Data-driven Content Marketing for 2022

In this data-driven age, marketers have access to all the necessary information about their customers. There are different tools they can use to capture the exact data required for specific campaigns. We have come a long way from mass broadcasting campaigns. Growth in digital marketing has given rise to pinpointed targeting.

The marketing industry is still accepting and learning data technology. However, there is more importance given to the content creation side of things when there should be a clear balance between data-driven efforts and content. It can be challenging to re-route pure content creator’s attention to data marketing, but it cannot be ignored for long. It is no longer enough to rely on gut instinct and ‘good content’.

The rise in popularity in data-driven marketing has been lead by the revolution in big data. Big data has enabled massive amounts of data to be collected, analyzed, and organized, which helps in creating a personalized customer experience.

Since the start of the Covid-19 pandemic, more and more people have started to spend time online. As a result, online user behavior has changed in just a matter of months rather than years.

Data-driven marketing efforts can also help marketers to maximize their success as their results will now be data-backed with metrics that will change the way they conduct their business online.

We have highlighted the steps you need for successful data-driven marketing.

5 Steps to Take for Successful Data-Driven Content Marketing

Layout Objectives

For any campaign to succeed, it is imperative to have a list of attainable objectives. You can set these objectives by studying historical data and know-how your marketing campaign will perform.

For a successful content marketing strategy, make sure to concentrate on raising brand awareness, retaining current customers, and tracking sales.

If you're not putting out relevant content in relevant places, you don't exist.

Gary Vaynerchuk, -American entrepreneur, author, speaker, and Internet personality.

Customize Campaigns for Target Audience

Before you create any data-driven campaigns, know your customers well. Then, with the abundance of data at your fingertips, you can easily create personalized campaigns for them.

Figure out and solve any problems they may be facing, if they need any solution, what they’re looking for and where.

Creating user profiles will help you avoid targeting generalized strata rather than help you be more precise in your marketing efforts.

Regular Content Optimization

One of the best ways to ensure successful marketing results is through content optimization. Google algorithms are constantly changing. So what’s ranking on the first page today may not always rank the same next day.

Set campaign-specific KPIs and work towards achieving those targets. Use different tools to track whether your campaign is working according to your goals or needs some serious upliftment.

Keep running SEO audits on your pages regularly to keep your content in the best shape possible.

Content Repurposing

Repurposing content is the oldest trick in the book to gain a higher ROI on your existing content. For instance, if you have an article published on your company’s website, adapt that blog into an infographic and publish it on various social platforms. Content repurposing will help you boost your SEO, reach a broader and newer audience, help drive traffic to your website, and raise your brand’s awareness.

Track Analytics

Every platform has a different reach. Use your platforms according to the KPIs you have set for your business. For example, Twitter can help you raise your brand’s awareness, while LinkedIn will help you generate leads. Different platforms will have different metrics you will need to track.

There are online tools available that help marketers track metrics. Each of these metrics will help you to achieve your marketing objectives.

Final Thoughts

In today’s competitive market, content marketing will have to be data-driven. The data-first approach will help you and your business in reaching the maximum number of people. In addition, a performance-oriented approach will ensure the success of your campaigns.

Investing in high-quality marketing technologies will help you get balanced, data-driven, and goal-oriented results preparing you to become a content marketer ready to take on any challenges.

Frequently Asked Questions

What is the future of content marketing?

Data-driven content marketing strategies can help marketers to maximize their success as their results will now be data-backed with metrics that will change the way they conduct their online business.

What are the top content marketing trends for 2022?

1. Layout Objectives
2. Customize Campaigns for Target Audience
3. Regular Content Optimization
4. Content Repurposing
5. Track Analytics

How is content-based marketing a proven strategy?

Content-based marketing is a marketing strategy designed to attract, engage, and retain target audience. This works by creating and sharing relevant content such as articles, podcasts, infographics, videos, and other content marketing materials. This approach lays down expertise, helps brand awareness.

Spotlight

Alten Calsoft Labs

ALTEN Calsoft Labs is part of ALTEN Group ($2.5 Billion Company) , offering next gen digital transformation, enterprise IT and product engineering services. The company enables clients innovate, integrate, and transform their business by leveraging disruptive technologies like Artificial Intelligence, Machine Learning, Mobility, big data, analytics, cloud, IoT and software-defined networking (SDN/NFV). The company also has a pool of 300 Clinical SAS consultants working with many Pharmaceutical , Medical Devices, CRO and Healthcare Companies.

