Put Publicly Available COVID-19 Data to Work for Your Business—Fast

April 13, 2020 | 164 views

There’s a lot of information out there related to COVID-19. But right now—when it’s more important than ever to quickly access and analyze data —figuring out how to effectively use COVID-19 data to better manage your business can still be a challenge. We can help. Several customers have leveraged their Incorta platforms to instantaneously integrate COVID-19 data into their enterprise data and analytics dashboards.

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KNOWARTH Technologies is ONE-STOP-SOLUTION for all your needs of consulting, requirement analysis, architecture, design, implementation, deployment and maintenance of enterprise systems KNOWARTH Technologies is a brainchild of passionate technopreneurs having vast experience in managing, designing and delivering large scale enterprise solutions with prime focus on achieving business goals with high performance systems.

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BIG DATA MANAGEMENT

Augmented Analytics: The Next-Big Thing in Data Analytics

Article | July 15, 2022

The next significant wave in data and analytics will empower businesses to achieve business value quicker, more effectively, and on a far wider scale. The integration of artificial intelligence and predictive analytics alters the way analytical material is produced, consumed, and shared. Yes, we are discussing augmented analytics. Augmented analytics assists in digging deeper into the "why" of the result and produces more accurate predictions. Augmented Analytics: A Valuable Tech for Businesses How Augmented Analytics Empowers Marketers in Making Better Decisions and Converting Prospects Marketing teams all across the globe are battling with frozen or declining budgets, yet they are still expected to generate pipelines and increase revenue. The great news is that, due to the advantages of augmented analytics, marketers no longer have to depend just on gut sense, previous experience, estimations, or trial and error. Instead, they can depend on data-driven marketing choices that are based on insights generated by augmented analytics. Augmented analytics uses AI and ML to discover key drivers and helps marketers understand why metrics change. Augmented analytics provides recommendations and actionable insights to marketers and helps them improve campaign outcomes. Augmented analytics reduces time-to-insight by automatically surfacing actionable insights on various customer data points to increase conversion and win. Augmented analytics minimize human work and turnaround time on insights, assisting marketers in recognizing areas of greatest potential and increasing ROI on marketing expenditures. According to Salesforce Research, the top reason marketers embraced AI in 2021 was to drive the next best actions. That is exactly what augmented analytics offers marketers: the ability to provide actionable insights to teams. Closing Notes Every day, the incredible rise of IoT devices generates massive amounts of data. The AI-powered analytical tools can extract the maximum value from the data.

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BIG DATA MANAGEMENT

Can Blockchain Change The Game Of Data Analytics And Data Science?

Article | July 12, 2022

Blockchain has been causing ripples across major industries and verticals in the recent couple of years. We are seeing the future potential of blockchain technology that is scaling beyond just cryptocurrencies and trading. It is only natural that Blockchain is going to have a huge impact on Data Analytics, another field that has been booming and seems to continue in the same trajectory for the foreseeable future. However, very little research has been done on the implications of blockchain on Data Science or the potential of Data Science in Blockchain. While Blockchain is about validating data and data science is about predictions and patterns, they are linked together by the fact that they both use algorithms to control interactions between various data points. Blockchain in Big Data Analytics Big Data has traditionally been a very centralized method where we had to collate data from various sources and bring it together in one place. Blockchain, considering its decentralized nature can potentially allow analysis of data to happen at the origin nodes of individual sources. Also, considering that all data parsed through blockchain is validated across networks in a fool proof manner, the data integrity is ensured. This can be a game changer for analytics. With the digital age creating so many new data points and making data more accessible than ever, the need for diving into depth with advanced analytics has been realized by businesses around the world. However, the data is still not organized and it takes a very long time to bring them together to make sense of it. The other key challenge in Big Data remains data security. Centralized systems historically have been known for their vulnerability for leaks and hacks. A decentralized infrastructure can address both of the above challenges enabling data scientists to build a robust infrastructure to build a predictive data model and also giving rise to new possibilities for more real time analysis. Can Blockchain Enhance Data Science? Blockchain can address some of the key aspects of Data Science and Analytics. Data Security & Encoding: The smart contracts ensure that no transaction can be reversed or hidden. The complex mathematical algorithms that form the base of Blockchain are built to encrypt every single transaction on the ledger. Origin Tracing & Integrity: Blockchain technology is known for enabling P2P relationships. With blockchain technology, the ledgers can be transparent channels where the data flowing through it is validated and every stakeholder involved in the process is made accountable and accessible. This also enables the data to be of higher quality than what was possible with traditional methods. Summing Up Data science itself is fairly new and advancing in recent years. Blockchain Technology, as advanced as it seems, is still at what is believed to be a very nascent stage. We have been seeing an increasing interest in data being moved to the cloud and it is only a matter of time when businesses will want it to be moved to decentralized networks. On the other hand, blockchain’s network and server requirements are still not addressed and data analytics can be very heavy on the network, considering the volume of data collected for analysis. With very small volumes of data stored in blocks, we need viable solutions to make sure data analysis in blockchain is possible at scale. At Pyramidion, we have been working with clients globally on some exciting blockchain projects. These projects are being led by visionaries, who are looking to change how the world functions, for good. Being at the forefront of innovation, where we see the best minds working on new technologies, ICOs and protocols, we strongly believe it is only a matter of time before the challenges are addressed and Blockchain starts being a great asset to another rapidly growing field like Data Science and Data Analytics.

