Master Internet of Things and Big data

| September 6, 2019

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The Internet of Things and Big Data Specialist is a highly specialized figure, with in-depth knowledge of the innovative IoT and large data management sectors able to capture, analyze and evaluate the opportunities that the application of innovative technology can lead to key sectors for the economy and the companies in Liguria such as logistics, multimodality, security, infomobility, critical infrastructure management and integration of complex and intelligent robotic systems, Industrie 4.0, smart city.

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Agreement Express

Agreement Express is the leading client onboarding automation provider for financial services. The platform allows wealth management and payments companies to deliver a consistent customer application, approval, and onboarding experience across their product offerings & channels. The platform is the first of its kind to help top performing firms gather, use, and re-use client data to improve and evolve rich customer experiences.

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BIG DATA MANAGEMENT

Advanced Data and Analytics Can Add Value in Private Equity Industry!

Article | January 6, 2021

As the organizations go digital the amount of data generated whether in-house or from outside is humongous. In fact, this data keeps increasing with every tick of the clock. There is no doubt about the fact that most of this data can be junk, however, at the same time this is also the data set from where an organization can get a whole lot of insight about itself. It is a given that organizations that don’t use this generated data to build value to their organization are prone to speed up their obsolescence or might be at the edge of losing the competitive edge in the market. Interestingly it is not just the larger firms that can harness this data and analytics to improve their overall performance while achieving operational excellence. Even the small size private equity firms can also leverage this data to create value and develop competitive edge. Thus private equity firms can achieve a high return on an initial investment that is low. Private Equity industry is skeptical about using data and analytics citing the reason that it is meant for larger firms or the firms that have deep pockets, which can afford the revamping cost or can replace their technology infrastructure. While there are few private equity investment professionals who may want to use this advanced data and analytics but are not able to do so for the lack of required knowledge. US Private Equity Firms are trying to understand the importance of advanced data and analytics and are thus seeking professionals with the expertise in dealing with data and advanced analytics. For private equity firms it is imperative to comprehend that data and analytics’ ability is to select the various use cases, which will offer the huge promise for creating value. Top Private Equity firms all over the world can utilize those use cases and create quick wins, which will in turn build momentum for wider transformation of businesses. Pinpointing the right use cases needs strategic thinking by private equity investment professionals, as they work on filling the relevant gaps or even address vulnerabilities. Private Equity professionals most of the time are also found thinking operationally to recognize where can they find the available data. Top private equity firms in the US have to realize that the insights which Big data and advanced analytics offer can result in an incredible opportunity for the growth of private equity industry. As Private Equity firms realize the potential and the power of big data and analytics they will understand the invaluableness of the insights offered by big data and analytics. Private Equity firms can use the analytics insights to study any target organization including its competitive position in the market and plan their next move that may include aggressive bidding for organizations that have shown promise for growth or leaving the organization that is stuffed with loads of underlying issues. But for all these and also to build careers in private equity it is important to have reputed qualification as well. A qualified private equity investment professional will be able to devise information-backed strategies in no time at all. In addition, with Big Data and analytics in place, private equity firms can let go of numerous tasks that are done manually and let the technology do the dirty work. There have been various studies that show how big data and analytics can help a private Equity firm.

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Data-driven Content Marketing for 2022

