Maximize ROI with Marketing Analytics Technology

Aashish Yadav | May 31, 2022 | 221 views

Maximize ROI with Marketing Analytics Technology
Every business tries to improve their return on investment (ROI) every year by deploying different marketing strategies and technologies. Businesses are constantly adding new technologies to their content stack in order to enhance their efficiency and boost their revenue and growth. Data is inevitable in today's digital era, and Dan Zarrella correctly describes its role in marketing. He stated, "Marketing without data is like driving with your eyes closed."

Indeed, the development of better marketing analytics tools and methodologies in recent years has provided business leaders with tremendous added decision-making power. Marketing analytics enables businesses to harness data points about their prospects and their journey through the selling process to enhance the effectiveness of their go-to-market efforts while optimizing ROI. The benefits can be experienced across teams and business segments. According to Hubspot, over 75% of marketers are reporting on how their campaigns are directly influencing revenue because of marketing analytics tools. So, let’s dive deeper and understand why marketing analytics matters.

Why Does Marketing Analytics Matter?

Marketing campaigns are just tossed into the world with little or no information about how your target audience responds to your marketing strategies. This happens in cases where business analytics tools are not used. Without employing marketing analytics, it can be said that a business is operating in the dark. Here are the reasons why marketing analytics matters.

Quantifiable Actions

Marketing analytics tools provide you with reliable matrices and insights into the varied marketing strategies that are implemented. Whenever numbers are presented, concrete data for the marketing effort is provided. For example, if you launched a content marketing campaign and have reliable data, it's easy to see that overall sales improved as a result of that marketing push.

Campaign Analyses

Only marketing analytics can provide a complete overview of how a marketing campaign or strategy actually performed. The data can be dug deeper to track individual messaging across a broad spectrum of outlets, making sure no approach is wasted.

Plan for the Future

Once you have an understanding of which marketing strategies are meeting expectations, you will be able to plan strategically for future marketing initiatives. Not only is this helpful for organizing marketing efforts, but it also makes it easier to allocate funds across boards.


Maximize ROI with Marketing Analytics

When marketers use marketing analytics tools, they can find patterns and signs that can be used to improve the performance of their company.

This data can assist account managers to acquire new prospects, reallocate marketing expenditures to the most effective channels, and forecast future possibilities. Integration of marketing analytics software into the sales process can save time, boost revenue, and maximize ROI.

Lead Prospecting

Marketing analytics can enhance customer acquisition in multiple ways.

Many marketers merely acquire data about website visitors and ad viewers via ad networks. They just receive basic demographic data, not tips about how to convert leads to sales.

Marketing analytics tracks every prospect in your sales funnel or website in real-time. With a detailed picture of your potential customers, you can recognize qualified leads and target them with marketing. Using data insights, you can boost sales, get rid of bottlenecks, increase conversions, and find opportunities that were hidden in plain sight.

Campaign Performance Monitoring

Online advertising and marketing have the distinct advantage of allowing campaign managers to keep checks on ad performance in real-time. Businesses can use marketing ROI metrics like clicks, impressions, and conversions to figure out which ads work best.

Real-time campaign monitoring is a valuable tool for today's marketers. Placements that are underperforming are paused or modified, while those with a great ROI could get extra ad revenue. These insights usually result in more efficient ad spending. Information from different media channels and data from online applications can be put together to learn about the prospect-to-customer journey.

Demand Forecasting

With suitable data at the right time, marketers gain more power. Tracking historical data is essential to identifying patterns and predicting demand. Seasonal patterns, for example, can have a significant impact on how well a campaign performs.

Detailed research can indicate these factors and assist you in re-allocate or altering your marketing investment. Understanding the product or campaign performance helps to identify which items will be in high demand in the future quarter through the use of marketing analytics.

Boost Sales

Consumers are more knowledgeable than ever before. Reviews, social networks, blogs, etc., now influence most purchasing decisions. Marketing analytics provides valuable information.

Focus on how marketing impacts sales to evaluate ROI. When to contact a potential customer, which product would have the most impact, and who is best suited to close the deal. Find sales-boosting marketing strategies. Marketing analytics can enhance revenue by:

  • Understanding the decision-making process of a consumer.
  • Tracking website user behavior and sales trends.
  • Discussing your ROI strategy with the entire company, rather than just the sales or marketing teams.