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BIG DATA MANAGEMENT

Maximize ROI with Marketing Analytics Technology

Article | June 13, 2022

Every business tries to improve their return on investment (ROI) every year by deploying different marketing strategies and technologies. Businesses are constantly adding new technologies to their content stack in order to enhance their efficiency and boost their revenue and growth. Data is inevitable in today's digital era, and Dan Zarrella correctly describes its role in marketing. He stated, "Marketing without data is like driving with your eyes closed." Indeed, the development of better marketing analytics tools and methodologies in recent years has provided business leaders with tremendous added decision-making power. Marketing analytics enables businesses to harness data points about their prospects and their journey through the selling process to enhance the effectiveness of their go-to-market efforts while optimizing ROI. The benefits can be experienced across teams and business segments. According to Hubspot, over 75% of marketers are reporting on how their campaigns are directly influencing revenue because of marketing analytics tools. So, let’s dive deeper and understand why marketing analytics matters. Why Does Marketing Analytics Matter? Marketing campaigns are just tossed into the world with little or no information about how your target audience responds to your marketing strategies. This happens in cases where business analytics tools are not used. Without employing marketing analytics, it can be said that a business is operating in the dark. Here are the reasons why marketing analytics matters. Quantifiable Actions Marketing analytics tools provide you with reliable matrices and insights into the varied marketing strategies that are implemented. Whenever numbers are presented, concrete data for the marketing effort is provided. For example, if you launched a content marketing campaign and have reliable data, it's easy to see that overall sales improved as a result of that marketing push. Campaign Analyses Only marketing analytics can provide a complete overview of how a marketing campaign or strategy actually performed. The data can be dug deeper to track individual messaging across a broad spectrum of outlets, making sure no approach is wasted. Plan for the Future Once you have an understanding of which marketing strategies are meeting expectations, you will be able to plan strategically for future marketing initiatives. Not only is this helpful for organizing marketing efforts, but it also makes it easier to allocate funds across boards. Maximize ROI with Marketing Analytics When marketers use marketing analytics tools, they can find patterns and signs that can be used to improve the performance of their company. This data can assist account managers to acquire new prospects, reallocate marketing expenditures to the most effective channels, and forecast future possibilities. Integration of marketing analytics software into the sales process can save time, boost revenue, and maximize ROI. Lead Prospecting Marketing analytics can enhance customer acquisition in multiple ways. Many marketers merely acquire data about website visitors and ad viewers via ad networks. They just receive basic demographic data, not tips about how to convert leads to sales. Marketing analytics tracks every prospect in your sales funnel or website in real-time. With a detailed picture of your potential customers, you can recognize qualified leads and target them with marketing. Using data insights, you can boost sales, get rid of bottlenecks, increase conversions, and find opportunities that were hidden in plain sight. Campaign Performance Monitoring Online advertising and marketing have the distinct advantage of allowing campaign managers to keep checks on ad performance in real-time. Businesses can use marketing ROI metrics like clicks, impressions, and conversions to figure out which ads work best. Real-time campaign monitoring is a valuable tool for today's marketers. Placements that are underperforming are paused or modified, while those with a great ROI could get extra ad revenue. These insights usually result in more efficient ad spending. Information from different media channels and data from online applications can be put together to learn about the prospect-to-customer journey. Demand Forecasting With suitable data at the right time, marketers gain more power. Tracking historical data is essential to identifying patterns and predicting demand. Seasonal patterns, for example, can have a significant impact on how well a campaign performs. Detailed research can indicate these factors and assist you in re-allocate or altering your marketing investment. Understanding the product or campaign performance helps to identify which items will be in high demand in the future quarter through the use of marketing analytics. Boost Sales Consumers are more knowledgeable than ever before. Reviews, social networks, blogs, etc., now influence most purchasing decisions. Marketing analytics provides valuable information. Focus on how marketing impacts sales to evaluate ROI. When to contact a potential customer, which product would have the most impact, and who is best suited to close the deal. Find sales-boosting marketing strategies. Marketing analytics can enhance revenue by: Understanding the decision-making process of a consumer. Tracking website user behavior and sales trends. Discussing your ROI strategy with the entire company, rather than just the sales or marketing teams. Summing Up For marketers, the use of marketing analytics technology is undoubtedly going to grow over time. You can boost your marketing ROI by using the best marketing analytics tools. Marketing ROI is mostly determined by how successful you are at developing and executing your company's marketing strategy. If you use the right marketing analytics, you can cut your marketing costs, make more people want your brand, and increase sales. FAQ What are the main components of marketing analytics? An effective marketing analytics strategy must have the following three capabilities: Scalability: Your approach must be able to grow and adapt to the changing requirements of the future. Sustainability: Having the appropriate team is essential to long-term sustainability. Affordability: Analytical is a sound investment, but the budget must be in sync with projected growth. What technology do most marketing analysts use? Marketing analysts can require various technologies related to: Statistical analysis software (e.g., R, SAS, SPSS, or STATA) SQL databases and database querying languages. What is digital marketing analytics? Customer behavior is translated into actionable company data through digital marketing analytics. Businesses can use digital analytics tools to learn more about what customers are doing online, why they're doing it, and how this behavior can be used in digital marketing campaigns.