Article | January 6, 2021

In this data-driven age, marketers have access to all the necessary information about their customers. There are different tools they can use to capture the exact data required for specific campaigns. We have come a long way from mass broadcasting campaigns. Growth in digital marketing has given rise to pinpointed targeting. The marketing industry is still accepting and learning data technology. However, there is more importance given to the content creation side of things when there should be a clear balance between data-driven efforts and content. It can be challenging to re-route pure content creator’s attention to data marketing, but it cannot be ignored for long. It is no longer enough to rely on gut instinct and ‘good content’. The rise in popularity in data-driven marketing has been lead by the revolution in big data. Big data has enabled massive amounts of data to be collected, analyzed, and organized, which helps in creating a personalized customer experience. Since the start of the Covid-19 pandemic, more and more people have started to spend time online. As a result, online user behavior has changed in just a matter of months rather than years. Data-driven marketing efforts can also help marketers to maximize their success as their results will now be data-backed with metrics that will change the way they conduct their business online. We have highlighted the steps you need for successful data-driven marketing. 5 Steps to Take for Successful Data-Driven Content Marketing Layout Objectives For any campaign to succeed, it is imperative to have a list of attainable objectives. You can set these objectives by studying historical data and know-how your marketing campaign will perform. For a successful content marketing strategy, make sure to concentrate on raising brand awareness, retaining current customers, and tracking sales. If you're not putting out relevant content in relevant places, you don't exist. Gary Vaynerchuk, -American entrepreneur, author, speaker, and Internet personality. Customize Campaigns for Target Audience Before you create any data-driven campaigns, know your customers well. Then, with the abundance of data at your fingertips, you can easily create personalized campaigns for them. Figure out and solve any problems they may be facing, if they need any solution, what they’re looking for and where. Creating user profiles will help you avoid targeting generalized strata rather than help you be more precise in your marketing efforts. Regular Content Optimization One of the best ways to ensure successful marketing results is through content optimization. Google algorithms are constantly changing. So what’s ranking on the first page today may not always rank the same next day. Set campaign-specific KPIs and work towards achieving those targets. Use different tools to track whether your campaign is working according to your goals or needs some serious upliftment. Keep running SEO audits on your pages regularly to keep your content in the best shape possible. Content Repurposing Repurposing content is the oldest trick in the book to gain a higher ROI on your existing content. For instance, if you have an article published on your company’s website, adapt that blog into an infographic and publish it on various social platforms. Content repurposing will help you boost your SEO, reach a broader and newer audience, help drive traffic to your website, and raise your brand’s awareness. Track Analytics Every platform has a different reach. Use your platforms according to the KPIs you have set for your business. For example, Twitter can help you raise your brand’s awareness, while LinkedIn will help you generate leads. Different platforms will have different metrics you will need to track. There are online tools available that help marketers track metrics. Each of these metrics will help you to achieve your marketing objectives. Final Thoughts In today’s competitive market, content marketing will have to be data-driven. The data-first approach will help you and your business in reaching the maximum number of people. In addition, a performance-oriented approach will ensure the success of your campaigns. Investing in high-quality marketing technologies will help you get balanced, data-driven, and goal-oriented results preparing you to become a content marketer ready to take on any challenges. Frequently Asked Questions What is the future of content marketing? Data-driven content marketing strategies can help marketers to maximize their success as their results will now be data-backed with metrics that will change the way they conduct their online business. What are the top content marketing trends for 2022? 1. Layout Objectives 2. Customize Campaigns for Target Audience 3. Regular Content Optimization 4. Content Repurposing 5. Track Analytics How is content-based marketing a proven strategy? Content-based marketing is a marketing strategy designed to attract, engage, and retain target audience. This works by creating and sharing relevant content such as articles, podcasts, infographics, videos, and other content marketing materials. This approach lays down expertise, helps brand awareness. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the future of content marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Data-driven content marketing strategies can help marketers to maximize their success as their results will now be data-backed with metrics that will change the way they conduct their online business." } },{ "@type": "Question", "name": "What are the top content marketing trends for 2022?", "acceptedAnswer": { "@type": "Answer", "text": " A. 1. Layout Objectives 2. Customize Campaigns for Target Audience 3. Regular Content Optimization 4. Content Repurposing 5. Track Analytics" } },{ "@type": "Question", "name": "How is content-based marketing a proven strategy?", "acceptedAnswer": { "@type": "Answer", "text": "Content-based marketing is a marketing strategy designed to attract, engage, and retain target audience. This works by creating and sharing relevant content such as articles, podcasts, infographics, videos, and other content marketing materials. This approach lays down expertise, helps brand awareness." } }] }

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Predictive analytics vs AI Why the difference matters

Article | January 6, 2021

There are few movie scenes I can recall from my childhood, but I vividly remember seeing the 1968 Stanley Kubrick sci-fi movie 2001 A Space Odyssey in 1970 with my older cousin. What stays with me to this day is the scene where astronaut Dave asks HAL, the homicidal computer based on artificial intelligence (AI), to open the pod bay doors. HAL's eerie reply: I'm sorry, Dave. I'm afraid I can't do that.In that moment, the concept of man vs. machine was created, predicated on the idea that machines created by man and using AI could (eventually) defy orders, position themselves in the vanguard, and overthrow humankind. Fast forward to today. Within the information governance space, there are two terms that have been used quite frequently in recent years analytics and AI. Often they are used interchangeably and are practically synonymous.

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How Artificial Intelligence Is Transforming Businesses

Article | January 6, 2021

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives.AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity.However, AI has not only transformed administrative processes and freed up more time for companies, it has also contributed to some ground-breaking moments in business, being a must-have for many in order to keep up with the competition.

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Spotlight

Agreement Express

Agreement Express is the leading client onboarding automation provider for financial services. The platform allows wealth management and payments companies to deliver a consistent customer application, approval, and onboarding experience across their product offerings & channels. The platform is the first of its kind to help top performing firms gather, use, and re-use client data to improve and evolve rich customer experiences.

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