Summing Up

For marketers, the use of marketing analytics technology is undoubtedly going to grow over time. You can boost your marketing ROI by using the best marketing analytics tools. Marketing ROI is mostly determined by how successful you are at developing and executing your company's marketing strategy.

If you use the right marketing analytics, you can cut your marketing costs, make more people want your brand, and increase sales.

FAQ


What are the main components of marketing analytics?

An effective marketing analytics strategy must have the following three capabilities:
  • Scalability: Your approach must be able to grow and adapt to the changing requirements of the future.
  • Sustainability: Having the appropriate team is essential to long-term sustainability.
  • Affordability: Analytical is a sound investment, but the budget must be in sync with projected growth.


What technology do most marketing analysts use?

Marketing analysts can require various technologies related to:
  • Statistical analysis software (e.g., R, SAS, SPSS, or STATA)
  • SQL databases and database querying languages.


What is digital marketing analytics?

Customer behavior is translated into actionable company data through digital marketing analytics. Businesses can use digital analytics tools to learn more about what customers are doing online, why they're doing it, and how this behavior can be used in digital marketing campaigns.

Spotlight

Fuzzy Logix LLC

Fuzzy Logix has been developing analytics products since 2007, when it launched the world's first in-data analytics solution, DB Lytix. Changing the landscape of analytics forever, DB Lytix - along with our other products: Fin Lytix, AdapteR, Saral and our range of Services - have been helping our clients achieve unprecedented performance and profitability increases since it was launched….

OTHER ARTICLES
BUSINESS STRATEGY

How Artificial Intelligence Is Transforming Businesses

Article | April 21, 2022

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives.AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity.However, AI has not only transformed administrative processes and freed up more time for companies, it has also contributed to some ground-breaking moments in business, being a must-have for many in order to keep up with the competition.

Read More
BUSINESS STRATEGY

DRIVING DIGITAL TRANSFORMATION WITH RPA, ML AND WORKFLOW AUTOMATION

Article | April 4, 2022

The latest pace of advancements in technology paves way for businesses to pay attention to digital strategy in order to drive effective digital transformation. Digital strategy focuses on leveraging technology to enhance business performance, specifying the direction where organizations can create new competitive advantages with it. Despite a lot of buzz around its advancement, digital transformation initiatives in most businesses are still in its infancy.Organizations that have successfully implemented and are effectively navigating their way towards digital transformation have seen that deploying a low-code workflow automation platform makes them more efficient.

Read More
BUSINESS STRATEGY

AI and Predictive Analytics: Myth, Math, or Magic

Article | July 22, 2022

We are a species invested in predicting the future as if our lives depended on it. Indeed, good predictions of where wolves might lurk were once a matter of survival. Even as civilization made us physically safer, prediction has remained a mainstay of culture, from the haruspices of ancient Rome inspecting animal entrails to business analysts dissecting a wealth of transactions to foretell future sales. With these caveats in mind, I predict that in 2020 (and the decade ahead) we will struggle if we unquestioningly adopt artificial intelligence (AI) in predictive analytics, founded on an unjustified overconfidence in the almost mythical power of AI's mathematical foundations. This is another form of the disease of technochauvinism I discussed in a previous article.

Read More

Predictive analytics vs AI Why the difference matters

Article | February 10, 2020

There are few movie scenes I can recall from my childhood, but I vividly remember seeing the 1968 Stanley Kubrick sci-fi movie 2001 A Space Odyssey in 1970 with my older cousin. What stays with me to this day is the scene where astronaut Dave asks HAL, the homicidal computer based on artificial intelligence (AI), to open the pod bay doors. HAL's eerie reply: I'm sorry, Dave. I'm afraid I can't do that.In that moment, the concept of man vs. machine was created, predicated on the idea that machines created by man and using AI could (eventually) defy orders, position themselves in the vanguard, and overthrow humankind. Fast forward to today. Within the information governance space, there are two terms that have been used quite frequently in recent years analytics and AI. Often they are used interchangeably and are practically synonymous.

Read More

Spotlight

Fuzzy Logix LLC

Fuzzy Logix has been developing analytics products since 2007, when it launched the world's first in-data analytics solution, DB Lytix. Changing the landscape of analytics forever, DB Lytix - along with our other products: Fin Lytix, AdapteR, Saral and our range of Services - have been helping our clients achieve unprecedented performance and profitability increases since it was launched….

