How to Cut Data Preparation Time for Visualization Tools

| April 23, 2018

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Data Visualization tools have democratized data exploration and analytics, giving business users a way to access and utilize data without depending on the IT department. Self-service BI tools like Tableau, Qlik, PowerBI, etc. are remarkable data visualization tools that enable users to create ad-hoc dashboards that are beautiful and data-driven.

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eTouch Systems is a technology services company that specializes in Digital Web Engineering. We deliver technology services and accelerate growth for Global 1000 companies by solving complex business challenges with breakthrough technical innovations. We partner with leading global hi-tech enterprises to service their business and technology needs.

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KAIST Develops Technology for AI-based High-resolution Image Creation

Article | April 7, 2020

The Korea Advanced Institute of Science and Technology (KAIST) announced on April 6 that professor Yoo Hoi-jun and his research team have succeeded in developing a generative adversarial networks processing unit (GANPU) as an AI chip processing GAN with low power and high efficiency. The AI chip is capable of quickly processing arithmetic operations required for image synthesis and restoration on a mobile basis. The single chip is capable of realizing image recognition, inference, learning and determination with low power and high efficiency and is expected to contribute to the use of AI in mobile devices for more purposes.

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Data-driven Content Marketing for 2022

Article | April 7, 2020

In this data-driven age, marketers have access to all the necessary information about their customers. There are different tools they can use to capture the exact data required for specific campaigns. We have come a long way from mass broadcasting campaigns. Growth in digital marketing has given rise to pinpointed targeting. The marketing industry is still accepting and learning data technology. However, there is more importance given to the content creation side of things when there should be a clear balance between data-driven efforts and content. It can be challenging to re-route pure content creator’s attention to data marketing, but it cannot be ignored for long. It is no longer enough to rely on gut instinct and ‘good content’. The rise in popularity in data-driven marketing has been lead by the revolution in big data. Big data has enabled massive amounts of data to be collected, analyzed, and organized, which helps in creating a personalized customer experience. Since the start of the Covid-19 pandemic, more and more people have started to spend time online. As a result, online user behavior has changed in just a matter of months rather than years. Data-driven marketing efforts can also help marketers to maximize their success as their results will now be data-backed with metrics that will change the way they conduct their business online. We have highlighted the steps you need for successful data-driven marketing. 5 Steps to Take for Successful Data-Driven Content Marketing Layout Objectives For any campaign to succeed, it is imperative to have a list of attainable objectives. You can set these objectives by studying historical data and know-how your marketing campaign will perform. For a successful content marketing strategy, make sure to concentrate on raising brand awareness, retaining current customers, and tracking sales. If you're not putting out relevant content in relevant places, you don't exist. Gary Vaynerchuk, -American entrepreneur, author, speaker, and Internet personality. Customize Campaigns for Target Audience Before you create any data-driven campaigns, know your customers well. Then, with the abundance of data at your fingertips, you can easily create personalized campaigns for them. Figure out and solve any problems they may be facing, if they need any solution, what they’re looking for and where. Creating user profiles will help you avoid targeting generalized strata rather than help you be more precise in your marketing efforts. Regular Content Optimization One of the best ways to ensure successful marketing results is through content optimization. Google algorithms are constantly changing. So what’s ranking on the first page today may not always rank the same next day. Set campaign-specific KPIs and work towards achieving those targets. Use different tools to track whether your campaign is working according to your goals or needs some serious upliftment. Keep running SEO audits on your pages regularly to keep your content in the best shape possible. Content Repurposing Repurposing content is the oldest trick in the book to gain a higher ROI on your existing content. For instance, if you have an article published on your company’s website, adapt that blog into an infographic and publish it on various social platforms. Content repurposing will help you boost your SEO, reach a broader and newer audience, help drive traffic to your website, and raise your brand’s awareness. Track Analytics Every platform has a different reach. Use your platforms according to the KPIs you have set for your business. For example, Twitter can help you raise your brand’s awareness, while LinkedIn will help you generate leads. Different platforms will have different metrics you will need to track. There are online tools available that help marketers track metrics. Each of these metrics will help you to achieve your marketing objectives. Final Thoughts In today’s competitive market, content marketing will have to be data-driven. The data-first approach will help you and your business in reaching the maximum number of people. In addition, a performance-oriented approach will ensure the success of your campaigns. Investing in high-quality marketing technologies will help you get balanced, data-driven, and goal-oriented results preparing you to become a content marketer ready to take on any challenges. Frequently Asked Questions What is the future of content marketing? Data-driven content marketing strategies can help marketers to maximize their success as their results will now be data-backed with metrics that will change the way they conduct their online business. What are the top content marketing trends for 2022? 1. Layout Objectives 2. Customize Campaigns for Target Audience 3. Regular Content Optimization 4. Content Repurposing 5. Track Analytics How is content-based marketing a proven strategy? Content-based marketing is a marketing strategy designed to attract, engage, and retain target audience. This works by creating and sharing relevant content such as articles, podcasts, infographics, videos, and other content marketing materials. This approach lays down expertise, helps brand awareness. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the future of content marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Data-driven content marketing strategies can help marketers to maximize their success as their results will now be data-backed with metrics that will change the way they conduct their online business." } },{ "@type": "Question", "name": "What are the top content marketing trends for 2022?", "acceptedAnswer": { "@type": "Answer", "text": " A. 1. Layout Objectives 2. Customize Campaigns for Target Audience 3. Regular Content Optimization 4. Content Repurposing 5. Track Analytics" } },{ "@type": "Question", "name": "How is content-based marketing a proven strategy?", "acceptedAnswer": { "@type": "Answer", "text": "Content-based marketing is a marketing strategy designed to attract, engage, and retain target audience. This works by creating and sharing relevant content such as articles, podcasts, infographics, videos, and other content marketing materials. This approach lays down expertise, helps brand awareness." } }] }

