How Big Data is Reshaping Society

| October 25, 2018

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It’s impossible for the human brain to fathom the quantity of data generated today. In 2003, the world had created a total of 1.8 zettabytes of data. In 2011, that same amount was created every two days.1 Now, in 2018, “over 2.5 quintillion bytes of data are created every day, and by 2020, it’s estimated that 1.7 megabytes of data will be created every second for every person on earth”.2 With each click, share, like, and swipe, society is creating big data.3 Every day, billions of people interacting with their devices via the internet contribute to a world of valuable information. As Meglena Kuneva, European Consumer Commissioner said, “Personal data is the new oil of the internet and the new currency of the digital world”.4. The Value of Big Data. The focus of big data in society should not only be on the extraordinary volume of information, but rather the value that organisations can extract from it. Using machine learning technology, a field of data science known as predictive analytics shows the value in large amounts of data. In a nutshell, predictive analytics learns from data to predict the way individuals will behave in the future. Machine learning detects patterns in data sets to consider the probability of certain outcomes.

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Clarity provides business intelligence for business results so that you can focus not on gaining BI, but on gaining a competitive advantage with BI. Business intelligence is the means. Finding revenue opportunities and cost savingsand initiating themis the end. Clarity is a BI advisor and implementer who can get you from here to there. Clarity helps companies use business intelligence to generate measurable business results. We feature Advisory services that lay the foundation for transformative BI, and Enablement services that drive more performance from existing BI infrastructures. Through these services and our unique approach to BI, we deliver the value that you expect from your BI investments--without the frustration of bureaucracy or high prices. The BI solutions that we create are: Aligned Your organization is inundated with data. Clarity helps you access what's relevant, and convert it to the information you need to meet business objectives. In this way, we link your BI efforts

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