The Future of Business Intelligence

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Josh James, CEO of Domo and Co-Founder of Omniture, discusses his success with turning his business venture into a high-growth company and shared some best practices for fellow entrepreneurs.

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The Goal

The Goal is a technology-based consulting firm that specializes in providing companies with the technical resources required to handle complex business-critical projects in both the commercial and federal practices. The Goal was founded in 2002 as a certified small minority-owned disadvantaged business and currently has over 180 consultants nationwide. We pride ourselves on hiring the best of breed consultants and providing top notch customer service...

OTHER ARTICLES

HEALTHCARE CENTERS ARE TURNING TO AI TO COMBAT COVID-19

Article | April 6, 2020

Artificial Intelligence has emerged as a powerful tool in the time to fight against Covid-19. The technology is used to train computers to leverage big data-enabled models for pattern recognition, interpretation, and prediction using Machine Learning, NLP and Computer Vision. These applications can be effective to diagnose, envision, and treat Covid-19 disease, and they can also assist in managing socio-economic impacts. Since the pandemic spreads quickly, there has been a rush to explore and deploy AI to cure and address the soaring demand of patient treatment infected by Coronavirus.

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A BRAND NEW CHIP DESIGN WILL DRIVE AI DEVELOPMENT

Article | April 6, 2020

The world is now heading into the Fourth Industrial Revolution, as Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, described it in 2016. Artificial Intelligence (AI) is a key driver in this revolution and with it, machine learning is critical. But critical to the whole process is the need to process a tremendous amount of data which in turns boosts the demand for computing power exponentially.A study by OpenAI suggested that the computing power required for AI training surged by more than 300,000 times between 2012 and 2018. This represents a doubling of computing power every three months and two weeks; a number that is significantly quicker than Moore’s Law which has traditionally measured the time it takes to double computing power. Conventional methodology is no longer enough for such significant leaps, and we desperately need a different computing architecture to stay ahead in the game.

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Data-driven Content Marketing for 2022

Article | April 6, 2020

In this data-driven age, marketers have access to all the necessary information about their customers. There are different tools they can use to capture the exact data required for specific campaigns. We have come a long way from mass broadcasting campaigns. Growth in digital marketing has given rise to pinpointed targeting. The marketing industry is still accepting and learning data technology. However, there is more importance given to the content creation side of things when there should be a clear balance between data-driven efforts and content. It can be challenging to re-route pure content creator’s attention to data marketing, but it cannot be ignored for long. It is no longer enough to rely on gut instinct and ‘good content’. The rise in popularity in data-driven marketing has been lead by the revolution in big data. Big data has enabled massive amounts of data to be collected, analyzed, and organized, which helps in creating a personalized customer experience. Since the start of the Covid-19 pandemic, more and more people have started to spend time online. As a result, online user behavior has changed in just a matter of months rather than years. Data-driven marketing efforts can also help marketers to maximize their success as their results will now be data-backed with metrics that will change the way they conduct their business online. We have highlighted the steps you need for successful data-driven marketing. 5 Steps to Take for Successful Data-Driven Content Marketing Layout Objectives For any campaign to succeed, it is imperative to have a list of attainable objectives. You can set these objectives by studying historical data and know-how your marketing campaign will perform. For a successful content marketing strategy, make sure to concentrate on raising brand awareness, retaining current customers, and tracking sales. If you're not putting out relevant content in relevant places, you don't exist. Gary Vaynerchuk, -American entrepreneur, author, speaker, and Internet personality. Customize Campaigns for Target Audience Before you create any data-driven campaigns, know your customers well. Then, with the abundance of data at your fingertips, you can easily create personalized campaigns for them. Figure out and solve any problems they may be facing, if they need any solution, what they’re looking for and where. Creating user profiles will help you avoid targeting generalized strata rather than help you be more precise in your marketing efforts. Regular Content Optimization One of the best ways to ensure successful marketing results is through content optimization. Google algorithms are constantly changing. So what’s ranking on the first page today may not always rank the same next day. Set campaign-specific KPIs and work towards achieving those targets. Use different tools to track whether your campaign is working according to your goals or needs some serious upliftment. Keep running SEO audits on your pages regularly to keep your content in the best shape possible. Content Repurposing Repurposing content is the oldest trick in the book to gain a higher ROI on your existing content. For instance, if you have an article published on your company’s website, adapt that blog into an infographic and publish it on various social platforms. Content repurposing will help you boost your SEO, reach a broader and newer audience, help drive traffic to your website, and raise your brand’s awareness. Track Analytics Every platform has a different reach. Use your platforms according to the KPIs you have set for your business. For example, Twitter can help you raise your brand’s awareness, while LinkedIn will help you generate leads. Different platforms will have different metrics you will need to track. There are online tools available that help marketers track metrics. Each of these metrics will help you to achieve your marketing objectives. Final Thoughts In today’s competitive market, content marketing will have to be data-driven. The data-first approach will help you and your business in reaching the maximum number of people. In addition, a performance-oriented approach will ensure the success of your campaigns. Investing in high-quality marketing technologies will help you get balanced, data-driven, and goal-oriented results preparing you to become a content marketer ready to take on any challenges. Frequently Asked Questions What is the future of content marketing? Data-driven content marketing strategies can help marketers to maximize their success as their results will now be data-backed with metrics that will change the way they conduct their online business. What are the top content marketing trends for 2022? 1. Layout Objectives 2. Customize Campaigns for Target Audience 3. Regular Content Optimization 4. Content Repurposing 5. Track Analytics How is content-based marketing a proven strategy? Content-based marketing is a marketing strategy designed to attract, engage, and retain target audience. This works by creating and sharing relevant content such as articles, podcasts, infographics, videos, and other content marketing materials. This approach lays down expertise, helps brand awareness. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the future of content marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Data-driven content marketing strategies can help marketers to maximize their success as their results will now be data-backed with metrics that will change the way they conduct their online business." } },{ "@type": "Question", "name": "What are the top content marketing trends for 2022?", "acceptedAnswer": { "@type": "Answer", "text": " A. 1. Layout Objectives 2. Customize Campaigns for Target Audience 3. Regular Content Optimization 4. Content Repurposing 5. Track Analytics" } },{ "@type": "Question", "name": "How is content-based marketing a proven strategy?", "acceptedAnswer": { "@type": "Answer", "text": "Content-based marketing is a marketing strategy designed to attract, engage, and retain target audience. This works by creating and sharing relevant content such as articles, podcasts, infographics, videos, and other content marketing materials. This approach lays down expertise, helps brand awareness." } }] }

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How big data can help the homeless

Article | April 6, 2020

Homeless policy needs to join the big data revolution. A data tsunami is transforming our world. Ninety percent of existing data was created in the last two years, and Silicon Valley is leveraging it with powerful analytics to create self-driving cars and to revolutionize business decision-making in ways that drive innovation and efficiency.Unfortunately, this revolution has yet to help the homeless. It is not due to a lack of data. Sacramento alone maintains data on half a million service interactions with more than 65,000 homeless individuals. California is considering integrating the data from its 44 continuums of care to create a richer pool of data. Additionally, researchers are uncovering troves of relevant information in educational and social service databases.These data, however, are only useful if they are aggressively mined for insights, looking for problems to solve and successful practices to replicate. At that juncture California falls short.

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Spotlight

The Goal

The Goal is a technology-based consulting firm that specializes in providing companies with the technical resources required to handle complex business-critical projects in both the commercial and federal practices. The Goal was founded in 2002 as a certified small minority-owned disadvantaged business and currently has over 180 consultants nationwide. We pride ourselves on hiring the best of breed consultants and providing top notch customer service...

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