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MODERNIZED REQUIREMENTS OF EFFICIENT DATA SCIENCE SUCCESS ACROSS ORGANIZATIONS

Article | April 7, 2020

Does the success of companies like Google depend on that of the algorithms or that of data? Today’s fascination with artificial intelligence (AI) reflects both our appetite for data and our excitement about the new opportunities in machine learning. Amalio Telenti, Chief Data Scientist and Head of Computational Biology at Vir Biotechnology Inc. argue that newcomers to the field of data science are blinded by the shiny object of magical algorithms and that they forget the critical infrastructures that are needed to create and to manage data in the first place.Data management and infrastructures are the little ugly duckling of data science but they are necessary for a successful program and therefore need to be built with purpose. This requires careful consideration of strategies for data capture, storage of raw and processed data and instruments for retrieval. Beyond the virtues of analysis, there are also the benefits of facilitated retrieval. While there are many solutions for visualization of corporate or industrial data, there is still a need for flexible retrieval tools in the form of search engines that query the diverse sources and forms of data and information that are generated at a given company or institution.

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CYBERSECURITY STRATEGIES TO MAKE IT NETWORKS MORE RESILIENT TO CYBERATTACKS

Article | April 7, 2020

The increasing use of advanced technologies and the internet have created an attack surface for malicious attackers. With these progressions, businesses’ IT systems are now more vulnerable which has led them to leverage innovative cybersecurity strategies that can thwart and make their networks more resilient to cyberattacks. Cybercriminals can use a variety of attacks against individuals or businesses like accessing, changing or deleting sensitive data; extracting payment; interfering with business processes and more.These kinds of attacks present an evolving danger to organizations, employees and consumers, and can cost them reputation, finances and personal lives to some extent. So, in order to protect IT networks from cyberattacks, it is significant to be aware of the various aspects of cybersecurity.

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eTouch Systems is a technology services company that specializes in Digital Web Engineering. We deliver technology services and accelerate growth for Global 1000 companies by solving complex business challenges with breakthrough technical innovations. We partner with leading global hi-tech enterprises to service their business and technology needs.

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