Top 6 Marketing Analytics Trends in 2021

The marketing industry keeps changing every year. Businesses and enterprises have the task of keeping up with the changes in marketing trends as they evolve. As consumer demands and behavior changed, brands had to move from traditional marketing channels like print and electronic to digital channels like social media, Google Ads, YouTube, and more. Businesses have begun to consider marketing analytics a crucial component of marketing as they are the primary reason for success.

In uncertain times, marketing analytics tools calculate and evaluate the market status and enhances better planning for enterprises.

As Covid-19 hit the world, organizations that used traditional marketing analytics tools and relied on historical data realized that many of these models became irrelevant. The pandemic rendered a lot of data useless.

With machine learning (ML) and artificial intelligence (AI) in marketers’ arsenal, marketing analytics is turning virtual with a shift in the marketing landscape in 2021. They are also pivoting from relying on just AI technologies but rather combining big data with it.

AI and machine learning help advertisers and marketers to improve their target audience and re-strategize their campaigns through advanced marketing attributes, which in turn increases customer retention and customer loyalty.

While technology is making targeting and measuring possible, marketers have had to reassure their commitment to consumer privacy and data regulations and governance in their initiatives. They are also relying on third-party data.

These data and analytics trends will help organizations deal with radical changes and uncertainties, with opportunities they bring with them over the next few years.

To know why businesses are gravitating towards these trends in marketing analytics, let us look at why it is so important.

Importance of Marketing Analytics

As businesses extended into new marketing categories, new technologies were implemented to support them. This new technology was usually deployed in isolation, which resulted in assorted and disconnected data sets.

Usually, marketers based their decisions on data from individual channels like website metrics, not considering other marketers channels. Website and social media metrics alone are not enough. In contrast, marketing analytics tools look at all marketing done across channels over a period of time that is vital for sound decision-making and effective program execution.

Marketing analytics helps understand how well a campaign is working to achieve business goals or key performance indicators.

Marketing analytics allows you to answer questions like:

• How are your marketing initiatives/ campaigns working? What can be done to improve them?
• How do your marketing campaigns compare with others? What are they spending their time and money on? What marketing analytics software are they using that helps them?
• What should be your next step? How should you allocate the marketing budget according to your current spending?


Now that the advantages of marketing analytics are clear, let us get into the details of the trends in marketing analytics of 2021:

Rise of real-time marketing data analytics

Reciprocation to any action is the biggest trend right now in digital marketing, especially post Covid. Brands and businesses strive to respond to customer queries and provide them with solutions. Running queries in a low-latency customer data platform have allowed marketers to filter the view by the audience and identify underachieving sectors. Once this data is collected, businesses and brands can then readjust their customer targeting and messaging to optimize their performance.

To achieve this on a larger scale, organizations need to invest in marketing analytics software and platforms to balance data loads with processing for business intelligence and analytics. The platform needs to allow different types of jobs to run parallel by adding resources to groups as required. This gives data scientists more flexibility and access to response data at any given time.

Real-time analytics will also aid marketers in identifying underlying threats and problems in their strategies. Marketers will have to conduct a SWOT analysis and continuously optimize their campaigns to suit them better.
.

Data security, regulatory compliance, and protecting consumer privacy

Protecting market data from a rise in cybercrimes and breaches are crucial problems to be addressed in 2021. This year has seen a surge in data breaches that have damaged businesses and their infrastructures to different levels. As a result, marketers have increased their investments in encryption, access control, network monitoring, and other security measures.

To help comply with the General Data Protection Regulation (GDPR) of the European Union, the California Consumer Privacy Act (CCPA), and other regulatory bodies, organizations have made the shift to platforms where all consumer data is in one place. Advanced encryptions and stateless computing have made it possible to securely store and share governed data that can be kept in a single location. Interacting with a single copy of the same data will help compliance officers tasked with identifying and deleting every piece of information related to a particular customer much easier and the possibility of overseeing something gets canceled.

Protecting consumer privacy is imperative for marketers. They offer consumers the control to opt out, eradicate their data once they have left the platform, and remove information like location, access control to personally identifiable information like email addresses and billing details separated from other marketing data.

