraudulent activities. In addition, big data in business assumes a critical role in furthering social good by facilitating the monitoring of emissions and pollutants, aiding against climate change. 2. Leveraging Big Data for Competitive Edge and Sales Growth Big data is vital for companies seeking to gain a competitive edge and foster innovation in the current business landscape. By leveraging big data, companies can quickly extract valuable insights from vast amounts of data. This requires investments in tools & technologies, and skilled data analysts & scientists. With a robust big data strategy in place, companies optimize operations, identify new opportunities, and drive innovation. Furthermore, data analytics plays a crucial role in boosting sales by providing insights into customer behavior, preferences, and buying patterns. Companies can optimize their marketing, pricing, and product placement strategies through data analysis, thus leading to increased revenue. Real-time data enables businesses to adapt to market changes quickly, improving their agility and competitiveness. Therefore, developing data analytics capabilities is imperative for businesses to stay ahead and gain a competitive edge. 3. Benefits of Big Data Analytics in Businesses 3.1 Improved Customer Insights Big data has revolutionized how businesses gain a competitive edge through data analytics, offering improved customer insights by analyzing their behavior, preferences, and sentiment toward products. As a result, companies personalize experiences, segment audiences, map customer journeys, and enhance satisfaction. By analyzing data from multiple sources, companies create a 360-degree view of their customers and offer targeted marketing campaigns. 3.2 Enhanced Operational Efficiency Big data improves operational efficiency through predictive maintenance, supply chain optimization, and fraud detection. Predictive maintenance reduces downtime and increases productivity by identifying potential equipment failures. Supply chain optimization streamlines logistics processes, reducing shipping times and costs. Fraud detection identifies and prevents fraudulent activities, protecting businesses from financial losses. 3.3 Better Decision-Making Data-driven decision-making is one of the benefits of using big data, as it provides real-time insights into market trends, customer preferences, and key performance indicators. This helps companies make informed decisions to drive growth and success. Additionally, big data improves decision-making by providing real-time analytics for risk assessment and management, allowing businesses to identify and mitigate potential risks before they become major issues. 3.4 New Product Development Big data uses in businesses enable creation of innovative products and services by analyzing customer feedback and market trends. By gaining insights into customer needs and preferences, businesses identify new opportunities and optimize & innovate their products. 3.5 Competitive Intelligence and Market Research Big data is helpful in providing competitive intelligence and market research. Social listening is a way for businesses to use big data to gain insights into customer sentiment, preferences, and behavior. By analyzing conversations on social media, companies can identify areas for improvement and create effective marketing campaigns. Competitor analysis is another crucial use case for big data in business. By analyzing data on competitors' strategies, businesses can adjust their own strategies and gain a competitive edge. For example, companies can optimize their offerings by tracking competitors' pricing strategies, marketing tactics, and product offerings. 4. The Path Ahead With the continuous evolution of technology, the benefits of big data in business have become increasingly significant in day-to-day operations. The proliferation of digital transformation has provided companies with access to an overwhelming amount of data. In order to maintain a competitive edge, it is imperative for organizations to establish a comprehensive data strategy. However, merely collecting data is insufficient to leverage the potential of big data fully. Companies must possess the necessary tools and expertise to analyze and interpret it. This necessitates investment in advanced analytics tools, as well as the recruitment of data scientists and analysts who can extract valuable insights from the data.

Read More
Business Intelligence, Big Data Management, Data Science

Mastering BI: Key Business Intelligence Events to Attend in 2023

Article | April 13, 2023

Explore top business intelligence events in 2023 to leverage unparalleled networking opportunities, engaging discussions, and cutting-edge technologies. Stay ahead and unlock the true potential of BI. The ability to harness data and make informed decisions has become paramount for success in the increasingly data-driven world. To stay ahead of the curve and leverage the power of data, professionals in this field must actively engage in continuous learning, networking, and exploring the latest trends and technologies. Fortunately, there are numerous business intelligence conferences and events that cater specifically to the needs of business intelligence professionals. These gatherings provide industry experts, thought leaders and practitioners a platform to share their knowledge, exchange ideas, and showcase cutting-edge solutions. This article will explore a curated list of top BI events to attend for business intelligence and analytics professionals. These events are designed to empower professionals in their journey toward data-driven excellence. Delve into the world of business intelligence and analytics and uncover the key features and benefits of each event. 1.2023 International Conference on Business Analytics for Operations Excellence & Resilience (BAOER 2023) July 15 - 17, 2023 | Singapore BAOER (Business Analytics for Operations Excellence & Resilience) is a highly anticipated annual meeting that serves as a premier platform for industry professionals, researchers, and practitioners to gather and explore the latest advancements in business analytics. The event encompasses various engaging activities, including keynote talks, invited talks, oral presentations, poster presentations, and online sessions. One of the distinguishing features of BAOER is its commitment to quality and academic rigor. The conference invites submissions of papers and abstracts on various topics related to business analytics for Operations Excellence & Resilience, which undergo a meticulous peer-review process by the esteemed Conference Technical Program Committee. Accepted papers are not only presented at the conference but also hold the opportunity to be published in the prestigious International Conference Proceedings. By bringing together a diverse group of authors and speakers from across nations and regions, BAOER fosters a vibrant exchange of ideas and fresh perspectives. Attendees can delve into both theoretical and practical aspects of Operations Excellence & Resilience, gaining valuable insights and building fruitful connections. 2.Melbourne Business Analytics Conference August 2, 2023 | Melbourne (Australia) In today's fast-paced world, where AI and automation play a pivotal role, businesses must adapt and embrace data and digital transformation to remain competitive. With this in mind, Melbourne Business Analytics Conference is, focused on the compelling theme of 'Leading the way: Navigating Data and Digital Transformation in the Age of AI & Automation.' This highly anticipated event will bring together esteemed analytics academics, executives, and practitioners from around the globe. The program will feature a lineup of distinguished speakers who will share their cutting-edge research, real-world experiences, and success stories. Over 600 board members, senior executives, and industry professionals will converge for a power-packed, one-day conference. It will serve as an exceptional platform for knowledge-sharing and networking opportunities. The conference aims to equip Australian businesses with the tools and insights needed to gain a distinctive advantage by harnessing the trilingual insights of business, technology, and mathematics. Participants can expect to immerse themselves in the latest advancements in Machine Learning, AI, and advanced Data Analytics business applications. These valuable insights will help organizations optimize their strategies, drive innovation, and make data-driven decisions. 3.OSU Business Analytics Conference 2023 October 4 - 5, 2023 | Portland (Oregon) Prepare to embark on a unique learning journey at the 4th annual Business Analytics Conference hosted by the Oregon State Center for Business Analytics. This in-person event offers an unparalleled experience, allowing participants to learn from esteemed analytics experts in a dynamic combination of hands-on activities and engaging lectures. This year's conference will strongly emphasize on AI trends, forthcoming technical breakthroughs, innovative applications of AI, and the implications and opportunities it presents for businesses. The panel sessions will feature industry experts alongside faculty members from the College of Business, Engineering, and Liberal Arts. This diverse range of perspectives ensures a comprehensive exploration of the subject matter. Gain invaluable insights into integrating AI programs into your daily operations & long-term planning, along with the growing impact of AI on business strategies, operations, and the workforce. The event will serve as a platform for stimulating discussions around the changes and opportunities that AI can bring and equip organizations with the knowledge and readiness required to navigate the AI landscape effectively. 4.Future Data Driven Summit 2023 September 27, 2023 | Online The Future Data Driven Summit is a prestigious online event that centers around the Microsoft Data Platform, offering attendees an unparalleled opportunity to stay updated on the latest developments in the field. This highly anticipated summit aims to provide valuable insights and knowledge pertaining to Data & AI, DevOps, PowerBI & Visualization, Integration & Automation, and cloud infrastructure. Catering to a diverse audience of IT professionals, data engineers & analysts, data scientists, AI & machine learning engineers, business analysts, and developers, the Future Data Driven Summit will ensure that each participant can derive immense value from the event. With its comprehensive range of topics and sessions, this summit will cater to the needs and interests of professionals across various domains within the data ecosystem. Attendees will be privileged to engage in informative sessions led by subject matter experts, witness hands-on demos of cutting-edge technologies, and gain profound insights from industry leaders' keynote speeches. By participating in these activities, attendees can expand their knowledge base, enhance their skill sets, and stay abreast of the latest trends and advancements in the Microsoft Data Platform. 5.TDWI Executive Summit for Analytics August 7 - 8, 2023 | San Diego (California) The TDWI Executive Summit for Analytics is an interactive and highly curated event specifically designed for business leaders, data science professionals, and IT executives who bear the responsibility of selecting, managing, and extracting value from analytics applications, AI/ML, business intelligence, and the underlying data that powers them. Organizations today constantly rely on analytics to drive innovation, attract and retain customers, improve operational efficiency, and effectively manage risk. However, TDWI has identified a common challenge many organizations face—struggling to progress in their analytics journey. These difficulties often result in user frustration, errors, and increased costs. By attending the TDWI Executive Summit for Analytics, participants can acquire invaluable knowledge on accelerating their analytics journey and achieving optimal business outcomes. The event places a specific focus on deriving the highest value from data assets through analytics and AI/ML into strategies for fostering stakeholder collaboration and effectively scaling analytics and AI/ML initiatives, including the implementation of MLOps—a methodology for managing the machine learning lifecycle. Additionally, the summit will explore emerging trends and technologies, such as generative AI, enabling attendees to stay ahead of the curve. 6.Business Intelligence & Analytics Conference Europe November 7 - 10, 2023 | London (UK) The Business Intelligence & Analytics Conference Europe presents a unique and immersive four-day experience focused on learning and networking. This exceptional business intelligence event offers attendees unparalleled opportunities to connect and collaborate with professionals from Europe and beyond. The conference will encompass five tracks and hosts over 45 sessions, ensuring a comprehensive and diverse range of topics to explore. Through a myriad of fascinating case studies, attendees can learn from various organizations' past successes and challenges. This firsthand knowledge-sharing provides invaluable practical insights that can be applied in real-world scenarios. Broadening knowledge and gaining insights from internationally renowned experts is a key highlight of the event. These experts bring their wealth of experience and expertise to the forefront, sharing innovative approaches and best practices that can drive success in business intelligence and analytics. A notable roster of esteemed organizations participated in the previous year's conference edition. Among notable names were Aizonic, Allianz, AstraZeneca, Bank of England, Dufrain, Volva Penta and many more. The presence of such esteemed organizations further reinforces the conference's credibility and significance within the industry. 7.Data & Analytics Live July 25, 2023 | Online Data & Analytics Live is a highly immersive event that brings a multitude of data and analytics professionals from across North America, offering a full day of learning, networking, and collaboration, catering to newcomers to the field and seasoned industry leaders. Attendees can expect to gain valuable insights and takeaways from renowned speakers sharing their insights into the solutions required to address the most pressing challenges faced by the data and analytics community. These thought leaders will provide invaluable perspectives and expertise, guiding participants toward effective strategies and innovative approaches. One of the key highlights of Data & Analytics Live is the opportunity to discover the latest trends and solutions provided by leading industry providers. Navigating uncharted territory in the data and analytics landscape can be complex, but this event will equip attendees with the knowledge and resources to navigate confidently. Data & Analytics Live will offer a glimpse into how data and analytics are revolutionizing businesses across industries and serves as a unique platform to interact with industry leaders, influential technologists, and pioneering data scientists shaping the future of data and analytics. 8.Customer Analytics Summit September 10 - 12, 2023 | Jersey City (New Jersey) The Customer Analytics Summit is an exciting event designed specifically for professionals in the data and customer insights community. Tailored to address the most pertinent issues in this field, the summit provides a unique opportunity to gain insights from highly successful leaders in data and customer insights. This event will offer an authentic peer-to-peer learning experience, fostering meaningful exchanges among professionals who understand the challenges and opportunities within the data and analytics space. The Customer Analytics Summit showcases renowned industry leaders who will share their expertise and experiences in maximizing the potential of data-driven insights. Attendees will discover how these leaders have harnessed data-driven, actionable insights to unlock exceptional customer value. In addition to insightful presentations, the summit will also provide focused individual discussion groups. These groups offer a platform for in-depth conversations on topics currently shaping the data and analytics landscape. Moreover, the summit will include interactive workshops that provide hands-on training on the latest tools, techniques, and strategies in data and analytics. The Customer Analytics Summit is a must-attend event for professionals seeking to stay at the forefront of the data and customer insights industry. 9.BI Innovation & Tech Fest September 18 - 19, 2023 | Sandton (South Africa) The business intelligence, analytics, and data environment is undergoing an extraordinary transition in today's rapidly evolving world. In this context, the annual BI Innovation & Tech Fest stands out as a premier event that celebrates and empowers individuals passionate about driving innovation in the business intelligence function from multiple perspectives - people, processes, and technology. This extraordinary BI event will provide attendees with a world-class experience, offering an unparalleled agenda that covers a wide range of topics critical to the industry. Whether exploring the latest advancements in AI and machine learning applied to business intelligence, mastering data reporting, visualization, and time analytics or delving into cloud-based BI and self-service BI, the event will present a comprehensive platform to stay ahead of the curve. One of the highlights of BI Innovation & Tech Fest is its emphasis on creating opportunities for networking and collaboration. Attendees will gain access to leading partners and vendors in the business intelligence space, providing valuable insights into cutting-edge technologies, tools, and solutions. The event will foster an environment where professionals can exchange ideas, forge new connections, and engage in meaningful conversations that drive innovation and excellence. 10.Big Data LDN (London) September 20-21, 2023 | Olympia London Big Data LDN (London) is the preeminent free-to-attend conference and exhibition in the UK, dedicated to data, analytics, and AI. With a host of renowned experts in these fields, the event equips attendees with the necessary tools to drive their most effective data-driven strategies. It will bring together over 180 leading technology vendors and consultants, providing a platform for in-depth discussions about business requirements and the latest advancements in the industry. One of the event's key highlights is the opportunity to hear from 300 expert speakers across 15 technical and business-led conference theatres. These speakers will present real-world use cases, share insights, and engage in panel debates, providing attendees with valuable knowledge and practical examples to apply in their organizations. In addition, the event offer exceptional networking opportunities, allowing attendees to connect with their peers, industry experts, and thought leaders. This networking aspect is invaluable for fostering collaborations, exchanging ideas, and building relationships to drive future field success. Big Data LDN goes well beyond the conference sessions and exhibitions by offering free on-site data consultancy services. Conclusion Business intelligence and analytics are evolving unprecedentedly, driven by technological advancements, data availability, and the growing need for data-driven decision-making. Attending industry conferences and events is crucial for professionals in this field to stay abreast of the latest trends, learn from experts, network with peers, and discover innovative solutions. Attending these top business intelligence events allows professionals to gain the knowledge, skills, and connections necessary to excel in their roles. These conferences provide a platform for sharing ideas, learning best practices, and exploring the latest advancements in the field. They serve as catalysts for growth, enabling individuals to unlock the full potential of data and analytics in their organizations. In this era of data-driven decision-making, seize the opportunities, and embark on a journey of continuous learning and professional development through these top business intelligence events in the BI and analytics domain.