Related News

BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE

Semarchy Integrates Microsoft Azure Purview to Deliver Enhanced Data Governance for Semarchy xDM Users

Prnewswire | March 24, 2023

Today, Semarchy, a master data management and data integration leader, announced new capabilities to enable organizations to capitalize on their data. Enhancements to the Semarchy unified platform include integration with Microsoft Azure integration, new visibility and control for MDM workflows, and simplified data integration infrastructure deployment through Docker images. Microsoft Azure Purview Integration The xDM Platform now integrates with Microsoft Azure Purview, a robust SaaS data catalog solution. Microsoft Purview provides a unified data governance solution to help manage and govern data giving organizations end-to-end visibility of their data to help them make better business decisions. With this integration, metadata in Semarchy xDM is synchronized into Purview to link the logical assets to their corresponding physical assets and provide a complete view of organizations' data via the xDM certification process. "In short, this integration offers our xDM solution to Microsoft users leading to better data governance," said FX Nicolas, Chief Product Officer of Semarchy. "Organizations can better understand and track their data to help them plan for the future." Semarchy xDM addresses underlying data problems using a single software platform for governance, master data, reference data, data quality, enrichment, and workflows to improve business outcomes. xDM's data models enhance Microsoft Azure Purview customers' data catalog capabilities. Workflow Administration UI Additional control and visibility of master data management in data-driven workflows is provided in xDM with the introduction of a dedicated workflow administration user interface. Through this interface, data stewards and administrators are provided with enhanced tools to control the workflow, such as reinitiating failed steps, reassigning tasks, and killing the workflow. This user interface provides users with access to global and detailed views of workflows and the path of data through them. Simplified Data Integration Infrastructure Deployment Data integration infrastructure deployment with Semarchy xDI has been simplified through the introduction of Docker images for the Runtime, Analytics, and License Server components. Using Dockers allows for faster, more reliable deployments irrespective of the user's environment. Additional technological improvements to xDI further simplify control of data integration through the introduction of JSON deserializers for Greenplum and PostgreSQL, which will reduce technological overhead when working with hierarchical data. Providing the use of AWS S3 as a delivery repository allows users to keep their data in the Cloud, improving efficiency. About Semarchy Semarchy, a leader in the data integration and master data management markets, enables organizations to rapidly generate business value from their data. Its unified platform enables organizations of any size to quickly discover, govern, manage, integrate and visualize critical information scattered across applications. Semarchy is available as an on-prem solution and is natively available on popular cloud marketplaces such as Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP). Semarchy is also managed as a service and supported by a rich ecosystem of software-as-a-service (SaaS) and professional service partners. Semarchy is based in Phoenix, USA, with offices in London, UK, Lyon, France, and Mexico City, Mexico.

Read More

BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, BUSINESS STRATEGY

Basis® Technologies Integrates with DrivenIQ to Provide Clients with Audience Data, Insight and Media Activation in Minutes