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BUSINESS INTELLIGENCE

Business Intelligence VS Predictive Analytics: Key Differentiators

Article | May 18, 2022

Predictive analytics and business intelligence have become some of the most important tools for businesses because of their outstanding capabilities. Most people believe that predictive analytics is a part of business intelligence (BI), but that is not the case. If we look at the definition of business intelligence, we can argue that predictive analytics actually falls under the umbrella of BI, but that's not entirely true. While that definition is pretty much correct for both terms, if we dig down a little deeper, we will see that there are significant differences between business intelligence and predictive analytics in both practices as well as theories. Let’s drill down to understand the key differentiators between predictive analytics and business intelligence. Key Differentiators: Predictive Analytics VS BI BI seeks to answer queries like "what happens now" and "what is happening now," whereas predictive analytics tries to predict "what will happen" and provides a more practical method to assess information. Data Raw data is processed into insights for direct consumer use during the business intelligence process. With predictive analytics, unstructured data is turned into structured data that can be used to make predictions about the future. Decision Users can make decisions based on insights provided by business intelligence. Businesses can use predictive analytics to make decisions based on facts, data sets, and predictions. Purpose The objective of business intelligence tools is to equip users with information about their company's historical data performance. Predictive analytics utilizes forecasting techniques to help in the solving of complex business challenges. Methods Business intelligence uses data visualization, data mining, reporting, dashboards, OLAP, etc., with previous performance indicators. Predictive analytics predicts future occurrences and analyzes raw data patterns. Technologies Ad-hoc reporting technology, alerting technology, and other technologies are covered in business intelligence. Predictive analytics includes technologies such as predictive modeling, forecasting, etc. Use Predictive Analytics in Business Intelligence to Optimize Marketing Efforts Businesses now have a plethora of information about their customers’ and target audience's purchasing patterns and preferences, all thanks to business intelligence insights. With all of this information, predictive analytics can determine the possibility of a consumer purchasing a product, allowing businesses to target their marketing efforts on customers who are more likely to purchase their items. Businesses that employ predictive analytics and business intelligence solutions can constantly remain one step ahead of their competition. Summing Up At times, the sheer variety of tools available can be intimidating, and misinformation can sometimes hamper the selection process of technology. Business intelligence and predictive analytics are two of the most productive technologies in the market, but when combined, they can do wonders for businesses.