OTHER ARTICLES
Business Intelligence, Big Data Management, Big Data

Exploring Business Success with Location Intelligence

Article | August 17, 2023

Discover the essentials of location intelligence across various industries, foundational concepts, industry-specific implementations, and location intelligence software in this insightful article. Contents 1. Introduction 2. Foundational Elements of Location Intelligence 3. Location Intelligence in Industry Verticals 4. Top Providers in Location Intelligence 4.1 Tango Analytics 4.2 Precisely 4.3 Local Logic 4.4 GBG 4.5 Nextbillion.ai 4.6 GeoComply 4.7 Mapbox 4.8 GapMaps 4.9 Qlik 4.10 Connectbase 5. Wrap Up 1. Introduction In the modern digital age, businesses continually pursue innovative strategies to gain a competitive edge and succeed. Among these strategies, location intelligence has emerged as a potent tool for driving informed decision-making. By leveraging geospatial data and advanced analytics, companies can extract actionable insights into customer behavior, market dynamics, and operational efficiencies. This article provides an overview of location intelligence, highlighting its role in enabling businesses across diverse industry verticals to navigate complex arenas and make data-driven decisions effectively. 2. Foundational Elements of Location Intelligence Geospatial Data: Geospatial data encompasses information tied to specific geographic locations on Earth's surface. It includes various types, such as vector data (points, lines, polygons), raster data (imagery), and attribute data (descriptive information about spatial features). Sources of geospatial data range from satellite imagery, aerial photography, GPS data, and LiDAR scans to census data, social media check-ins, and IoT devices. Mapping and Visualization Techniques: Mapping and visualization techniques are essential for conveying spatial information effectively. Cartography principles help design clear, informative, and aesthetically pleasing maps. Visualization techniques range from simple thematic maps to complex interactive web maps and 3D visualizations. GIS (Geographic Information Systems): GIS software allows users to capture, store, analyze, and visualize geospatial data. It enables the integration of various data types and provides tools for spatial analysis, such as overlay, proximity analysis, and spatial querying. In addition, Geographic Information Systems software is crucial in creating and analyzing spatial data. GPS (Global Positioning System): GPS technology provides precise location information by utilizing a network of satellites. It is widely used in navigation, asset tracking, surveying, and location-based services. Remote Sensing: Remote sensing involves capturing information about Earth's surface from a distance, typically using satellites or aircraft. It provides valuable data for monitoring environmental changes, agriculture, disaster management, and natural resource management. 3. Location Intelligence in Industry Verticals Location intelligence finds applications across various industry verticals, each with its unique challenges and opportunities. Transport and logistics organizations leverage location intelligence software to optimize supply chains and streamline delivery operations. With location analytics, fleet managers can minimize delivery time and control warehouse loading and unloading processes. Real-time monitoring helps in route accuracy, identifying delivery delays, and accurately calculating expenses, including fuel reimbursement and fleet operating costs. Location analytics is a game-changer in the pharmaceutical industry, revolutionizing on-field activities such as dispatching medicines, inventory management, and managing client visits. Companies harness location data to fine-tune sales operations and align sales territories effectively. By analyzing sales patterns geographically, pharma companies can optimize sales efforts, minimize travel time for medical reps, and ensure equitable distribution of tasks. In banking and insurance industries, location intelligence data is integral to channel optimization and sales operations. Banks and insurance companies leverage location data to expand their branch networks strategically and make informed decisions about acquisitions or investments. By engaging customers with relevant information based on their location, they can maintain positive relationships, develop better policies, and boost marketing strategies. The retail industry utilizes location intelligence to deliver personalized experiences and optimize supply chain management. By integrating location data with consumer and operational data, retailers gain insights into consumer behavior and preferences at the store level. This enables them to deliver consistent purchasing experiences, drive customized marketing outreach, and optimize supply chain processes for enhanced efficiency and customer satisfaction. 4. Top Providers in Location Intelligence When exploring the world of location intelligence, it becomes apparent that the source of the data driving these insights is a crucial yet often neglected aspect. Every business industry requires distinct datasets; not all providers offer the same breadth or depth. Therefore, understanding where to obtain these essential resources is paramount. Look at a list of top providers in location intelligence to ensure access to the precise data types required to propel your business forward. 4.1 Tango Analytics Tango Analytics solutions offer businesses the intelligence to develop more brilliant location strategies and make informed capital investment decisions. By integrating advanced modeling with robust data within a scalable geospatial analytics platform, Tango provides unparalleled insights that optimize location decisions, maximizing the potential for brand success. Tango's Integrated Workplace Management System (IWMS) software suite equips organizations with comprehensive tools to analyze and optimize their corporate offices or physical locations. With purpose-built GIS, predictive analytics, and management tools, Tango enables businesses to better predict and respond to market opportunities while enhancing the execution of location strategies. From space management and facilities maintenance to lease administration and capital project management, Tango's IWMS solutions streamline processes and improve resource utilization. 4.2 Precisely Precisely, a renowned leader in data integrity has expanded its portfolio with the acquisition of PlaceIQ in 2022. This strategic move has enriched Precisely’s offerings with advanced location intelligence solutions, notably PlaceIQ Audiences and PlaceIQ Movement. These solutions empower businesses to leverage real-world behaviors and foot traffic insights, enabling targeted consumer engagement and informed decision-making. PlaceIQ's platform equips businesses with powerful location-based insights, attribution, and measurement capabilities. Its sophisticated approach allows companies to understand and connect with location-based audiences, measure real-time ROI, and apply insights to drive intelligent marketing and business outcomes. Key features include implementing audience strategies with proven results, measuring foot traffic patterns for actionable insights, analyzing movement patterns for market insights, and accessing high-quality location data through subscription models. 4.3 Local Logic Local Logic specializes in providing comprehensive location intelligence solutions tailored for the real estate sector. Founded in 2015, the company emerged from a commitment to enhancing urban livability through objective data and metrics. Headquartered in Montreal, Canada, Local Logic offers tools designed to quantify and analyze location-related data, aiding residential and commercial real estate professionals in making informed decisions across the United States and Canada. Local Logic's provides comprehensive location intelligence solutions which offers granular demographic insights, proprietary location scores, detailed neighborhood profiles, real-time points of interest (POI) data, school-focused information, and climate risk assessments. These features enable users to access information crucial for evaluating property investments and matching properties with ideal lifestyles. By integrating diverse data points into intuitive tools and maps, Local Logic empowers clients to leverage data-driven decision-making in the competitive real estate market. 4.4 GBG Loqate, a GBG solution, provides comprehensive services focused on address verification, data validation, and geocoding. With a global reach, Loqate's solutions are designed to enhance data quality, improve customer experiences, and support efficient business operations across various industries. Loqate offers various critical services, including real-time address capture, address verification for 249 countries and territories, data maintenance services, geocoding capabilities, and email, phone, and bank details validation. Additionally, their points of interest and store finder feature provides comprehensive POI data to enhance location-based services. These features help businesses maintain high-quality datasets, improve operational efficiency, reduce costs, ensure compliance, and scale with business needs, ultimately enhancing customer experience and satisfaction. 