PRWeb | March 27, 2023

DrivenIQ (https://driveniq.com), experts in audience data and advertising technologies, today announced it is an official data partner and audience data provider for Basis Technologies (https://basis.net). Basis Technologies is a leading provider of cloud-based workflow automation and business intelligence software for marketers and advertisers. For programmatic advertising activated through the Basis platform, marketers can expand audience reach with access to DrivenIQ’s data platform of 230 million households, 14 billion records and 492 million individual users. DrivenIQ gives brands and retailers the ability to curate custom audiences, segment site journeys and A/B test, all while bringing audience insight and activation in minutes - a process that normally takes weeks to complete. “We’re proud to be among an elite group of data providers for Basis and its thousands of agency and enterprise customers,” said Albert Thompson, founder and CEO of DrivenIQ. “This partnership further solidifies DrivenIQ’s audience data and customer data platform (CDP). It also provides Basis clients with unprecedented 1st-Party data, consumer persona insights, 360-degree views of consumer behavior trends, and intent buying and shopping signals. This information gives Basis clients the unprecedented ability to reach their ideal audiences and personalize their marketing campaigns.” DrivenIQ’s Identity Graph, known as DrivenID, empowers marketers and brands to present real-time, highly customized and targeted ads to millions of consumers across online and offline channels. DrivenID works in tandem with ResolveID™, a sophisticated 1st-Party website audience resolution technology that identifies up to 40% of all visitors to a website at any given time. Both solutions are overlaid to provide more than 500 different data points, including demographic, psychographic, ethnicity, affluence and contextual buying intent behaviors. According to Thompson, DrivenIQ’s data is deterministic and focused on consumer households and privacy compliance for billions of customer records across hundreds of millions of U.S. households. “What marketers need is the true ability to curate and reach ideal audiences across disparate media channels while connecting multiple devices in the process,” Thompson said. “What’s more, they need a 360-degree, real-time audience perspective. These are the most effective ways, backed by proven results, that Basis clients can improve ROAS, drive sales, grow their business and achieve relationship-driven marketing efficiencies.” “DrivenIQ automates important parts of data-driven marketing. Its capabilities can enable our clients to reach targeted customers with speed and accuracy,” said Ian Trider, VP of RTB platform operations, Basis Technologies. “As third-party cookies deprecate, it becomes vital for advertisers to utilize first-party data targeting that scales and can be highly customized for their marketing efforts.” In addition to DrivenID and ResolveID, DrivenIQ’s audience management platform (AMP) also offers geo-location, spot-on-earth Pii technology that enables out-of-home, real-audience identification capabilities to target locations and places that intenders have recently engaged with or visited. This gives brands the ability to target consumers with precision geographic location technology and to close the loop on conversion sales attribution and ROI, as well as the ability for brands to activate custom audiences across their favorite integrations and marketing channels. DrivenIQ is a data-driven intelligence technology firm. In 2021, Capstone Technologies Group, Inc (OTC: CATG), a company that acquires, operates and organically develops disruptive technologies, acquired an initial minority interest in DrivenIQ and has since invested additional capital to further accelerate the company’s growth. About DrivenIQ DrivenIQ is an omni-data ad tech company and Audience Management Platform (AMP) that specializes in zero party and 1st-party data to help businesses best advertise to their ideal customers. The company offers a variety of services, including website traffic analytics, geo-zoning technologies, text message marketing, social media solutions, VisitIQ™, a caller ID solution for websites, DrivenIQ Identity Graph and DriveBidTM, a live vehicle trade-in marketplace. Founded by Albert Thompson, a digital advertising expert and former car dealer, DrivenIQ is known for its automotive industry data solutions, although it helps small, medium, and large businesses across various industries.

Read More

BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE

AnswerRocket Introduces Max, an AI Assistant for Data Analysis

Businesswire | March 23, 2023

AnswerRocket, an innovator in delivering augmented analytics to the enterprise, is excited to announce the launch of Max, a revolutionary conversational AI assistant designed to help businesses explore, analyze, and uncover insights from their data. Max combines AnswerRocket’s augmented analytics platform with OpenAI’s GPT-4 large language model to deliver a simple conversational AI experience for insights discovery. With Max, users can ask natural language questions and get back accurate insights and visualizations in seconds. GPT-4’s advanced language processing capabilities allow Max to understand and respond to a wide range of queries, making it easier than ever before to get the information they need. “The record-breaking adoption of ChatGPT is driving a paradigm shift in how business users interact with software. This shift aligns with AnswerRocket’s mission to empower business teams to quickly get answers from their data,” said Alon Goren, CEO at AnswerRocket. “Powered by GPT-4, Max makes it easy for everyone to understand and act on data, no matter their level of technical expertise.” BI adoption may be as low as 25%, according to research by Business Application Research Center (BARC) and Eckerson Group. Interacting with BI and analytics platforms represents a key barrier to broad enterprise adoption. AnswerRocket’s patent-pending use of large language models to enable chat-based analytics addresses the user adoption challenges that have plagued business intelligence and analytics teams for decades. Max enables businesses of all sizes to easily access and analyze their data in real time with zero training. Simply type your questions, and Max will provide insightful answers and visualizations based on your data. Some of the key features of Max include: Easy data exploration: With Max, you can ask natural language questions and receive instant insights on your data. Whether you're looking for specific answers, drivers, trends, or outliers, Max can help you uncover hidden insights so you can take action. Advanced analysis capabilities: In addition to answering basic questions, Max can perform advanced analysis, including statistical, diagnostic, and predictive analytics. This allows businesses to expand access to deeper insights across their teams. Accelerated data setup: Users can connect, prepare, and begin analyzing their data in minutes thanks to a streamlined data configuration experience powered by GPT-4 to support automated data classification, definitions, synonyms, and suggested questions. Trainable model: Users can train Max to understand their business and analysis preferences. Max continuously learns from user input to improve its insights over time. “Anheuser-Busch InBev has long recognized the power of analytics to spur growth and innovation in a highly competitive market. It’s why we partnered with AnswerRocket to deliver faster, deeper insights to our business,” said Sabine Van den Bergh, Director Brand Strategy & Insights Europe at Anheuser-Busch InBev. “A chat-based tool like Max can help more users feel comfortable interacting with data. Having an on-demand assistant that can quickly answer the questions that pop up throughout the day would enable our team to make data-driven decisions at scale.” Beam Suntory is currently leveraging AnswerRocket to deliver automated, interactive consumer insights across its portfolio of 50+ premium spirits. Abraham Neme, Global Head BI & Analytics at Beam Suntory said, “With Max, Beam Suntory can automate routine tasks and gain valuable insights from data, allowing us to make more informed decisions. I see the potential for Max to become a powerful tool for analyzing a combination of external, macro, and internal data.” Cereal Partners Worldwide (CPW)—a joint venture between Nestlé and General Mills with over 50 brands—launched AnswerRocket’s core augmented analytics platform to their enterprise in early 2023. Regarding the new chatbot experience, Chris Potter, Global Applied Analytics at CPW said, “Max will take AnswerRocket to the next level! We need our teams to make informed, fact-based decisions. Max will enable users across all levels of CPW to quickly access data and insights through intuitive questions and responses.” AnswerRocket is excited to bring this innovative technology to businesses in Q2 2023. About AnswerRocket Founded in 2013, AnswerRocket is an augmented analytics platform for data exploration, analysis, and insights discovery. It allows users to monitor key metrics, identify performance drivers, and detect critical issues within seconds. AnswerRocket’s latest release harnesses OpenAI’s ChatGPT technology to enable conversational analytics on proprietary data. Users can chat with Max–an AI assistant for data analysis–to get narrative answers, insights, and visualizations. Additionally, AnswerRocket empowers data science teams to operationalize their models throughout the enterprise. Companies like Anheuser-Busch InBev, Cereal Partners Worldwide, Beam Suntory, Coty, EMC Insurance, Pabst, Hi-Rez Studios, American Licorice Company, and National Beverage Corporation depend on AnswerRocket to increase their speed to insights.

