Data-Driven Business Models: Challenges and Opportunities of Big Data

| June 6, 2017

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This report draws on interviews with 28 business leaders and stakeholder representatives from the UK and US in order to answer the following questions:  How is (big) data being used; what is a ‘big data business model’? What are the main obstacles to exploitation of big data in the economy? What can and should be done to mitigate these challenges and ensure that the opportunities provided by big data are realised? There is optimism about profit potential, but experts caution that big data does not automatically lead to profits. Many business leaders do not see ‘big data’ as a new phenomenon; rather it is perceived as being a continuation of a process by which companies seek competitive advantage or efficiency through the application of (data) science and technology.

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Xplenty is a data integration platform that requires no coding or deployment. Our Big Data processing cloud service brings immediate results to the entire organization: from designing dataflows to scheduling jobs, Xplenty can process both structured and unstructured data and integrates with a variety of sources, including SQL data stores, NoSQL databases and cloud storage services.

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