MODERNIZED REQUIREMENTS OF EFFICIENT DATA SCIENCE SUCCESS ACROSS ORGANIZATIONS

| February 23, 2020

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Does the success of companies like Google depend on that of the algorithms or that of data? Today’s fascination with artificial intelligence (AI) reflects both our appetite for data and our excitement about the new opportunities in machine learning. Amalio Telenti, Chief Data Scientist and Head of Computational Biology at Vir Biotechnology Inc. argue that newcomers to the field of data science are blinded by the shiny object of magical algorithms and that they forget the critical infrastructures that are needed to create and to manage data in the first place.Data management and infrastructures are the little ugly duckling of data science but they are necessary for a successful program and therefore need to be built with purpose. This requires careful consideration of strategies for data capture, storage of raw and processed data and instruments for retrieval. Beyond the virtues of analysis, there are also the benefits of facilitated retrieval. While there are many solutions for visualization of corporate or industrial data, there is still a need for flexible retrieval tools in the form of search engines that query the diverse sources and forms of data and information that are generated at a given company or institution.

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We assist our clients achieve superior business results by improving speed and quality of business decisions using insights gained from data. We discover these insights using specialized Advanced Analytics techniques not available in traditional spreadsheet, database, or reporting applications. We create sustained performance improvements by incorporating new business insights discovered using Advanced Analytics into decision making processes. Our solutions are designed to meet the specific needs of our clients in different industries and functional areas. These solutions are assembled from a set of pre-fabricated building blocks which significantly accelerate time to business benefit realization. The building blocks are rich enough in functionality to significantly reduce cost and lead time while being flexible enough to be useful in multiple industries and business environments.

OTHER ARTICLES

How Data Analytics in The Hospitality Industry Can be Helpful?

Article | June 9, 2021

In recent years, we have seen more industries adopt data analytics as they realize how important it is. Even the hotel industry is not left behind in this. This is because the hospitality industry is data-rich. And the key to maintaining a competitive advantage has come down to ‘how hotels manage and analyze this data’. With the changes taking place in the hospitality industry, data analysis can help you gain meaningful insights that can redefine the way hotels conduct business.

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Data Analytics the Force Behind the IoT Evolution

Article | April 3, 2020

Primarily,the IoT stack is going beyond merely ingesting data to data analytics and management, with a focus on real-time analysis and autonomous AI capacities. Enterprises are finding more advanced ways to apply IoT for better and more profitable outcomes. IoT platforms have evolved to use standard open-source protocols and components. Now enterprises are primarily focusing on resolving business problems such as predictive maintenance or usage of smart devices to streamline business operations.Platforms focus on similar things, but early attempts at the creation of highly discrete solutions around specific use cases in place of broad platforms, have been successful. That means more vendors offer more choices for customers, to broaden the chances for success. Clearly, IoT platforms actually sit at the heart of value creation in the IoT.

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The importance of Big Data in the Food Industry Strategies and best practices

Article | March 5, 2020

Do you know the real importance of Big Data in the Food Industry? Knowing your audience is important, even fundamental for any kind of business. In this article we will analyze the best practices and the best data-driven strategies (marketing, but not only) for the food industry. Food and Beverage is a large and complex sector that embraces a number of very different players, some of whom are interconnected. The ecosystem includes both small producers and large multinational brands, players who cater to everyone and those who target a specific niche; then there are the distributors, clubs, restaurants both small and large, and retail chains.

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Can you really trust Amazon Product Recommendation?