Read More

BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE

Semarchy Integrates Microsoft Azure Purview to Deliver Enhanced Data Governance for Semarchy xDM Users

Prnewswire | March 24, 2023

Today, Semarchy, a master data management and data integration leader, announced new capabilities to enable organizations to capitalize on their data. Enhancements to the Semarchy unified platform include integration with Microsoft Azure integration, new visibility and control for MDM workflows, and simplified data integration infrastructure deployment through Docker images. Microsoft Azure Purview Integration The xDM Platform now integrates with Microsoft Azure Purview, a robust SaaS data catalog solution. Microsoft Purview provides a unified data governance solution to help manage and govern data giving organizations end-to-end visibility of their data to help them make better business decisions. With this integration, metadata in Semarchy xDM is synchronized into Purview to link the logical assets to their corresponding physical assets and provide a complete view of organizations' data via the xDM certification process. "In short, this integration offers our xDM solution to Microsoft users leading to better data governance," said FX Nicolas, Chief Product Officer of Semarchy. "Organizations can better understand and track their data to help them plan for the future." Semarchy xDM addresses underlying data problems using a single software platform for governance, master data, reference data, data quality, enrichment, and workflows to improve business outcomes. xDM's data models enhance Microsoft Azure Purview customers' data catalog capabilities. Workflow Administration UI Additional control and visibility of master data management in data-driven workflows is provided in xDM with the introduction of a dedicated workflow administration user interface. Through this interface, data stewards and administrators are provided with enhanced tools to control the workflow, such as reinitiating failed steps, reassigning tasks, and killing the workflow. This user interface provides users with access to global and detailed views of workflows and the path of data through them. Simplified Data Integration Infrastructure Deployment Data integration infrastructure deployment with Semarchy xDI has been simplified through the introduction of Docker images for the Runtime, Analytics, and License Server components. Using Dockers allows for faster, more reliable deployments irrespective of the user's environment. Additional technological improvements to xDI further simplify control of data integration through the introduction of JSON deserializers for Greenplum and PostgreSQL, which will reduce technological overhead when working with hierarchical data. Providing the use of AWS S3 as a delivery repository allows users to keep their data in the Cloud, improving efficiency. About Semarchy Semarchy, a leader in the data integration and master data management markets, enables organizations to rapidly generate business value from their data. Its unified platform enables organizations of any size to quickly discover, govern, manage, integrate and visualize critical information scattered across applications. Semarchy is available as an on-prem solution and is natively available on popular cloud marketplaces such as Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP). Semarchy is also managed as a service and supported by a rich ecosystem of software-as-a-service (SaaS) and professional service partners. Semarchy is based in Phoenix, USA, with offices in London, UK, Lyon, France, and Mexico City, Mexico.