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Spotlight

KNOWARTH Technologies

KNOWARTH Technologies is ONE-STOP-SOLUTION for all your needs of consulting, requirement analysis, architecture, design, implementation, deployment and maintenance of enterprise systems KNOWARTH Technologies is a brainchild of passionate technopreneurs having vast experience in managing, designing and delivering large scale enterprise solutions with prime focus on achieving business goals with high performance systems.

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BIG DATA MANAGEMENT

Incorta Launches Tableau Connector to Provide All Customers with Faster Data Analytics

Incorta | May 26, 2021

Incorta, Direct Data Platform, today announced a partnership with Tableau, the world's leading analytics platform, for a Tableau connector. With the new connector, thousands of customers can use Tableau as their analytics platform of choice while accelerating complex data workflows with Incorta, as data-driven decisions have never been more important. However, without the right tools, these queries and massive datasets can be difficult to deliver. Then visualize and understand quickly enough to make important decisions. Customers using the Incorta Connector for Tableau accelerate their requests for advanced insights due to Incorta's unique approach to Direct Data Mapping ™ and high-performance extraction from any data source. " In a data-driven, we must give our customers the tools they need to make informed decisions as quickly as possible, "said Brian Matsubara, RVP of Global Technology Alliances at Tableau. With Incorta, our customers can quickly access relevant data, optimize their queries and thus improve their entire data workflow. Visual analytics that allows users to get the most out of their data In combination with Incorta's Direct Data PlatformTM as a backend database, users have a single source of truth for their data, so that you can use massive data sets at lightning speed. The Tableau Connector is available in the Tableau Gallery and directly from Incorta. Current Incorta customers can download and use the connector free of charge. Tableau customers must turn to Incorta and use Incorta's direct data platform to accelerate Tableau query performance. "When teams can visualize their data and then make informed decisions quickly, they will be better equipped to maximize the value of that data," said Scott Jones, Incorta CEO. Incorta can drive the powerful visualization Tableau users to love with a faster processing power for even the most complex data sets. About Incorta Incorta is the only unified data analysis platform based on direct data mapping. The platform is designed to help companies stay one step ahead of the speed, volume, and complexity of modern business data. It offers unmatched speed and transparency. Incorta is based on open standards and can be integrated into cloud-compatible platforms and tools. This makes it easy to consolidate data in the cloud and extract valuable information. By continuously providing data sources for analysis, the platform helps executives, business teams and data scientists make more accurate, timely, and transparent decisions and access more comprehensive data sets more quickly.