Read More
Big Data Management, Data Science, Big Data

Implementing Data Analytics: Emerging Big Data Tools in 2023

Article | May 16, 2023

Discover the prominent big data analytics tools in 2023 and unlock the full potential of big data. Leverage data-driven decision-making to gain insights and implement strategies to accelerate growth. Adopting Big Data Analytics Tools In the current data-driven world, organizations increasingly recognize the value of data analytics in driving businesses’ success. As the volume and complexity of data continue to grow, staying at the forefront of data analytics tools and technologies becomes crucial for businesses to gain actionable insights and make informed decisions. As we delve into 2023, it becomes paramount for businesses to keep pace with emerging cutting-edge big data tools. These tools serve as catalysts for enterprises to harness the power of data analytics effectively. By adopting the right tools and technologies, organizations gain a competitive advantage, foster innovation, and make data-driven decisions that accelerate their growth in an ever-evolving digital landscape. This article delves into the realm of data analytics and explores the emerging big data analytics tools poised to have a significant impact in 2023. From sophisticated machine learning algorithms that push the boundaries of analysis to robust data visualization platforms that bring insights to life, these tools present captivating opportunities for organizations to unlock the full potential of their data and derive actionable intelligence. Exploring Key Trends and Emerging Tools One of the key trends in the data analytics landscape is the rise of cloud-based analytics platforms. These platforms provide scalability, flexibility, and accessibility, allowing businesses to leverage the power of distributed computing and storage for their data analysis needs. With cloud-based tools, organizations can easily process and analyze large volumes of data without significant infrastructure investments. Another emerging trend is integrating artificial intelligence and machine learning into data analytics workflows. AI-powered analytics tools enable businesses to automate data processing, uncover hidden patterns, and generate predictive insights. ML algorithms can learn from vast amounts of data, continuously improving accuracy and enabling organizations to make data-driven decisions with precision. Furthermore, big data visualization tools are becoming increasingly sophisticated, enabling users to transform intricate data into interactive visual representations. These tools facilitate enhanced comprehension and interpretation of data, allowing stakeholders to swiftly extract insights with efficacy. Moreover, the convergence of big data and internet of things (IoT) technologies is creating new opportunities. As IoT devices generate vast amounts of data, organizations can leverage tools for big data analytics to capture, store, and analyze this data, uncovering valuable insights and driving innovation in various industries. Top Big Data Tools to Lookout For: 1. Talend Data Fabric Cloud Integration Software by Talend Talend Data Fabric is an integrated data management and governance platform that enables organizations to access, transform, move and synchronize big data across the enterprise. It provides a comprehensive suite of tools and technologies to address data integration, quality, governance, and stewardship challenges. The platform allows users to access and work with data, regardless of location or format, whether in traditional databases, data lakes, cloud environments, or even in real-time streaming sources. This flexibility empowers organizations to leverage their data assets more effectively and make data-driven decisions. 2. Alteryx Platform Predictive Analytics Software by Alteryx Alteryx is a user-friendly data analytics platform that enables efficient processing and analysis of large datasets. It empowers users to quickly derive valuable insights from data without extensive coding skills. Alteryx facilitates the automation of analytics tasks at scale and enables intelligent decision-making across the organization. The platform provides a comprehensive set of tools, including automated data preparation, analytics, machine learning capabilities, and AI-generated insights. Its intuitive interface enables seamless data access from diverse sources like databases, cloud-based data warehouses, and spreadsheets. Alteryx simplifies data blending and preparation from multiple sources, ensuring high-quality and analysis-ready data for enhanced decision-making. 3. Adverity Data Integration Platform Adverity is a comprehensive data platform that automates data connectivity, transformation, governance, and utilization at scale. It simplifies the arduous task of cleansing and merging data from diverse sources, encompassing sales, finance, and marketing channels, to establish a reliable source of business performance information. The platform seamlessly integrates with multiple databases and cloud-based software, providing access to previously inaccessible data. Adverity empowers users to efficiently analyze incoming data from any source and format, facilitating the discovery of patterns, trends, and correlations. Its robust dashboard enables real-time interaction with data, empowering businesses to make faster, smarter decisions. 4. GoodData Cloud BI and Analytics Platform GoodData is an advanced cloud-based analytics platform that offer intuitive and user-friendly tools for data analysis, embeddable data visualizations, and seamless application integration solutions. Its API-first approach enables users to effortlessly aggregate, analyze, and visualize its data in real time, facilitating swift and effective decision-making. In addition, the platform's microservice-based architecture integrates seamlessly with existing ecosystems, providing a comprehensive end-to-end data analytics solution. With its scalable architecture and straightforward setup, GoodData is an excellent choice for businesses seeking powerful insights without expensive infrastructure investments. 5. Datameer Data Preparation Tool Datameer is an advanced analytics and data science platform designed to help businesses quickly discover insights in their enterprise data. It enables users to connect to multiple data sources effortlessly, employing a user-friendly drag-and-drop interface to transform data and create interactive visualizations and dashboards. The platform also offers access to various analytics tools, including predictive analytics and machine learning algorithms. By simplifying the data exploration process, Datameer provides an intuitive and robust environment for loading, storing, querying, and manipulating data from any source. This streamlined approach aids businesses in reducing time-to-insight by revealing previously concealed relationships and trends. Final Thoughts In the dynamic and data-intensive landscape of 2023, organizations must prioritize the integration of data analytics and adopting emerging big data tools. Adopting emerging tools for big data analytics empowers organizations to seamlessly collect, store, process, and analyze vast volumes of data in real time, providing valuable insights and enabling timely decision-making. However, to fully capitalize on the benefits of these tools, organizations must invest in skilled data professionals who can adeptly leverage these tools to extract meaningful insights. Data literacy and cultivating a data-driven culture within the organization are pivotal components for success in the data-driven landscape of 2023. Organizations can thrive in the ever-evolving realm of data analytics by fostering an environment where data is valued and utilized to drive business outcomes.