4.5 Nextbillion.ai NextBillion.ai offers advanced routing and navigation solutions tailored to tackle complex logistical challenges across various industries. With an integrated platform leveraging AI-powered technology, NextBillion.ai provides a range of APIs and SDKs to optimize routing, enhance navigation, and ensure real-time tracking, ultimately improving operational efficiency and customer satisfaction. NextBillion.ai's essential products and features include the Route Optimization API, which handles over 50 constraints and customizable parameters to generate optimized routes tailored to specific business needs. The Directions and Distance Matrix API processes large matrices for accurate ETAs and distances, with scalable pricing based on fleet size or order volume. Their Navigation API & SDKs offer turn-by-turn navigation across multiple platforms. At the same time, the Live Tracking API & SDKs provide real-time monitoring and comprehensive integration with telematics and CRM systems, enhancing fleet management and operational efficiency. These features cater to various industries, including supply chain and logistics, mobility and field services, offering scalability, cost efficiency, and developer-friendly integration processes. 4.6 GeoComply GeoComply is a renowned provider of geolocation compliance and anti-fraud solutions. Established in 2011, it aims to foster a safer internet environment by combating fraud and ensuring regulatory adherence across diverse sectors such as gaming, finance, and media. GeoComply offers a suite of critical products addressing various aspects of fraud prevention and compliance. GeoComply Core provides precise geolocation data and anti-fraud solutions, which are crucial for industries like online gaming and financial services. GeoGuard, its award-winning solution, identifies and blocks fraudulent access through VPNs and proxies, safeguarding geolocation data integrity. IDComply offers comprehensive KYC & AML solutions, ensuring regulatory compliance with identity verification requirements. PinPoint provides custom geofencing solutions for on-property location compliance, while GeoComply Chargeback Integrator (GCI) automates chargeback management to combat fraud effectively. These solutions deliver enhanced security, regulatory compliance, operational efficiency, and revenue optimization benefits trusted by leading businesses worldwide. 4.7 Mapbox Mapbox is a premier provider of mapping and location data platforms, offering developers a suite of tools and services to craft bespoke maps, navigation systems, and geospatial data solutions. With a founding mission to democratize mapping and deliver highly customizable, performance-driven mapping solutions, Mapbox serves a diverse array of industries, including automotive, logistics, and mobile applications. Mapbox's key features and services encompass various offerings tailored to diverse developer needs. Mapbox Studio enables users to create and customize map styles, incorporating features like 3D buildings and terrain contours for enhanced functionality and aesthetics. Navigation solutions include SDKs for mobile and automotive applications, featuring embedded routing, turn-by-turn navigation, and specialized solutions such as Mapbox for EVs, catering to electric vehicles with route planning and battery range predictions. Location data and analytics offerings include Directions and Matrix APIs for optimal route calculation along with real-time data integration for accurate, up-to-date maps and traffic information. Cross-platform development support extends to polished SDKs for web and mobile applications, facilitating seamless integration, high performance across devices, and offline map functionality crucial for areas with limited connectivity. 4.8 GapMaps GapMaps is a leading provider of cloud-based GIS mapping and location intelligence solutions. It empowers businesses to make informed decisions based on spatial data analysis. Its platform, GapMaps Live, offers a comprehensive suite of features tailored to various industries, including retail, healthcare, and real estate.GapMaps Live provides a user-friendly cloud-based platform for real-time data visualization and insights, facilitating customizable catchments for understanding customer behavior and optimizing store locations. Competitive analysis tools allow businesses to assess competitor locations and gain strategic insights. GapMaps also offers GapAdvisory services, providing expert market planning, network, and growth strategies. GapInsite furnishes the latest industry intel, aiding businesses in understanding market conditions and customer behaviors. The GapMaps Connect Mobile App enables real-time field data collection and synchronization with GapMaps Live. Additionally, GapMaps offers comprehensive Point of Interest and demographics data globally, aiding businesses in market assessment and site selection. 4.9 Qlik Qlik offers a comprehensive data integration and analytics platform designed to empower organizations to leverage their data to drive business outcomes. With a range of tools and capabilities supporting data integration, real-time analytics, and artificial intelligence, Qlik provides a robust solution for businesses across various industries. Qlik Cloud Data Integration facilitates the creation of data pipelines to automate data movement and transformation alongside modern analytics capabilities such as self-service analytics and interactive dashboards. Qlik Sense, powered by its associative engine, enables users to explore data freely and generate insights efficiently through innovative visualizations and continuous learning resources like Qlik Continuous Classroom. The platform also emphasizes data quality and governance, ensuring data accuracy, completeness, and reliability while promoting a unified approach to management. Qlik Application Automation offers a no-code automation interface to seamlessly build automated analytics and data workflows. 4.10 Connectbase Connectbase offers a comprehensive platform called ‘The Connected World,’ designed to revolutionize the buying and selling of network connectivity through advanced location intelligence and automation. Tailored to improve efficiency and accuracy for network providers, this platform enables better decision-making and streamlined processes. Connectbase provides highly accurate, location-specific data for over 1.4 billion buildings worldwide, including insights into building structures, tenant information, and competitive geography. Continuous updates ensure users have the most current information, reducing the risk of decision-making based on outdated data. The platform automates the quoting process, enabling quick and accurate responses to deals and eliminating delays caused by manual methods. Configure, Price, Quote (CPQ) functionality facilitates scalable, real-time quoting from configurable supplier product catalogs. Users can leverage real-time market and revenue data to make informed decisions about where to build new routes and expand their network, optimizing ROI. Tools for prospecting and pricing based on detailed market insights help businesses target sales efforts and maximize profitability. Centralized management of partner-building lists and product catalogs streamlines buying and selling processes. 5. Wrap Up Location intelligence offers numerous benefits for businesses, including risk management, predictive analytics, and real-time trend tracking. It facilitates streamlined operations and services, enhancing efficiency across various functions. With the increasing digitization of business processes, organizations can gather more user information, driving further industry growth. Particularly for customer-facing businesses, leveraging real-time location data improves the in-store experience significantly. From sales and marketing to customer and facility management, location intelligence presents plenty of opportunities for businesses to optimize their operations and enhance their competitive edge. Looking ahead, the future of location intelligence promises even more incredible advancements and opportunities for businesses. As technology evolves, we can expect enhanced precision and granularity in location data, enabling more accurate predictive analytics and risk management strategies. Integrating location intelligence with emerging technologies such as artificial intelligence and augmented reality will unlock new dimensions of customer engagement and personalized experiences. Moreover, with the increase of Internet of Things devices, businesses will have access to vast streams of real-time location data, empowering them to make proactive decisions and stay ahead in a dynamic market. Embracing these developments, businesses can remain agile, responsive, and poised for success in the ever-evolving digital ecosystem.