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BIG DATA MANAGEMENT

Incorta Enables Business Analytics On the Go With New Mobile Applications

Incorta | May 20, 2021

Incorta Mobile, the world's first unified data analytics experience for mobile devices, was launched today by Incorta, the Direct Data Platform. Incorta Mobile, which is now available in the Apple and Google Play store, provides Incorta customers with a powerful and easy way to connect, view, and analyze company data from anywhere, at any time, with the potential to dig down into specific transaction details. The mobile-native applications are designed for both power users and beginners and provide mobile shortcuts and other small-screen optimizations, as well as an immersive augmented reality experience for iOS users. “Business teams all over the world are seeking quicker access to more and better data,” Incorta CEO Scott Jones said. “Everyone now knows the importance of data in decision-making, from the back office to the front lines of business. Our unified data analytics platform becomes even more efficient, simple, and accessible to the next wave of data-driven decision-makers – the rest of the business – with Incorta Mobile.” On a smaller screen, Incorta Mobile is operated by Incorta 5, the Direct Data Platform, which provides the full range of Incorta insights, visualizations, and KPIs. Incorta's Direct Data Mapping gives mobile users access to lightning-fast analytics and the ability to dig down to any level of detail. The following are some of the new features: • Pinch-to-Zoom and Native Tooltips: Tapping and panning your mobile device displays native tooltips and data filtering options, making it simple to pick, filter, and observe data points on small, touch-screen devices. Viewing chart details in larger sizes is simple with pinching and zooming. • Filters and Bookmarks: Filter data quickly and easily, adjust views, and bookmark favorites for a more efficient user experience. Inside the app, users can build fully personalized content based on their specific needs and preferences. • Widgets: Create shortcuts or "saved views" of key insights on a mobile device's home screen to track and share important data views with a single tap. • Biometrics: Use Face ID to save and protect the Incorta Mobile login credentials for added protection and quick access to the app. • Augmented Reality: Working with full layouts on small screens becomes more practical and intuitive as large data sets and dashboards are viewed in augmented reality.Users can rotate their device to zoom in and out on dashboards, as well as view data points by pointing at insights. Matthew Halliday, Incorta Co-Founder and EVP of Product Strategy, said, "Incorta Mobile offers customers an even better way to experience the unified data analytics platform they know and love." “The mobile app, which is powered by Direct Data Mapping, provides near real-time data to the device we all carry with us at all times. Users can access dashboards on their phones with intraday refreshes, freely explore and analyze the data, and then have a personalized visualization ready to share in seconds.” About Incorta Incorta is the only unified data analytics platform that uses Direct Data Mapping as its foundation. The platform was created to assist businesses in staying ahead of the accelerating rate, volume, and complexity of modern enterprise data. It provides unrivaled speed and visibility. Incorta is based on open standards and integrates with cloud-friendly tools and platforms, making it simple to consolidate data and extract important insights in the cloud. The platform helps business leaders, business teams, and data scientists make more accurate, timely, and transparent decisions with quicker access to richer data sets by making every data source constantly available for analytics. Incorta is backed by GV (formerly Google Ventures), Kleiner Perkins, M12 (formerly Microsoft Ventures), Telstra Ventures, and Sorenson Capital. Its analytics are used by some of the world's most successful brands, including Broadcom, Credit Suisse, and Shutterfly.

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Incorta Named a Finalist for CODiE Award in Best Business Intelligence Solution Category

Incorta | April 08, 2020

Incorta, creators of the industry’s only Unified Data Analytics Platform powered by Direct Data Mapping™, today announced that it has been named one of two finalists for the 2020 SIIA CODiE Awards in the “Best Business Intelligence Solution” category. Finalists represent the best products, technologies, and services in software, information and business technology, and were chosen by a panel of judges from industry leaders including Amazon AWS, LinkedIn, VMware, JP Morgan Chase, Deloitte, Cisco, and Oracle, among other notables.

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BIG DATA MANAGEMENT

Incorta Launches Tableau Connector to Provide All Customers with Faster Data Analytics

Incorta | May 26, 2021

Incorta, Direct Data Platform, today announced a partnership with Tableau, the world's leading analytics platform, for a Tableau connector. With the new connector, thousands of customers can use Tableau as their analytics platform of choice while accelerating complex data workflows with Incorta, as data-driven decisions have never been more important. However, without the right tools, these queries and massive datasets can be difficult to deliver. Then visualize and understand quickly enough to make important decisions. Customers using the Incorta Connector for Tableau accelerate their requests for advanced insights due to Incorta's unique approach to Direct Data Mapping ™ and high-performance extraction from any data source. " In a data-driven, we must give our customers the tools they need to make informed decisions as quickly as possible, "said Brian Matsubara, RVP of Global Technology Alliances at Tableau. With Incorta, our customers can quickly access relevant data, optimize their queries and thus improve their entire data workflow. Visual analytics that allows users to get the most out of their data In combination with Incorta's Direct Data PlatformTM as a backend database, users have a single source of truth for their data, so that you can use massive data sets at lightning speed. The Tableau Connector is available in the Tableau Gallery and directly from Incorta. Current Incorta customers can download and use the connector free of charge. Tableau customers must turn to Incorta and use Incorta's direct data platform to accelerate Tableau query performance. "When teams can visualize their data and then make informed decisions quickly, they will be better equipped to maximize the value of that data," said Scott Jones, Incorta CEO. Incorta can drive the powerful visualization Tableau users to love with a faster processing power for even the most complex data sets. About Incorta Incorta is the only unified data analysis platform based on direct data mapping. The platform is designed to help companies stay one step ahead of the speed, volume, and complexity of modern business data. It offers unmatched speed and transparency. Incorta is based on open standards and can be integrated into cloud-compatible platforms and tools. This makes it easy to consolidate data in the cloud and extract valuable information. By continuously providing data sources for analysis, the platform helps executives, business teams and data scientists make more accurate, timely, and transparent decisions and access more comprehensive data sets more quickly.