Read More
Business Intelligence, Big Data Management, Big Data

Business Intelligence for Actionable Insights: Top BI books to Explore

Article | July 4, 2023

In the fast-paced world of data-driven decision-making, having a solid understanding of BI is essential. Explore a handpicked selection of top books that cover everything a data professional needs. In today's data-driven landscape, businesses face the ongoing challenge of deriving meaningful insights from vast amounts of data to facilitate informed decision-making. This is where the field of business intelligence (BI) becomes crucial. Business intelligence encompasses a range of processes, technologies, and strategies that empower organizations to transform raw data into valuable insights, thereby driving business success. Access to comprehensive and insightful information is critical whether you're new to the field and seeking foundational knowledge or an experienced professional aiming to enhance your skills. This article will explore a curated selection of the best business intelligence books that offer valuable knowledge, practical guidance, and strategic insights. These books cover various facets of BI, including fundamental concepts, methodologies, agile approaches, data mining techniques, and cultural considerations. By delving into these essential resources, you will learn the tools and understanding necessary to navigate the complex realm of business intelligence, harness the full potential of your organization's data assets, and propel your business forward. 1. Business Intelligence Elizabeth Vitt, Michael Luckevich, Stacia Misner ‘Business Intelligence, 1st Edition’ presents a comprehensive approach to empower readers with the vital knowledge and expertise needed to thrive in the dynamic field of business intelligence (BI). Co-authored by Elizabeth Vitt, Michael Luckevich, and Stacia Misner, this BI book is an invaluable resource catering to both beginners and seasoned professionals within the realm of business intelligence. Setting the stage, the book lays a solid foundation by illuminating fundamental concepts in business intelligence. It adeptly demonstrates how organizations can harness the power of massive data repositories to glean invaluable business insights, enabling them to make informed decisions swiftly and effectively regarding customers, partners, and operational aspects. 'Business Intelligence' guides readers through the intricacies of leveraging business intelligence insights to seamlessly amalgamate information, individuals, and cutting-edge technologies. Armed with this knowledge, readers gain the confidence to devise and execute successful business strategies with precision. 2. Business Intelligence: Data Mining and Optimization for Decision Making Carlo Vercellis In the book 'Business Intelligence: Data Mining and Optimization for Decision Making,' Carlo Vercellis explores the crucial intersection between data mining, optimization techniques, and decision-making processes within the field of business intelligence. The author starts by laying the groundwork for business intelligence and introduces key concepts such as data warehousing, data mining and its applications, machine learning, supply optimization models, decision support systems, and analytical methods for performance evaluation, setting the stage for a holistic approach to business intelligence. The book emphasizes the practical application of data mining and optimization techniques through real-world examples and case studies. 'Business Intelligence: Data Mining and Optimization for Decision Making' though aimed at postgraduate students, is an essential resource for professionals and researchers interested in harnessing the power of data mining, optimization, and decision support systems. 3. Business Intelligence: An Essential Beginner’s Guide to BI Richard Hurley 'Business Intelligence: An Essential Beginner's Guide to BI, Big Data, Artificial Intelligence, Cybersecurity, Machine Learning, Data Science, Data Analytics, Social Media, and Internet Marketing,' provides a comprehensive introduction to the diverse and interconnected world of modern business intelligence. As the title suggests, this business intelligence book goes beyond traditional BI and explores emerging technologies shaping the business landscape. It delves into big data, providing insights into the challenges and opportunities associated with processing and analyzing massive datasets. Hurley introduces artificial intelligence (AI), machine learning (ML), and pattern recognition to explain their potential applications in driving business intelligence and decision-making. The book also addresses the critical roles that social media and internet marketing play in the growth of BI and how these platforms can be leveraged to gather valuable business intelligence insights and engage with customers effectively. 4. Business Intelligence: And How It Can Help You Grow Your Business Johan Faerch This book offers a practical and insightful guide to leveraging business intelligence strategies and techniques to drive business growth. This BI book is designed to empower entrepreneurs, business owners, and managers with the knowledge and tools necessary to make informed decisions and unlock the full potential of their organizations. It begins by introducing the concept of business intelligence and its significance in today's competitive marketplace and explains how BI goes beyond mere data analysis and reporting, acting as a catalyst for growth and innovation. The author highlights the transformative power of BI, demonstrating how it can provide a deep understanding of market trends, customer preferences, and internal operations. 'Business Intelligence: And How It Can Help You Grow Your Business' is a highly accessible and practical resource that bridges the gap between theory and real-world application. Johan Faerch's expertise and experience in the field, shines through as he provides valuable business intelligence insights and actionable strategies for harnessing the power of BI to achieve business growth. 5. Growing Business Intelligence Larry Burns 'Growing Business Intelligence: An Agile Approach to Leveraging Data and Analytics for Maximum Business Value' offers a comprehensive guide to unlocking the full potential of business intelligence (BI) through an agile and adaptable framework. This BI book provides practical insights and strategies for effectively utilizing data and analytics to drive continuous growth and optimize business value. With a keen focus on core principles, the book highlights the importance of navigating the complexities of BI architecture to find the most suitable path for each unique organization. The book serves as a trusted resource, guiding readers on effectively managing the risks associated with disruptive technologies and adopting agile methodologies to deliver on the promises of BI and analytics in a rapid, concise, and iterative manner. 'Growing Business Intelligence' is an invaluable asset for business leaders, managers, and data professionals involved in BI, analytics, or Big Data projects. It also caters to organizations aiming to maximize the value derived from their data and investments in BI technology. 6 Business Intelligence: A Comprehensive Approach to Information Needs, Technologies, and Culture Rimvydas Skyrius 'Business Intelligence: A Comprehensive Approach to Information Needs, Technologies, and Culture' by Rimvydas Skyrius delves deep into the multifaceted realm of business intelligence from various perspectives. This book looks at BI as a process driven by the synergistic blend of human capabilities and technological advancements and emphasizes the complex nature of information needs and decision-making support within organizations. It begins with a comprehensive introduction to the fundamental concepts of BI and related areas of information processing, navigating through the intricacies of BI, addressing data integration, information integration, and the processes & technologies involved. It further explores the maturity and agility of BI, delving into the components, drivers, and inhibitors of BI culture, as well as the soft factors like attention, sense, and trust that shape the BI landscape. Rimvydas, in this book, presents a holistic perspective view on business intelligence, possible structures and tradeoffs within the field of BI, providing readers with valuable insights. 7. Business Intelligence Strategy: A Practical Guide for Achieving BI Excellence John Boyer, Bill Frank, Brian Green, Tracy Harris, Kay Van De Vanter 'Business Intelligence Strategy: A Practical Guide for Achieving BI Excellence' serves as a comprehensive and practical guide for organizations aiming to develop and implement a successful business intelligence strategy that drives excellence and delivers tangible results. The book begins by emphasizing the strategic importance of BI in modern organizations, highlighting its role in enabling informed decision-making, improving operational efficiency, and fostering a data-driven culture. It guides readers through the process of creating business alignment strategies that help prioritize business requirements, build organizational & cultural strategies, increase IT efficiency, and promote user adoption. The authors emphasize the importance of engaging stakeholders and fostering collaboration between business and IT teams to ensure the strategy's effectiveness and long-term success. 'Business Intelligence Strategy' equip readers with the right tools and strategies to develop and implement a robust BI strategy that drives excellence and delivers measurable value to their organization. 8. Fundamentals of Business Intelligence (Data-Centric Systems and Applications) Wilfried Grossmann, Stefanie Rinderle-Ma 'Fundamentals of Business Intelligence' serves as a comprehensive and systematic introduction to the dynamic field of business intelligence , providing readers with strong foundational knowledge. This business intelligence book focuses on the transformation of process-oriented data into valuable information crucial for decision-making across diverse domains. The authors, Grossmann and Rinderle-Ma, follow a step-by-step approach to develop models and analytical tools that enable the acquisition of high-quality data structured in a manner conducive to applying complex analytical techniques. Covering a wide range of essential topics, the book delves into the fundamental concepts of business intelligence, the data-centric nature of BI, exploring various approaches to modeling in BI applications, data provisioning, data description, visualization, reporting, and more. The book seamlessly blends theoretical explanations with practical examples and compelling case studies to further enhance comprehension. 9. Business Intelligence: The Savvy Manager's Guide 1st Edition David Loshin 'Business Intelligence: The Savvy Manager's Guide' is an insightful resource offering, practical guidance and strategic insight to assist managers in comprehending, implementing, and maximizing the benefits of BI. Loshin initiates the journey by clearly describing the fundamental architectural components of a business intelligence environment. Topics covered range from traditional subjects such as business process modeling and data modeling to more contemporary areas like business rule systems, data profiling, information compliance and data quality, data warehousing, and data mining. The book follows a logical progression, starting with the establishment of a robust data model infrastructure, followed by data preparation, analysis, integration, knowledge discovery, and ultimately the practical utilization of the acquired knowledge. Loshin adeptly provides clear explanations devoid of technical jargon, coupled with in-depth descriptions that articulate the business value of emerging technologies while offering the necessary introductory technical background. The true strength of this book lies in its ability to bridge the gap between technical and managerial perspectives. 10. Business Intelligence: The Savvy Manager's Guide 2nd Edition David Loshin 'Business Intelligence: The Savvy Manager's Guide' by David Loshin is a comprehensive resource that equips managers with the knowledge and insights necessary to effectively navigate the field of business intelligence.The book covers the basics of a BI program, from the value of information and the mechanics of planning for success to data model infrastructure, data preparation, data analysis, integration, knowledge discovery, and the actual use of discovered knowledge. The author also explores key factors to be taken into account in the planning and execution of a successful BI program, considerations for developing a BI roadmap, the platforms for analysis, such as data warehouses, and the concepts of business metadata. 'Business Intelligence: The Savvy Manager's Guide' serves as an accessible resource for BI professionals, including senior and middle-level managers, Chief Information Officers, Chief Data Officers, senior business executives, business staff members, database or software engineers, and business analysts seeking to harness the power of BI in their organizations. Conclusion The field of business intelligence is ever-evolving and plays a vital role in the current data-driven business landscape. The books highlighted in this article provide a wealth of knowledge and insights for individuals at various stages of their BI journey. These business intelligence books collectively offer a comprehensive and diverse range of perspectives on business intelligence to promote growth and expertise. Whether you are a beginner seeking fundamental knowledge or a seasoned professional aiming to enhance your skills, these resources provide valuable insights and guidance for harnessing the power of BI to drive success in the modern business landscape.

