Getting to the data that matters can boost the customer experience

| July 18, 2019

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In an increasingly competitive landscape, delivering a rewarding, memorable customer experience is a top priority for most retailers. In todays digital world, however, executing that priority is easier said than done. Modern consumers expect companies to take their purchasing preferences and patterns and turn them into a seamless buyers journey to meet their needs.
Retailers have tried to meet these demands with varying levels of success. As big data took hold, ecommerce enterprises used a gold rush approach by grabbing any data that was accessible and holding on for dear life, regardless of quality or accuracy. However, more data can often lead to more problems. Lets take a look at how retailers can best organize and leverage their data to drive a better customer experience.

Spotlight

Webyog (an Idera, Inc. company)

Webyog is an Idera, Inc. company. Idera, Inc. is the parent company of global B2B software productivity brands whose solutions enable technical users to do more with less, faster. Idera, Inc. brands span three divisions – Database Tools, Developer Tools, and Test Management Tools – with products that are evangelized by millions of community members and more than 50,000 customers worldwide, including some of the world’s largest healthcare, financial services, retail, and technology companies.

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How Business Analytics Accelerates Your Business Growth

Article | April 30, 2020

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Spotlight

Webyog (an Idera, Inc. company)

Webyog is an Idera, Inc. company. Idera, Inc. is the parent company of global B2B software productivity brands whose solutions enable technical users to do more with less, faster. Idera, Inc. brands span three divisions – Database Tools, Developer Tools, and Test Management Tools – with products that are evangelized by millions of community members and more than 50,000 customers worldwide, including some of the world’s largest healthcare, financial services, retail, and technology companies.

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