Embedded Business Intelligence: Why You Should Deploy It Now?

Aashish Yadav | May 5, 2022 | 262 views

Business Intelligence

“BI is about providing the right data at the right time to the right people so that they can take the right decisions.”

- Nic Smith

Businesses have realized that real-time data insights are the key to success. So today, businesses are looking forward to the fusion of analytics with business processes to get deeper insights. This requirement of businesses is getting fulfilled by a popular wing of business intelligence, known as embedded business intelligence.

Integrating embedded BI solutions into your existing software tools goes far beyond just a productivity boost. You will be stunned by witnessing how incorporating embedded analytics and BI with your CRM, HCM, and ERP tools can impact your overall performance.

How Does Embedded BI Enhance Your Business Capabilities?

According to a Dresner Advisory survey, embedded business intelligence tools have an average adaptation rate of 59%, which is better than the adoption rate of traditional BI tools, which is 27%. In addition, unlike traditional BI, embedded BI solutions offer a lot of personalization options that facilitate users' to merge data from diversified data sources to suit their business requirements.

Let's take a look at some obvious reasons why businesses should opt for embedded BI and embedded analytics.

Possesses Open Architecture

The open architecture mechanism of embedded business intelligence helps in bringing the best possible analytics solutions with the availability of extensible platforms and enhanced flexibility. This makes it favorable to cater to rapidly growing and futuristic business requirements and analysis from the clump of data available.

Boosts Usage of Cloud Computing and Big Data Solutions

Because of the rising use of big data solutions and cloud platforms, embedded analytics is becoming easier to implement. Cloud computing eliminates the difficulties associated with BI solution implementation, and cost-effective models make it simple to adapt. New big data solutions reduce the burden of dealing with large amounts of data, making the overall setup even more user-friendly.

Unified Platform for Customers

Embedded business intelligence software serves the primary objective and is a boon to users who do not want to switch between platforms and prefer to work in a single environment. Users save time and money by not having to obtain, install, and utilize numerous tools. This also helps you to save a lot of time, which helps increase productivity significantly.

Increased Focus on Revenue Generation

With embedded BI doing most of the report generation on its own, the users get additional time to focus on how to develop their business and boost revenue. They can focus on their core capabilities and obtain a competitive advantage over others. Embedded analytics can help you boost revenue, retain customers, and enhance your product offerings.

Makes BI more pervasive

To build a business strategy, many companies depend on BI as a platform or process controlled by IT. Embedded analytics breaks down barriers to data, making BI more accessible to all those who utilize an organization's core applications. Instead of waiting for IT to respond to a report request, more users are getting engaged in the analytics process.

Future of Business Intelligence




Different Embedded Business Intelligence KPIs

Selecting the right key performance indicator (KPI) is essential for making effective, data-driven decisions. If you choose a suitable KPI, it will help concentrate the efforts of your employees towards a meaningful goal. However, if you select the incorrect KPI, you could end up wasting significant resources running after vanity metrics.

Of course, every business and every industry is different, and they need to set different KPIs for their organizations as per their requirements. Here are some of the common embedded BI KPIs:

Customer Satisfaction Score

A customer satisfaction score indicates how a business performed to meet customer expectations and the level of their satisfaction.

Monthly MRR/Expansion Rate

Monitor the health of the business as it grows, acquires, and retains customers and simultaneously compare it with historical data and trends.

Net Prompter Score/Net Promoter Score

Your net prompter score or net promoter score indicates how customers perceive your brand and whether you have a sound reputation in the market. It also indicates the willingness of customers to recommend your products after using them.

Earned Value (EV) Metrics

The earned value (EV) metric is the planned value of the work that has been completed. It is also referred to as the budgeted cost for work performed.

Real-World Embedded BI Examples: Syngenta Uses It for Performance Evaluation

Syngenta's executive team meets once a week to evaluate the company's overall health. To obtain an accurate picture they had to extract data from various apps. The solution they had in place was to collect screenshots from several Qlik Sense applications on the day of the meeting and put them together in a PowerPoint presentation. This was not only a waste of time, but also the executives faced difficulty engaging with the data that was being presented—they couldn't excavate, filter, or look at other circumstances to see what the data was indicating to them. The solution was to build an embedded analytics software inside Qlik Sense that gathered data in real-time from different apps. Through a single interface, the team now has access to more valuable data and can spend more time evaluating the value of the insights they get from that data.