Read More

BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, BUSINESS STRATEGY

Basis® Technologies Integrates with DrivenIQ to Provide Clients with Audience Data, Insight and Media Activation in Minutes

PRWeb | March 27, 2023

DrivenIQ (https://driveniq.com), experts in audience data and advertising technologies, today announced it is an official data partner and audience data provider for Basis Technologies (https://basis.net). Basis Technologies is a leading provider of cloud-based workflow automation and business intelligence software for marketers and advertisers. For programmatic advertising activated through the Basis platform, marketers can expand audience reach with access to DrivenIQ’s data platform of 230 million households, 14 billion records and 492 million individual users. DrivenIQ gives brands and retailers the ability to curate custom audiences, segment site journeys and A/B test, all while bringing audience insight and activation in minutes - a process that normally takes weeks to complete. “We’re proud to be among an elite group of data providers for Basis and its thousands of agency and enterprise customers,” said Albert Thompson, founder and CEO of DrivenIQ. “This partnership further solidifies DrivenIQ’s audience data and customer data platform (CDP). It also provides Basis clients with unprecedented 1st-Party data, consumer persona insights, 360-degree views of consumer behavior trends, and intent buying and shopping signals. This information gives Basis clients the unprecedented ability to reach their ideal audiences and personalize their marketing campaigns.” DrivenIQ’s Identity Graph, known as DrivenID, empowers marketers and brands to present real-time, highly customized and targeted ads to millions of consumers across online and offline channels. DrivenID works in tandem with ResolveID™, a sophisticated 1st-Party website audience resolution technology that identifies up to 40% of all visitors to a website at any given time. Both solutions are overlaid to provide more than 500 different data points, including demographic, psychographic, ethnicity, affluence and contextual buying intent behaviors. According to Thompson, DrivenIQ’s data is deterministic and focused on consumer households and privacy compliance for billions of customer records across hundreds of millions of U.S. households. “What marketers need is the true ability to curate and reach ideal audiences across disparate media channels while connecting multiple devices in the process,” Thompson said. “What’s more, they need a 360-degree, real-time audience perspective. These are the most effective ways, backed by proven results, that Basis clients can improve ROAS, drive sales, grow their business and achieve relationship-driven marketing efficiencies.” “DrivenIQ automates important parts of data-driven marketing. Its capabilities can enable our clients to reach targeted customers with speed and accuracy,” said Ian Trider, VP of RTB platform operations, Basis Technologies. “As third-party cookies deprecate, it becomes vital for advertisers to utilize first-party data targeting that scales and can be highly customized for their marketing efforts.” In addition to DrivenID and ResolveID, DrivenIQ’s audience management platform (AMP) also offers geo-location, spot-on-earth Pii technology that enables out-of-home, real-audience identification capabilities to target locations and places that intenders have recently engaged with or visited. This gives brands the ability to target consumers with precision geographic location technology and to close the loop on conversion sales attribution and ROI, as well as the ability for brands to activate custom audiences across their favorite integrations and marketing channels. DrivenIQ is a data-driven intelligence technology firm. In 2021, Capstone Technologies Group, Inc (OTC: CATG), a company that acquires, operates and organically develops disruptive technologies, acquired an initial minority interest in DrivenIQ and has since invested additional capital to further accelerate the company’s growth. About DrivenIQ DrivenIQ is an omni-data ad tech company and Audience Management Platform (AMP) that specializes in zero party and 1st-party data to help businesses best advertise to their ideal customers. The company offers a variety of services, including website traffic analytics, geo-zoning technologies, text message marketing, social media solutions, VisitIQ™, a caller ID solution for websites, DrivenIQ Identity Graph and DriveBidTM, a live vehicle trade-in marketplace. Founded by Albert Thompson, a digital advertising expert and former car dealer, DrivenIQ is known for its automotive industry data solutions, although it helps small, medium, and large businesses across various industries.

