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Implementing Data Analytics: Emerging Big Data Tools in 2023

Implementing Data Analytics: Emerging Big Data Tools and in 2023

Discover the prominent big data analytics tools in 2023 and unlock the full potential of big data. Leverage data-driven decision-making to gain insights and implement strategies to accelerate growth.
 

Adopting Big Data Analytics Tools

In the current data-driven world, organizations increasingly recognize the value of data analytics in driving businesses’ success. As the volume and complexity of data continue to grow, staying at the forefront of data analytics tools and technologies becomes crucial for businesses to gain actionable insights and make informed decisions.

As we delve into 2023, it becomes paramount for businesses to keep pace with emerging cutting-edge big data tools. These tools serve as catalysts for enterprises to harness the power of data analytics effectively. By adopting the right tools and technologies, organizations gain a competitive advantage, foster innovation, and make data-driven decisions that accelerate their growth in an ever-evolving digital landscape.

This article delves into the realm of data analytics and explores the emerging big data analytics tools poised to have a significant impact in 2023. From sophisticated machine learning algorithms that push the boundaries of analysis to robust data visualization platforms that bring insights to life, these tools present captivating opportunities for organizations to unlock the full potential of their data and derive actionable intelligence.

Exploring Key Trends and Emerging Tools

One of the key trends in the data analytics landscape is the rise of cloud-based analytics platforms. These platforms provide scalability, flexibility, and accessibility, allowing businesses to leverage the power of distributed computing and storage for their data analysis needs. With cloud-based tools, organizations can easily process and analyze large volumes of data without significant infrastructure investments.

Another emerging trend is integrating artificial intelligence and machine learning into data analytics workflows. AI-powered analytics tools enable businesses to automate data processing, uncover hidden patterns, and generate predictive insights. ML algorithms can learn from vast amounts of data, continuously improving accuracy and enabling organizations to make data-driven decisions with precision.

Furthermore, big data visualization tools are becoming increasingly sophisticated, enabling users to transform intricate data into interactive visual representations. These tools facilitate enhanced comprehension and interpretation of data, allowing stakeholders to swiftly extract insights with efficacy.

Moreover, the convergence of big data and internet of things (IoT) technologies is creating new opportunities. As IoT devices generate vast amounts of data, organizations can leverage tools for big data analytics to capture, store, and analyze this data, uncovering valuable insights and driving innovation in various industries.

Top Big Data Tools to Lookout For:
 

1. Talend Data Fabric

Cloud Integration Software by Talend

Talend Data Fabric is an integrated data management and governance platform that enables organizations to access, transform, move and synchronize big data across the enterprise. It provides a comprehensive suite of tools and technologies to address data integration, quality, governance, and stewardship challenges. The platform allows users to access and work with data, regardless of location or format, whether in traditional databases, data lakes, cloud environments, or even in real-time streaming sources. This flexibility empowers organizations to leverage their data assets more effectively and make data-driven decisions.


2. Alteryx Platform

Predictive Analytics Software by Alteryx

Alteryx is a user-friendly data analytics platform that enables efficient processing and analysis of large datasets. It empowers users to quickly derive valuable insights from data without extensive coding skills. Alteryx facilitates the automation of analytics tasks at scale and enables intelligent decision-making across the organization. The platform provides a comprehensive set of tools, including automated data preparation, analytics, machine learning capabilities, and AI-generated insights. Its intuitive interface enables seamless data access from diverse sources like databases, cloud-based data warehouses, and spreadsheets. Alteryx simplifies data blending and preparation from multiple sources, ensuring high-quality and analysis-ready data for enhanced decision-making.


3. Adverity

Data Integration Platform

Adverity is a comprehensive data platform that automates data connectivity, transformation, governance, and utilization at scale. It simplifies the arduous task of cleansing and merging data from diverse sources, encompassing sales, finance, and marketing channels, to establish a reliable source of business performance information. The platform seamlessly integrates with multiple databases and cloud-based software, providing access to previously inaccessible data. Adverity empowers users to efficiently analyze incoming data from any source and format, facilitating the discovery of patterns, trends, and correlations. Its robust dashboard enables real-time interaction with data, empowering businesses to make faster, smarter decisions.


4. GoodData

Cloud BI and Analytics Platform

GoodData is an advanced cloud-based analytics platform that offer intuitive and user-friendly tools for data analysis, embeddable data visualizations, and seamless application integration solutions. Its API-first approach enables users to effortlessly aggregate, analyze, and visualize its data in real time, facilitating swift and effective decision-making. In addition, the platform's microservice-based architecture integrates seamlessly with existing ecosystems, providing a comprehensive end-to-end data analytics solution. With its scalable architecture and straightforward setup, GoodData is an excellent choice for businesses seeking powerful insights without expensive infrastructure investments.


5. Datameer

Data Preparation Tool

Datameer is an advanced analytics and data science platform designed to help businesses quickly discover insights in their enterprise data. It enables users to connect to multiple data sources effortlessly, employing a user-friendly drag-and-drop interface to transform data and create interactive visualizations and dashboards. The platform also offers access to various analytics tools, including predictive analytics and machine learning algorithms. By simplifying the data exploration process, Datameer provides an intuitive and robust environment for loading, storing, querying, and manipulating data from any source. This streamlined approach aids businesses in reducing time-to-insight by revealing previously concealed relationships and trends.


Final Thoughts

In the dynamic and data-intensive landscape of 2023, organizations must prioritize the integration of data analytics and adopting emerging big data tools. Adopting emerging tools for big data analytics empowers organizations to seamlessly collect, store, process, and analyze vast volumes of data in real time, providing valuable insights and enabling timely decision-making. However, to fully capitalize on the benefits of these tools, organizations must invest in skilled data professionals who can adeptly leverage these tools to extract meaningful insights. Data literacy and cultivating a data-driven culture within the organization are pivotal components for success in the data-driven landscape of 2023. Organizations can thrive in the ever-evolving realm of data analytics by fostering an environment where data is valued and utilized to drive business outcomes.

Spotlight

Myriddian, LLC

Myriddian is a Physician, Minority-Woman Owned, and SDB-8a firm serving both the commercial and government sectors nationally. Myriddian is committed to quality and creating customized solutions. Our core competencies are tailored to challenges in Workforce, Healthcare, and Information Technology. Our suite of services include: management of projects, healthcare operations, data analytics, data visualization, cancer registry, revenue cycle, communications, acquisitions support workforce solutions, and training and delivery.

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Business Intelligence, Big Data Management, Big Data

How Should Data Science Teams Deal with Operational Tasks?

