Looker brings business analytics to big data

| February 9, 2016

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We hear a lot about big data, but collecting lots of information is of no use unless you’re able to get some practical benefit from it. Business intelligence platform Looker is expanding its support for big data with new products supporting SQL query engines Presto and Spark as well as updates elsewhere.

Spotlight

Zylotech

Zylotech is a Self-Learning customer data platform for marketers. Imagine having a 360-degree view of your customers on demand including their identity, behaviors and intent; Insight to non-obvious patterns of information only available through the latest AI models; Automation personalizing customer recommendations for you in the tool of your choice. This is the Zylotech advantage - bringing cognitive customer intelligence to your fingertips.

OTHER ARTICLES

Why Data Science Needs DataOps

Article | March 31, 2020

DataOps helps reduce the time data scientists spend preparing data for use in applications. Such tasks consume roughly 80% of their time now.We’re still hopeful that the digital transformation will provide the insights businesses need from big data. As a data scientist, you’re probably aware of the growing pressure from companies to extract meaningful insights from data and find the stories needed for impact.No matter how in-demand data science is in the employment numbers, equal pressure is rising for data scientists to deliver business value and no wonder. We’re approaching the age where data science and AI draw a line in the sand for which companies remain competitive and which ones collapse.One answer to this pressure is the rise of DataOps. Let’s take a look at what it is and how it could provide a path for data scientists to give businesses what they’ve been after.

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Exploiting IoT Data Analytics for Business Success

Article | January 21, 2021

The Internet of Things has been the hype in the past few years. It is set to play an important role in industries. Not only businesses but also consumers attempt to follow developments that come with the connected devices. Smart meters, sensors, and manufacturing equipment all can remodel the working system of companies. Based on the Statista reports, the IoT market value of 248 billion US dollars in 2020 is expected to reach a worth of 1.6 Trillion USD by 2025. The global market is in the support of IoT development and its power to bring economic growth. But, the success of IoT without the integration of data analytics is impossible. This major growth component of IoT is the blend of IoT and Big Data - together known as IoT Data Analytics. Understanding IoT Data Analytics IoT Data Analytics is the analysis of large volumes of data that has been gathered from connected devices. As IoT devices generate a lot of data even in the shortest period, it becomes complex to analyze the enormous data volumes. Besides, the IoT data is quite similar to big data but has a major difference in their size and number of sources. To overcome the difficulty in IoT data integration, IoT data analytics is the best solution. With this combination, the process of data analysis becomes cost-effective, easier, and rapid. Why Data Analytics and IoT Will Be Indispensable? Data analytics is an important part of the success of IoT investments or applications. IoT along with Data analytics will allow businesses to make efficient use of datasets. How? Let’s get into it! Impelling Revenue Using data analytics in IoT investments businesses will become able to gain insight into customer behavior. It will lead to the crafting offers and services accordingly. As a result, companies will see a hike in their profits and revenue. Volume The vast amount of data sets that are being used by IoT applications needs to be organized and analyzed to obtain patterns. It can easily be achieved by using IoT analytics software. Competitive Advantage In an era full of IoT devices and applications, the competition has also increased. You can gain a competitive advantage by hire developers that can help with the IoT analytics implementations. It will assist businesses in providing better services and stand out from the competition. Now the next question arises: Where is it being implemented? Companies like Amazon, Microsoft, Siemens, VMware, and Huawei are using IoT data analytics for product usage analysis, sensor data analysis, camera data analysis, improved equipment maintenance, and optimizing operations. The Rise of IoT Data Analytics With the help of IoT Data Analytics, companies are ready to achieve more information that can be used to improve their overall performance and revenue. Although it has not reached every corner of the market yet, it is still being used for making the workplace more efficient and safe. The ability to analyze and predict data in real-time is definitely a game-changer for companies that need all of their equipment to work efficiently all the time. It is continuously growing to provide insights that were never possible before.

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Big Data Could Undermine the Covid-19 Response

Article | April 13, 2020

THE CORONAVIRUS PANDEMIC has spurred interest in big data to track the spread of the fast-moving pathogen and to plan disease prevention efforts. But the urgent need to contain the outbreak shouldn’t cloud thinking about big data’s potential to do more harm than good.Companies and governments worldwide are tapping the location data of millions of internet and mobile phone users for clues about how the virus spreads and whether social distancing measures are working. Unlike surveillance measures that track the movements of particular individuals, these efforts analyze large data sets to uncover patterns in people’s movements and behavior over the course of the pandemic.