Read More
Business Intelligence, Big Data Management, Big Data

Leveraging Big Data for Competitive Advantage: Benefits

Article | July 18, 2023

Big Data has grown more valuable, helping businesses grow with features like real-time insights and enhanced decision-making; investing in a data strategy helps to stay ahead of the competition. Contents 1. Introduction 2. Leveraging Big Data for Competitive Edge and Sales Growth 3. Benefits of Big Data Analytics in Businesses 3.1 Improved Customer Insights 3.2 Enhanced Operational Efficiency 3.3 Better Decision-Making 3.4 New Product Development 3.5 Competitive Intelligence and Market Research 4. The Path Ahead 1. Introduction The benefits of big data for organizations have amplified with the advent of digital transformation and the prevalence of cloud technology, the Internet of Things (IoT), and ubiquitous internet access. A comprehensive data strategy has become a prerequisite for organizations to retain their competitive edge and leverage big data's advantages. Data analytics is widely employed across different industries and departments, including finance, human resources, and online retail, to glean insights into customer behavior and identify fraudulent activities. In addition, big data in business assumes a critical role in furthering social good by facilitating the monitoring of emissions and pollutants, aiding against climate change. 2. Leveraging Big Data for Competitive Edge and Sales Growth Big data is vital for companies seeking to gain a competitive edge and foster innovation in the current business landscape. By leveraging big data, companies can quickly extract valuable insights from vast amounts of data. This requires investments in tools & technologies, and skilled data analysts & scientists. With a robust big data strategy in place, companies optimize operations, identify new opportunities, and drive innovation. Furthermore, data analytics plays a crucial role in boosting sales by providing insights into customer behavior, preferences, and buying patterns. Companies can optimize their marketing, pricing, and product placement strategies through data analysis, thus leading to increased revenue. Real-time data enables businesses to adapt to market changes quickly, improving their agility and competitiveness. Therefore, developing data analytics capabilities is imperative for businesses to stay ahead and gain a competitive edge. 3. Benefits of Big Data Analytics in Businesses 3.1 Improved Customer Insights Big data has revolutionized how businesses gain a competitive edge through data analytics, offering improved customer insights by analyzing their behavior, preferences, and sentiment toward products. As a result, companies personalize experiences, segment audiences, map customer journeys, and enhance satisfaction. By analyzing data from multiple sources, companies create a 360-degree view of their customers and offer targeted marketing campaigns. 3.2 Enhanced Operational Efficiency Big data improves operational efficiency through predictive maintenance, supply chain optimization, and fraud detection. Predictive maintenance reduces downtime and increases productivity by identifying potential equipment failures. Supply chain optimization streamlines logistics processes, reducing shipping times and costs. Fraud detection identifies and prevents fraudulent activities, protecting businesses from financial losses. 3.3 Better Decision-Making Data-driven decision-making is one of the benefits of using big data, as it provides real-time insights into market trends, customer preferences, and key performance indicators. This helps companies make informed decisions to drive growth and success. Additionally, big data improves decision-making by providing real-time analytics for risk assessment and management, allowing businesses to identify and mitigate potential risks before they become major issues. 3.4 New Product Development Big data uses in businesses enable creation of innovative products and services by analyzing customer feedback and market trends. By gaining insights into customer needs and preferences, businesses identify new opportunities and optimize & innovate their products. 3.5 Competitive Intelligence and Market Research Big data is helpful in providing competitive intelligence and market research. Social listening is a way for businesses to use big data to gain insights into customer sentiment, preferences, and behavior. By analyzing conversations on social media, companies can identify areas for improvement and create effective marketing campaigns. Competitor analysis is another crucial use case for big data in business. By analyzing data on competitors' strategies, businesses can adjust their own strategies and gain a competitive edge. For example, companies can optimize their offerings by tracking competitors' pricing strategies, marketing tactics, and product offerings. 4. The Path Ahead With the continuous evolution of technology, the benefits of big data in business have become increasingly significant in day-to-day operations. The proliferation of digital transformation has provided companies with access to an overwhelming amount of data. In order to maintain a competitive edge, it is imperative for organizations to establish a comprehensive data strategy. However, merely collecting data is insufficient to leverage the potential of big data fully. Companies must possess the necessary tools and expertise to analyze and interpret it. This necessitates investment in advanced analytics tools, as well as the recruitment of data scientists and analysts who can extract valuable insights from the data.