Predictive analytics

Predictive analytics’ analyzes collected data and predicts future outcomes through ML and AI.  It maps out a lookalike audience and identifies which strata are most likely to become a high-value customer and which customer strata has the highest likelihood of churn. It also gauges people’s interests based on their browsing history. With better ML models, predictions have become better overtime, leading to increased customer retention and a drop in churn.

According to the research by Zion Market Research, by 2022, the global market for predictive analytics is set to hit $11 billion.

Investment in first-party data

Cookies-enabled website tracking led marketers to know who was visiting their website and re-calibrate their ads to these people throughout the web.

However, in 2020, Google announced cookies would be phased out of Chrome within two years while they had already removed them from Safari and Firefox.

Now that adding low-friction tracking to web pages will be tough, marketers will have to gather more limited data. This will then be then integrated with first-party data sets to get a rounded view of the customer. Although a big win for consumer privacy activists, it is difficult for advertisers and agencies to find it more difficult to retarget ads and build audiences in their data management platforms.

In a digital world without cookies, marketers now understand how customer data is collected, introspect on their marketing models, and evaluate their marketing strategy.

Emergence of contextual customer experience

These trends in marketing analytics have become more contextually conscious since the denunciation of cookies. Since marketers are losing their data sets and behavioral data, they have an added motivation to invest in insights.

This means that marketers have to target messaging based on known and inferred customer characteristics like their age, location, income, brand affinity, and where these customers are in their buying journey. For example, marketers should tailor messaging in ads to make up consumers based on the frequency of their visits to the store.

Effective contextual targeting hinges upon marketers using a single platform for their data and creates a holistic customer profile.

Reliance on third-party data

Even though there has been a drop in third-party data collection, marketers will continue to invest in third-party data which have a complete understanding of their customers that augments the first-party data they have.

Historically, third-party data has been difficult to source and maintain for marketers. There are new platforms that counter improvement of data like long time to value, cost of maintaining third-party data pipelines, and data governance problems.

U.S. marketers have spent upwards of $11.9 billion on third-party audience data in 2019, up 6.1% from 2018, and this reported growth curve is going to be even steeper in 2021, according to a study by Interactive Advertising Bureau and Winterberry Group.

Conclusion

Marketing analytics enables more successful marketing as it shows off direct results of the marketing efforts and investments.

These new marketing data analytics trends have made their definite mark and are set to make this year interesting with data and AI-based applications mixed with the changing landscape of marketing channels. Digital marketing will be in demand more than ever as people are purchasing more online.

Frequently Asked Questions

Why is marketing analytics so important?

Marketing analytics has two main purposes; to gauge how well your marketing efforts perform and measure the effectiveness of marketing activity.

What is the use of marketing analytics?

Marketing analytics help us understand how everything plays off of each other and decide how to invest, whether to re-prioritize or keep going with the current methods.

Which industries use marketing analytics?

Commercial organizations use it to analyze data from different sources, use analytics to determine the success of a marketing campaign, and target customers specifically.

What are the types of marketing analytics tools?

Some marketing analytics’ tools are Google Analytics, HubSpot Marketing Hub, Semrush, Looker, Optimizely, etc.

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Predictive Analytics Tools for Data-Driven Insights