Article | April 27, 2023

Introduction There are many articles explaining advanced methods on AI, Machine Learning or Reinforcement Learning. Yet, when it comes to real life, data scientists often have to deal with smaller, operational tasks, that are not necessarily at the edge of science, such as building simple SQL queries to generate lists of email addresses to target for CRM campaigns. In theory, these tasks should be assigned to someone more suited, such as Business Analysts or Data Analysts, but it is not always the case that the company has people dedicated specifically to those tasks, especially if it’s a smaller structure. In some cases, these activities might consume so much of our time that we don’t have much left for the stuff that matters, and might end up doing a less than optimal work in both. That said, how should we deal with those tasks? In one hand, not only we usually don’t like doing operational tasks, but they are also a bad use of an expensive professional. On the other hand, someone has to do them, and not everyone has the necessary SQL knowledge for it. Let’s see some ways in which you can deal with them in order to optimize your team’s time. Reduce The first and most obvious way of doing less operational tasks is by simply refusing to do them. I know it sounds harsh, and it might be impractical depending on your company and its hierarchy, but it’s worth trying it in some cases. By “refusing”, I mean questioning if that task is really necessary, and trying to find best ways of doing it. Let’s say that every month you have to prepare 3 different reports, for different areas, that contain similar information. You have managed to automate the SQL queries, but you still have to double check the results and eventually add/remove some information upon the user’s request or change something in the charts layout. In this example, you could see if all of the 3 different reports are necessary, or if you could adapt them so they become one report that you send to the 3 different users. Anyways, think of ways through which you can reduce the necessary time for those tasks or, ideally, stop performing them at all. Empower Sometimes it can pay to take the time to empower your users to perform some of those tasks themselves. If there is a specific team that demands most of the operational tasks, try encouraging them to use no-code tools, putting it in a way that they fell they will be more autonomous. You can either use already existing solutions or develop them in-house (this could be a great learning opportunity to develop your data scientists’ app-building skills). Automate If you notice it’s a task that you can’t get rid of and can’t delegate, then try to automate it as much as possible. For reports, try to migrate them to a data visualization tool such as Tableau or Google Data Studio and synchronize them with your database. If it’s related to ad hoc requests, try to make your SQL queries as flexible as possible, with variable dates and names, so that you don’t have to re-write them every time. Organize Especially when you are a manager, you have to prioritize, so you and your team don’t get drowned in the endless operational tasks. In order to do this, set aside one or two days in your week which you will assign to that kind of work, and don’t look at it in the remaining 3–4 days. To achieve this, you will have to adapt your workload by following the previous steps and also manage expectations by taking this smaller amount of work hours when setting deadlines. This also means explaining the paradigm shift to your internal clients, so they can adapt to these new deadlines. This step might require some internal politics, negotiating with your superiors and with other departments. Conclusion Once you have mapped all your operational activities, you start by eliminating as much as possible from your pipeline, first by getting rid of unnecessary activities for good, then by delegating them to the teams that request them. Then, whatever is left for you to do, you automate and organize, to make sure you are making time for the relevant work your team has to do. This way you make sure expensive employees’ time is being well spent, maximizing company’s profit.

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Business Intelligence, Big Data Management, Big Data

Can you really trust Amazon Product Recommendation?

Article | July 18, 2023

Since the internet became popular, the way we purchase things has evolved from a simple process to a more complicated process. Unlike traditional shopping, it is not possible to experience the products first-hand when purchasing online. Not only this, but there are more options or variants in a single product than ever before, which makes it more challenging to decide. To not make a bad investment, the consumer has to rely heavily on the customer reviews posted by people who are using the product. However, sorting through relevant reviews at multiple eCommerce platforms of different products and then comparing them to choose can work too much. To provide a solution to this problem, Amazon has come up with sentiment analysis using product review data. Amazon performs sentiment analysis on product review data with Artificial Intelligence technology to develop the best suitable products for the customer. This technology enables Amazon to create products that are most likely to be ideal for the customer. A consumer wants to search for only relevant and useful reviews when deciding on a product. A rating system is an excellent way to determine the quality and efficiency of a product. However, it still cannot provide complete information about the product as ratings can be biased. Textual detailed reviews are necessary to improve the consumer experience and in helping them make informed choices. Consumer experience is a vital tool to understand the customer's behavior and increase sales. Amazon has come up with a unique way to make things easier for their customers. They do not promote products that look similar to the other customer's search history. Instead, they recommend products that are similar to the product a user is searching for. This way, they guide the customer using the correlation between the products. To understand this concept better, we must understand how Amazon's recommendation algorithm has upgraded with time. The history of Amazon's recommendation algorithm Before Amazon started a sentiment analysis of customer product reviews using machine learning, they used the same collaborative filtering to make recommendations. Collaborative filtering is the most used way to recommend products online. Earlier, people used user-based collaborative filtering, which was not suitable as there were many uncounted factors. Researchers at Amazon came up with a better way to recommend products that depend on the correlation between products instead of similarities between customers. In user-based collaborative filtering, a customer would be shown recommendations based on people's purchase history with similar search history. In item-to-item collaborative filtering, people are shown recommendations of similar products to their recent purchase history. For example, if a person bought a mobile phone, he will be shown hints of that phone's accessories. Amazon's Personalization team found that using purchase history at a product level can provide better recommendations. This way of filtering also offered a better computational advantage. User-based collaborative filtering requires analyzing several users that have similar shopping history. This process is time-consuming as there are several demographic factors to consider, such as location, gender, age, etc. Also, a customer's shopping history can change in a day. To keep the data relevant, you would have to update the index storing the shopping history daily. However, item-to-item collaborative filtering is easy to maintain as only a tiny subset of the website's customers purchase a specific product. Computing a list of individuals who bought a particular item is much easier than analyzing all the site's customers for similar shopping history. However, there is a proper science between calculating the relatedness of a product. You cannot merely count the number of times a person bought two items together, as that would not make accurate recommendations. Amazon research uses a relatedness metric to come up with recommendations. If a person purchased an item X, then the item Y will only be related to the person if purchasers of item X are more likely to buy item Y. If users who purchased the item X are more likely to purchase the item Y, then only it is considered to be an accurate recommendation. Conclusion In order to provide a good recommendation to a customer, you must show products that have a higher chance of being relevant. There are countless products on Amazon's marketplace, and the customer will not go through several of them to figure out the best one. Eventually, the customer will become frustrated with thousands of options and choose to try a different platform. So Amazon has to develop a unique and efficient way to recommend the products that work better than its competition. User-based collaborative filtering was working fine until the competition increased. As the product listing has increased in the marketplace, you cannot merely rely on previous working algorithms. There are more filters and factors to consider than there were before. Item-to-item collaborative filtering is much more efficient as it automatically filters out products that are likely to be purchased. This limits the factors that require analysis to provide useful recommendations. Amazon has grown into the biggest marketplace in the industry as customers trust and rely on its service. They frequently make changes to fit the recent trends and provide the best customer experience possible.