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How Machine Learning Can Take Data Science to a Whole New Level

Article | December 21, 2020

Introduction Machine Learning (ML) has taken strides over the past few years, establishing its place in data analytics. In particular, ML has become a cornerstone in data science, alongside data wrangling, and data visualization, among other facets of the field. Yet, we observe many organizations still hesitant when allocating a budget for it in their data pipelines. The data engineer role seems to attract lots of attention, but few companies leverage the machine learning expert/engineer. Could it be that ML can add value to other enterprises too? Let's find out by clarifying certain concepts. What Machine Learning is So that we are all on the same page, let's look at a down-to-earth definition of ML that you can include in a company meeting, a report, or even within an email to a colleague who isn't in this field. Investopedia defines ML as "the concept that a computer program can learn and adapt to new data without human intervention." In other words, if your machine (be it a computer, a smartphone, or even a smart device) can learn on its own, using some specialized software, then it's under the ML umbrella. It's important to note that ML is also a stand-alone field of research, predating most AI systems, even if the two are linked, as we'll see later on. How Machine Learning is different from Statistics It's also important to note that ML is different from Statistics, even if some people like to view the former as an extension of the latter. However, there is a fundamental difference that most people aren't aware of yet. Namely, ML is data-driven while Statistics is, for the most part, model-driven. This statement means that most Stats-based inferences are made by assuming a particular distribution in the data, or the interactions of different variables, and making predictions based on our mathematical models of these distributions. ML may employ distributions in some niche cases, but for the most part, it looks at data as-is, without making any assumptions about it. Machine Learning’s role in data science work Let’s now get to the crux of the matter and explore how ML can be a significant value-add to a data science pipeline. First of all, ML can potentially offer better predictions than most Stats models in terms of accuracy, F1 score, etc. Also, ML can work alongside existing models to form model ensembles that can tackle the problems more effectively. Additionally, if transparency is important to the project stakeholders, there are ML-based options for offering some insight as to what variables are important in the data at hand, for making predictions based on it. Moreover, ML is more parametrized, meaning that you can tweak an ML model more, adapting it to the data you have and ensuring more robustness (i.e., reliability). Finally, you can learn ML without needing a Math degree or any other formal training. The latter, however, may prove useful, if you wish to delve deeper into the topic and develop your own models. This innovation potential is a significant aspect of ML since it's not as easy to develop new models in Stats (unless you are an experienced Statistics researcher) or even in AI. Besides, there are a bunch of various "heuristics" that are part of the ML group of algorithms, facilitating your data science work, regardless of what predictive model you end up using. Machine Learning and AI Many people conflate ML with AI these days. This confusion is partly because many ML models involve artificial neural networks (ANNs) which are the most modern manifestation of AI. Also, many AI systems are employed in ML tasks, so they are referred to as ML systems since AI can be a bit generic as a term. However, not all ML algorithms are AI-related, nor are all AI algorithms under the ML umbrella. This distinction is of import because certain limitations of AI systems (e.g., the need for lots and lots of data) don't apply to most ML models, while AI systems tend to be more time-consuming and resource-heavy than the average ML one. There are several ML algorithms you can use without breaking the bank and derive value from your data through them. Then, if you find that you need something better, in terms of accuracy, you can explore AI-based ones. Keep in mind, however, that some ML models (e.g., Decision Trees, Random Forests, etc.) offer some transparency, while the vast majority of AI ones are black boxes. Learning more about the topic Naturally, it's hard to do this topic justice in a single article. It is so vast that someone can write a book on it! That's what I've done earlier this year, through the Technics Publications publishing house. You can learn more about this topic via this book, which is titled Julia for Machine Learning(Julia is a modern programming language used in data science, among other fields, and it's popular among various technical professionals). Feel free to check it out and explore how you can use ML in your work. Cheers!

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Spotlight

Zylotech

Zylotech is a Self-Learning customer data platform for marketers. Imagine having a 360-degree view of your customers on demand including their identity, behaviors and intent; Insight to non-obvious patterns of information only available through the latest AI models; Automation personalizing customer recommendations for you in the tool of your choice. This is the Zylotech advantage - bringing cognitive customer intelligence to your fingertips.

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