Intuitive Real-Time Analytics with Search

| August 19, 2016

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True Corporation chose a big data platform built on Cloudera and powered by Intel® Xeon® processors E5 to generate insights from customer data to realize better marketing returns. Discover how this Telecom developed a 360-degree view of individual customer behaviors.

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Knowesis Pte Ltd

Knowesis is a big data analytics company delivering real time analysis, insight and action for communications service providers (CSPs) and financial services enterprises. We enable context relevant and personalised customer engagement that revolves around continuous customer profiling, real time risk or opportunity detection and action. To achieve this Knowesis is providing clients with a commercial off-the-shelf solution (Knowesis Sift) that delivers real time value from data in a way that compliments existing investments. Clients have predominantly been using Sift to enable contextual marketing, continuous customer engagement and customer experience management.

OTHER ARTICLES

Artificial Intelligence and Machine Learning on Agricultural Drones Market investigated in the latest research

Article | February 12, 2020

The agricultural drones market is projected to grow from $1.5 billion in 2018 to $6.2 billion in 2024, experiencing a 25.0% CAGR during 2019–2024 (forecast period). Crop spraying was the largest category in 2018, based on application, owing to the rising prevalence of fungal plant diseases caused by the Verticillium and Rhizoctonia fungi, which are spread by bollworm and flat armyworm.As these diseases destroy the yield, the agrarian community is deploying drones, also called unmanned aerial vehicles (UAV), to kill the pathogen.The rising adoption of such platforms for crop spraying is one of the key agricultural drones market trends. With UAVs, farmers can track their crops in distant locations in real time.Further, such vehicles ensure efficiency, by spraying only the required amount of liquid, which also checks wastage. For the purpose, multi-rotor UAVs are the most preferred choice, as they can hover over the spray zone.Currently, North America witnesses the heaviest utilization of drones for spraying insecticides and pesticides.The major driver for the agricultural drones market is the focus of farmers on enhancing the yield. Images to asses soil and field quality, crop growth and health, and hydric-stress areas are provided on a real-time basis by UAVs.