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Business Intelligence, Big Data Management, Big Data

A Tale of Two Data-Centric Services

Article | May 15, 2023

The acronym DMaaS can refer to two related but separate things: data center management-as-a-service referred to here by its other acronym, DCMaaS and data management-as-a-service. The former looks at infrastructure-level questions such as optimization of data flows in a cloud service, the latter refers to master data management and data preparation as applied to federated cloud services.DCMaaS has been under development for some years; DMaaS is slightly younger and is a product of the growing interest in machine learning and big data analytics, along with increasing concern over privacy, security, and compliance in a cloud environment.DMaaS responds to a developing concern over data quality in machine learning due to the large amount of data that must be used for training and the inherent dangers posed by divergence in data structure from multiple sources. To use the rapidly growing array of cloud data, including public cloud information and corporate internal information from hybrid clouds, you must aggregate data in a normalized way so it can be available for model training and processing with ML algorithms. As data volumes and data diversity increase, this becomes increasingly difficult.

Read More
Data Architecture

Enhance Your Business with Data Modeling Techniques

Article | January 24, 2022

Introduction Data modeling is the study of data objects and their interactions with other things. It's used to research data requirements for a variety of business requirements. The data models are created to store the data in a database. Therefore, instead of focusing on what processes we must conduct, the data modeling methodologies focuses on what data is required and how to organize it. Data modeling techniques facilitate the integration of high-level business processes with data structures, data rules, and the technical execution of physical data. Data modeling best parctices bring your company's operations and data usage together in a way that everyone can comprehend. As 2.5 quintillion bytes of data are created every day, enterprises and business organizations are compelled to use data modeling techniques to handle them efficiently. Data modeling for businesses reduces the budget for programming by up to 75%. It typically consumes less than 10% of a project budget. “The ability to take data – to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it – is going to be a hugely important skill in the next decades.” - Hal Varian, Chief Economist, Google Top Techniques to Enhance Your Data Modeling for Business Data modeling methodology helps create a conceptual model and establish relationships between objects. The three perspectives of a data model are dealt with in the primary data modeling techniques. And they are conceptual, logical, and physical data models. Let us look into some essential data modeling techniques to accelerate your business. Have a Visualization of the Data You're Going to Model It's unconvincing to think that staring at endless rows and columns of alphanumeric entries will lead to enlightenment. On the contrary, most people are significantly more comfortable inspecting and joining data tables using drag-and-drop screen interfaces or looking at graphical data representations that make it quick to spot any irregularities. These types of data visualization techniques assist you in cleaning your data so that it is comprehensive, consistent, and free of errors and redundancies. They also help you identify distinct data record types that correspond to the same real-life entity, allowing you to change them to use standard fields and formats, making it easier to combine data sources. Recognize the Business Requirements and Desired Outcomes The purpose of data modeling best practices is to improve the efficiency of an organization. As a data modeler, you can only collect, organize, and store data for analysis if you understand your company's requirements. Obtain feedback from business stakeholders to create conceptual and logical data models tailored to the company's needs. Collect data requirements from business analysts and other subject matter experts to aid in developing more comprehensive logical and physical models from the higher-level models and business requirements. Data models must change in response to changes in business and technology. As a result, a thorough grasp of the company, its needs, goals, expected outcomes, and the intended application of the data modeling mission's outputs is a critical data modeling technique to follow. According to IBM, “Data models are built around business needs. Rules and requirements are defined upfront through feedback from business stakeholders so they can be incorporated into the design of a new system or adapted in the iteration of an existing one.” Distinguish Between Facts, Dimensions, Filters, and Order when Dealing with Business Enquiries Understanding how these four parts characterize business questions will help you organize data in ways that make providing answers easier. For example, you may make locating the top sales performers per sales period easier and answer other business intelligence queries by structuring your data using different tables for facts and dimensions. Before Continuing, Double-Check Each Stage of your Data Modelling. Before going on to the next stage, each action should be double-checked, beginning with the data modeling priorities derived from the business requirements. For example, a dataset's main key must be chosen so that the primary key's value in each record may be used to identify each in the dataset uniquely. The same data modeling technique can check that joining two datasets is either one-to-one or one-to-many and avoid many-to-many interactions that lead to too complicated or unmanageable data models. Instead of Just Looking for Correlation, Look for Causation Data modeling best practices offers instructions on how to use the modeled data. While allowing end-users to access business intelligence on their own is a significant step forward, it's equally critical that they don't make mistakes. They may notice, for example, that sales of two different products appear to grow and fall in lockstep. Are sales of one product driving sales of the other, or do they rise and fall in lockstep due to another factor like the economy or weather? Confusing causality and correlation could lead businesses to lose resources by focusing on the wrong or non-existent possibilities. Summing Up Data modeling can assist companies in quickly acquiring answers to their business concerns, improving productivity, profitability, efficiency, and customer happiness, among other things. Linking to corporate needs and objectives and employing tools to speed up the procedures in preparing data for replies to all inquiries are critical success elements and part of data modeling techniques. Once these prerequisites are met, you can anticipate your data modeling to provide significant business value to you and your company, whether small, medium, or large. Frequently Asked Questions What are some of the crucial data modeling techniques? There are many crucial data modeling techniques in the business. Some of them are: Hierarchical data model Network data model Relational data model Object-oriented data model Entity-relationship data model Data model with dimensions Data model based on graphs What are data modeling techniques? Data modeling is optimizing data to streamline information flow inside businesses for various business needs. It improves analytics by formatting data and its attributes, creating links between data, and organizing data. Why is data modeling important? Data modeling is essential as a clear representation of data makes it easier to analyze it correctly. Also, it helps stakeholders to make data-driven decisions as data modeling improves data quality.

