EMC World Customer Panel - Big Data Analytics Protects the Integrity of Big Data

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EMC customers Comscore, 3TIER, and Heritage Auctions reduce risk by using Big Data Analytics to detect corrupt or inaccurate Big Data sources.

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Tatvic Inc

Tatvic is an internet Marketing and web analytics consulting company. We are focused on improving conversion rate for our client's web properties using proprietary analytics framework. We are a combination of web data analyst, search marketer, web developer and conversion specialist…

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BIG DATA MANAGEMENT

Exploiting IoT Data Analytics for Business Success

Article | January 21, 2021

The Internet of Things has been the hype in the past few years. It is set to play an important role in industries. Not only businesses but also consumers attempt to follow developments that come with the connected devices. Smart meters, sensors, and manufacturing equipment all can remodel the working system of companies. Based on the Statista reports, the IoT market value of 248 billion US dollars in 2020 is expected to reach a worth of 1.6 Trillion USD by 2025. The global market is in the support of IoT development and its power to bring economic growth. But, the success of IoT without the integration of data analytics is impossible. This major growth component of IoT is the blend of IoT and Big Data - together known as IoT Data Analytics. Understanding IoT Data Analytics IoT Data Analytics is the analysis of large volumes of data that has been gathered from connected devices. As IoT devices generate a lot of data even in the shortest period, it becomes complex to analyze the enormous data volumes. Besides, the IoT data is quite similar to big data but has a major difference in their size and number of sources. To overcome the difficulty in IoT data integration, IoT data analytics is the best solution. With this combination, the process of data analysis becomes cost-effective, easier, and rapid. Why Data Analytics and IoT Will Be Indispensable? Data analytics is an important part of the success of IoT investments or applications. IoT along with Data analytics will allow businesses to make efficient use of datasets. How? Let’s get into it! Impelling Revenue Using data analytics in IoT investments businesses will become able to gain insight into customer behavior. It will lead to the crafting offers and services accordingly. As a result, companies will see a hike in their profits and revenue. Volume The vast amount of data sets that are being used by IoT applications needs to be organized and analyzed to obtain patterns. It can easily be achieved by using IoT analytics software. Competitive Advantage In an era full of IoT devices and applications, the competition has also increased. You can gain a competitive advantage by hire developers that can help with the IoT analytics implementations. It will assist businesses in providing better services and stand out from the competition. Now the next question arises: Where is it being implemented? Companies like Amazon, Microsoft, Siemens, VMware, and Huawei are using IoT data analytics for product usage analysis, sensor data analysis, camera data analysis, improved equipment maintenance, and optimizing operations. The Rise of IoT Data Analytics With the help of IoT Data Analytics, companies are ready to achieve more information that can be used to improve their overall performance and revenue. Although it has not reached every corner of the market yet, it is still being used for making the workplace more efficient and safe. The ability to analyze and predict data in real-time is definitely a game-changer for companies that need all of their equipment to work efficiently all the time. It is continuously growing to provide insights that were never possible before.

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Big Data Is Helping Us Fight The Coronavirus But At What Cost To Our Privacy

Article | January 21, 2021

In some ways at least, technology has been able to tell us more about how and where the virus is spreading. Mostly, this has involved creatively harnessing the power of big data using temperature readings from smart thermometers to detect COVID-19 hot spots, or aggregating cellphone location data to point to the areas of the country where people are staying home. But against a backdrop of debate between civil liberties and public health, we also need to be asking where the line is digitally: How much surveillance is acceptable in the service of the greater good.

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COMBINATION OF VIRTUAL REALITY AND DATA ANALYTICS

Article | January 21, 2021

Virtual reality is an innovation with boundless opportunities. These can be seen when it is combined with another tech to make new opportunities. At the point when paired with gaming, for instance, VR has empowered the user to enter the virtual universe of the game, for example, in an online casino where the user can enter a virtual casino from the comfort of their own home. When utilized in marketing, property developers can demonstrate houses to potential buyers any place they were on the planet.