Read More

BIG DATA MANAGEMENT

Incorta Enables Business Analytics On the Go With New Mobile Applications

Incorta | May 20, 2021

Incorta Mobile, the world's first unified data analytics experience for mobile devices, was launched today by Incorta, the Direct Data Platform. Incorta Mobile, which is now available in the Apple and Google Play store, provides Incorta customers with a powerful and easy way to connect, view, and analyze company data from anywhere, at any time, with the potential to dig down into specific transaction details. The mobile-native applications are designed for both power users and beginners and provide mobile shortcuts and other small-screen optimizations, as well as an immersive augmented reality experience for iOS users. “Business teams all over the world are seeking quicker access to more and better data,” Incorta CEO Scott Jones said. “Everyone now knows the importance of data in decision-making, from the back office to the front lines of business. Our unified data analytics platform becomes even more efficient, simple, and accessible to the next wave of data-driven decision-makers – the rest of the business – with Incorta Mobile.” On a smaller screen, Incorta Mobile is operated by Incorta 5, the Direct Data Platform, which provides the full range of Incorta insights, visualizations, and KPIs. Incorta's Direct Data Mapping gives mobile users access to lightning-fast analytics and the ability to dig down to any level of detail. The following are some of the new features: • Pinch-to-Zoom and Native Tooltips: Tapping and panning your mobile device displays native tooltips and data filtering options, making it simple to pick, filter, and observe data points on small, touch-screen devices. Viewing chart details in larger sizes is simple with pinching and zooming. • Filters and Bookmarks: Filter data quickly and easily, adjust views, and bookmark favorites for a more efficient user experience. Inside the app, users can build fully personalized content based on their specific needs and preferences. • Widgets: Create shortcuts or "saved views" of key insights on a mobile device's home screen to track and share important data views with a single tap. • Biometrics: Use Face ID to save and protect the Incorta Mobile login credentials for added protection and quick access to the app. • Augmented Reality: Working with full layouts on small screens becomes more practical and intuitive as large data sets and dashboards are viewed in augmented reality.Users can rotate their device to zoom in and out on dashboards, as well as view data points by pointing at insights. Matthew Halliday, Incorta Co-Founder and EVP of Product Strategy, said, "Incorta Mobile offers customers an even better way to experience the unified data analytics platform they know and love." “The mobile app, which is powered by Direct Data Mapping, provides near real-time data to the device we all carry with us at all times. Users can access dashboards on their phones with intraday refreshes, freely explore and analyze the data, and then have a personalized visualization ready to share in seconds.” About Incorta Incorta is the only unified data analytics platform that uses Direct Data Mapping as its foundation. The platform was created to assist businesses in staying ahead of the accelerating rate, volume, and complexity of modern enterprise data. It provides unrivaled speed and visibility. Incorta is based on open standards and integrates with cloud-friendly tools and platforms, making it simple to consolidate data and extract important insights in the cloud. The platform helps business leaders, business teams, and data scientists make more accurate, timely, and transparent decisions with quicker access to richer data sets by making every data source constantly available for analytics. Incorta is backed by GV (formerly Google Ventures), Kleiner Perkins, M12 (formerly Microsoft Ventures), Telstra Ventures, and Sorenson Capital. Its analytics are used by some of the world's most successful brands, including Broadcom, Credit Suisse, and Shutterfly.

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Incorta Named a Finalist for CODiE Award in Best Business Intelligence Solution Category

Incorta | April 08, 2020

Incorta, creators of the industry’s only Unified Data Analytics Platform powered by Direct Data Mapping™, today announced that it has been named one of two finalists for the 2020 SIIA CODiE Awards in the “Best Business Intelligence Solution” category. Finalists represent the best products, technologies, and services in software, information and business technology, and were chosen by a panel of judges from industry leaders including Amazon AWS, LinkedIn, VMware, JP Morgan Chase, Deloitte, Cisco, and Oracle, among other notables.

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