Wrapping Up

All of this indicates the rise of embedded BI as we continue to march through the era of data. As embedded BI analytics becomes a more critical component of business intelligence services and solutions, it will be intriguing to witness how far its reach will stretch. Business experts are making strong predictions that demonstrate no turning back for embedded BI. The future of business intelligence is expected to be significantly more automated and aggressively utilized, with very few bottlenecks in terms of interface limitations and the data flow.

FAQ


Should I build or buy embedded BI for my business?

There are two ways to implement embedded analytics systems. It can be built in-house or purchased as a white-labeled product. Be aware that building an embedded business intelligence software from scratch will require a significant investment of both time and money. A great BI tool is more than just a platform.

How is Power BI Embedded different from Power BI?

Microsoft built Power BI Embedded for ISVs that embed analytics within their applications. Users can access their data and run queries inside the application using embedded analytics. In addition, business users can use Power BI to have a unified view of their data.

Does embedded BI help in achieving business goals?

There are numerous embedded business intelligence solutions available that specifically target market niches. Just because a set of capabilities works for one organization does not imply that it will work for another. The first step in selecting vendors is identifying those specializing in your production environment.

Spotlight

Data Application Lab

Data Application Lab is the leading data science consulting and training company with unique expertise in big data and data science enterprise solutions.

OTHER ARTICLES
BUSINESS INTELLIGENCE

How Artificial Intelligence Is Transforming Businesses

Article | August 4, 2022

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives.AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity.However, AI has not only transformed administrative processes and freed up more time for companies, it has also contributed to some ground-breaking moments in business, being a must-have for many in order to keep up with the competition.

Read More
BUSINESS INTELLIGENCE

DRIVING DIGITAL TRANSFORMATION WITH RPA, ML AND WORKFLOW AUTOMATION

Article | March 30, 2022

The latest pace of advancements in technology paves way for businesses to pay attention to digital strategy in order to drive effective digital transformation. Digital strategy focuses on leveraging technology to enhance business performance, specifying the direction where organizations can create new competitive advantages with it. Despite a lot of buzz around its advancement, digital transformation initiatives in most businesses are still in its infancy.Organizations that have successfully implemented and are effectively navigating their way towards digital transformation have seen that deploying a low-code workflow automation platform makes them more efficient.

Read More
BUSINESS INTELLIGENCE

AI and Predictive Analytics: Myth, Math, or Magic

Article | July 28, 2022

We are a species invested in predicting the future as if our lives depended on it. Indeed, good predictions of where wolves might lurk were once a matter of survival. Even as civilization made us physically safer, prediction has remained a mainstay of culture, from the haruspices of ancient Rome inspecting animal entrails to business analysts dissecting a wealth of transactions to foretell future sales. With these caveats in mind, I predict that in 2020 (and the decade ahead) we will struggle if we unquestioningly adopt artificial intelligence (AI) in predictive analytics, founded on an unjustified overconfidence in the almost mythical power of AI's mathematical foundations. This is another form of the disease of technochauvinism I discussed in a previous article.

Read More

Predictive analytics vs AI Why the difference matters

Article | February 10, 2020

There are few movie scenes I can recall from my childhood, but I vividly remember seeing the 1968 Stanley Kubrick sci-fi movie 2001 A Space Odyssey in 1970 with my older cousin. What stays with me to this day is the scene where astronaut Dave asks HAL, the homicidal computer based on artificial intelligence (AI), to open the pod bay doors. HAL's eerie reply: I'm sorry, Dave. I'm afraid I can't do that.In that moment, the concept of man vs. machine was created, predicated on the idea that machines created by man and using AI could (eventually) defy orders, position themselves in the vanguard, and overthrow humankind. Fast forward to today. Within the information governance space, there are two terms that have been used quite frequently in recent years analytics and AI. Often they are used interchangeably and are practically synonymous.

Read More

Spotlight

Data Application Lab

Data Application Lab is the leading data science consulting and training company with unique expertise in big data and data science enterprise solutions.

