Article | March 23, 2021
Learn, re Learn and Unlearn
The times we are living in, we have to upgrade ourselves constantly in order to stay afloat with the industry be it Logistics, Traditional business, Agriculture, etc.. Technology is constantly changing our lives the way we used to live, living and will live. Anyone who thinks technology is not their cup of tea then I would say he /she will have no place in the world to live. It’s a blessing or curse on human race, only time will tell but effects are already surfacing in the market in the form of Job cut, poverty, some roles are no longer needed or replaced with.
Poor is getting poorer and rich is getting richer. Covid19 has not only brought the curse on human race but it has been a blessing in disguise for Tech giants and E-commerce. Technology not only changing the business but every human’s outlook towards life, family structure, the globalization of talents etc. It is nerve wrenching to imagine just what the world will look like in coming 20 years from now. Can all of us adapt to learn, re learn and unlearn quote? Or we have to depend upon countries/Governments to announce Minimum Wage to sustain our basic needs? Uncertainties are looming as the world is coming closer due to technology but emotionally going far. It’s sad to see children, colleagues communicating via emails and messages in the same home and office. Human is losing its touch and feel.
Repercussion to resists of learning, unlearning and relearning can bring down choices to none in the long run. Delay in adapting to change can be increasingly expensive as one can lose their place in a world earlier than one think. From 1992, where fewer people used to have facility of internet around , People used to stay in jobs for life but same people are now not wanted in the jobs when they go for interview as they lack in experience just because they have been doing what they were doing in one job without exposing themselves to the world’s new requirement of learn , re learn and unlearn. Chances of this group, getting a job will be negative. World has thrown different types of challenges to people, community, jobs, businesses , those people used to be applauded for remaining On one job for life ,same group of people are looked differently by corporate firms as redundant due to technology. So should people keep changing jobs after few years to just get on to learn, re learn and unlearn or continue waiting for their existing companies to face challenges and go off from the market? Only time and technology will determine what is store for human race next.
According to some of the studies, its shown the longer the delay in adopting technology for any given nation, the lower the per capita income of that nation. It shows extreme reliance on Technology but can all of us adopt to the technology at the same rate as its been introduced to us? Can our children or upcoming next generations adopt technology at same scale? Or future is Either Technology or nothing, in Short Job or Jobless there is no in between option?
Stephen Goldsmith, director of the Innovations in Government Program and Data-Smart City Solutions at the John F. Kennedy School of Government at Harvard University, said that in some areas, technological advancements have exceeded expectations made in 2000.
The Internet also has exploded beyond expectations. From 2000 to 2010, the number of Internet users increased 500 percent, from 361 million worldwide to almost 2 billion. Now, close to 4 billion people throughout the world use the Internet. People go online for everything from buying groceries and clothes to finding a date. They can register their cars online, earn a college degree, shop for houses and apply for a mortgage but again same question is arising , Can each one of us at the same scale use or advance their skill to use technology or we are leaving our senior generations behind and making them cripple in today’s society? Or How about Mid age people who are in their 50s and soon going to take over senior society , Can they get the job and advance their skill to meet technology demands or learn, unlearn and re learn or Not only pandemic but even Technology is going to make human redundant before their actual retirement and their knowledge, skill obsolete. There should be a way forward to achieve balance, absolute reliance on Technology is not only cyber threat to governments but in long term, Unemployment, Creating Jobs or paying minimum wage to unemployed mass will be a huge worry. At the end of the day, humans need basic and then luxury. Technology can bring ease of doing business, connecting businesses and out flows, connecting Wholesalers to end users but in between many jobs, heads will be slashed down and impact will be dire. Therefore Humans have to get themselves prepared to learn, unlearn and re learn to meet today’s technology requirement or prepare themselves for early retirement.
Article | March 23, 2021
Despite the huge contributions of deep learning to the field of artificial intelligence, there’s something very wrong with it: It requires huge amounts of data. This is one thing that both the pioneers and critics of deep learning agree on. In fact, deep learning didn’t emerge as the leading AI technique until a few years ago because of the limited availability of useful data and the shortage of computing power to process that data.Reducing the data-dependency of deep learning is currently among the top priorities of AI researchers.
Article | March 23, 2021
The increasing use of advanced technologies and the internet have created an attack surface for malicious attackers. With these progressions, businesses’ IT systems are now more vulnerable which has led them to leverage innovative cybersecurity strategies that can thwart and make their networks more resilient to cyberattacks. Cybercriminals can use a variety of attacks against individuals or businesses like accessing, changing or deleting sensitive data; extracting payment; interfering with business processes and more.These kinds of attacks present an evolving danger to organizations, employees and consumers, and can cost them reputation, finances and personal lives to some extent. So, in order to protect IT networks from cyberattacks, it is significant to be aware of the various aspects of cybersecurity.