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THEORY AND STRATEGIES

Rethinking and Recontextualizing Context(s) in Natural Language Processing

Article | February 12, 2020

We discursive creatures are construed within a meaningful, bounded communicative environment, namely context(s) and not in a vacuum. Context(s) co-occur in different scenarios, that is, in mundane talk as well as in academic discourse where the goal of natural language communication is mutual intelligibility, hence the negotiation of meaning. Discursive research focuses on the context-sensitive use of the linguistic code and its social practice in particular settings, such as medical talk, courtroom interactions, financial/economic and political discourse which may restrict its validity when ascribing to a theoretical framework and its propositions regarding its application. This is also reflected in the case of artificial intelligence approaches to context(s) such as the development of context-sensitive parsers, context-sensitive translation machines and context-sensitive information systems where the validity of an argument and its propositions is at stake. Context is at the heart of pragmatics or even better said context is the anchor of any pragmatic theory: sociopragmatics, discourse analysis and ethnomethodological conversation analysis. Academic disciplines, such as linguistics, philosophy, anthropology, psychology and literary theory have also studied various aspects of the context phenomena. Yet, the concept of context has remained fuzzy or is generally undefined. It seems that the denotation of the word [context] has become murkier as its uses have been extended in many directions. Context or/ and contexts? Now in order to be “felicitous” integrated into the pragmatic construct, the definition of context needs some delimitations. Depending on the frame of research, context is delimitated to the global surroundings of the phenomenon to be investigated, for instance if its surrounding is of extra-linguistic nature it is called the socio-cultural context, if it comprises features of a speech situation, it is called the linguistic context and if it refers to the cognitive material, that is a mental representation, it is called the cognitive context. Context is a transcendental notion which plays a key role in interpretation. Language is no longer considered as decontextualized sentences. Instead language is seen as embedded in larger activities, through which they become meaningful. In a dynamic outlook on communication, the acts of speaking (which generates a form discourse, for instance, conversational discourse, lecture or speech) and interpreting build contexts and at the same time constrain the building of such contexts. In Heritage’s terminology, “the production of talk is doubly contextual” (Heritage 1984: 242). An utterance relies upon the existing context for its production and interpretation, and it is, in its own right, an event that shapes a new context for the action that will follow. A linguistic context can be decontextualized at a local level, and it can be recontextualized at a global level. There is intra-discursive recontextualization anchored to local decontextualization, and there is interdiscursive recontextualization anchored to global recontextualization. “A given context not only 'legislates' the interpretation of indexical elements; indexical elements can also mold the background of the context” (Ochs, 1990). In the case of recontextualization, in a particular scenario, it is valid to ask what do you mean or how do you mean. Making a reference to context and a reference to meaning helps to clarify when there is a controversy about the communicative status and at the same time provides a frame for the recontextualization. A linguistic context is intrinsically linked to a social context and a subcategory of the latter, the socio-cultural context. The social context can be considered as unmarked, hence a default context, whereas a socio-cultural context can be conceived as a marked type of context in which specific variables are interpreted in a particular mode. Culture provides us, the participants, with a filter mechanism which allows us to interpret a social context in accordance with particular socio-cultural context constraints and requirements. Besides, socially constitutive qualities of context are unavoidable since each interaction updates the existing context and prepares new ground for subsequent interaction. Now, how these aforementioned conceptualizations and views are reflected in NLP? Most of the research work has focused in the linguistic context, that is, in the word level surroundings and the lexical meaning. An approach to producing sense embeddings for the lexical meanings within a lexical knowledge base which lie in a space that is comparable to that of contextualized word vectors. Contextualized word embeddings have been used effectively across several tasks in Natural Language Processing, as they have proved to carry useful semantic information. The task of associating a word in context with the most suitable meaning from a predefined sense inventory is better known as Word Sense Disambiguation (Navigli, 2009). Linguistically speaking, “context encompasses the total linguistic and non-linguistic background of a text” (Crystal, 1991). Notice that the nature of context(s) is clearly crucial when reconstructing the meaning of a text. Therefore, “meaning-in-context should be regarded as a probabilistic weighting, of the list of potential meanings available to the user of the language.” The so-called disambiguating role of context should be taken with a pinch of salt. The main reason for language models such as BERT (Devlin et al., 2019), RoBERTA (Liu et al., 2019) and SBERT (Reimers, 2019) proved to be beneficial in most NLP task is that contextualized embeddings of words encode the semantics defined by their input context. In the same vein, a novel method for contextualized sense representations has recently been employed: SensEmBERT (Scarlini et al., 2020) which computes sense representations that can be applied directly to disambiguation. Still, there is a long way to go regarding context(s) research. The linguistic context is just one of the necessary conditions for sentence embeddedness in “a” context. For interpretation to take place, well-formed sentences and well-formed constructions, that is, linguistic strings which must be grammatical but may be constrained by cognitive sentence-processability and pragmatic relevance, particular linguistic-context and social-context configurations, which make their production and interpretation meaningful, will be needed.

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Data privacy concerns over Internet of Things

Article | February 12, 2020

Internet of Things, according to congressional research service (CRS) report 2020, is a system of interrelated devices connected to a network and/or to one another, exchanging data without necessarily requiring human to machine interaction.The report cites smart factories, smart home devices, medical monitoring devices, wearable fitness trackers, smart city infrastructures, and vehicular telematics as examples of IoT.

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COMBINATION OF VIRTUAL REALITY AND DATA ANALYTICS

Article | February 12, 2020

Virtual reality is an innovation with boundless opportunities. These can be seen when it is combined with another tech to make new opportunities. At the point when paired with gaming, for instance, VR has empowered the user to enter the virtual universe of the game, for example, in an online casino where the user can enter a virtual casino from the comfort of their own home. When utilized in marketing, property developers can demonstrate houses to potential buyers any place they were on the planet.

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Spotlight

Knowesis Pte Ltd

Knowesis is a big data analytics company delivering real time analysis, insight and action for communications service providers (CSPs) and financial services enterprises. We enable context relevant and personalised customer engagement that revolves around continuous customer profiling, real time risk or opportunity detection and action. To achieve this Knowesis is providing clients with a commercial off-the-shelf solution (Knowesis Sift) that delivers real time value from data in a way that compliments existing investments. Clients have predominantly been using Sift to enable contextual marketing, continuous customer engagement and customer experience management.

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