Related News

BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE

AnswerRocket Introduces Max, an AI Assistant for Data Analysis

Businesswire | March 23, 2023

AnswerRocket, an innovator in delivering augmented analytics to the enterprise, is excited to announce the launch of Max, a revolutionary conversational AI assistant designed to help businesses explore, analyze, and uncover insights from their data. Max combines AnswerRocket’s augmented analytics platform with OpenAI’s GPT-4 large language model to deliver a simple conversational AI experience for insights discovery. With Max, users can ask natural language questions and get back accurate insights and visualizations in seconds. GPT-4’s advanced language processing capabilities allow Max to understand and respond to a wide range of queries, making it easier than ever before to get the information they need. “The record-breaking adoption of ChatGPT is driving a paradigm shift in how business users interact with software. This shift aligns with AnswerRocket’s mission to empower business teams to quickly get answers from their data,” said Alon Goren, CEO at AnswerRocket. “Powered by GPT-4, Max makes it easy for everyone to understand and act on data, no matter their level of technical expertise.” BI adoption may be as low as 25%, according to research by Business Application Research Center (BARC) and Eckerson Group. Interacting with BI and analytics platforms represents a key barrier to broad enterprise adoption. AnswerRocket’s patent-pending use of large language models to enable chat-based analytics addresses the user adoption challenges that have plagued business intelligence and analytics teams for decades. Max enables businesses of all sizes to easily access and analyze their data in real time with zero training. Simply type your questions, and Max will provide insightful answers and visualizations based on your data. Some of the key features of Max include: Easy data exploration: With Max, you can ask natural language questions and receive instant insights on your data. Whether you're looking for specific answers, drivers, trends, or outliers, Max can help you uncover hidden insights so you can take action. Advanced analysis capabilities: In addition to answering basic questions, Max can perform advanced analysis, including statistical, diagnostic, and predictive analytics. This allows businesses to expand access to deeper insights across their teams. Accelerated data setup: Users can connect, prepare, and begin analyzing their data in minutes thanks to a streamlined data configuration experience powered by GPT-4 to support automated data classification, definitions, synonyms, and suggested questions. Trainable model: Users can train Max to understand their business and analysis preferences. Max continuously learns from user input to improve its insights over time. “Anheuser-Busch InBev has long recognized the power of analytics to spur growth and innovation in a highly competitive market. It’s why we partnered with AnswerRocket to deliver faster, deeper insights to our business,” said Sabine Van den Bergh, Director Brand Strategy & Insights Europe at Anheuser-Busch InBev. “A chat-based tool like Max can help more users feel comfortable interacting with data. Having an on-demand assistant that can quickly answer the questions that pop up throughout the day would enable our team to make data-driven decisions at scale.” Beam Suntory is currently leveraging AnswerRocket to deliver automated, interactive consumer insights across its portfolio of 50+ premium spirits. Abraham Neme, Global Head BI & Analytics at Beam Suntory said, “With Max, Beam Suntory can automate routine tasks and gain valuable insights from data, allowing us to make more informed decisions. I see the potential for Max to become a powerful tool for analyzing a combination of external, macro, and internal data.” Cereal Partners Worldwide (CPW)—a joint venture between Nestlé and General Mills with over 50 brands—launched AnswerRocket’s core augmented analytics platform to their enterprise in early 2023. Regarding the new chatbot experience, Chris Potter, Global Applied Analytics at CPW said, “Max will take AnswerRocket to the next level! We need our teams to make informed, fact-based decisions. Max will enable users across all levels of CPW to quickly access data and insights through intuitive questions and responses.” AnswerRocket is excited to bring this innovative technology to businesses in Q2 2023. About AnswerRocket Founded in 2013, AnswerRocket is an augmented analytics platform for data exploration, analysis, and insights discovery. It allows users to monitor key metrics, identify performance drivers, and detect critical issues within seconds. AnswerRocket’s latest release harnesses OpenAI’s ChatGPT technology to enable conversational analytics on proprietary data. Users can chat with Max–an AI assistant for data analysis–to get narrative answers, insights, and visualizations. Additionally, AnswerRocket empowers data science teams to operationalize their models throughout the enterprise. Companies like Anheuser-Busch InBev, Cereal Partners Worldwide, Beam Suntory, Coty, EMC Insurance, Pabst, Hi-Rez Studios, American Licorice Company, and National Beverage Corporation depend on AnswerRocket to increase their speed to insights.