Article | March 23, 2021
In 2020, the gaming market generated over 177 billion dollars, marking an astounding 23% growth from 2019. While it may be incredible how much revenue the industry develops, what’s more impressive is the massive amount of data generated by today’s games.
There are more than 2 billion gamers globally, generating over 50 terabytes of data each day. The largest game companies in the world can host 2.5 billion unique gaming sessions in a single month and host 50 billion minutes of gameplay in the same period.
The gaming industry and big data are intrinsically linked. Companies that develop capabilities in using that data to understand their customers will have a sizable advantage in the future. But doing this comes with its own unique challenges.
Games have many permutations, with different game types, devices, user segments, and monetization models. Traditional analytics approaches, which rely on manual processes and interventions by operators viewing dashboards, are insufficient in the face of the sheer volume of complex data generated by games.
Unchecked issues lead to costly incidents or missed opportunities that can significantly impact the user experience or the company’s bottom line. That’s why many leading gaming companies are turning to AI and Machine Learning to address these challenges.
Gaming Analytics AI
Gaming companies have all the data they need to understand who their users are, how they engage with the product, and whether they are likely to churn. The challenge is gaining valuable business insights into the data and taking action before opportunities pass and users leave the game.
AI/ML helps bridge this gap by providing real-time, actionable insights on near limitless data streams so companies can design around these analytics and act more quickly to resolve issues. There are two fundamental categories that companies should hone in on to make the best use of their gaming data:
The revenue generating opportunities in the gaming industry is one reason it’s a highly competitive market. Keeping gamers engaged requires emphasizing the user experience and continuous delivery of high-quality content personalized to a company’s most valued customers.
Customer Engagement and User Experience
Graphics and creative storylines are still vital, and performance issues, in particular, can be a killer for user enjoyment and drive churn. But with a market this competitive, it might not be enough to focus strictly on these issues.
Games can get an edge on the competition by investing in gaming AI analytics to understand user behaviors, likes, dislikes, seasonality impacts and even hone in on what makes them churn or come back to the game after a break.
AI-powered business monitoring solutions deliver value to the customer experience and create actionable insights to drive future business decisions and game designs to acquire new customers and prevent churn.
AI-Enhanced Monetization and Targeted Advertising
All games need a way to monetize. It’s especially true in today’s market, where users expect games to always be on and regularly deliver new content and features. A complex combination of factors influences how monetization practices and models enhance or detract from a user’s experience with a game.
When monetization frustrates users, it’s typically because of aggressive, irrelevant advertising campaigns or models that aren’t well suited to the game itself or its core players. Observe the most successful products in the market, and one thing you will consistently see is highly targeted interactions.
Developers can use metrics gleaned from AI analytics combined with performance marketing to appeal to their existing users and acquire new customers. With AI/ML, games can use personalized ads that cater to users’ or user segments’ behavior in real-time, optimizing the gaming experience and improving monetization outcomes.
Using AI based solutions, gaming studios can also quickly identify growth opportunities and trends with real-time insight into high performing monetization models and promotions.
Mobile Gaming Company Reduces Revenue Losses from Technical Incident
One mobile gaming company suffered a massive loss when a bug in a software update disrupted a marketing promotion in progress. The promotion involved automatically pushing special offers and opportunities for in-app purchases across various gaming and marketing channels. When a bug in an update disrupted the promotions process, the analytics team couldn’t take immediate action because they were unaware of the issue.
Their monitoring process was ad hoc, relying on the manual review of multiple dashboards, and unfortunately, by the time they discovered the problem, it was too late. The result was a massive loss for the company – a loss of users, a loss of installations, and in the end, more than 15% revenue loss from in-app purchases.
The company needed a more efficient and timely way to track its cross-promotional metrics, installations, and revenue. A machine learning-based approach, like Anodot’s AI-powered gaming analytics, provides notifications in real-time to quickly find and react to any breakdowns in the system and would have prevented the worst of the impacts.
Anodot’s AI-Powered Analytics for Gaming
The difference between success and failure is how companies respond to the ocean of data generated by their games and their users. Anodot’s AI-powered Gaming Analytics solutions can learn expected behavior in the complex gaming universe across all permutations of gaming, including devices, levels, user segments, pricing, and ads.
Anodot’s Gaming AI platform is specifically designed to monitor millions of gaming metrics and help ensure a seamless gaming experience. Anodot monitors every critical metric and establishes a baseline of standard behavior patterns to quickly alert teams to anomalies that might represent issues or opportunities.
Analytics teams see how new features impact user behavior, with clear, contextual alerts for spikes, drops, purchases, and app store reviews without the need to comb over dashboards trying to find helpful information.
The online gaming space represents one of the more recent areas where rapid data collection and analysis can provide a competitive differentiation. Studios using AI powered analytics will keep themselves and their players ahead of the game.