Article | April 15, 2024

Discover the top predictive analytics tools designed for businesses, showcasing how predictive analytics for business can shape strategic decisions and increase development in 2024. Contents 1 Introduction 2 Benefits of Predictive Analytics Tools: Amplifying CMOs' Strategic Impact 3 Top Predictive Analytics Tools 3.1 Neo4j Graph Data Science 3.2 Board 3.3 H2O 3.4 Wand.ai 3.5 DataRobot 3.6 Neuron7.ai 3.7 Inzata 3.8 Squark 3.9 Findability.AI 3.10 KNIME Software 4 Wrapping Up 1. Introduction Predictive analytics has completely changed how businesses make decisions in today's data-driven environment by using past data to predict future patterns and results. Organizations can now analyze data, spot trends, and provide actionable insights with remarkable accuracy because of a wide range of predictive analytics tools that use advanced algorithms and machine learning approaches. These tools give companies an advantage in strategies in a competitive market, in addition to empowering them to streamline operations and understand client requirements. The benefits of predictive analytics further enhance companies' strategic planning and operational efficiency. 2. Benefits of Predictive Analytics Tools: Predictive analytics systems convert massive amounts of data into useful insights, offering advantages that go far beyond simple data analysis. With the use of these tools, organizations can increase operational effectiveness, gain a competitive advantage, reduce risks, improve fraud detection, and boost sales and marketing tactics. Organizations can predict future trends, make well-informed decisions, and strategically position themselves for success by utilizing predictive analytics. Using predictive analytics tools have innumerable strategic advantages, such as: Optimizing Production and Efficiency Estimate output and inventory levels to predict demand. Minimize disruption by predicting possible failures and streamlining service. Manage delays in the supply chain to prevent unexpected losses. Gaining Competitive Advantage Analyze customer data to understand loss dynamics and identify unique selling propositions. Personalize customer experiences, differentiating from competitors and strengthening relationships. Minimizing Risks Apply predictive analytics for accurate risk assessment in finance and insurance. Employ scenario simulations for effective risk mitigation strategies. Enhancing Fraud Detection Identify behavioral patterns and abnormalities for fraud prevention. Operate in real-time to swiftly respond to fraud, using risk scores to assess transactions. Improving Sales and Marketing Strategies Analyze campaign data to optimize strategies and identify upsell opportunities. Segment customers for targeted marketing, focusing on high-value customers for maximum CLV. 3. Top Predictive Analytics Tools Examining the best predictive analytics tools includes using innovative methods to test how each of them turn raw data into strategic insights. By utilizing advanced algorithms and machine learning, these tools empower businesses to predict patterns and make informed decisions based on data. This synopsis highlights their capacity to improve consumer interaction and streamline processes, underscoring their critical role in attaining success across the industry. 3.1 Neo4j Graph Data Science Overview Neo4j Graph Data Science is designed specifically to leverage data relationships for better projections and insight. It is considered one of the best tools for predictive analysis in data science and machine learning. By making use of graph databases' structural benefits, it gives data scientists the power to quickly understand complex relationships and uncover hidden patterns. This engine makes it easier to include data science initiatives into business data ecosystems and accelerates their transition from development to production. Why Choose Neo4j Graph Data Science? Goes beyond traditional analytics to prioritize data relationships for improved predictability and deeper insights. Ensures smooth interaction with current data ecosystems, speeding up the implementation of projects and the extraction of value. Has a broad range of more than 65 optimized graph algorithms for effective, large-scale data analysis, which speeds up analysis and promotes strategic decision-making. Prioritizes context-first analysis, providing comprehensive insights for a range of business processes and applications. This makes it perfect for anomaly detection, recommendation engines, and other uses. 3.2 Board Overview More than 2,000 enterprises worldwide utilize Board as a leading supplier of intelligent planning solutions, showcasing the advantages of predictive analysis tools. This predictive analytics software is unique as it combines strategy, finance, and operations into one integrated approach to planning, allowing businesses to efficiently manage performance. Board covers a variety of activities, ranging from budgeting and financial consolidation to performance and strategy management. It stands out for its ability to provide combined BI and CPM solutions. Because of its integrated business planning, decision-making skills are improved and a broad view of organizational performance is developed. Leading organizations like Coca-Cola, BASF, Toyota, and H&M, among others, have revolutionized their planning procedures with Board, demonstrating its capacity to provide useful insights and promote corporate success. What Sets Board Apart? Offers integrated solutions for Budgeting, Planning, Forecasting, Financial Consolidation, and more. Provides a consolidated view of performance across various planning processes for improved decision-making. Delivers data-derived insights to inform decisions and propel business success. Operates in over 25 countries, with implementations in over 100, ensuring worldwide accessibility and support. Demonstrated success in diverse industries, affirming its capability to add significant business value. Board has a track record of successful implementations and transformations across various industries, demonstrating its effectiveness in driving business value. 