Read More

BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE

Semarchy Integrates Microsoft Azure Purview to Deliver Enhanced Data Governance for Semarchy xDM Users

Prnewswire | March 24, 2023

Today, Semarchy, a master data management and data integration leader, announced new capabilities to enable organizations to capitalize on their data. Enhancements to the Semarchy unified platform include integration with Microsoft Azure integration, new visibility and control for MDM workflows, and simplified data integration infrastructure deployment through Docker images. Microsoft Azure Purview Integration The xDM Platform now integrates with Microsoft Azure Purview, a robust SaaS data catalog solution. Microsoft Purview provides a unified data governance solution to help manage and govern data giving organizations end-to-end visibility of their data to help them make better business decisions. With this integration, metadata in Semarchy xDM is synchronized into Purview to link the logical assets to their corresponding physical assets and provide a complete view of organizations' data via the xDM certification process. "In short, this integration offers our xDM solution to Microsoft users leading to better data governance," said FX Nicolas, Chief Product Officer of Semarchy. "Organizations can better understand and track their data to help them plan for the future." Semarchy xDM addresses underlying data problems using a single software platform for governance, master data, reference data, data quality, enrichment, and workflows to improve business outcomes. xDM's data models enhance Microsoft Azure Purview customers' data catalog capabilities. Workflow Administration UI Additional control and visibility of master data management in data-driven workflows is provided in xDM with the introduction of a dedicated workflow administration user interface. Through this interface, data stewards and administrators are provided with enhanced tools to control the workflow, such as reinitiating failed steps, reassigning tasks, and killing the workflow. This user interface provides users with access to global and detailed views of workflows and the path of data through them. Simplified Data Integration Infrastructure Deployment Data integration infrastructure deployment with Semarchy xDI has been simplified through the introduction of Docker images for the Runtime, Analytics, and License Server components. Using Dockers allows for faster, more reliable deployments irrespective of the user's environment. Additional technological improvements to xDI further simplify control of data integration through the introduction of JSON deserializers for Greenplum and PostgreSQL, which will reduce technological overhead when working with hierarchical data. Providing the use of AWS S3 as a delivery repository allows users to keep their data in the Cloud, improving efficiency. About Semarchy Semarchy, a leader in the data integration and master data management markets, enables organizations to rapidly generate business value from their data. Its unified platform enables organizations of any size to quickly discover, govern, manage, integrate and visualize critical information scattered across applications. Semarchy is available as an on-prem solution and is natively available on popular cloud marketplaces such as Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP). Semarchy is also managed as a service and supported by a rich ecosystem of software-as-a-service (SaaS) and professional service partners. Semarchy is based in Phoenix, USA, with offices in London, UK, Lyon, France, and Mexico City, Mexico.

Read More

BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, BUSINESS STRATEGY

Basis® Technologies Integrates with DrivenIQ to Provide Clients with Audience Data, Insight and Media Activation in Minutes