Read More
Business Intelligence, Big Data Management, Data Science

Navigating Big Data Integration: Challenges and Strategies

Article | April 13, 2023

Explore top business intelligence events in 2023 to leverage unparalleled networking opportunities, engaging discussions, and cutting-edge technologies. Stay ahead and unlock the true potential of BI. The ability to harness data and make informed decisions has become paramount for success in the increasingly data-driven world. To stay ahead of the curve and leverage the power of data, professionals in this field must actively engage in continuous learning, networking, and exploring the latest trends and technologies. Fortunately, there are numerous business intelligence conferences and events that cater specifically to the needs of business intelligence professionals. These gatherings provide industry experts, thought leaders and practitioners a platform to share their knowledge, exchange ideas, and showcase cutting-edge solutions. This article will explore a curated list of top BI events to attend for business intelligence and analytics professionals. These events are designed to empower professionals in their journey toward data-driven excellence. Delve into the world of business intelligence and analytics and uncover the key features and benefits of each event. 1.2023 International Conference on Business Analytics for Operations Excellence & Resilience (BAOER 2023) July 15 - 17, 2023 | Singapore BAOER (Business Analytics for Operations Excellence & Resilience) is a highly anticipated annual meeting that serves as a premier platform for industry professionals, researchers, and practitioners to gather and explore the latest advancements in business analytics. The event encompasses various engaging activities, including keynote talks, invited talks, oral presentations, poster presentations, and online sessions. One of the distinguishing features of BAOER is its commitment to quality and academic rigor. The conference invites submissions of papers and abstracts on various topics related to business analytics for Operations Excellence & Resilience, which undergo a meticulous peer-review process by the esteemed Conference Technical Program Committee. Accepted papers are not only presented at the conference but also hold the opportunity to be published in the prestigious International Conference Proceedings. By bringing together a diverse group of authors and speakers from across nations and regions, BAOER fosters a vibrant exchange of ideas and fresh perspectives. Attendees can delve into both theoretical and practical aspects of Operations Excellence & Resilience, gaining valuable insights and building fruitful connections. 2.Melbourne Business Analytics Conference August 2, 2023 | Melbourne (Australia) In today's fast-paced world, where AI and automation play a pivotal role, businesses must adapt and embrace data and digital transformation to remain competitive. With this in mind, Melbourne Business Analytics Conference is, focused on the compelling theme of 'Leading the way: Navigating Data and Digital Transformation in the Age of AI & Automation.' This highly anticipated event will bring together esteemed analytics academics, executives, and practitioners from around the globe. The program will feature a lineup of distinguished speakers who will share their cutting-edge research, real-world experiences, and success stories. Over 600 board members, senior executives, and industry professionals will converge for a power-packed, one-day conference. It will serve as an exceptional platform for knowledge-sharing and networking opportunities. The conference aims to equip Australian businesses with the tools and insights needed to gain a distinctive advantage by harnessing the trilingual insights of business, technology, and mathematics. Participants can expect to immerse themselves in the latest advancements in Machine Learning, AI, and advanced Data Analytics business applications. These valuable insights will help organizations optimize their strategies, drive innovation, and make data-driven decisions. 3.OSU Business Analytics Conference 2023 October 4 - 5, 2023 | Portland (Oregon) Prepare to embark on a unique learning journey at the 4th annual Business Analytics Conference hosted by the Oregon State Center for Business Analytics. This in-person event offers an unparalleled experience, allowing participants to learn from esteemed analytics experts in a dynamic combination of hands-on activities and engaging lectures. This year's conference will strongly emphasize on AI trends, forthcoming technical breakthroughs, innovative applications of AI, and the implications and opportunities it presents for businesses. The panel sessions will feature industry experts alongside faculty members from the College of Business, Engineering, and Liberal Arts. This diverse range of perspectives ensures a comprehensive exploration of the subject matter. Gain invaluable insights into integrating AI programs into your daily operations & long-term planning, along with the growing impact of AI on business strategies, operations, and the workforce. The event will serve as a platform for stimulating discussions around the changes and opportunities that AI can bring and equip organizations with the knowledge and readiness required to navigate the AI landscape effectively. 4.Future Data Driven Summit 2023 September 27, 2023 | Online The Future Data Driven Summit is a prestigious online event that centers around the Microsoft Data Platform, offering attendees an unparalleled opportunity to stay updated on the latest developments in the field. This highly anticipated summit aims to provide valuable insights and knowledge pertaining to Data & AI, DevOps, PowerBI & Visualization, Integration & Automation, and cloud infrastructure. Catering to a diverse audience of IT professionals, data engineers & analysts, data scientists, AI & machine learning engineers, business analysts, and developers, the Future Data Driven Summit will ensure that each participant can derive immense value from the event. With its comprehensive range of topics and sessions, this summit will cater to the needs and interests of professionals across various domains within the data ecosystem. Attendees will be privileged to engage in informative sessions led by subject matter experts, witness hands-on demos of cutting-edge technologies, and gain profound insights from industry leaders' keynote speeches. By participating in these activities, attendees can expand their knowledge base, enhance their skill sets, and stay abreast of the latest trends and advancements in the Microsoft Data Platform. 5.TDWI Executive Summit for Analytics August 7 - 8, 2023 | San Diego (California) The TDWI Executive Summit for Analytics is an interactive and highly curated event specifically designed for business leaders, data science professionals, and IT executives who bear the responsibility of selecting, managing, and extracting value from analytics applications, AI/ML, business intelligence, and the underlying data that powers them. Organizations today constantly rely on analytics to drive innovation, attract and retain customers, improve operational efficiency, and effectively manage risk. However, TDWI has identified a common challenge many organizations face—struggling to progress in their analytics journey. These difficulties often result in user frustration, errors, and increased costs. By attending the TDWI Executive Summit for Analytics, participants can acquire invaluable knowledge on accelerating their analytics journey and achieving optimal business outcomes. The event places a specific focus on deriving the highest value from data assets through analytics and AI/ML into strategies for fostering stakeholder collaboration and effectively scaling analytics and AI/ML initiatives, including the implementation of MLOps—a methodology for managing the machine learning lifecycle. Additionally, the summit will explore emerging trends and technologies, such as generative AI, enabling attendees to stay ahead of the curve. 6.Business Intelligence & Analytics Conference Europe November 7 - 10, 2023 | London (UK) The Business Intelligence & Analytics Conference Europe presents a unique and immersive four-day experience focused on learning and networking. This exceptional business intelligence event offers attendees unparalleled opportunities to connect and collaborate with professionals from Europe and beyond. The conference will encompass five tracks and hosts over 45 sessions, ensuring a comprehensive and diverse range of topics to explore. Through a myriad of fascinating case studies, attendees can learn from various organizations' past successes and challenges. This firsthand knowledge-sharing provides invaluable practical insights that can be applied in real-world scenarios. Broadening knowledge and gaining insights from internationally renowned experts is a key highlight of the event. These experts bring their wealth of experience and expertise to the forefront, sharing innovative approaches and best practices that can drive success in business intelligence and analytics. A notable roster of esteemed organizations participated in the previous year's conference edition. Among notable names were Aizonic, Allianz, AstraZeneca, Bank of England, Dufrain, Volva Penta and many more. The presence of such esteemed organizations further reinforces the conference's credibility and significance within the industry. 7.Data & Analytics Live July 25, 2023 | Online Data & Analytics Live is a highly immersive event that brings a multitude of data and analytics professionals from across North America, offering a full day of learning, networking, and collaboration, catering to newcomers to the field and seasoned industry leaders. Attendees can expect to gain valuable insights and takeaways from renowned speakers sharing their insights into the solutions required to address the most pressing challenges faced by the data and analytics community. These thought leaders will provide invaluable perspectives and expertise, guiding participants toward effective strategies and innovative approaches. One of the key highlights of Data & Analytics Live is the opportunity to discover the latest trends and solutions provided by leading industry providers. Navigating uncharted territory in the data and analytics landscape can be complex, but this event will equip attendees with the knowledge and resources to navigate confidently. Data & Analytics Live will offer a glimpse into how data and analytics are revolutionizing businesses across industries and serves as a unique platform to interact with industry leaders, influential technologists, and pioneering data scientists shaping the future of data and analytics. 8.Customer Analytics Summit September 10 - 12, 2023 | Jersey City (New Jersey) The Customer Analytics Summit is an exciting event designed specifically for professionals in the data and customer insights community. Tailored to address the most pertinent issues in this field, the summit provides a unique opportunity to gain insights from highly successful leaders in data and customer insights. This event will offer an authentic peer-to-peer learning experience, fostering meaningful exchanges among professionals who understand the challenges and opportunities within the data and analytics space. The Customer Analytics Summit showcases renowned industry leaders who will share their expertise and experiences in maximizing the potential of data-driven insights. Attendees will discover how these leaders have harnessed data-driven, actionable insights to unlock exceptional customer value. In addition to insightful presentations, the summit will also provide focused individual discussion groups. These groups offer a platform for in-depth conversations on topics currently shaping the data and analytics landscape. Moreover, the summit will include interactive workshops that provide hands-on training on the latest tools, techniques, and strategies in data and analytics. The Customer Analytics Summit is a must-attend event for professionals seeking to stay at the forefront of the data and customer insights industry. 9.BI Innovation & Tech Fest September 18 - 19, 2023 | Sandton (South Africa) The business intelligence, analytics, and data environment is undergoing an extraordinary transition in today's rapidly evolving world. In this context, the annual BI Innovation & Tech Fest stands out as a premier event that celebrates and empowers individuals passionate about driving innovation in the business intelligence function from multiple perspectives - people, processes, and technology. This extraordinary BI event will provide attendees with a world-class experience, offering an unparalleled agenda that covers a wide range of topics critical to the industry. Whether exploring the latest advancements in AI and machine learning applied to business intelligence, mastering data reporting, visualization, and time analytics or delving into cloud-based BI and self-service BI, the event will present a comprehensive platform to stay ahead of the curve. One of the highlights of BI Innovation & Tech Fest is its emphasis on creating opportunities for networking and collaboration. Attendees will gain access to leading partners and vendors in the business intelligence space, providing valuable insights into cutting-edge technologies, tools, and solutions. The event will foster an environment where professionals can exchange ideas, forge new connections, and engage in meaningful conversations that drive innovation and excellence. 10.Big Data LDN (London) September 20-21, 2023 | Olympia London Big Data LDN (London) is the preeminent free-to-attend conference and exhibition in the UK, dedicated to data, analytics, and AI. With a host of renowned experts in these fields, the event equips attendees with the necessary tools to drive their most effective data-driven strategies. It will bring together over 180 leading technology vendors and consultants, providing a platform for in-depth discussions about business requirements and the latest advancements in the industry. One of the event's key highlights is the opportunity to hear from 300 expert speakers across 15 technical and business-led conference theatres. These speakers will present real-world use cases, share insights, and engage in panel debates, providing attendees with valuable knowledge and practical examples to apply in their organizations. In addition, the event offer exceptional networking opportunities, allowing attendees to connect with their peers, industry experts, and thought leaders. This networking aspect is invaluable for fostering collaborations, exchanging ideas, and building relationships to drive future field success. Big Data LDN goes well beyond the conference sessions and exhibitions by offering free on-site data consultancy services. Conclusion Business intelligence and analytics are evolving unprecedentedly, driven by technological advancements, data availability, and the growing need for data-driven decision-making. Attending industry conferences and events is crucial for professionals in this field to stay abreast of the latest trends, learn from experts, network with peers, and discover innovative solutions. Attending these top business intelligence events allows professionals to gain the knowledge, skills, and connections necessary to excel in their roles. These conferences provide a platform for sharing ideas, learning best practices, and exploring the latest advancements in the field. They serve as catalysts for growth, enabling individuals to unlock the full potential of data and analytics in their organizations. In this era of data-driven decision-making, seize the opportunities, and embark on a journey of continuous learning and professional development through these top business intelligence events in the BI and analytics domain.

Read More
Big Data Management, Data Science, Big Data

The Future of Big Data: Trends and Innovations for 2023 and Beyond

Article | May 16, 2023

Discover the prominent big data analytics tools in 2023 and unlock the full potential of big data. Leverage data-driven decision-making to gain insights and implement strategies to accelerate growth. Adopting Big Data Analytics Tools In the current data-driven world, organizations increasingly recognize the value of data analytics in driving businesses’ success. As the volume and complexity of data continue to grow, staying at the forefront of data analytics tools and technologies becomes crucial for businesses to gain actionable insights and make informed decisions. As we delve into 2023, it becomes paramount for businesses to keep pace with emerging cutting-edge big data tools. These tools serve as catalysts for enterprises to harness the power of data analytics effectively. By adopting the right tools and technologies, organizations gain a competitive advantage, foster innovation, and make data-driven decisions that accelerate their growth in an ever-evolving digital landscape. This article delves into the realm of data analytics and explores the emerging big data analytics tools poised to have a significant impact in 2023. From sophisticated machine learning algorithms that push the boundaries of analysis to robust data visualization platforms that bring insights to life, these tools present captivating opportunities for organizations to unlock the full potential of their data and derive actionable intelligence. Exploring Key Trends and Emerging Tools One of the key trends in the data analytics landscape is the rise of cloud-based analytics platforms. These platforms provide scalability, flexibility, and accessibility, allowing businesses to leverage the power of distributed computing and storage for their data analysis needs. With cloud-based tools, organizations can easily process and analyze large volumes of data without significant infrastructure investments. Another emerging trend is integrating artificial intelligence and machine learning into data analytics workflows. AI-powered analytics tools enable businesses to automate data processing, uncover hidden patterns, and generate predictive insights. ML algorithms can learn from vast amounts of data, continuously improving accuracy and enabling organizations to make data-driven decisions with precision. Furthermore, big data visualization tools are becoming increasingly sophisticated, enabling users to transform intricate data into interactive visual representations. These tools facilitate enhanced comprehension and interpretation of data, allowing stakeholders to swiftly extract insights with efficacy. Moreover, the convergence of big data and internet of things (IoT) technologies is creating new opportunities. As IoT devices generate vast amounts of data, organizations can leverage tools for big data analytics to capture, store, and analyze this data, uncovering valuable insights and driving innovation in various industries. Top Big Data Tools to Lookout For: 1. Talend Data Fabric Cloud Integration Software by Talend Talend Data Fabric is an integrated data management and governance platform that enables organizations to access, transform, move and synchronize big data across the enterprise. It provides a comprehensive suite of tools and technologies to address data integration, quality, governance, and stewardship challenges. The platform allows users to access and work with data, regardless of location or format, whether in traditional databases, data lakes, cloud environments, or even in real-time streaming sources. This flexibility empowers organizations to leverage their data assets more effectively and make data-driven decisions. 2. Alteryx Platform Predictive Analytics Software by Alteryx Alteryx is a user-friendly data analytics platform that enables efficient processing and analysis of large datasets. It empowers users to quickly derive valuable insights from data without extensive coding skills. Alteryx facilitates the automation of analytics tasks at scale and enables intelligent decision-making across the organization. The platform provides a comprehensive set of tools, including automated data preparation, analytics, machine learning capabilities, and AI-generated insights. Its intuitive interface enables seamless data access from diverse sources like databases, cloud-based data warehouses, and spreadsheets. Alteryx simplifies data blending and preparation from multiple sources, ensuring high-quality and analysis-ready data for enhanced decision-making. 3. Adverity Data Integration Platform Adverity is a comprehensive data platform that automates data connectivity, transformation, governance, and utilization at scale. It simplifies the arduous task of cleansing and merging data from diverse sources, encompassing sales, finance, and marketing channels, to establish a reliable source of business performance information. The platform seamlessly integrates with multiple databases and cloud-based software, providing access to previously inaccessible data. Adverity empowers users to efficiently analyze incoming data from any source and format, facilitating the discovery of patterns, trends, and correlations. Its robust dashboard enables real-time interaction with data, empowering businesses to make faster, smarter decisions. 4. GoodData Cloud BI and Analytics Platform GoodData is an advanced cloud-based analytics platform that offer intuitive and user-friendly tools for data analysis, embeddable data visualizations, and seamless application integration solutions. Its API-first approach enables users to effortlessly aggregate, analyze, and visualize its data in real time, facilitating swift and effective decision-making. In addition, the platform's microservice-based architecture integrates seamlessly with existing ecosystems, providing a comprehensive end-to-end data analytics solution. With its scalable architecture and straightforward setup, GoodData is an excellent choice for businesses seeking powerful insights without expensive infrastructure investments. 5. Datameer Data Preparation Tool Datameer is an advanced analytics and data science platform designed to help businesses quickly discover insights in their enterprise data. It enables users to connect to multiple data sources effortlessly, employing a user-friendly drag-and-drop interface to transform data and create interactive visualizations and dashboards. The platform also offers access to various analytics tools, including predictive analytics and machine learning algorithms. By simplifying the data exploration process, Datameer provides an intuitive and robust environment for loading, storing, querying, and manipulating data from any source. This streamlined approach aids businesses in reducing time-to-insight by revealing previously concealed relationships and trends. Final Thoughts In the dynamic and data-intensive landscape of 2023, organizations must prioritize the integration of data analytics and adopting emerging big data tools. Adopting emerging tools for big data analytics empowers organizations to seamlessly collect, store, process, and analyze vast volumes of data in real time, providing valuable insights and enabling timely decision-making. However, to fully capitalize on the benefits of these tools, organizations must invest in skilled data professionals who can adeptly leverage these tools to extract meaningful insights. Data literacy and cultivating a data-driven culture within the organization are pivotal components for success in the data-driven landscape of 2023. Organizations can thrive in the ever-evolving realm of data analytics by fostering an environment where data is valued and utilized to drive business outcomes.