3.3 H2O.ai Overview As a top provider of AI clouds, H2O.ai is dedicated to expanding access to AI and predictive analytics for experts through the collaborative AI movement. H2O.ai is a company that specializes in the analysis of both structured and unstructured data, including documents and motion pictures. It offers innovative tools including Document AI and Hydrogen Torch. The organization fosters creativity and expedites the resolution of intricate business problems through the use of its AI Cloud. H2O.ai is used by more than 20,000 companies worldwide, including half of the Fortune 500. Moreover, H2O.ai's commitment to making a beneficial impact on society is demonstrated by its focus on Responsible AI and its AI for Good program. Key Features of H2O H2O-3: A scalable, open-source platform supporting numerous ML algorithms for comprehensive data analysis. H2O Driverless AI: Streamlines data science workflows by automating critical tasks, enhancing efficiency and productivity. H2O Q: Makes AI accessible to a broader audience, offering automatic insights and predictions for business users. Why Choose H2O? H2O.ai provides enterprise customers with a suite of AI and machine learning platforms, including H2O-3, H2O Driverless AI, and H2O Q, catering to diverse business needs and user expertise levels. With a client roster that includes leading global organizations across various sectors, H2O.ai has earned the trust of industry giants like AT&T, PayPal, and Goldman Sachs, showcasing its reliability and effectiveness in driving business outcomes. H2O.ai boasts a community of over 30 Kaggle Grandmasters, demonstrating the platform's appeal to top-tier machine learning practitioners and data scientists. 3.4 Wand.ai Overview Wand.ai is an innovative platform designed to make AI technology more accessible to data analysts and business users. Its main goal is to enable organizations to create effective, valuable solutions. Wand.ai facilitates problem-solving with ease, creating a collaborative, measurable, and scalable environment for both individuals and enterprises. Why Choose Wand.ai? Wand.ai is designed to make AI accessible to all users, regardless of skill level, by removing technological obstacles. It facilitates well-informed decision-making by acting as a user-friendly platform for both seasoned data analysts and business executives. Wand.ai acts as an innovation catalyst by creating a cooperative atmosphere where people can share ideas and work together to solve problems. This gives users the power to encourage creativity and advance the industry as a whole. Wand.ai is dedicated to transparency and reliability in data processing while upholding ethical AI ideals. It ensures ethical technology use by incorporating strategies to avoid biases and promote fairness in AI models. 3.5 DataRobot Overview DataRobot presents itself as an advanced enterprise artificial intelligence platform that uses an end-to-end automated process to change data science. It focuses on building, implementing, and managing machine learning models, allowing businesses to increase value through scalable AI solutions and ongoing performance enhancement. By combining the latest developments with the best AI implementation, training, and support services, DataRobot enables businesses of all sizes, in a variety of sectors, and with a limited budget to use AI to achieve better business outcomes. Key Features of DataRobot DataRobot places a high priority on adopting AI in a value-driven manner, transforming concepts into practical results. With AI, businesses can use technology to accomplish quantifiable goals, increase profitability, accomplish corporate objectives, or progress society. With more than ten years of outstanding experience in AI innovation, DataRobot provides unparalleled knowledge. Because of its well-established track record in AI application and its extensive training and support services, businesses can rely on DataRobot to execute AI projects successfully. DataRobot offers an open, end-to-end AI lifecycle platform as a full solution. This makes it easier for businesses to quickly build, safely run, and confidently manage their AI operations, which maximizes the productivity of AI processes everywhere. With its generative and predictive analytics capabilities, DataRobot helps businesses realize the full potential of artificial intelligence, overcoming major obstacles and promoting innovation. 3.6 Neuron7.ai Overview Neuron7.ai presents itself as a unique solution designed to improve field service and client operations by means of quick issue resolution. By analyzing a variety of data sources, including product manuals, prior cases, and technician notes, it applies modern artificial intelligence and natural language processing to create a comprehensive ‘resolution system of record’. Making use of both structured and unstructured service data as well as the insights of high-performing individuals, this technology efficiently evaluates and fixes product issues within the parameters of current customer service frameworks. By continuously learning, Neuron7.ai develops and provides resolution intelligence that can be accessed through bots, CRM integration, search, and other self-service, call center, and field technician capabilities. Reasons to Opt for Neuron7.ai Employs AI and NLP to analyze extensive service data quickly, offering precise diagnostics and resolution recommendations. Enhances service operations by reducing call volumes, increasing first-time fix rates, and shortening call durations. Captures and applies the knowledge of the organization's best performers, enhancing service quality and outcomes. Neuron7.ai's Distinct Features Generates step-by-step guidance for resolving issues, tailored for complex service environments. Analyzes a mix of structured and unstructured data from various sources, creating a dynamic and learning Smart Resolution Repository. Integrates effortlessly with current CRM systems, communication platforms, and service workflows, delivering insights within familiar tools. 