PRWeb | March 27, 2023

DrivenIQ (https://driveniq.com), experts in audience data and advertising technologies, today announced it is an official data partner and audience data provider for Basis Technologies (https://basis.net). Basis Technologies is a leading provider of cloud-based workflow automation and business intelligence software for marketers and advertisers. For programmatic advertising activated through the Basis platform, marketers can expand audience reach with access to DrivenIQ’s data platform of 230 million households, 14 billion records and 492 million individual users. DrivenIQ gives brands and retailers the ability to curate custom audiences, segment site journeys and A/B test, all while bringing audience insight and activation in minutes - a process that normally takes weeks to complete. “We’re proud to be among an elite group of data providers for Basis and its thousands of agency and enterprise customers,” said Albert Thompson, founder and CEO of DrivenIQ. “This partnership further solidifies DrivenIQ’s audience data and customer data platform (CDP). It also provides Basis clients with unprecedented 1st-Party data, consumer persona insights, 360-degree views of consumer behavior trends, and intent buying and shopping signals. This information gives Basis clients the unprecedented ability to reach their ideal audiences and personalize their marketing campaigns.” DrivenIQ’s Identity Graph, known as DrivenID, empowers marketers and brands to present real-time, highly customized and targeted ads to millions of consumers across online and offline channels. DrivenID works in tandem with ResolveID™, a sophisticated 1st-Party website audience resolution technology that identifies up to 40% of all visitors to a website at any given time. Both solutions are overlaid to provide more than 500 different data points, including demographic, psychographic, ethnicity, affluence and contextual buying intent behaviors. According to Thompson, DrivenIQ’s data is deterministic and focused on consumer households and privacy compliance for billions of customer records across hundreds of millions of U.S. households. “What marketers need is the true ability to curate and reach ideal audiences across disparate media channels while connecting multiple devices in the process,” Thompson said. “What’s more, they need a 360-degree, real-time audience perspective. These are the most effective ways, backed by proven results, that Basis clients can improve ROAS, drive sales, grow their business and achieve relationship-driven marketing efficiencies.” “DrivenIQ automates important parts of data-driven marketing. Its capabilities can enable our clients to reach targeted customers with speed and accuracy,” said Ian Trider, VP of RTB platform operations, Basis Technologies. “As third-party cookies deprecate, it becomes vital for advertisers to utilize first-party data targeting that scales and can be highly customized for their marketing efforts.” In addition to DrivenID and ResolveID, DrivenIQ’s audience management platform (AMP) also offers geo-location, spot-on-earth Pii technology that enables out-of-home, real-audience identification capabilities to target locations and places that intenders have recently engaged with or visited. This gives brands the ability to target consumers with precision geographic location technology and to close the loop on conversion sales attribution and ROI, as well as the ability for brands to activate custom audiences across their favorite integrations and marketing channels. DrivenIQ is a data-driven intelligence technology firm. In 2021, Capstone Technologies Group, Inc (OTC: CATG), a company that acquires, operates and organically develops disruptive technologies, acquired an initial minority interest in DrivenIQ and has since invested additional capital to further accelerate the company’s growth. About DrivenIQ DrivenIQ is an omni-data ad tech company and Audience Management Platform (AMP) that specializes in zero party and 1st-party data to help businesses best advertise to their ideal customers. The company offers a variety of services, including website traffic analytics, geo-zoning technologies, text message marketing, social media solutions, VisitIQ™, a caller ID solution for websites, DrivenIQ Identity Graph and DriveBidTM, a live vehicle trade-in marketplace. Founded by Albert Thompson, a digital advertising expert and former car dealer, DrivenIQ is known for its automotive industry data solutions, although it helps small, medium, and large businesses across various industries.

Read More

BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE

AnswerRocket Introduces Max, an AI Assistant for Data Analysis

Businesswire | March 23, 2023

AnswerRocket, an innovator in delivering augmented analytics to the enterprise, is excited to announce the launch of Max, a revolutionary conversational AI assistant designed to help businesses explore, analyze, and uncover insights from their data. Max combines AnswerRocket’s augmented analytics platform with OpenAI’s GPT-4 large language model to deliver a simple conversational AI experience for insights discovery. With Max, users can ask natural language questions and get back accurate insights and visualizations in seconds. GPT-4’s advanced language processing capabilities allow Max to understand and respond to a wide range of queries, making it easier than ever before to get the information they need. “The record-breaking adoption of ChatGPT is driving a paradigm shift in how business users interact with software. This shift aligns with AnswerRocket’s mission to empower business teams to quickly get answers from their data,” said Alon Goren, CEO at AnswerRocket. “Powered by GPT-4, Max makes it easy for everyone to understand and act on data, no matter their level of technical expertise.” BI adoption may be as low as 25%, according to research by Business Application Research Center (BARC) and Eckerson Group. Interacting with BI and analytics platforms represents a key barrier to broad enterprise adoption. AnswerRocket’s patent-pending use of large language models to enable chat-based analytics addresses the user adoption challenges that have plagued business intelligence and analytics teams for decades. Max enables businesses of all sizes to easily access and analyze their data in real time with zero training. Simply type your questions, and Max will provide insightful answers and visualizations based on your data. Some of the key features of Max include: Easy data exploration: With Max, you can ask natural language questions and receive instant insights on your data. Whether you're looking for specific answers, drivers, trends, or outliers, Max can help you uncover hidden insights so you can take action. Advanced analysis capabilities: In addition to answering basic questions, Max can perform advanced analysis, including statistical, diagnostic, and predictive analytics. This allows businesses to expand access to deeper insights across their teams. Accelerated data setup: Users can connect, prepare, and begin analyzing their data in minutes thanks to a streamlined data configuration experience powered by GPT-4 to support automated data classification, definitions, synonyms, and suggested questions. Trainable model: Users can train Max to understand their business and analysis preferences. Max continuously learns from user input to improve its insights over time. “Anheuser-Busch InBev has long recognized the power of analytics to spur growth and innovation in a highly competitive market. It’s why we partnered with AnswerRocket to deliver faster, deeper insights to our business,” said Sabine Van den Bergh, Director Brand Strategy & Insights Europe at Anheuser-Busch InBev. “A chat-based tool like Max can help more users feel comfortable interacting with data. Having an on-demand assistant that can quickly answer the questions that pop up throughout the day would enable our team to make data-driven decisions at scale.” Beam Suntory is currently leveraging AnswerRocket to deliver automated, interactive consumer insights across its portfolio of 50+ premium spirits. Abraham Neme, Global Head BI & Analytics at Beam Suntory said, “With Max, Beam Suntory can automate routine tasks and gain valuable insights from data, allowing us to make more informed decisions. I see the potential for Max to become a powerful tool for analyzing a combination of external, macro, and internal data.” Cereal Partners Worldwide (CPW)—a joint venture between Nestlé and General Mills with over 50 brands—launched AnswerRocket’s core augmented analytics platform to their enterprise in early 2023. Regarding the new chatbot experience, Chris Potter, Global Applied Analytics at CPW said, “Max will take AnswerRocket to the next level! We need our teams to make informed, fact-based decisions. Max will enable users across all levels of CPW to quickly access data and insights through intuitive questions and responses.” AnswerRocket is excited to bring this innovative technology to businesses in Q2 2023. About AnswerRocket Founded in 2013, AnswerRocket is an augmented analytics platform for data exploration, analysis, and insights discovery. It allows users to monitor key metrics, identify performance drivers, and detect critical issues within seconds. AnswerRocket’s latest release harnesses OpenAI’s ChatGPT technology to enable conversational analytics on proprietary data. Users can chat with Max–an AI assistant for data analysis–to get narrative answers, insights, and visualizations. Additionally, AnswerRocket empowers data science teams to operationalize their models throughout the enterprise. Companies like Anheuser-Busch InBev, Cereal Partners Worldwide, Beam Suntory, Coty, EMC Insurance, Pabst, Hi-Rez Studios, American Licorice Company, and National Beverage Corporation depend on AnswerRocket to increase their speed to insights.