Read More

BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE

AnswerRocket Introduces Max, an AI Assistant for Data Analysis

Businesswire | March 23, 2023

AnswerRocket, an innovator in delivering augmented analytics to the enterprise, is excited to announce the launch of Max, a revolutionary conversational AI assistant designed to help businesses explore, analyze, and uncover insights from their data. Max combines AnswerRocket’s augmented analytics platform with OpenAI’s GPT-4 large language model to deliver a simple conversational AI experience for insights discovery. With Max, users can ask natural language questions and get back accurate insights and visualizations in seconds. GPT-4’s advanced language processing capabilities allow Max to understand and respond to a wide range of queries, making it easier than ever before to get the information they need. “The record-breaking adoption of ChatGPT is driving a paradigm shift in how business users interact with software. This shift aligns with AnswerRocket’s mission to empower business teams to quickly get answers from their data,” said Alon Goren, CEO at AnswerRocket. “Powered by GPT-4, Max makes it easy for everyone to understand and act on data, no matter their level of technical expertise.” BI adoption may be as low as 25%, according to research by Business Application Research Center (BARC) and Eckerson Group. Interacting with BI and analytics platforms represents a key barrier to broad enterprise adoption. AnswerRocket’s patent-pending use of large language models to enable chat-based analytics addresses the user adoption challenges that have plagued business intelligence and analytics teams for decades. Max enables businesses of all sizes to easily access and analyze their data in real time with zero training. Simply type your questions, and Max will provide insightful answers and visualizations based on your data. Some of the key features of Max include: Easy data exploration: With Max, you can ask natural language questions and receive instant insights on your data. Whether you're looking for specific answers, drivers, trends, or outliers, Max can help you uncover hidden insights so you can take action. Advanced analysis capabilities: In addition to answering basic questions, Max can perform advanced analysis, including statistical, diagnostic, and predictive analytics. This allows businesses to expand access to deeper insights across their teams. Accelerated data setup: Users can connect, prepare, and begin analyzing their data in minutes thanks to a streamlined data configuration experience powered by GPT-4 to support automated data classification, definitions, synonyms, and suggested questions. Trainable model: Users can train Max to understand their business and analysis preferences. Max continuously learns from user input to improve its insights over time. “Anheuser-Busch InBev has long recognized the power of analytics to spur growth and innovation in a highly competitive market. It’s why we partnered with AnswerRocket to deliver faster, deeper insights to our business,” said Sabine Van den Bergh, Director Brand Strategy & Insights Europe at Anheuser-Busch InBev. “A chat-based tool like Max can help more users feel comfortable interacting with data. Having an on-demand assistant that can quickly answer the questions that pop up throughout the day would enable our team to make data-driven decisions at scale.” Beam Suntory is currently leveraging AnswerRocket to deliver automated, interactive consumer insights across its portfolio of 50+ premium spirits. Abraham Neme, Global Head BI & Analytics at Beam Suntory said, “With Max, Beam Suntory can automate routine tasks and gain valuable insights from data, allowing us to make more informed decisions. I see the potential for Max to become a powerful tool for analyzing a combination of external, macro, and internal data.” Cereal Partners Worldwide (CPW)—a joint venture between Nestlé and General Mills with over 50 brands—launched AnswerRocket’s core augmented analytics platform to their enterprise in early 2023. Regarding the new chatbot experience, Chris Potter, Global Applied Analytics at CPW said, “Max will take AnswerRocket to the next level! We need our teams to make informed, fact-based decisions. Max will enable users across all levels of CPW to quickly access data and insights through intuitive questions and responses.” AnswerRocket is excited to bring this innovative technology to businesses in Q2 2023. About AnswerRocket Founded in 2013, AnswerRocket is an augmented analytics platform for data exploration, analysis, and insights discovery. It allows users to monitor key metrics, identify performance drivers, and detect critical issues within seconds. AnswerRocket’s latest release harnesses OpenAI’s ChatGPT technology to enable conversational analytics on proprietary data. Users can chat with Max–an AI assistant for data analysis–to get narrative answers, insights, and visualizations. Additionally, AnswerRocket empowers data science teams to operationalize their models throughout the enterprise. Companies like Anheuser-Busch InBev, Cereal Partners Worldwide, Beam Suntory, Coty, EMC Insurance, Pabst, Hi-Rez Studios, American Licorice Company, and National Beverage Corporation depend on AnswerRocket to increase their speed to insights.

Read More

Events