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Data Visualization

Ultimate Checklist for Mastering Aesthetics in Data Visualization

Article | March 15, 2024

Dive into mastering aesthetics in data visualization with this checklist. Explore techniques to enhance visualizations, and achieve lasting impact. Learn to create visually stunning presentations. Contents 1. Introduction 2. Key Principles of Data Visualization 3. Ultimate Checklist for Improved Data Visualization 4. Top Companies Revolutionizing Data Visualization 4.1 Databox 4.2 NinjaCat 4.3 Plecto 4.4 Venngage 4.5 Prodoscore 4.6 Genially 4.7 Forsta 4.8 AmplifAI 4.9 think-cell Software 4.10 Qalyptus 5. Summing Up 1. Introduction Effective communication of insights and discoveries is essential for taking action and making well-informed decisions in today's data-driven society. When combined with excellent storytelling, data visualization offers powerful tools for converting complex data into Engaging stories that captivate audiences. Acquiring proficiency in data visualization aesthetics becomes imperative for businesses looking to extract the most value from their information. Organizations can enhance their understanding of intricate data and revolutionize their interactions with it by adopting modern technologies and innovative approaches to information visualization. Insights can be efficiently communicated through data visualization with the help of this guide, to empower data science professionals and companies in mastering the aesthetics of data visualization. Aesthetics in data visualization refer to the design principles and techniques used to enhance the visual appeal and effectiveness of data presentations. These include aspects such as color choice, typography, layout, and interactivity, all aimed at making the data more engaging and understandable to the audience. 2. Key Principles of Data Visualization In the field of data visualization, graphical information representation is an important tool for improving interpretation, analysis, and communication. A variety of methods, including maps, graphs, charts, and infographics, are used to simplify complex statistics into representations that are easy to understand and visually appealing. Selecting the appropriate visualization method depends on the type of data and the insights that are sought. For example, scatter plots and maps work well with multivariate and spatial data, but bar charts and line graphs are excellent at displaying trends. To guarantee that the audience understands, it is crucial to emphasize simplicity and clarity. To reduce cognitive burden and facilitate understanding, usage of clear labeling, detailed names, and sensible color schemes are followed. To create impactful visualizations, certain principles should be followed: Simplify complex data by presenting it in clear and concise visual representations, aiding comprehension. Utilize appropriate chart types tailored to data types to ensure accurate and meaningful representation. Design for clarity and readability by choosing layouts, fonts, and sizes that enhance comprehension. Incorporate meaningful colors, labels, and annotations to highlight key information and guide attention. Emphasize storytelling through data visualization, structuring visuals to drive insights and action. 3. Ultimate Checklist for Improved Data Visualization Optimizing data visualization in businesses rely on adhering to essential best practices throughout the design and implementation process. Here are the top five strategies to ensure impactful data presentations: Audience-Centric Approach: Tailor visualizations to meet the specific needs of the audience. Whether targeting executives for high-level insights or analysts for in-depth data exploration, align the visualizations with their expectations to deliver meaningful insights effectively. Strategic Chart Selection: Choose chart types that best convey data insights. Opt for bar charts to compare values across categories, line charts to illustrate trends over time, and other formats that align with the data narrative for clarity and comprehension. Streamlined Visuals: Simplify visualizations by decluttering unnecessary elements that could distract or confuse viewers. Maintain a clean design with a restrained color palette and avoid overly complex effects to ensure clarity and focus on the data message. Engaging Storytelling: Elevate the visualizations by integrating storytelling techniques. Add context through annotations, craft compelling titles and captions, and structure visualizations in a logical sequence to guide viewers through the data narrative seamlessly. Consistent Design Standards: Ensure consistency in design elements like fonts, axis labels, and legends across all visualizations. This fosters readability and provides a cohesive visual experience, enhancing understanding and retention of the data presented. 4. Top Companies Revolutionizing Data Visualization 4.1Databox Overview: Databox is a versatile data visualization platform offering powerful features for connecting and analyzing data from various sources. It enables users to create interactive dashboards, track key metrics, and collaborate with team members effectively. Key Features: Integrates with popular platforms like Google Analytics, HubSpot, and Facebook Ads, allowing consolidation of data from multiple sources into a single dashboard. Offers ready-made templates and dashboards to expedite visualization creation, saving time and effort. Users can customize dashboards with various visualization options, chart types, and widgets to suit specific needs. Facilitates teamwork through collaboration and sharing features, enabling automated alerts, notifications, and insights sharing with stakeholders. Provides advanced features like automated alerts, goal tracking, performance monitoring, data transformations, and calculations to enhance data visualization and analysis. 