Read More
Business Intelligence, Big Data Management, Big Data

Business Intelligence for Actionable Insights: Top BI books to Explore

Article | July 4, 2023

In the fast-paced world of data-driven decision-making, having a solid understanding of BI is essential. Explore a handpicked selection of top books that cover everything a data professional needs. In today's data-driven landscape, businesses face the ongoing challenge of deriving meaningful insights from vast amounts of data to facilitate informed decision-making. This is where the field of business intelligence (BI) becomes crucial. Business intelligence encompasses a range of processes, technologies, and strategies that empower organizations to transform raw data into valuable insights, thereby driving business success. Access to comprehensive and insightful information is critical whether you're new to the field and seeking foundational knowledge or an experienced professional aiming to enhance your skills. This article will explore a curated selection of the best business intelligence books that offer valuable knowledge, practical guidance, and strategic insights. These books cover various facets of BI, including fundamental concepts, methodologies, agile approaches, data mining techniques, and cultural considerations. By delving into these essential resources, you will learn the tools and understanding necessary to navigate the complex realm of business intelligence, harness the full potential of your organization's data assets, and propel your business forward. 1. Business Intelligence Elizabeth Vitt, Michael Luckevich, Stacia Misner ‘Business Intelligence, 1st Edition’ presents a comprehensive approach to empower readers with the vital knowledge and expertise needed to thrive in the dynamic field of business intelligence (BI). Co-authored by Elizabeth Vitt, Michael Luckevich, and Stacia Misner, this BI book is an invaluable resource catering to both beginners and seasoned professionals within the realm of business intelligence. Setting the stage, the book lays a solid foundation by illuminating fundamental concepts in business intelligence. It adeptly demonstrates how organizations can harness the power of massive data repositories to glean invaluable business insights, enabling them to make informed decisions swiftly and effectively regarding customers, partners, and operational aspects. 'Business Intelligence' guides readers through the intricacies of leveraging business intelligence insights to seamlessly amalgamate information, individuals, and cutting-edge technologies. Armed with this knowledge, readers gain the confidence to devise and execute successful business strategies with precision. 2. Business Intelligence: Data Mining and Optimization for Decision Making Carlo Vercellis In the book 'Business Intelligence: Data Mining and Optimization for Decision Making,' Carlo Vercellis explores the crucial intersection between data mining, optimization techniques, and decision-making processes within the field of business intelligence. The author starts by laying the groundwork for business intelligence and introduces key concepts such as data warehousing, data mining and its applications, machine learning, supply optimization models, decision support systems, and analytical methods for performance evaluation, setting the stage for a holistic approach to business intelligence. The book emphasizes the practical application of data mining and optimization techniques through real-world examples and case studies. 'Business Intelligence: Data Mining and Optimization for Decision Making' though aimed at postgraduate students, is an essential resource for professionals and researchers interested in harnessing the power of data mining, optimization, and decision support systems. 3. Business Intelligence: An Essential Beginner’s Guide to BI Richard Hurley 'Business Intelligence: An Essential Beginner's Guide to BI, Big Data, Artificial Intelligence, Cybersecurity, Machine Learning, Data Science, Data Analytics, Social Media, and Internet Marketing,' provides a comprehensive introduction to the diverse and interconnected world of modern business intelligence. As the title suggests, this business intelligence book goes beyond traditional BI and explores emerging technologies shaping the business landscape. It delves into big data, providing insights into the challenges and opportunities associated with processing and analyzing massive datasets. Hurley introduces artificial intelligence (AI), machine learning (ML), and pattern recognition to explain their potential applications in driving business intelligence and decision-making. The book also addresses the critical roles that social media and internet marketing play in the growth of BI and how these platforms can be leveraged to gather valuable business intelligence insights and engage with customers effectively. 4. Business Intelligence: And How It Can Help You Grow Your Business Johan Faerch This book offers a practical and insightful guide to leveraging business intelligence strategies and techniques to drive business growth. This BI book is designed to empower entrepreneurs, business owners, and managers with the knowledge and tools necessary to make informed decisions and unlock the full potential of their organizations. It begins by introducing the concept of business intelligence and its significance in today's competitive marketplace and explains how BI goes beyond mere data analysis and reporting, acting as a catalyst for growth and innovation. The author highlights the transformative power of BI, demonstrating how it can provide a deep understanding of market trends, customer preferences, and internal operations. 'Business Intelligence: And How It Can Help You Grow Your Business' is a highly accessible and practical resource that bridges the gap between theory and real-world application. Johan Faerch's expertise and experience in the field, shines through as he provides valuable business intelligence insights and actionable strategies for harnessing the power of BI to achieve business growth. 5. Growing Business Intelligence Larry Burns 'Growing Business Intelligence: An Agile Approach to Leveraging Data and Analytics for Maximum Business Value' offers a comprehensive guide to unlocking the full potential of business intelligence (BI) through an agile and adaptable framework. This BI book provides practical insights and strategies for effectively utilizing data and analytics to drive continuous growth and optimize business value. With a keen focus on core principles, the book highlights the importance of navigating the complexities of BI architecture to find the most suitable path for each unique organization. The book serves as a trusted resource, guiding readers on effectively managing the risks associated with disruptive technologies and adopting agile methodologies to deliver on the promises of BI and analytics in a rapid, concise, and iterative manner. 'Growing Business Intelligence' is an invaluable asset for business leaders, managers, and data professionals involved in BI, analytics, or Big Data projects. It also caters to organizations aiming to maximize the value derived from their data and investments in BI technology. 6 Business Intelligence: A Comprehensive Approach to Information Needs, Technologies, and Culture Rimvydas Skyrius 'Business Intelligence: A Comprehensive Approach to Information Needs, Technologies, and Culture' by Rimvydas Skyrius delves deep into the multifaceted realm of business intelligence from various perspectives. This book looks at BI as a process driven by the synergistic blend of human capabilities and technological advancements and emphasizes the complex nature of information needs and decision-making support within organizations. It begins with a comprehensive introduction to the fundamental concepts of BI and related areas of information processing, navigating through the intricacies of BI, addressing data integration, information integration, and the processes & technologies involved. It further explores the maturity and agility of BI, delving into the components, drivers, and inhibitors of BI culture, as well as the soft factors like attention, sense, and trust that shape the BI landscape. Rimvydas, in this book, presents a holistic perspective view on business intelligence, possible structures and tradeoffs within the field of BI, providing readers with valuable insights. 7. Business Intelligence Strategy: A Practical Guide for Achieving BI Excellence John Boyer, Bill Frank, Brian Green, Tracy Harris, Kay Van De Vanter 'Business Intelligence Strategy: A Practical Guide for Achieving BI Excellence' serves as a comprehensive and practical guide for organizations aiming to develop and implement a successful business intelligence strategy that drives excellence and delivers tangible results. The book begins by emphasizing the strategic importance of BI in modern organizations, highlighting its role in enabling informed decision-making, improving operational efficiency, and fostering a data-driven culture. It guides readers through the process of creating business alignment strategies that help prioritize business requirements, build organizational & cultural strategies, increase IT efficiency, and promote user adoption. The authors emphasize the importance of engaging stakeholders and fostering collaboration between business and IT teams to ensure the strategy's effectiveness and long-term success. 'Business Intelligence Strategy' equip readers with the right tools and strategies to develop and implement a robust BI strategy that drives excellence and delivers measurable value to their organization. 8. Fundamentals of Business Intelligence (Data-Centric Systems and Applications) Wilfried Grossmann, Stefanie Rinderle-Ma 'Fundamentals of Business Intelligence' serves as a comprehensive and systematic introduction to the dynamic field of business intelligence , providing readers with strong foundational knowledge. This business intelligence book focuses on the transformation of process-oriented data into valuable information crucial for decision-making across diverse domains. The authors, Grossmann and Rinderle-Ma, follow a step-by-step approach to develop models and analytical tools that enable the acquisition of high-quality data structured in a manner conducive to applying complex analytical techniques. Covering a wide range of essential topics, the book delves into the fundamental concepts of business intelligence, the data-centric nature of BI, exploring various approaches to modeling in BI applications, data provisioning, data description, visualization, reporting, and more. The book seamlessly blends theoretical explanations with practical examples and compelling case studies to further enhance comprehension. 9. Business Intelligence: The Savvy Manager's Guide 1st Edition David Loshin 'Business Intelligence: The Savvy Manager's Guide' is an insightful resource offering, practical guidance and strategic insight to assist managers in comprehending, implementing, and maximizing the benefits of BI. Loshin initiates the journey by clearly describing the fundamental architectural components of a business intelligence environment. Topics covered range from traditional subjects such as business process modeling and data modeling to more contemporary areas like business rule systems, data profiling, information compliance and data quality, data warehousing, and data mining. The book follows a logical progression, starting with the establishment of a robust data model infrastructure, followed by data preparation, analysis, integration, knowledge discovery, and ultimately the practical utilization of the acquired knowledge. Loshin adeptly provides clear explanations devoid of technical jargon, coupled with in-depth descriptions that articulate the business value of emerging technologies while offering the necessary introductory technical background. The true strength of this book lies in its ability to bridge the gap between technical and managerial perspectives. 10. Business Intelligence: The Savvy Manager's Guide 2nd Edition David Loshin 'Business Intelligence: The Savvy Manager's Guide' by David Loshin is a comprehensive resource that equips managers with the knowledge and insights necessary to effectively navigate the field of business intelligence.The book covers the basics of a BI program, from the value of information and the mechanics of planning for success to data model infrastructure, data preparation, data analysis, integration, knowledge discovery, and the actual use of discovered knowledge. The author also explores key factors to be taken into account in the planning and execution of a successful BI program, considerations for developing a BI roadmap, the platforms for analysis, such as data warehouses, and the concepts of business metadata. 'Business Intelligence: The Savvy Manager's Guide' serves as an accessible resource for BI professionals, including senior and middle-level managers, Chief Information Officers, Chief Data Officers, senior business executives, business staff members, database or software engineers, and business analysts seeking to harness the power of BI in their organizations. Conclusion The field of business intelligence is ever-evolving and plays a vital role in the current data-driven business landscape. The books highlighted in this article provide a wealth of knowledge and insights for individuals at various stages of their BI journey. These business intelligence books collectively offer a comprehensive and diverse range of perspectives on business intelligence to promote growth and expertise. Whether you are a beginner seeking fundamental knowledge or a seasoned professional aiming to enhance your skills, these resources provide valuable insights and guidance for harnessing the power of BI to drive success in the modern business landscape.