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Business Intelligence, Big Data Management, Big Data

Big Data in Healthcare: Improving Patient Outcomes

Article | April 27, 2023

Introduction There are many articles explaining advanced methods on AI, Machine Learning or Reinforcement Learning. Yet, when it comes to real life, data scientists often have to deal with smaller, operational tasks, that are not necessarily at the edge of science, such as building simple SQL queries to generate lists of email addresses to target for CRM campaigns. In theory, these tasks should be assigned to someone more suited, such as Business Analysts or Data Analysts, but it is not always the case that the company has people dedicated specifically to those tasks, especially if it’s a smaller structure. In some cases, these activities might consume so much of our time that we don’t have much left for the stuff that matters, and might end up doing a less than optimal work in both. That said, how should we deal with those tasks? In one hand, not only we usually don’t like doing operational tasks, but they are also a bad use of an expensive professional. On the other hand, someone has to do them, and not everyone has the necessary SQL knowledge for it. Let’s see some ways in which you can deal with them in order to optimize your team’s time. Reduce The first and most obvious way of doing less operational tasks is by simply refusing to do them. I know it sounds harsh, and it might be impractical depending on your company and its hierarchy, but it’s worth trying it in some cases. By “refusing”, I mean questioning if that task is really necessary, and trying to find best ways of doing it. Let’s say that every month you have to prepare 3 different reports, for different areas, that contain similar information. You have managed to automate the SQL queries, but you still have to double check the results and eventually add/remove some information upon the user’s request or change something in the charts layout. In this example, you could see if all of the 3 different reports are necessary, or if you could adapt them so they become one report that you send to the 3 different users. Anyways, think of ways through which you can reduce the necessary time for those tasks or, ideally, stop performing them at all. Empower Sometimes it can pay to take the time to empower your users to perform some of those tasks themselves. If there is a specific team that demands most of the operational tasks, try encouraging them to use no-code tools, putting it in a way that they fell they will be more autonomous. You can either use already existing solutions or develop them in-house (this could be a great learning opportunity to develop your data scientists’ app-building skills). Automate If you notice it’s a task that you can’t get rid of and can’t delegate, then try to automate it as much as possible. For reports, try to migrate them to a data visualization tool such as Tableau or Google Data Studio and synchronize them with your database. If it’s related to ad hoc requests, try to make your SQL queries as flexible as possible, with variable dates and names, so that you don’t have to re-write them every time. Organize Especially when you are a manager, you have to prioritize, so you and your team don’t get drowned in the endless operational tasks. In order to do this, set aside one or two days in your week which you will assign to that kind of work, and don’t look at it in the remaining 3–4 days. To achieve this, you will have to adapt your workload by following the previous steps and also manage expectations by taking this smaller amount of work hours when setting deadlines. This also means explaining the paradigm shift to your internal clients, so they can adapt to these new deadlines. This step might require some internal politics, negotiating with your superiors and with other departments. Conclusion Once you have mapped all your operational activities, you start by eliminating as much as possible from your pipeline, first by getting rid of unnecessary activities for good, then by delegating them to the teams that request them. Then, whatever is left for you to do, you automate and organize, to make sure you are making time for the relevant work your team has to do. This way you make sure expensive employees’ time is being well spent, maximizing company’s profit.

Read More
Business Intelligence, Big Data Management, Big Data

Leveraging Big Data for Competitive Advantage: Benefits

Article | July 18, 2023

Since the internet became popular, the way we purchase things has evolved from a simple process to a more complicated process. Unlike traditional shopping, it is not possible to experience the products first-hand when purchasing online. Not only this, but there are more options or variants in a single product than ever before, which makes it more challenging to decide. To not make a bad investment, the consumer has to rely heavily on the customer reviews posted by people who are using the product. However, sorting through relevant reviews at multiple eCommerce platforms of different products and then comparing them to choose can work too much. To provide a solution to this problem, Amazon has come up with sentiment analysis using product review data. Amazon performs sentiment analysis on product review data with Artificial Intelligence technology to develop the best suitable products for the customer. This technology enables Amazon to create products that are most likely to be ideal for the customer. A consumer wants to search for only relevant and useful reviews when deciding on a product. A rating system is an excellent way to determine the quality and efficiency of a product. However, it still cannot provide complete information about the product as ratings can be biased. Textual detailed reviews are necessary to improve the consumer experience and in helping them make informed choices. Consumer experience is a vital tool to understand the customer's behavior and increase sales. Amazon has come up with a unique way to make things easier for their customers. They do not promote products that look similar to the other customer's search history. Instead, they recommend products that are similar to the product a user is searching for. This way, they guide the customer using the correlation between the products. To understand this concept better, we must understand how Amazon's recommendation algorithm has upgraded with time. The history of Amazon's recommendation algorithm Before Amazon started a sentiment analysis of customer product reviews using machine learning, they used the same collaborative filtering to make recommendations. Collaborative filtering is the most used way to recommend products online. Earlier, people used user-based collaborative filtering, which was not suitable as there were many uncounted factors. Researchers at Amazon came up with a better way to recommend products that depend on the correlation between products instead of similarities between customers. In user-based collaborative filtering, a customer would be shown recommendations based on people's purchase history with similar search history. In item-to-item collaborative filtering, people are shown recommendations of similar products to their recent purchase history. For example, if a person bought a mobile phone, he will be shown hints of that phone's accessories. Amazon's Personalization team found that using purchase history at a product level can provide better recommendations. This way of filtering also offered a better computational advantage. User-based collaborative filtering requires analyzing several users that have similar shopping history. This process is time-consuming as there are several demographic factors to consider, such as location, gender, age, etc. Also, a customer's shopping history can change in a day. To keep the data relevant, you would have to update the index storing the shopping history daily. However, item-to-item collaborative filtering is easy to maintain as only a tiny subset of the website's customers purchase a specific product. Computing a list of individuals who bought a particular item is much easier than analyzing all the site's customers for similar shopping history. However, there is a proper science between calculating the relatedness of a product. You cannot merely count the number of times a person bought two items together, as that would not make accurate recommendations. Amazon research uses a relatedness metric to come up with recommendations. If a person purchased an item X, then the item Y will only be related to the person if purchasers of item X are more likely to buy item Y. If users who purchased the item X are more likely to purchase the item Y, then only it is considered to be an accurate recommendation. Conclusion In order to provide a good recommendation to a customer, you must show products that have a higher chance of being relevant. There are countless products on Amazon's marketplace, and the customer will not go through several of them to figure out the best one. Eventually, the customer will become frustrated with thousands of options and choose to try a different platform. So Amazon has to develop a unique and efficient way to recommend the products that work better than its competition. User-based collaborative filtering was working fine until the competition increased. As the product listing has increased in the marketplace, you cannot merely rely on previous working algorithms. There are more filters and factors to consider than there were before. Item-to-item collaborative filtering is much more efficient as it automatically filters out products that are likely to be purchased. This limits the factors that require analysis to provide useful recommendations. Amazon has grown into the biggest marketplace in the industry as customers trust and rely on its service. They frequently make changes to fit the recent trends and provide the best customer experience possible.