4.2NinjaCat Overview: NinjaCat is a robust data visualization tool designed to streamline reporting and analysis tasks for digital marketers and agencies. It offers a comprehensive suite of features aimed at simplifying data aggregation, visualization, and reporting across various advertising platforms. Key Features: NinjaCat seamlessly integrates with popular advertising platforms such as Google Ads, Facebook Ads, Microsoft Advertising, LinkedIn Ads, and more, enabling users to gather data from multiple sources in one centralized location. Users can create highly customizable dashboards tailored to their specific reporting needs. NinjaCat provides a wide range of visualization options, including charts, graphs, tables, and widgets, allowing users to present data in a visually appealing and easily digestible format. NinjaCat automates the reporting process by scheduling and sending reports to stakeholders on a regular basis. Users can set up custom report templates, define reporting intervals, and choose delivery methods (e.g., email, PDF, URL) to streamline communication and collaboration. NinjaCat offers advanced performance monitoring capabilities, allowing users to track key metrics, analyze trends, and identify opportunities for optimization. Users can set up alerts and notifications to stay informed about significant changes in campaign performance. NinjaCat allows users to create interactive reports with drill-down capabilities, enabling stakeholders to explore data in more detail and gain deeper insights into campaign performance. 4.3Plecto Overview: Plecto is a cloud-based performance dashboard designed to streamline data management and visualization for businesses of all sizes. Its suite of features includes data integration, scorecards, gamification, and data analytics, empowering teams to visualize performance in real time on customized dashboards. Key functionalities such as drag-and-drop widgets and integration with various data sources make it easy for users to create comprehensive dashboards tailored to their needs. Key Features: Gain instant insights into key performance indicators (KPIs) with real-time data visualization, enabling quick decision-making and action. Create customized dashboards by integrating data from multiple sources, including integrations, spreadsheets, databases, and manual registrations, to centralize information and streamline analysis. Drive employee engagement and motivation by using gamification features such as contests, achievements, and leaderboards to recognize and reward team members based on performance. Seamlessly integrate Plecto with popular third-party applications like Salesforce, Pipedrive, Podio, Zendesk, and Zapier to consolidate data and enhance visibility across systems. 4.4Venngage Overview: Venngage is a user-friendly infographics tool that empowers users to create stunning infographics, reports, and data visualizations quickly and effortlessly. With its intuitive interface and extensive library of templates and design elements, Venngage caters to both beginners and advanced users, offering highly customizable controls for creating professional-looking infographics. Key Features: Choose from a vast collection of professionally designed templates and themes to kickstart the infographic creation process. Easily add charts, icons, text, or images to the template by simply dragging and dropping elements onto the canvas. Customize and stylize infographic elements to match brand's identity and messaging, with controls for colors, fonts, shapes, and more. Share infographics directly on social media platforms or download them as images for offline use, enabling easy distribution and sharing with the audience. 4.5Prodoscore Overview: Siloed data can impede collaboration and growth within organizations. Prodoscore addresses this challenge by aggregating data from core cloud applications into one intuitive dashboard. It seamlessly integrates with Google Workspace, Microsoft 365, and other common applications, allowing teams to visualize employee engagement with software tools. This visualization helps identify underutilized solutions, optimize tech stacks, and pinpoint training needs. Prodoscore provides management with complete transparency, enabling informed decisions about technology effectiveness and resource allocation. Key Features: Prodoscore merges data from various business applications into a user-friendly dashboard, presenting it as a simple score. The platform offers tools to visualize employee data trends in real time, empowering informed decision-making. Prodoscore focuses on surfacing actionable insights around engagement and productivity, providing leaders with objective data to make smarter decisions. With just a 15-minute installation process, Prodoscore quickly integrates into existing workflows without disrupting operations. Utilizing AI, Prodoscore aggregates critical data to generate scores that reflect employee engagement and productivity effectively. 4.6Genially Overview: Genially is an innovative online tool designed for creating engaging digital content, including presentations, infographics, gamifications, images, and more. With a user-friendly interface and a focus on interactivity and animation, Genially empowers users to captivate their audience and elevate their content to new heights. Key Features: Genially allows users to create a wide range of digital content, termed as ‘geniallys,’ which are not limited to traditional presentations or infographics. These geniallys are interactive and animated, offering a unique and engaging experience for viewers. Genially's features make it practical for visualizing data, enabling users to easily transform raw data into visually appealing content. Users can import content from various platforms and formats, including Google Sheets, Infogram, and Data wrapper. Genially seamlessly integrates with external tools like Infogram and Data wrapper, allowing users to embed graphics directly into their geniallys using HTML code. Users can even embed dashboards from Google Data Studio, maintaining filters and structure for efficient reporting. Users can share geniallys using links or embed them in websites, digital newspapers, blogs, and more. Updates made to geniallys are automatically reflected everywhere they are embedded or inserted, ensuring that viewers always see the latest version. 