Read More

BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE

Semarchy Integrates Microsoft Azure Purview to Deliver Enhanced Data Governance for Semarchy xDM Users

Prnewswire | March 24, 2023

Today, Semarchy, a master data management and data integration leader, announced new capabilities to enable organizations to capitalize on their data. Enhancements to the Semarchy unified platform include integration with Microsoft Azure integration, new visibility and control for MDM workflows, and simplified data integration infrastructure deployment through Docker images. Microsoft Azure Purview Integration The xDM Platform now integrates with Microsoft Azure Purview, a robust SaaS data catalog solution. Microsoft Purview provides a unified data governance solution to help manage and govern data giving organizations end-to-end visibility of their data to help them make better business decisions. With this integration, metadata in Semarchy xDM is synchronized into Purview to link the logical assets to their corresponding physical assets and provide a complete view of organizations' data via the xDM certification process. "In short, this integration offers our xDM solution to Microsoft users leading to better data governance," said FX Nicolas, Chief Product Officer of Semarchy. "Organizations can better understand and track their data to help them plan for the future." Semarchy xDM addresses underlying data problems using a single software platform for governance, master data, reference data, data quality, enrichment, and workflows to improve business outcomes. xDM's data models enhance Microsoft Azure Purview customers' data catalog capabilities. Workflow Administration UI Additional control and visibility of master data management in data-driven workflows is provided in xDM with the introduction of a dedicated workflow administration user interface. Through this interface, data stewards and administrators are provided with enhanced tools to control the workflow, such as reinitiating failed steps, reassigning tasks, and killing the workflow. This user interface provides users with access to global and detailed views of workflows and the path of data through them. Simplified Data Integration Infrastructure Deployment Data integration infrastructure deployment with Semarchy xDI has been simplified through the introduction of Docker images for the Runtime, Analytics, and License Server components. Using Dockers allows for faster, more reliable deployments irrespective of the user's environment. Additional technological improvements to xDI further simplify control of data integration through the introduction of JSON deserializers for Greenplum and PostgreSQL, which will reduce technological overhead when working with hierarchical data. Providing the use of AWS S3 as a delivery repository allows users to keep their data in the Cloud, improving efficiency. About Semarchy Semarchy, a leader in the data integration and master data management markets, enables organizations to rapidly generate business value from their data. Its unified platform enables organizations of any size to quickly discover, govern, manage, integrate and visualize critical information scattered across applications. Semarchy is available as an on-prem solution and is natively available on popular cloud marketplaces such as Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP). Semarchy is also managed as a service and supported by a rich ecosystem of software-as-a-service (SaaS) and professional service partners. Semarchy is based in Phoenix, USA, with offices in London, UK, Lyon, France, and Mexico City, Mexico.