Read More
Business Intelligence, Big Data Management, Big Data

Harnessing the Power of Big Data: Events to attend in 2023

Article | May 15, 2023

The acronym DMaaS can refer to two related but separate things: data center management-as-a-service referred to here by its other acronym, DCMaaS and data management-as-a-service. The former looks at infrastructure-level questions such as optimization of data flows in a cloud service, the latter refers to master data management and data preparation as applied to federated cloud services.DCMaaS has been under development for some years; DMaaS is slightly younger and is a product of the growing interest in machine learning and big data analytics, along with increasing concern over privacy, security, and compliance in a cloud environment.DMaaS responds to a developing concern over data quality in machine learning due to the large amount of data that must be used for training and the inherent dangers posed by divergence in data structure from multiple sources. To use the rapidly growing array of cloud data, including public cloud information and corporate internal information from hybrid clouds, you must aggregate data in a normalized way so it can be available for model training and processing with ML algorithms. As data volumes and data diversity increase, this becomes increasingly difficult.

Read More
Data Architecture

Enhance Your Business with Data Modeling Techniques

Article | January 24, 2022

Introduction Data modeling is the study of data objects and their interactions with other things. It's used to research data requirements for a variety of business requirements. The data models are created to store the data in a database. Therefore, instead of focusing on what processes we must conduct, the data modeling methodologies focuses on what data is required and how to organize it. Data modeling techniques facilitate the integration of high-level business processes with data structures, data rules, and the technical execution of physical data. Data modeling best parctices bring your company's operations and data usage together in a way that everyone can comprehend. As 2.5 quintillion bytes of data are created every day, enterprises and business organizations are compelled to use data modeling techniques to handle them efficiently. Data modeling for businesses reduces the budget for programming by up to 75%. It typically consumes less than 10% of a project budget. “The ability to take data – to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it – is going to be a hugely important skill in the next decades.” - Hal Varian, Chief Economist, Google Top Techniques to Enhance Your Data Modeling for Business Data modeling methodology helps create a conceptual model and establish relationships between objects. The three perspectives of a data model are dealt with in the primary data modeling techniques. And they are conceptual, logical, and physical data models. Let us look into some essential data modeling techniques to accelerate your business. Have a Visualization of the Data You're Going to Model It's unconvincing to think that staring at endless rows and columns of alphanumeric entries will lead to enlightenment. On the contrary, most people are significantly more comfortable inspecting and joining data tables using drag-and-drop screen interfaces or looking at graphical data representations that make it quick to spot any irregularities. These types of data visualization techniques assist you in cleaning your data so that it is comprehensive, consistent, and free of errors and redundancies. They also help you identify distinct data record types that correspond to the same real-life entity, allowing you to change them to use standard fields and formats, making it easier to combine data sources. Recognize the Business Requirements and Desired Outcomes The purpose of data modeling best practices is to improve the efficiency of an organization. As a data modeler, you can only collect, organize, and store data for analysis if you understand your company's requirements. Obtain feedback from business stakeholders to create conceptual and logical data models tailored to the company's needs. Collect data requirements from business analysts and other subject matter experts to aid in developing more comprehensive logical and physical models from the higher-level models and business requirements. Data models must change in response to changes in business and technology. As a result, a thorough grasp of the company, its needs, goals, expected outcomes, and the intended application of the data modeling mission's outputs is a critical data modeling technique to follow. According to IBM, “Data models are built around business needs. Rules and requirements are defined upfront through feedback from business stakeholders so they can be incorporated into the design of a new system or adapted in the iteration of an existing one.” Distinguish Between Facts, Dimensions, Filters, and Order when Dealing with Business Enquiries Understanding how these four parts characterize business questions will help you organize data in ways that make providing answers easier. For example, you may make locating the top sales performers per sales period easier and answer other business intelligence queries by structuring your data using different tables for facts and dimensions. Before Continuing, Double-Check Each Stage of your Data Modelling. Before going on to the next stage, each action should be double-checked, beginning with the data modeling priorities derived from the business requirements. For example, a dataset's main key must be chosen so that the primary key's value in each record may be used to identify each in the dataset uniquely. The same data modeling technique can check that joining two datasets is either one-to-one or one-to-many and avoid many-to-many interactions that lead to too complicated or unmanageable data models. Instead of Just Looking for Correlation, Look for Causation Data modeling best practices offers instructions on how to use the modeled data. While allowing end-users to access business intelligence on their own is a significant step forward, it's equally critical that they don't make mistakes. They may notice, for example, that sales of two different products appear to grow and fall in lockstep. Are sales of one product driving sales of the other, or do they rise and fall in lockstep due to another factor like the economy or weather? Confusing causality and correlation could lead businesses to lose resources by focusing on the wrong or non-existent possibilities. Summing Up Data modeling can assist companies in quickly acquiring answers to their business concerns, improving productivity, profitability, efficiency, and customer happiness, among other things. Linking to corporate needs and objectives and employing tools to speed up the procedures in preparing data for replies to all inquiries are critical success elements and part of data modeling techniques. Once these prerequisites are met, you can anticipate your data modeling to provide significant business value to you and your company, whether small, medium, or large. Frequently Asked Questions What are some of the crucial data modeling techniques? There are many crucial data modeling techniques in the business. Some of them are: Hierarchical data model Network data model Relational data model Object-oriented data model Entity-relationship data model Data model with dimensions Data model based on graphs What are data modeling techniques? Data modeling is optimizing data to streamline information flow inside businesses for various business needs. It improves analytics by formatting data and its attributes, creating links between data, and organizing data. Why is data modeling important? Data modeling is essential as a clear representation of data makes it easier to analyze it correctly. Also, it helps stakeholders to make data-driven decisions as data modeling improves data quality.