4.7Forsta Overview: Forsta is a pioneering technology company specializing in experience and research technology, with a unique focus on collaboration and client-centered solutions. At the heart of Forsta's offerings is the human experience ( HX ) platform, an award-winning platform that integrates customer experience (CX), employee experience (EX), and market research to provide comprehensive insights into audience experiences across industries. Key Features: The Forsta HX Platform seamlessly integrates CX, EX, and market research, breaking down silos and providing a holistic understanding of audience experiences. Forsta prioritizes collaboration, listening, and co-designing solutions with clients to meet their unique needs effectively. With cutting-edge technology and expert consulting services, Forsta assists organizations across various industries in leveraging data for informed decision-making to drive innovation. Forsta's commitment to excellence is recognized by industry leaders, with accolades including leadership positions in the Gartner Magic Quadrant and the G2 grid, along with recognition in the TMC CUSTOMER Experience Innovation Awards. Forsta's Visualizations module continues to evolve with frequent updates and enhancements, introducing 36 new features over seven months. These enhancements cater to diverse analytical needs, from exploratory analysis to dynamic dashboard creation and automated reporting. 4.8AmplifAI Overview: AmplifAI is the forefront of platforms providingAI in HR to drive people enablement, dedicated to creating employee-centric work environments. By transforming employee data into actionable insights modeled after top performers, AmplifAI facilitates hybrid teams in maximizing business outcomes, enhancing productivity, and fostering engagement. As organizations transition to hybrid work models, AmplifAI emerges as a trusted partner for innovative leaders, enabling performance improvement and injecting fun into work, regardless of the location. Key Benefits: Accelerate employee performance to desired levels swiftly through metric-based performance analysis, self-paced micro-learnings, and intelligent coaching interventions. Equip supervisors with automated, data-driven recommendations that consistently elevate agent and team performance, enhancing overall leadership effectiveness. Role-based visualizations deliver personalized actions directly to employees, empowering them with clear directives to enhance their performance based on data-driven insights. Elevate employee experience by providing resources necessary for skill growth and daily excellence, thereby reducing attrition rates within contact centers and fostering a culture of continuous improvement. 4.9think-cell Software Overview: Think-Cell Software is at the forefront of productivity software, particularly in the area of data-driven presentations in Microsoft PowerPoint. Its purpose is to simplify complex charting tasks, allowing users to generate complex charts with simplicity. It increases productivity and efficiency by providing a full toolbox and streamlining processes, making it a reliable partner for professionals looking to improve their presentations and give relevant insights. Key Advantages: Leveraging Think-Cell is intuitive, as its processes closely resemble powerpoint's functionalities. The underlying datasheet is excel-based, ensuring a seamless transition for users familiar with microsoft office tools. Think-Cell fills the gaps left by PowerPoint, offering a plethora of frequently used chart types and elements absent in the native software. This comprehensive toolkit empowers users to create visually stunning charts with ease. Leading consulting firms rely on Think-Cell for a reason that it saves up to 70% of their time spent on charting tasks. Delve into some unique Think-Cell charting features, exclusive to the platform, that expedite chart production and optimize efficiency. With Think-Cell at disposal, one can elevate the corporate presentations to new heights. Discover innovative charting solutions and unleash the creativity while saving valuable time. 4.10Qalyptus Overview: Qalyptus offers a comprehensive reporting solution tailored for users of Qlik Sense and QlikView, aiming to make information accessible to everyone with intuitive ease. With Qalyptus, the entire reporting process, from creation to distribution and administration is streamlined for maximum efficiency. Key Features: Qalyptus simplifies the report creation process, allowing users to generate custom reports from Qlik Sense and QlikView data effortlessly. Whether it's in PDF, powerpoint, excel, word, HTML, or other formats, creating a personalized report takes less than 5 minutes. Once reports are created, Qalyptus enables seamless distribution to an unlimited number of users. Whether it's internal stakeholders, clients, or partners, sharing insights derived from Qlik Sense and QlikView is hassle-free with Qalyptus. Qalyptus provides robust administration capabilities, allowing users to manage and oversee the entire reporting workflow efficiently. From user access controls to scheduling and automation, Qalyptus empowers administrators to maintain control and ensure smooth operations. 5. Summing Up Delving deep into data visualization aesthetics proves instrumental in unraveling the insights concealed within vast datasets and transforming them into actionable intelligence. By adhering to the principles of aesthetics and functionality, organizations can craft visualizations that inform and inspire, paving the way for strategic decision-making and fostering a culture of data-driven innovation. Looking ahead, the future scope for mastering the aesthetics of data visualization holds promising prospects. As technology continues to evolve and anticipate advancements in interactive visualization tools, AI-driven design recommendations and augmented reality integration offers even greater opportunities for creating compelling and impactful visualizations. With a continued focus on innovation and adaptation, organizations can stay at the forefront of data visualization excellence, driving further advancements in business intelligence and decision-making processes.

