How Big Data Can Be Used in Sales & Marketing

| November 29, 2018

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One of the most advantageous aspects of digital marketing is the ability to form data-driven insights that inform your marketing strategy. With so many marketing data and analytics tools available, there should be no reason for your sales and marketing teams to fail to leverage the big data relevant to your business. Big data is large sets of analytics and statistics that allow businesses, both big and small, to find patterns and trends relevant to their market. For example, you may find patterns in the types of website visitors your business is attracting, trends in the number of clicks certain pages are getting, and more.

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Steppingblocks

Steppingblocks is a digital career counseling platform that analyzes millions of professional paths to help students map the right choices for their career development.

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