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NetApp Empowers Secure Cloud Sovereignty with StorageGRID

NetApp | November 08, 2023

NetApp introduces StorageGRID for VMware Sovereign Cloud, enhancing data storage and security for sovereign cloud customers. NetApp's Object Storage plugin for VMware Cloud Director enables seamless integration of StorageGRID for secure Object Storage for unstructured data. NetApp's Sovereign Cloud integration ensures data sovereignty, security, and data value while adhering to regulatory standards. NetApp, a prominent global cloud-led, data-centric software company, has recently introduced NetApp StorageGRID for VMware Sovereign Cloud. This NetApp plugin offering for VMware Cloud Director Object Storage Extension empowers sovereign cloud customers to cost-efficiently secure, store, protect, and preserve unstructured data while adhering to global data privacy and residency regulations. Additionally, NetApp has also unveiled the latest release of NetApp ONTAP Tools for VMware vSphere (OTV 10.0), which is designed to streamline and centralize enterprise data management within multi-tenant vSphere environments. The concept of sovereignty has emerged as a vital facet of cloud computing for entities that handle highly sensitive data, including national and state governments, as well as tightly regulated sectors like finance and healthcare. In this context, national governments are increasingly exploring ways to enhance their digital economic capabilities and reduce their reliance on multinational corporations for cloud services. NetApp's newly introduced Object Storage plugin for VMware Cloud Director offers Cloud Service Providers a seamless means to integrate StorageGRID as their primary Object Storage solution to provide secure Object Storage for unstructured data to their customers. This integration provides StorageGRID services into the familiar VMware Cloud Director user interface, thereby minimizing training requirements and accelerating time to revenue for partners. A noteworthy feature of StorageGRID is its universal compatibility and native support for industry-standard APIs, such as the Amazon S3 API, facilitating smooth interoperability across diverse cloud environments. Enhanced functionalities like automated lifecycle management further ensure cost-effective data protection, storage, and high availability for unstructured data within VMware environments. The integration of NetApp's Sovereign Cloud with Cloud Director empowers providers to offer customers: Robust assurance that sensitive data, including metadata, remains under sovereign control, safeguarding against potential access by foreign authorities that may infringe upon data privacy laws. Heightened security and compliance measures that protect applications and data from evolving cybersecurity threats, all while maintaining continuous compliance with infrastructure, trusted local, established frameworks, and local experts. A future-proof infrastructure capable of swiftly reacting to evolving data privacy regulations, security challenges, and geopolitical dynamics. The ability to unlock the value of data through secure data sharing and analysis, fostering innovation without compromising privacy laws and ensuring data integrity to derive accurate insights. VMware Sovereign Cloud providers are dedicated to designing and operating cloud solutions rooted in modern, software-defined architectures that embody the core principles and best practices outlined in the VMware Sovereign Cloud framework. Workloads within VMware Sovereign Cloud environments are often characterized by a diverse range of data sets, including transactional workloads and substantial volumes of unstructured data, all requiring cost-effective and integrated management that is compliant with regulated standards for sovereign and regulated customers. In addition to the aforementioned advancements, NetApp also announced a collaborative effort with VMware aimed at modernizing API integrations between NetApp ONTAP and VMware vSphere. This integration empowers VMware administrators to streamline the management and operations of NetApp ONTAP-based data management platforms within multi-tenant vSphere environments, all while allowing users to leverage a new micro-services-based architecture that offers enhanced scalability and availability. With the latest releases of NetApp ONTAP and ONTAP Tools for vSphere, NetApp has significantly made protection, provisioning, and securing modern VMware environments at scale faster and easier, all while maintaining a centralized point of visibility and control through vSphere. NetApp ONTAP Tools for VMware provides two key benefits to customers: A redefined architecture featuring VMware vSphere APIs for Storage Awareness (VASA) integration, simplifying policy-driven operations and enabling cloud-like scalability. An automation-enabled framework driven by an API-first approach, allowing IT teams to seamlessly integrate with existing tools and construct end-to-end workflows for easy consumption of features and capabilities.

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Sigma and Connect&GO Redefine Data Analytics for Attraction Industry

Sigma Computing | November 07, 2023

Sigma and Connect&GO have recently introduced the new Connect&GO reporting tool, an advanced embedded analytics solution that empowers attractions worldwide to enhance operational efficiency, boost revenue, and evaluate their data in real-time. This no-code platform, a result of Sigma's cloud analytics expertise and Connect&GO's integrated technology, offers an intuitive and customizable dashboard for real-time data insights. It simplifies data analytics, reporting, and sharing, making it suitable for a wide range of attractions industry customers, including marketing, finance, and operations managers, as well as C-suite executives. The new Connect&GO reporting tool equips attractions industry customers with the ability to make informed decisions through customizable dashboards. Operators can effortlessly upload data sets, such as forecasts and projections from various systems, and compare them in real-time with actual data, including budgets. This live data and insights allow them to delve into the granular details of their business, enabling them to address day-to-day challenges, compare data sets, and plan for the future more accurately. These capabilities enable attractions to improve guest satisfaction, foster collaboration, ease the burden on engineering teams, and ultimately generate new revenue streams. For instance, park management can use better data to predict attendance, adjust staffing levels as needed, and ensure appropriate retail, food, and beverage inventory to enhance the guest experience. Sigma has rapidly established itself as a go-to cloud analytics platform, experiencing significant growth over the past years and earning numerous awards, including Snowflake BI Partner of the Year 2023. Sigma's success can be attributed to its mission of removing traditional barriers to data access and empowering business users to extract maximum value from live data without requiring technical expertise. Platform users can directly access and manage data stored in a cloud data warehouse without the involvement of a data team. With a familiar and intuitive interface, they can easily explore data and test different scenarios, gaining new insights and the context needed for decision-making. In contrast to legacy technology platforms that keep data isolated and operations disjointed, Connect&GO's cutting-edge solution, Konnect, is a fully integrated system that enables operators to oversee every aspect of their business seamlessly. This platform uniquely provides operators with real-time data, making it effortless to manage eCommerce, access control, point-of-sale, and cashless payments through proprietary Virtual Wallet technology. With its configurable interface and connected RFID wearables, Konnect enables operators to curate premium guest experiences that drive revenue and enhance engagement. About Sigma Computing Sigma Computing is a prominent cloud analytics solutions provider, offering business users seamless access to their cloud data warehouse for effortless exploration and insight gathering. With its intuitive spreadsheet-like interface, Sigma eliminates the need for coding or specialized training, enabling users to effortlessly navigate vast datasets, augment them with new information, and conduct real-time 'what if' analyses on billions of rows of data. About Connect&GO Connect&GO is a leading integrated technology and RFID solutions provider for the attractions industry. Its flexible operations management platform seamlessly integrates e-commerce, food & beverage, point-of-sale, access control, RFID, and cashless payments using its proprietary Virtual Wallet technology, consolidating all data in one place. The company helps drive revenue and maximize guest engagement with valuable real-time data insights. Connect&GO serves amusement and water parks, family entertainment centers, zoos & aquariums, and other attractions worldwide, integrating user-friendly wearable technology into extraordinary experiences.