Article | January 28, 2021

Since the internet became popular, the way we purchase things has evolved from a simple process to a more complicated process. Unlike traditional shopping, it is not possible to experience the products first-hand when purchasing online. Not only this, but there are more options or variants in a single product than ever before, which makes it more challenging to decide. To not make a bad investment, the consumer has to rely heavily on the customer reviews posted by people who are using the product. However, sorting through relevant reviews at multiple eCommerce platforms of different products and then comparing them to choose can work too much. To provide a solution to this problem, Amazon has come up with sentiment analysis using product review data. Amazon performs sentiment analysis on product review data with Artificial Intelligence technology to develop the best suitable products for the customer. This technology enables Amazon to create products that are most likely to be ideal for the customer. A consumer wants to search for only relevant and useful reviews when deciding on a product. A rating system is an excellent way to determine the quality and efficiency of a product. However, it still cannot provide complete information about the product as ratings can be biased. Textual detailed reviews are necessary to improve the consumer experience and in helping them make informed choices. Consumer experience is a vital tool to understand the customer's behavior and increase sales. Amazon has come up with a unique way to make things easier for their customers. They do not promote products that look similar to the other customer's search history. Instead, they recommend products that are similar to the product a user is searching for. This way, they guide the customer using the correlation between the products. To understand this concept better, we must understand how Amazon's recommendation algorithm has upgraded with time. The history of Amazon's recommendation algorithm Before Amazon started a sentiment analysis of customer product reviews using machine learning, they used the same collaborative filtering to make recommendations. Collaborative filtering is the most used way to recommend products online. Earlier, people used user-based collaborative filtering, which was not suitable as there were many uncounted factors. Researchers at Amazon came up with a better way to recommend products that depend on the correlation between products instead of similarities between customers. In user-based collaborative filtering, a customer would be shown recommendations based on people's purchase history with similar search history. In item-to-item collaborative filtering, people are shown recommendations of similar products to their recent purchase history. For example, if a person bought a mobile phone, he will be shown hints of that phone's accessories. Amazon's Personalization team found that using purchase history at a product level can provide better recommendations. This way of filtering also offered a better computational advantage. User-based collaborative filtering requires analyzing several users that have similar shopping history. This process is time-consuming as there are several demographic factors to consider, such as location, gender, age, etc. Also, a customer's shopping history can change in a day. To keep the data relevant, you would have to update the index storing the shopping history daily. However, item-to-item collaborative filtering is easy to maintain as only a tiny subset of the website's customers purchase a specific product. Computing a list of individuals who bought a particular item is much easier than analyzing all the site's customers for similar shopping history. However, there is a proper science between calculating the relatedness of a product. You cannot merely count the number of times a person bought two items together, as that would not make accurate recommendations. Amazon research uses a relatedness metric to come up with recommendations. If a person purchased an item X, then the item Y will only be related to the person if purchasers of item X are more likely to buy item Y. If users who purchased the item X are more likely to purchase the item Y, then only it is considered to be an accurate recommendation. Conclusion In order to provide a good recommendation to a customer, you must show products that have a higher chance of being relevant. There are countless products on Amazon's marketplace, and the customer will not go through several of them to figure out the best one. Eventually, the customer will become frustrated with thousands of options and choose to try a different platform. So Amazon has to develop a unique and efficient way to recommend the products that work better than its competition. User-based collaborative filtering was working fine until the competition increased. As the product listing has increased in the marketplace, you cannot merely rely on previous working algorithms. There are more filters and factors to consider than there were before. Item-to-item collaborative filtering is much more efficient as it automatically filters out products that are likely to be purchased. This limits the factors that require analysis to provide useful recommendations. Amazon has grown into the biggest marketplace in the industry as customers trust and rely on its service. They frequently make changes to fit the recent trends and provide the best customer experience possible.

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Spotlight

Superior Business Results

We assist our clients achieve superior business results by improving speed and quality of business decisions using insights gained from data. We discover these insights using specialized Advanced Analytics techniques not available in traditional spreadsheet, database, or reporting applications. We create sustained performance improvements by incorporating new business insights discovered using Advanced Analytics into decision making processes. Our solutions are designed to meet the specific needs of our clients in different industries and functional areas. These solutions are assembled from a set of pre-fabricated building blocks which significantly accelerate time to business benefit realization. The building blocks are rich enough in functionality to significantly reduce cost and lead time while being flexible enough to be useful in multiple industries and business environments.

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