Read More
MORE ARTICLES

Spotlight

Google

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.

Related News

Big Data Management

Congruity360 Delivers Intelligent Data Migrations and Storage Tiering

PR Newswire | September 27, 2023

Congruity360, a leading unstructured data management and risk mitigation provider, announces the addition of data mobility in Enterprise Insights. As unstructured data grows at the annual rate of 55% to 65% and accounts for more than 80% of all enterprise data, businesses must find a way to identify, classify and move data intelligently and automatically during its lifecycle. As enterprises grow, their valuable data must mature with their business. This may require a journey to the cloud, SLA changes which optimize storage costs, classification to mitigate risk, and moving the right data to additional key AI platform initiatives. A simple, scalable, high-performance data classification engine, Enterprise Insights delivers next-generation data lifecycle management for storage optimization, security and risk optimization, and IT business optimization. Enterprise Insights Approach to Successful Data Optimization: Identify – Securely analyze PBs of unstructured data across on premises (NAS & object) and cloud (files/objects & SaaS) sources by harnessing the power of the platform's rapid insights and auto-discover technologies, which can reduce data identification times by 1,000%. Classify – Quickly identify key client data attributes for cost savings, risk mitigation, and business impact with simple to consume dashboards and drill down capabilities. Review – Confidently create and take actions by leveraging the comprehensive search engine to quickly find and preview data for movement without ever leaving the platform. Remediate – Seamlessly take action (migrate and tier) on classified data to ensure it's properly protected, optimally stored, and most effectively serving the business. Enterprise Insights offers three use case-driven insight analysis modules: Storage and Migration Optimization – Insights into over 35 file data attributes including systems' aged, stale, obsolete, redundant, trivial, and types of systems files. Business Optimization – Insight into and classification by business units' or cost centers' aged, stale, obsolete, redundant, trivial, and types of files. Data Security and Risk Optimization – Insights into files containing PII and SPII, financial, legal, security, and risk data, as well as open shares and other network & storage security vulnerabilities. By leveraging Enterprise Insights, clients can classify data for simple and secure migration both on premise and in the cloud. Equally important is Insights data tiering capabilities, enabling users to match data storage costs to data usage. Powered by the Classify360 Platform, Enterprise Insights' secure hybrid approach to data analysis scales capabilities to exabyte levels at unmatched speed. Enterprise Insights is the industry's most powerful weapon to tackle the costs, time, and complexity of cloud migration projects, backup modernization, storage tiering, hardware refresh, and security posture management. By providing users with dashboards highlighting their existing storage costs and risks, Enterprise Insights frees clients from hidden, legacy, CapEx and OpEx expenditures, performance, and scalability bottlenecks while discovering and acting on sensitive and risk data. Unstructured data insanity is treating all data equally with zero insights into its business impact, said Brian Davidson, Chief Executive Officer and Managing Partner of Congruity360. Enterprise Insights is the first step in implementing optimized data lifecycle management. With historically high data growth and new business uses for unstructured data, it is essential to attack the costs and risks inherent in unmanaged data. Our customers have realized 7-10x returns on their data lifecycle management implementations while reducing risk in an auditable compliance framework. As AI continues to gain steam, don't overpay by moving useless data to your expensive AI platforms. The Classify360 Platform is comprehensive, simple to implement, scale, and operate. Businesses leverage the Classify360 Platform for unstructured data discovery, classification, business workflows, remediation actions, and insightful reporting. Congruity360 continues to tackle additional data governance challenges through innovations to the Classify360 Platform to continue delivering revolutionary data governance and classification, at scale, to the enterprise world. ABOUT CONGRUITY360 Congruity360 delivers the only data life cycle management solution built on a foundation of classification, by expert data storage engineers alongside expert data privacy consultants. The Classify360 Platform is easy to implement, requires no outside consultants, and quickly analyzes your data at the petabyte scale in days, not weeks or months.

Read More

Big Data Management

SAS accelerates delivery of novel medicines using AI and analytics

WebWire | September 29, 2023

SAS, a leader in AI and analytics, is helping to revolutionize the use of clinical trial data so new medicines can be delivered to patients faster than before. After a thorough evaluation, SAS has been chosen by global biopharmaceutical company AstraZeneca to help increase efficiency and drive automation in the delivery of statistical analyses for clinical and post-approval submissions to regulatory authorities, via SAS’s cloud-based software and technologies. SAS will support the redesign of clinical and patient data flow by delivering industry-leading analytics and AI, manage changing trial designs in a fast-evolving regulatory environment, enable data re-use, and help accelerate reporting and submission timelines. It will also deliver increased capacity, automation, interoperability, and flexibility to bring in and analyze diverse and novel patient data sources – such as those coming from wearables, sensors and precision medicine – as part of the submissions process. This will be achieved by supporting the analysis and reporting phases with SAS® Life Science Analytics Framework and SAS® Viya®, a scalable and powerful cloud-based industry platform enabling swift decision-making regardless of data volumes or complexity using modern cloud technologies. This has the potential to provide significant productivity gains by driving faster time to market and reduced IT costs. The SAS and AstraZeneca partnership will enable teams across the organization to collaborate and increase clinical research innovation. Christopher J Miller, VP Biometrics at AstraZeneca, said, This partnership with SAS supports the transformation of how we use clinical data to support our patient-centric approach and focus on getting medicines to patients faster than ever before. It will also allow us to introduce new ways of working and embrace new technologies and trial models to accelerate our portfolio. Bryan Harris, SAS Executive Vice President and Chief Technology Officer, said, “I’m delighted that SAS is building on the strong relationship it has had with AstraZeneca over many years by being part of this transformation program. The work they do positively impacts the lives of millions of people around the world. “This is exciting because we have solidified a great foundation between our companies, but we also recognize we are just scratching the surface. We pay attention to technology and the advancements in AI, and we thrive on thinking through how our technology blended with AstraZeneca’s expertise and insight can create new medical solutions for their customers.” About SAS SAS is a global leader in AI and analytics software, including industry-specific solutions. SAS helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter. SAS gives you THE POWER TO KNOW®.

Read More

Big Data Management

Ocient's Report Reveals Surge in Hyperscale Data's Impact on Firms

Ocient | September 25, 2023

Ocient, a renowned hyperscale data analytics platform, has recently announced the release of its second annual industry report, titled "Beyond Big Data: Hyperscale Takes Flight." The 2023 report, which is the result of a survey conducted among 500 data and IT leaders responsible for managing data workloads exceeding 150 terabytes, sheds light on the escalating significance of hyperscale data management within enterprises. It also underscores the critical requisites of time, talent, and cutting-edge technology necessary for the effective harnessing of data at scale. Building on the foundation of Ocient's inaugural Beyond Big Data survey, the 2023 report delves into the minds of IT decision-makers, seeking to unravel the challenges, investment priorities, and future prospects occupying the forefront of their agendas for 2023 and beyond. The report offers valuable year-over-year comparisons, drawing on trends identified in 2022 while also presenting fresh, timely insights that mirror the immediate concerns of enterprise leaders in the United States. Among the pivotal insights featured in this year's report are the following: Immediate Emphasis on Data Quality: Organizations committed to leveraging their hyperscale data for critical business decisions are placing paramount importance on ensuring the highest data quality standards. Data Workload Growth as a Driving Force: Data and IT leaders are increasingly recognizing data warehousing and analytics as pivotal elements of their IT strategies, a sentiment vividly reflected in their budget allocations. AI Readiness at the Forefront: Leaders are eager participants in the AI revolution, yet they grapple with concerns surrounding security, accuracy, and trust. Innovation Hindered by Talent and Technology Gaps: Many leaders continue to struggle with the challenges of optimizing their toolsets and scaling their teams swiftly enough to meet the demands posed by hyperscale data volumes. Stephen Catanzano, Senior Analyst, Enterprise Strategy Group, commented: It's clear enterprises are investing in data analytics and warehousing, especially given their costs are being driven up so high with older systems that can't handle the data that's being pushed to them. [Source – Business Wire] Chris Gladwin, Co-Founder and CEO of Ocient, stated that data was not slowing down, and he emphasized that the results of the 2023 Beyond Big Data report confirmed the significance of hyperscale data workloads for enterprises across various industries. He also noted that data volumes were on the rise, as was the importance of comprehending one's data. Nevertheless, the challenges related to data quality, the proliferation of tools, and staffing constraints persisted and were impeding progress in the industry. Furthermore, Gladwin mentioned that the frontier beyond big data had arrived and that Ocient's annual report illustrated the challenges and opportunities that were shaping the enterprise data strategies of the future. About Ocient Ocient is a pioneering hyperscale data analytics solutions company dedicated to empowering organizations to unlock substantial value through the analysis of trillions of data records, achieving performance levels and cost efficiencies previously deemed unattainable. The company is entrusted by leading organizations around the globe to leverage the expertise of its industry professionals in crafting and implementing sophisticated solutions. These solutions not only enable the rapid exploration of new revenue avenues but also streamline operational processes and enhance security measures, all while managing five to 10 times more data and significantly reducing storage requirements by up to 80%.

