Thinking Journeys - First Ever Journey Symposium Recap

|

article image
This exciting event, co-hosted by BMO, McKinsey, & ClickFox, brought together journey analytics strategists to: Provide an idea exchange forum for companies performing Journey Science.Hear from thought leaders about best practices and lessons learned in leading Journey Analytics efforts.

Spotlight

Exacaster

Exacaster is a big data predictive analytics technology company developing advanced machine-learning algorithms and tools that address and automate key customer management decisions in Telecommunications and Retail. The Exacaster Platform, the company's flagship product, helps telecom and retail marketers visualize data, predict customer behavior, execute model-driven or event-triggered multi-channel campaigns and measure their impact. We bring proven customer acquisition, value management and retention processes that rely on data and not on gut feeling.

OTHER ARTICLES
BIG DATA MANAGEMENT

Exploiting IoT Data Analytics for Business Success

Article | January 21, 2021

The Internet of Things has been the hype in the past few years. It is set to play an important role in industries. Not only businesses but also consumers attempt to follow developments that come with the connected devices. Smart meters, sensors, and manufacturing equipment all can remodel the working system of companies. Based on the Statista reports, the IoT market value of 248 billion US dollars in 2020 is expected to reach a worth of 1.6 Trillion USD by 2025. The global market is in the support of IoT development and its power to bring economic growth. But, the success of IoT without the integration of data analytics is impossible. This major growth component of IoT is the blend of IoT and Big Data - together known as IoT Data Analytics. Understanding IoT Data Analytics IoT Data Analytics is the analysis of large volumes of data that has been gathered from connected devices. As IoT devices generate a lot of data even in the shortest period, it becomes complex to analyze the enormous data volumes. Besides, the IoT data is quite similar to big data but has a major difference in their size and number of sources. To overcome the difficulty in IoT data integration, IoT data analytics is the best solution. With this combination, the process of data analysis becomes cost-effective, easier, and rapid. Why Data Analytics and IoT Will Be Indispensable? Data analytics is an important part of the success of IoT investments or applications. IoT along with Data analytics will allow businesses to make efficient use of datasets. How? Let’s get into it! Impelling Revenue Using data analytics in IoT investments businesses will become able to gain insight into customer behavior. It will lead to the crafting offers and services accordingly. As a result, companies will see a hike in their profits and revenue. Volume The vast amount of data sets that are being used by IoT applications needs to be organized and analyzed to obtain patterns. It can easily be achieved by using IoT analytics software. Competitive Advantage In an era full of IoT devices and applications, the competition has also increased. You can gain a competitive advantage by hire developers that can help with the IoT analytics implementations. It will assist businesses in providing better services and stand out from the competition. Now the next question arises: Where is it being implemented? Companies like Amazon, Microsoft, Siemens, VMware, and Huawei are using IoT data analytics for product usage analysis, sensor data analysis, camera data analysis, improved equipment maintenance, and optimizing operations. The Rise of IoT Data Analytics With the help of IoT Data Analytics, companies are ready to achieve more information that can be used to improve their overall performance and revenue. Although it has not reached every corner of the market yet, it is still being used for making the workplace more efficient and safe. The ability to analyze and predict data in real-time is definitely a game-changer for companies that need all of their equipment to work efficiently all the time. It is continuously growing to provide insights that were never possible before.

Read More

Big Data Is Helping Us Fight The Coronavirus But At What Cost To Our Privacy

Article | January 21, 2021

In some ways at least, technology has been able to tell us more about how and where the virus is spreading. Mostly, this has involved creatively harnessing the power of big data using temperature readings from smart thermometers to detect COVID-19 hot spots, or aggregating cellphone location data to point to the areas of the country where people are staying home. But against a backdrop of debate between civil liberties and public health, we also need to be asking where the line is digitally: How much surveillance is acceptable in the service of the greater good.

Read More

Do You Know the Differences Between Business Analytics and Data Analytics?

Article | January 21, 2021

There are some fundamental differences between Business Analytics and Data Analytics, though both hold their own importance. For example, to discover patterns and observations that are ultimately used to make informed organizational decisions, Data Analytics includes analyzing datasets. On the other hand, to make realistic, data-driven business decisions, Business Analytics focuses on evaluating different kinds of information and making improvements based on those decisions. In this blog, we discuss in more detail their individual benefits and areas of expertise. Data Analytics vs. Business Analytics attracts a lot of interest from budding analysts; we will take multiple factors into account and help explain the difference between data analyst and business analyst.

Read More

Data Analytics vs Data Science Comparison

Article | January 21, 2021

The terms data science and data analytics are not unfamiliar with individuals who function within the technology field. Indeed, these two terms seem the same and most people use them as synonyms for each other. However, a large proportion of individuals are not aware that there is actually a difference between data science and data analytics.It is pertinent that individuals whose work revolves around these terms or the information and technology industries, should know how to use these terms in the appropriate contexts. The reason for this is quite simple: the right usage of these terms has significant impacts on the management and productivity of a business, especially in today’s rapidly data-dependent world.

Read More

Spotlight

Exacaster

Exacaster is a big data predictive analytics technology company developing advanced machine-learning algorithms and tools that address and automate key customer management decisions in Telecommunications and Retail. The Exacaster Platform, the company's flagship product, helps telecom and retail marketers visualize data, predict customer behavior, execute model-driven or event-triggered multi-channel campaigns and measure their impact. We bring proven customer acquisition, value management and retention processes that rely on data and not on gut feeling.

Events