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Data Science

How Artificial Intelligence Is Transforming Businesses

Article | March 13, 2024

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives.AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity.However, AI has not only transformed administrative processes and freed up more time for companies, it has also contributed to some ground-breaking moments in business, being a must-have for many in order to keep up with the competition.

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DRIVING DIGITAL TRANSFORMATION WITH RPA, ML AND WORKFLOW AUTOMATION

Article | February 11, 2020

The latest pace of advancements in technology paves way for businesses to pay attention to digital strategy in order to drive effective digital transformation. Digital strategy focuses on leveraging technology to enhance business performance, specifying the direction where organizations can create new competitive advantages with it. Despite a lot of buzz around its advancement, digital transformation initiatives in most businesses are still in its infancy.Organizations that have successfully implemented and are effectively navigating their way towards digital transformation have seen that deploying a low-code workflow automation platform makes them more efficient.

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Spotlight

Alten Calsoft Labs

ALTEN Calsoft Labs is part of ALTEN Group ($2.5 Billion Company) , offering next gen digital transformation, enterprise IT and product engineering services. The company enables clients innovate, integrate, and transform their business by leveraging disruptive technologies like Artificial Intelligence, Machine Learning, Mobility, big data, analytics, cloud, IoT and software-defined networking (SDN/NFV). The company also has a pool of 300 Clinical SAS consultants working with many Pharmaceutical , Medical Devices, CRO and Healthcare Companies.

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Big Data Management

BriefCam Introduces Video Analytics Enabled on Deep Learning Cameras from Axis Communications

