Making sense in a world of big data with Atos

| June 15, 2016

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While Big Data seems to be all the rage these days, in reality most organizations are a long way from making Big Data a mainstream part of their IT environment..A global survey of 1,115 business and IT executives conducted by The Said Business School at the University of Oxford on behalf of IBM finds that most of the initial Big Data efforts are focused squarely on existing customer data that from a return on investment perspective justifies the required IT investments. Surprisingly, social media as yet is not a major factor in driving Big Data investments…

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Objectifi Inc

Objectifi is a leader in strategic marketing consulting for Personalization, Analytics and Content Management. Our proven methodology and experienced professionals effectively implement the right solution that encompass best-of-breed technology from leading providers...

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