Read More

BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, BUSINESS STRATEGY

Basis® Technologies Integrates with DrivenIQ to Provide Clients with Audience Data, Insight and Media Activation in Minutes

PRWeb | March 27, 2023

DrivenIQ (https://driveniq.com), experts in audience data and advertising technologies, today announced it is an official data partner and audience data provider for Basis Technologies (https://basis.net). Basis Technologies is a leading provider of cloud-based workflow automation and business intelligence software for marketers and advertisers. For programmatic advertising activated through the Basis platform, marketers can expand audience reach with access to DrivenIQ’s data platform of 230 million households, 14 billion records and 492 million individual users. DrivenIQ gives brands and retailers the ability to curate custom audiences, segment site journeys and A/B test, all while bringing audience insight and activation in minutes - a process that normally takes weeks to complete. “We’re proud to be among an elite group of data providers for Basis and its thousands of agency and enterprise customers,” said Albert Thompson, founder and CEO of DrivenIQ. “This partnership further solidifies DrivenIQ’s audience data and customer data platform (CDP). It also provides Basis clients with unprecedented 1st-Party data, consumer persona insights, 360-degree views of consumer behavior trends, and intent buying and shopping signals. This information gives Basis clients the unprecedented ability to reach their ideal audiences and personalize their marketing campaigns.” DrivenIQ’s Identity Graph, known as DrivenID, empowers marketers and brands to present real-time, highly customized and targeted ads to millions of consumers across online and offline channels. DrivenID works in tandem with ResolveID™, a sophisticated 1st-Party website audience resolution technology that identifies up to 40% of all visitors to a website at any given time. Both solutions are overlaid to provide more than 500 different data points, including demographic, psychographic, ethnicity, affluence and contextual buying intent behaviors. According to Thompson, DrivenIQ’s data is deterministic and focused on consumer households and privacy compliance for billions of customer records across hundreds of millions of U.S. households. “What marketers need is the true ability to curate and reach ideal audiences across disparate media channels while connecting multiple devices in the process,” Thompson said. “What’s more, they need a 360-degree, real-time audience perspective. These are the most effective ways, backed by proven results, that Basis clients can improve ROAS, drive sales, grow their business and achieve relationship-driven marketing efficiencies.” “DrivenIQ automates important parts of data-driven marketing. Its capabilities can enable our clients to reach targeted customers with speed and accuracy,” said Ian Trider, VP of RTB platform operations, Basis Technologies. “As third-party cookies deprecate, it becomes vital for advertisers to utilize first-party data targeting that scales and can be highly customized for their marketing efforts.” In addition to DrivenID and ResolveID, DrivenIQ’s audience management platform (AMP) also offers geo-location, spot-on-earth Pii technology that enables out-of-home, real-audience identification capabilities to target locations and places that intenders have recently engaged with or visited. This gives brands the ability to target consumers with precision geographic location technology and to close the loop on conversion sales attribution and ROI, as well as the ability for brands to activate custom audiences across their favorite integrations and marketing channels. DrivenIQ is a data-driven intelligence technology firm. In 2021, Capstone Technologies Group, Inc (OTC: CATG), a company that acquires, operates and organically develops disruptive technologies, acquired an initial minority interest in DrivenIQ and has since invested additional capital to further accelerate the company’s growth. About DrivenIQ DrivenIQ is an omni-data ad tech company and Audience Management Platform (AMP) that specializes in zero party and 1st-party data to help businesses best advertise to their ideal customers. The company offers a variety of services, including website traffic analytics, geo-zoning technologies, text message marketing, social media solutions, VisitIQ™, a caller ID solution for websites, DrivenIQ Identity Graph and DriveBidTM, a live vehicle trade-in marketplace. Founded by Albert Thompson, a digital advertising expert and former car dealer, DrivenIQ is known for its automotive industry data solutions, although it helps small, medium, and large businesses across various industries.

Read More

Events