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DATA ARCHITECTURE

Evolution of capabilities of Data Platforms & data ecosystem

Article | January 21, 2021

Data Platforms and frameworks have been constantly evolving. At some point of time; we are excited by Hadoop (well for almost 10 years); followed by Snowflake or as I say Snowflake Blizzard (who managed to launch biggest IPO win historically) and the Google (Google solves problems and serves use cases in a way that few companies can match). The end of the data warehouse Once upon a time, life was simple; or at least, the basic approach to Business Intelligence was fairly easy to describe… A process of collecting information from systems, building a repository of consistent data, and bolting on one or more reporting and visualisation tools which presented information to users. Data used to be managed in expensive, slow, inaccessible SQL data warehouses. SQL systems were notorious for their lack of scalability. Their demise is coming from a few technological advances. One of these is the ubiquitous, and growing, Hadoop. On April 1, 2006, Apache Hadoop was unleashed upon Silicon Valley. Inspired by Google, Hadoop’s primary purpose was to improve the flexibility and scalability of data processing by splitting the process into smaller functions that run on commodity hardware. Hadoop’s intent was to replace enterprise data warehouses based on SQL. Unfortunately, a technology used by Google may not be the best solution for everyone else. It’s not that others are incompetent: Google solves problems and serves use cases in a way that few companies can match. Google has been running massive-scale applications such as its eponymous search engine, YouTube and the Ads platform. The technologies and infrastructure that make the geographically distributed offerings perform at scale are what make various components of Google Cloud Platform enterprise ready and well-featured. Google has shown leadership in developing innovations that have been made available to the open-source community and are being used extensively by other public cloud vendors and Gartner clients. Examples of these include the Kubernetes container management framework, TensorFlow machine learning platform and the Apache Beam data processing programming model. GCP also uses open-source offerings in its cloud while treating third-party data and analytics providers as first-class citizens on its cloud and providing unified billing for its customers. The examples of the latter include DataStax, Redis Labs, InfluxData, MongoDB, Elastic, Neo4j and Confluent. Silicon Valley tried to make Hadoop work. The technology was extremely complicated and nearly impossible to use efficiently. Hadoop’s lack of speed was compounded by its focus on unstructured data — you had to be a “flip-flop wearing” data scientist to truly make use of it. Unstructured datasets are very difficult to query and analyze without deep knowledge of computer science. At one point, Gartner estimated that 70% of Hadoop deployments would not achieve the goal of cost savings and revenue growth, mainly due to insufficient skills and technical integration difficulties. And seventy percent seems like an understatement. Data storage through the years: from GFS to Snowflake or Snowflake blizzard Developing in parallel with Hadoop’s journey was that of Marcin Zukowski — co-founder and CEO of Vectorwise. Marcin took the data warehouse in another direction, to the world of advanced vector processing. Despite being almost unheard of among the general public, Snowflake was actually founded back in 2012. Firstly, Snowflake is not a consumer tech firm like Netflix or Uber. It's business-to-business only, which may explain its high valuation – enterprise companies are often seen as a more "stable" investment. In short, Snowflake helps businesses manage data that's stored on the cloud. The firm's motto is "mobilising the world's data", because it allows big companies to make better use of their vast data stores. Marcin and his teammates rethought the data warehouse by leveraging the elasticity of the public cloud in an unexpected way: separating storage and compute. Their message was this: don’t pay for a data warehouse you don’t need. Only pay for the storage you need, and add capacity as you go. This is considered one of Snowflake’s key innovations: separating storage (where the data is held) from computing (the act of querying). By offering this service before Google, Amazon, and Microsoft had equivalent products of their own, Snowflake was able to attract customers, and build market share in the data warehousing space. Naming the company after a discredited database concept was very brave. For those of us not in the details of the Snowflake schema, it is a logical arrangement of tables in a multidimensional database such that the entity-relationship diagram resembles a snowflake shape. … When it is completely normalized along all the dimension tables, the resultant structure resembles a snowflake with the fact table in the middle. Needless to say, the “snowflake” schema is as far from Hadoop’s design philosophy as technically possible. While Silicon Valley was headed toward a dead end, Snowflake captured an entire cloud data market.

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Spotlight

Tatvic Inc

Tatvic is an internet Marketing and web analytics consulting company. We are focused on improving conversion rate for our client's web properties using proprietary analytics framework. We are a combination of web data analyst, search marketer, web developer and conversion specialist…

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