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Google Cloud and Bloomberg Unite to Accelerate Customers Data Strategies

Bloomberg | November 06, 2023

Bloomberg and Google Cloud integrate Data License Plus (DL+) with BigQuery for efficient data access and analytics. Customers can access fully modeled data within BigQuery, eliminating data preparation time. Mackenzie Investments adopts DL+ ESG Manager to host the acquisition, management, and publishing of Multi-vendor ESG data. Bloomberg has unveiled a new offering designed to accelerate the data strategies of Google Cloud customers by integrating Bloomberg's cloud-based data management solution, Data License Plus (DL+), with Google Cloud's fully managed, serverless data warehouse, BigQuery. Now, with access to Bloomberg's extensive experience modeling, managing, and delivering vast quantities of complex content, mutual customers can receive their Bloomberg Data License (DL) data, entirely modeled and seamlessly combined within BigQuery. As a result, organizations can leverage the advanced analytics capabilities of Google Cloud to extract more value from critical business information quickly and efficiently with minimal data wrangling. Through this extended collaboration, customers can harness the powerful analytics features of BigQuery and tap into Bloomberg's extensive collection of datasets available through Data License to power their most essential workloads. Bloomberg's Data License content offers a wide variety, including reference, pricing, ESG, regulatory, estimates, fundamentals, and historical data, supporting operational, quantitative, and investment research workflows, covering over 70 million securities and 40,000 data fields. Key benefits include: Direct Access to Bloomberg Data in BigQuery: Bloomberg customers can seamlessly access Bloomberg Data License content within BigQuery, allowing for scalable use across their organization. This eliminates the time-consuming tasks of ingesting and structuring third-party datasets, thereby accelerating the time-to-value for analytics projects. Elimination of Data Barriers: Google Cloud and Bloomberg will make Bloomberg's DL+ solution available to mutual customers via BigQuery. This allows for the delivery of fully modeled Bloomberg data and multi-vendor ESG content within their analytics workloads. In a recent announcement, Bloomberg revealed that Mackenzie Investments has selected DL+ ESG Manager to host the acquisition, management, and publishing of multi-vendor ESG data. This move positions Mackenzie Investments to implement ESG investing strategies more efficiently and develop sophisticated ESG-focused insights and investment products, with BigQuery playing a central role in powering these analytics workloads moving forward. Don Huff, the Global Head of Client Services and Operations at Bloomberg Data Management Services, stated that as capital markets firms are in the process of migrating their workloads to the Cloud, their customers require efficient access to high-quality data in a preferred environment. He expressed excitement about extending their partnership with Google Cloud, aiming to stay at the forefront of innovation in financial data management and to enhance their customers' enterprise analytics capabilities. Stephen Orban, the VP of Migrations, ISVs, and Marketplace at Google Cloud, stated that Google Cloud and Bloomberg share a common commitment to empowering customers making data-driven decisions to power their businesses. He mentioned that the expanded alliance between the two companies would allow customers to effortlessly integrate Bloomberg's leading datasets with their own data within BigQuery. This would simplify the process of conducting analytics with valuable insights related to financial markets, regulations, ESG, and other critical business information.

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Big Data Management

NetApp Empowers Secure Cloud Sovereignty with StorageGRID

NetApp | November 08, 2023

NetApp introduces StorageGRID for VMware Sovereign Cloud, enhancing data storage and security for sovereign cloud customers. NetApp's Object Storage plugin for VMware Cloud Director enables seamless integration of StorageGRID for secure Object Storage for unstructured data. NetApp's Sovereign Cloud integration ensures data sovereignty, security, and data value while adhering to regulatory standards. NetApp, a prominent global cloud-led, data-centric software company, has recently introduced NetApp StorageGRID for VMware Sovereign Cloud. This NetApp plugin offering for VMware Cloud Director Object Storage Extension empowers sovereign cloud customers to cost-efficiently secure, store, protect, and preserve unstructured data while adhering to global data privacy and residency regulations. Additionally, NetApp has also unveiled the latest release of NetApp ONTAP Tools for VMware vSphere (OTV 10.0), which is designed to streamline and centralize enterprise data management within multi-tenant vSphere environments. The concept of sovereignty has emerged as a vital facet of cloud computing for entities that handle highly sensitive data, including national and state governments, as well as tightly regulated sectors like finance and healthcare. In this context, national governments are increasingly exploring ways to enhance their digital economic capabilities and reduce their reliance on multinational corporations for cloud services. NetApp's newly introduced Object Storage plugin for VMware Cloud Director offers Cloud Service Providers a seamless means to integrate StorageGRID as their primary Object Storage solution to provide secure Object Storage for unstructured data to their customers. This integration provides StorageGRID services into the familiar VMware Cloud Director user interface, thereby minimizing training requirements and accelerating time to revenue for partners. A noteworthy feature of StorageGRID is its universal compatibility and native support for industry-standard APIs, such as the Amazon S3 API, facilitating smooth interoperability across diverse cloud environments. Enhanced functionalities like automated lifecycle management further ensure cost-effective data protection, storage, and high availability for unstructured data within VMware environments. The integration of NetApp's Sovereign Cloud with Cloud Director empowers providers to offer customers: Robust assurance that sensitive data, including metadata, remains under sovereign control, safeguarding against potential access by foreign authorities that may infringe upon data privacy laws. Heightened security and compliance measures that protect applications and data from evolving cybersecurity threats, all while maintaining continuous compliance with infrastructure, trusted local, established frameworks, and local experts. A future-proof infrastructure capable of swiftly reacting to evolving data privacy regulations, security challenges, and geopolitical dynamics. The ability to unlock the value of data through secure data sharing and analysis, fostering innovation without compromising privacy laws and ensuring data integrity to derive accurate insights. VMware Sovereign Cloud providers are dedicated to designing and operating cloud solutions rooted in modern, software-defined architectures that embody the core principles and best practices outlined in the VMware Sovereign Cloud framework. Workloads within VMware Sovereign Cloud environments are often characterized by a diverse range of data sets, including transactional workloads and substantial volumes of unstructured data, all requiring cost-effective and integrated management that is compliant with regulated standards for sovereign and regulated customers. In addition to the aforementioned advancements, NetApp also announced a collaborative effort with VMware aimed at modernizing API integrations between NetApp ONTAP and VMware vSphere. This integration empowers VMware administrators to streamline the management and operations of NetApp ONTAP-based data management platforms within multi-tenant vSphere environments, all while allowing users to leverage a new micro-services-based architecture that offers enhanced scalability and availability. With the latest releases of NetApp ONTAP and ONTAP Tools for vSphere, NetApp has significantly made protection, provisioning, and securing modern VMware environments at scale faster and easier, all while maintaining a centralized point of visibility and control through vSphere. NetApp ONTAP Tools for VMware provides two key benefits to customers: A redefined architecture featuring VMware vSphere APIs for Storage Awareness (VASA) integration, simplifying policy-driven operations and enabling cloud-like scalability. An automation-enabled framework driven by an API-first approach, allowing IT teams to seamlessly integrate with existing tools and construct end-to-end workflows for easy consumption of features and capabilities.