BriefCam | September 27, 2021

BriefCam, the industry’s leading provider of Video Content Analytics and VIDEO SYNOPSIS® solutions, today announced availability for BriefCam Video Content Analytics on Axis deep learning cameras in December 2021. Edge video processing on Axis deep learning cameras is a new hybrid deployment option for the BriefCam platform that reduces the total cost of ownership of a real-time video analytics deployment, enables operation in low-bandwidth environments, and makes for faster real-time alerting. Through the Axis Application Development Partner Program, BriefCam is one of the first to leverage the AXIS Camera Application Platform (ACAP) to enable comprehensive analytics directly on Axis Communications’ deep learning camera series. BriefCam analytics are enabled on the Axis deep learning cameras AXIS P3255 and AXIS Q1615 Mk III, which feature a dual chipset of ARTPEC-7 and a deep-learning processing unit (DLPU), as well as the ARTPEC 8 camera series. By enabling BriefCam analytics on the edge, along with post processing and management capabilities, users experience up to six times faster real-time alerting, a 5-10x reduction in bandwidth, and up to 55% less real-time GPU processing servers for real-time processing. This enables greater flexibility and cost efficiency for large scale or distributed video analytics deployments. “Axis is excited for the availability of BriefCam analytics on Axis deep learning cameras, a great step forward toward our shared vision for advancing best-in-class video surveillance technologies, with significant reduction in real-time processing costs for end users. The breadth of BriefCam’s video analytics together with powerful Axis deep clearing cameras, including the new, powerful Axis ARTPEC-8 DLPU enabled cameras, creates an even more scalable and cost-effective solution.” Mats Thulin, Director of Core Technology, Axis Communications “The ability to process BriefCam video analytics at the edge is a game changer for organizations striving to extract valuable data insights from video,” said Gili Rom, VP Strategy and Alliances, BriefCam. “Greater flexibility in deployment architectures and the introduction of a hybrid deployment model through BriefCam enabled on Axis deep learning cameras further extends advanced real time analytics for safety, security and operational efficiency – a technology partnership that has significant benefits for the end user.” About BriefCam BriefCam® is the leading provider of video analytics software that enables people, companies, and communities to unlock the value of video surveillance content. Delivering accurate, flexible, and comprehensive solutions, BriefCam’s video analytics platform provides valuable insights for accelerating investigations, increasing situational awareness, and enhancing operational intelligence. About Axis Communications Axis enables a smarter and safer world by creating network solutions that provide insights for improving security and new ways of doing business. As the industry leader in network video, Axis offers products and services for video surveillance and analytics, access control, ​intercom and audio systems.

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SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS

DECK 7 | February 04, 2020

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more.

Read More

DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK 7 | February 04, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributing columnist for Inc., he wrote the book, "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel, a B2B podcast series that has now over 500 episodes and continues to rate in the top 50 business podcasts.

Read More

Big Data Management

BriefCam Introduces Video Analytics Enabled on Deep Learning Cameras from Axis Communications

BriefCam | September 27, 2021

BriefCam, the industry’s leading provider of Video Content Analytics and VIDEO SYNOPSIS® solutions, today announced availability for BriefCam Video Content Analytics on Axis deep learning cameras in December 2021. Edge video processing on Axis deep learning cameras is a new hybrid deployment option for the BriefCam platform that reduces the total cost of ownership of a real-time video analytics deployment, enables operation in low-bandwidth environments, and makes for faster real-time alerting. Through the Axis Application Development Partner Program, BriefCam is one of the first to leverage the AXIS Camera Application Platform (ACAP) to enable comprehensive analytics directly on Axis Communications’ deep learning camera series. BriefCam analytics are enabled on the Axis deep learning cameras AXIS P3255 and AXIS Q1615 Mk III, which feature a dual chipset of ARTPEC-7 and a deep-learning processing unit (DLPU), as well as the ARTPEC 8 camera series. By enabling BriefCam analytics on the edge, along with post processing and management capabilities, users experience up to six times faster real-time alerting, a 5-10x reduction in bandwidth, and up to 55% less real-time GPU processing servers for real-time processing. This enables greater flexibility and cost efficiency for large scale or distributed video analytics deployments. “Axis is excited for the availability of BriefCam analytics on Axis deep learning cameras, a great step forward toward our shared vision for advancing best-in-class video surveillance technologies, with significant reduction in real-time processing costs for end users. The breadth of BriefCam’s video analytics together with powerful Axis deep clearing cameras, including the new, powerful Axis ARTPEC-8 DLPU enabled cameras, creates an even more scalable and cost-effective solution.” Mats Thulin, Director of Core Technology, Axis Communications “The ability to process BriefCam video analytics at the edge is a game changer for organizations striving to extract valuable data insights from video,” said Gili Rom, VP Strategy and Alliances, BriefCam. “Greater flexibility in deployment architectures and the introduction of a hybrid deployment model through BriefCam enabled on Axis deep learning cameras further extends advanced real time analytics for safety, security and operational efficiency – a technology partnership that has significant benefits for the end user.” About BriefCam BriefCam® is the leading provider of video analytics software that enables people, companies, and communities to unlock the value of video surveillance content. Delivering accurate, flexible, and comprehensive solutions, BriefCam’s video analytics platform provides valuable insights for accelerating investigations, increasing situational awareness, and enhancing operational intelligence. About Axis Communications Axis enables a smarter and safer world by creating network solutions that provide insights for improving security and new ways of doing business. As the industry leader in network video, Axis offers products and services for video surveillance and analytics, access control, ​intercom and audio systems.

Read More

SALESFORCE LAUNCHES NEW HYBRID CMS PLATFORM 'SALESFORCE CMS

DECK 7 | February 04, 2020

Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their content. Enterprises have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more.

Read More

DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK 7 | February 04, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributing columnist for Inc., he wrote the book, "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel, a B2B podcast series that has now over 500 episodes and continues to rate in the top 50 business podcasts.

Read More

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