Read More

Big Data Management

Congruity360 Delivers Intelligent Data Migrations and Storage Tiering

PR Newswire | September 27, 2023

Congruity360, a leading unstructured data management and risk mitigation provider, announces the addition of data mobility in Enterprise Insights. As unstructured data grows at the annual rate of 55% to 65% and accounts for more than 80% of all enterprise data, businesses must find a way to identify, classify and move data intelligently and automatically during its lifecycle. As enterprises grow, their valuable data must mature with their business. This may require a journey to the cloud, SLA changes which optimize storage costs, classification to mitigate risk, and moving the right data to additional key AI platform initiatives. A simple, scalable, high-performance data classification engine, Enterprise Insights delivers next-generation data lifecycle management for storage optimization, security and risk optimization, and IT business optimization. Enterprise Insights Approach to Successful Data Optimization: Identify – Securely analyze PBs of unstructured data across on premises (NAS & object) and cloud (files/objects & SaaS) sources by harnessing the power of the platform's rapid insights and auto-discover technologies, which can reduce data identification times by 1,000%. Classify – Quickly identify key client data attributes for cost savings, risk mitigation, and business impact with simple to consume dashboards and drill down capabilities. Review – Confidently create and take actions by leveraging the comprehensive search engine to quickly find and preview data for movement without ever leaving the platform. Remediate – Seamlessly take action (migrate and tier) on classified data to ensure it's properly protected, optimally stored, and most effectively serving the business. Enterprise Insights offers three use case-driven insight analysis modules: Storage and Migration Optimization – Insights into over 35 file data attributes including systems' aged, stale, obsolete, redundant, trivial, and types of systems files. Business Optimization – Insight into and classification by business units' or cost centers' aged, stale, obsolete, redundant, trivial, and types of files. Data Security and Risk Optimization – Insights into files containing PII and SPII, financial, legal, security, and risk data, as well as open shares and other network & storage security vulnerabilities. By leveraging Enterprise Insights, clients can classify data for simple and secure migration both on premise and in the cloud. Equally important is Insights data tiering capabilities, enabling users to match data storage costs to data usage. Powered by the Classify360 Platform, Enterprise Insights' secure hybrid approach to data analysis scales capabilities to exabyte levels at unmatched speed. Enterprise Insights is the industry's most powerful weapon to tackle the costs, time, and complexity of cloud migration projects, backup modernization, storage tiering, hardware refresh, and security posture management. By providing users with dashboards highlighting their existing storage costs and risks, Enterprise Insights frees clients from hidden, legacy, CapEx and OpEx expenditures, performance, and scalability bottlenecks while discovering and acting on sensitive and risk data. Unstructured data insanity is treating all data equally with zero insights into its business impact, said Brian Davidson, Chief Executive Officer and Managing Partner of Congruity360. Enterprise Insights is the first step in implementing optimized data lifecycle management. With historically high data growth and new business uses for unstructured data, it is essential to attack the costs and risks inherent in unmanaged data. Our customers have realized 7-10x returns on their data lifecycle management implementations while reducing risk in an auditable compliance framework. As AI continues to gain steam, don't overpay by moving useless data to your expensive AI platforms. The Classify360 Platform is comprehensive, simple to implement, scale, and operate. Businesses leverage the Classify360 Platform for unstructured data discovery, classification, business workflows, remediation actions, and insightful reporting. Congruity360 continues to tackle additional data governance challenges through innovations to the Classify360 Platform to continue delivering revolutionary data governance and classification, at scale, to the enterprise world. ABOUT CONGRUITY360 Congruity360 delivers the only data life cycle management solution built on a foundation of classification, by expert data storage engineers alongside expert data privacy consultants. The Classify360 Platform is easy to implement, requires no outside consultants, and quickly analyzes your data at the petabyte scale in days, not weeks or months.

Read More

Big Data Management

SAS accelerates delivery of novel medicines using AI and analytics

WebWire | September 29, 2023

SAS, a leader in AI and analytics, is helping to revolutionize the use of clinical trial data so new medicines can be delivered to patients faster than before. After a thorough evaluation, SAS has been chosen by global biopharmaceutical company AstraZeneca to help increase efficiency and drive automation in the delivery of statistical analyses for clinical and post-approval submissions to regulatory authorities, via SAS’s cloud-based software and technologies. SAS will support the redesign of clinical and patient data flow by delivering industry-leading analytics and AI, manage changing trial designs in a fast-evolving regulatory environment, enable data re-use, and help accelerate reporting and submission timelines. It will also deliver increased capacity, automation, interoperability, and flexibility to bring in and analyze diverse and novel patient data sources – such as those coming from wearables, sensors and precision medicine – as part of the submissions process. This will be achieved by supporting the analysis and reporting phases with SAS® Life Science Analytics Framework and SAS® Viya®, a scalable and powerful cloud-based industry platform enabling swift decision-making regardless of data volumes or complexity using modern cloud technologies. This has the potential to provide significant productivity gains by driving faster time to market and reduced IT costs. The SAS and AstraZeneca partnership will enable teams across the organization to collaborate and increase clinical research innovation. Christopher J Miller, VP Biometrics at AstraZeneca, said, This partnership with SAS supports the transformation of how we use clinical data to support our patient-centric approach and focus on getting medicines to patients faster than ever before. It will also allow us to introduce new ways of working and embrace new technologies and trial models to accelerate our portfolio. Bryan Harris, SAS Executive Vice President and Chief Technology Officer, said, “I’m delighted that SAS is building on the strong relationship it has had with AstraZeneca over many years by being part of this transformation program. The work they do positively impacts the lives of millions of people around the world. “This is exciting because we have solidified a great foundation between our companies, but we also recognize we are just scratching the surface. We pay attention to technology and the advancements in AI, and we thrive on thinking through how our technology blended with AstraZeneca’s expertise and insight can create new medical solutions for their customers.” About SAS SAS is a global leader in AI and analytics software, including industry-specific solutions. SAS helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter. SAS gives you THE POWER TO KNOW®.

Read More

Big Data Management

Ocient's Report Reveals Surge in Hyperscale Data's Impact on Firms

Ocient | September 25, 2023

Ocient, a renowned hyperscale data analytics platform, has recently announced the release of its second annual industry report, titled "Beyond Big Data: Hyperscale Takes Flight." The 2023 report, which is the result of a survey conducted among 500 data and IT leaders responsible for managing data workloads exceeding 150 terabytes, sheds light on the escalating significance of hyperscale data management within enterprises. It also underscores the critical requisites of time, talent, and cutting-edge technology necessary for the effective harnessing of data at scale. Building on the foundation of Ocient's inaugural Beyond Big Data survey, the 2023 report delves into the minds of IT decision-makers, seeking to unravel the challenges, investment priorities, and future prospects occupying the forefront of their agendas for 2023 and beyond. The report offers valuable year-over-year comparisons, drawing on trends identified in 2022 while also presenting fresh, timely insights that mirror the immediate concerns of enterprise leaders in the United States. Among the pivotal insights featured in this year's report are the following: Immediate Emphasis on Data Quality: Organizations committed to leveraging their hyperscale data for critical business decisions are placing paramount importance on ensuring the highest data quality standards. Data Workload Growth as a Driving Force: Data and IT leaders are increasingly recognizing data warehousing and analytics as pivotal elements of their IT strategies, a sentiment vividly reflected in their budget allocations. AI Readiness at the Forefront: Leaders are eager participants in the AI revolution, yet they grapple with concerns surrounding security, accuracy, and trust. Innovation Hindered by Talent and Technology Gaps: Many leaders continue to struggle with the challenges of optimizing their toolsets and scaling their teams swiftly enough to meet the demands posed by hyperscale data volumes. Stephen Catanzano, Senior Analyst, Enterprise Strategy Group, commented: It's clear enterprises are investing in data analytics and warehousing, especially given their costs are being driven up so high with older systems that can't handle the data that's being pushed to them. [Source – Business Wire] Chris Gladwin, Co-Founder and CEO of Ocient, stated that data was not slowing down, and he emphasized that the results of the 2023 Beyond Big Data report confirmed the significance of hyperscale data workloads for enterprises across various industries. He also noted that data volumes were on the rise, as was the importance of comprehending one's data. Nevertheless, the challenges related to data quality, the proliferation of tools, and staffing constraints persisted and were impeding progress in the industry. Furthermore, Gladwin mentioned that the frontier beyond big data had arrived and that Ocient's annual report illustrated the challenges and opportunities that were shaping the enterprise data strategies of the future. About Ocient Ocient is a pioneering hyperscale data analytics solutions company dedicated to empowering organizations to unlock substantial value through the analysis of trillions of data records, achieving performance levels and cost efficiencies previously deemed unattainable. The company is entrusted by leading organizations around the globe to leverage the expertise of its industry professionals in crafting and implementing sophisticated solutions. These solutions not only enable the rapid exploration of new revenue avenues but also streamline operational processes and enhance security measures, all while managing five to 10 times more data and significantly reducing storage requirements by up to 80%.

Read More

Events

DataDriven23

Conference

DataDriven23

Conference