Read More

Big Data Management

Sigma and Connect&GO Redefine Data Analytics for Attraction Industry

Sigma Computing | November 07, 2023

Sigma and Connect&GO have recently introduced the new Connect&GO reporting tool, an advanced embedded analytics solution that empowers attractions worldwide to enhance operational efficiency, boost revenue, and evaluate their data in real-time. This no-code platform, a result of Sigma's cloud analytics expertise and Connect&GO's integrated technology, offers an intuitive and customizable dashboard for real-time data insights. It simplifies data analytics, reporting, and sharing, making it suitable for a wide range of attractions industry customers, including marketing, finance, and operations managers, as well as C-suite executives. The new Connect&GO reporting tool equips attractions industry customers with the ability to make informed decisions through customizable dashboards. Operators can effortlessly upload data sets, such as forecasts and projections from various systems, and compare them in real-time with actual data, including budgets. This live data and insights allow them to delve into the granular details of their business, enabling them to address day-to-day challenges, compare data sets, and plan for the future more accurately. These capabilities enable attractions to improve guest satisfaction, foster collaboration, ease the burden on engineering teams, and ultimately generate new revenue streams. For instance, park management can use better data to predict attendance, adjust staffing levels as needed, and ensure appropriate retail, food, and beverage inventory to enhance the guest experience. Sigma has rapidly established itself as a go-to cloud analytics platform, experiencing significant growth over the past years and earning numerous awards, including Snowflake BI Partner of the Year 2023. Sigma's success can be attributed to its mission of removing traditional barriers to data access and empowering business users to extract maximum value from live data without requiring technical expertise. Platform users can directly access and manage data stored in a cloud data warehouse without the involvement of a data team. With a familiar and intuitive interface, they can easily explore data and test different scenarios, gaining new insights and the context needed for decision-making. In contrast to legacy technology platforms that keep data isolated and operations disjointed, Connect&GO's cutting-edge solution, Konnect, is a fully integrated system that enables operators to oversee every aspect of their business seamlessly. This platform uniquely provides operators with real-time data, making it effortless to manage eCommerce, access control, point-of-sale, and cashless payments through proprietary Virtual Wallet technology. With its configurable interface and connected RFID wearables, Konnect enables operators to curate premium guest experiences that drive revenue and enhance engagement. About Sigma Computing Sigma Computing is a prominent cloud analytics solutions provider, offering business users seamless access to their cloud data warehouse for effortless exploration and insight gathering. With its intuitive spreadsheet-like interface, Sigma eliminates the need for coding or specialized training, enabling users to effortlessly navigate vast datasets, augment them with new information, and conduct real-time 'what if' analyses on billions of rows of data. About Connect&GO Connect&GO is a leading integrated technology and RFID solutions provider for the attractions industry. Its flexible operations management platform seamlessly integrates e-commerce, food & beverage, point-of-sale, access control, RFID, and cashless payments using its proprietary Virtual Wallet technology, consolidating all data in one place. The company helps drive revenue and maximize guest engagement with valuable real-time data insights. Connect&GO serves amusement and water parks, family entertainment centers, zoos & aquariums, and other attractions worldwide, integrating user-friendly wearable technology into extraordinary experiences.

Read More

Big Data Management

Google Cloud and Bloomberg Unite to Accelerate Customers Data Strategies

Bloomberg | November 06, 2023

Bloomberg and Google Cloud integrate Data License Plus (DL+) with BigQuery for efficient data access and analytics. Customers can access fully modeled data within BigQuery, eliminating data preparation time. Mackenzie Investments adopts DL+ ESG Manager to host the acquisition, management, and publishing of Multi-vendor ESG data. Bloomberg has unveiled a new offering designed to accelerate the data strategies of Google Cloud customers by integrating Bloomberg's cloud-based data management solution, Data License Plus (DL+), with Google Cloud's fully managed, serverless data warehouse, BigQuery. Now, with access to Bloomberg's extensive experience modeling, managing, and delivering vast quantities of complex content, mutual customers can receive their Bloomberg Data License (DL) data, entirely modeled and seamlessly combined within BigQuery. As a result, organizations can leverage the advanced analytics capabilities of Google Cloud to extract more value from critical business information quickly and efficiently with minimal data wrangling. Through this extended collaboration, customers can harness the powerful analytics features of BigQuery and tap into Bloomberg's extensive collection of datasets available through Data License to power their most essential workloads. Bloomberg's Data License content offers a wide variety, including reference, pricing, ESG, regulatory, estimates, fundamentals, and historical data, supporting operational, quantitative, and investment research workflows, covering over 70 million securities and 40,000 data fields. Key benefits include: Direct Access to Bloomberg Data in BigQuery: Bloomberg customers can seamlessly access Bloomberg Data License content within BigQuery, allowing for scalable use across their organization. This eliminates the time-consuming tasks of ingesting and structuring third-party datasets, thereby accelerating the time-to-value for analytics projects. Elimination of Data Barriers: Google Cloud and Bloomberg will make Bloomberg's DL+ solution available to mutual customers via BigQuery. This allows for the delivery of fully modeled Bloomberg data and multi-vendor ESG content within their analytics workloads. In a recent announcement, Bloomberg revealed that Mackenzie Investments has selected DL+ ESG Manager to host the acquisition, management, and publishing of multi-vendor ESG data. This move positions Mackenzie Investments to implement ESG investing strategies more efficiently and develop sophisticated ESG-focused insights and investment products, with BigQuery playing a central role in powering these analytics workloads moving forward. Don Huff, the Global Head of Client Services and Operations at Bloomberg Data Management Services, stated that as capital markets firms are in the process of migrating their workloads to the Cloud, their customers require efficient access to high-quality data in a preferred environment. He expressed excitement about extending their partnership with Google Cloud, aiming to stay at the forefront of innovation in financial data management and to enhance their customers' enterprise analytics capabilities. Stephen Orban, the VP of Migrations, ISVs, and Marketplace at Google Cloud, stated that Google Cloud and Bloomberg share a common commitment to empowering customers making data-driven decisions to power their businesses. He mentioned that the expanded alliance between the two companies would allow customers to effortlessly integrate Bloomberg's leading datasets with their own data within BigQuery. This would simplify the process of conducting analytics with valuable insights related to financial markets, regulations, ESG, and other critical business information.

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