In this data-driven age, marketers have access to all the necessary information about their customers. There are different tools they can use to capture the exact data required for specific campaigns. We have come a long way from mass broadcasting campaigns. Growth in digital marketing has given rise to pinpointed targeting.
The marketing industry is still accepting and learning data technology. However, there is more importance given to the content creation side of things when there should be a clear balance between data-driven efforts and content. It can be challenging to re-route pure content creator’s attention to data marketing, but it cannot be ignored for long. It is no longer enough to rely on gut instinct and ‘good content’.
The rise in popularity in data-driven marketing has been lead by the revolution in big data
. Big data has enabled massive amounts of data to be collected, analyzed, and organized, which helps in creating a personalized customer experience.
Since the start of the Covid-19 pandemic, more and more people have started to spend time online. As a result, online user behavior has changed in just a matter of months rather than years.
Data-driven marketing efforts can also help marketers to maximize their success as their results will now be data-backed with metrics that will change the way they conduct their business online.
We have highlighted the steps you need for successful data-driven marketing.
5 Steps to Take for Successful Data-Driven Content Marketing
For any campaign to succeed, it is imperative to have a list of attainable objectives. You can set these objectives by studying historical data and know-how your marketing campaign will perform.
For a successful content marketing strategy
, make sure to concentrate on raising brand awareness, retaining current customers, and tracking sales.
If you're not putting out relevant content in relevant places, you don't exist.
Gary Vaynerchuk, -American entrepreneur, author, speaker, and Internet personality.
Customize Campaigns for Target Audience
Before you create any data-driven campaigns, know your customers well. Then, with the abundance of data at your fingertips, you can easily create personalized campaigns for them.
Figure out and solve any problems they may be facing, if they need any solution, what they’re looking for and where.
Creating user profiles will help you avoid targeting generalized strata rather than help you be more precise in your marketing efforts.
Regular Content Optimization
One of the best ways to ensure successful marketing results is through content optimization. Google algorithms are constantly changing. So what’s ranking on the first page today may not always rank the same next day.
Set campaign-specific KPIs and work towards achieving those targets. Use different tools to track whether your campaign is working according to your goals or needs some serious upliftment.
Keep running SEO audits on your pages regularly to keep your content in the best shape possible.
Repurposing content is the oldest trick in the book to gain a higher ROI
on your existing content. For instance, if you have an article published on your company’s website, adapt that blog into an infographic and publish it on various social platforms. Content repurposing will help you boost your SEO, reach a broader and newer audience, help drive traffic to your website, and raise your brand’s awareness.
Every platform has a different reach. Use your platforms according to the KPIs you have set for your business. For example, Twitter can help you raise your brand’s awareness, while LinkedIn will help you generate leads. Different platforms will have different metrics you will need to track.
There are online tools available that help marketers track metrics. Each of these metrics will help you to achieve your marketing objectives.
In today’s competitive market, content marketing will have to be data-driven. The data-first approach will help you and your business in reaching the maximum number of people. In addition, a performance-oriented approach will ensure the success of your campaigns.
Investing in high-quality marketing technologies will help you get balanced, data-driven, and goal-oriented results preparing you to become a content marketer ready to take on any challenges.
Frequently Asked Questions
What is the future of content marketing?
Data-driven content marketing strategies can help marketers to maximize their success as their results will now be data-backed with metrics that will change the way they conduct their online business.
What are the top content marketing trends for 2022?
1. Layout Objectives
2. Customize Campaigns for Target Audience
3. Regular Content Optimization
4. Content Repurposing
5. Track Analytics
How is content-based marketing a proven strategy?
Content-based marketing is a marketing strategy designed to attract, engage, and retain target audience. This works by creating and sharing relevant content such as articles, podcasts, infographics, videos, and other content marketing materials. This approach lays down expertise, helps brand awareness.