3.7 Inzata Overview Inzata is an advanced platform for data analytics designed to facilitate the process of combining, examining, and evaluating data from many sources at a high volume and speed. This platform sets itself apart with its AI-driven data modelling and unique analytics engine, which allow raw data to be transformed into actionable insights in less than 30 minutes. It can quickly load, combine, prepare, and model unstructured and raw data into large-scale enterprise data models, producing insightful real-time analytics and eye-catching visuals. Proficient in rapidly generating comprehensive perspectives of an organization's data from many platforms, Inzata establishes a novel benchmark for big data analytics. What Sets Inzata Apart? Inzata streamlines the data analytics workflow by providing a comprehensive solution that covers all stages, from extraction to visualization and distribution, removing the need for different tools. A broad range of users, from beginners to expert data scientists, can benefit from the platform's easy setup and usage design. Inzata promises quick insight production, so consumers may start using their data within days. This greatly cuts down on the wait times that are often involved in data analysis. It increases the platform's relevance and usefulness by providing specialized functionality for industries like government and education. Inzata offers significant value while competing on features with more expensive options, despite its low price. 3.8 Squark Overview Squark simplifies predictive analytics by offering a platform that helps business users quickly and easily leverage AI's capabilities without requiring technical expertise. Its user-friendly interface, automated model comparison, and extensive predictive analytics enable businesses to effectively make data-driven decisions. Squark stands out as a potent predictive analytics solution in the competitive corporate world due to its dedication to democratizing AI and its focus on quick insight delivery. Core Features of Squark Squark simplifies the predictive modeling process, enabling users to link data and create models effortlessly, thus democratizing AI for broader organizational access. It stands out for its ability to swiftly generate, compare, and select the optimal models for data analysis, facilitating quick, actionable insights for decision-making. Squark breaks the norm of requiring data scientist expertise for predictive analytics, empowering business users to identify trends and strategize confidently. Supports diverse analytics tasks such as binary and multiclass classification, regression, and more, catering to various business needs. 3.9 Findability Sciences Overview Leading the way in the creation of complex big data, cognitive, and predictive analytics solutions, Findability Sciences serves a wide range of clients in the banking, insurance, financial services, retail, manufacturing, healthcare, and transportation sectors. Findability Sciences, a prominent member of the Soft Bank Group, has established itself as a key strategic partner for companies looking to use data-driven insights to improve operational efficiency. Its flagship product, FP Predict+, is an example of a fully automated, self-learning prediction engine intended to simplify AI integration into corporate processes and make it easier for decision-makers to provide insightful prediction reports. Unique Selling Points of Findability Sciences Findability Sciences acts as a critical partner in transforming data into actionable intelligence, steering companies through complexity towards innovation and unmatched ROI. Offering a range of modern AI products like Findability.AI, Findability.DSL, Findability.INSIDE, and Findability.Accelerate, position companies to excel as data-driven entities. This leading-edge prediction engine automates and simplifies prediction report generation, delivering rapid, accurate insights by processing user-uploaded data against specified variables. Findability Sciences customizes its solutions to satisfy industry-specific requirements because of its extensive knowledge of multiple industries, including BFSI, manufacturing, and healthcare. 3.10 KNIME Software Overview KNIME Software is a complete platform designed to help a wide range of data users build, cooperate, and improve their data science skills. It facilitates the development of analytical models, their application, and the dissemination of findings across an enterprise, supporting the full data science lifecycle. KNIME is designed to bridge the gap between advanced analytics and dashboard functions. Its user-friendly interface is suitable for all individuals involved in data operations. Reasons for Leveraging KNIME Software KNIME enables seamless connection to diverse data sources, supports various analytical techniques, and accommodates coding in multiple languages, catering to the needs of data specialists, business and domain experts, end-users, as well as MLOps and IT teams. Its low-code/no-code interface streamlines the insight generation process, removing the necessity for in-depth coding knowledge. This allows for the creation of automated workflows, model validation, and visual analysis documentation effortlessly. The platform enhances team collaboration by offering shareable workflows, blueprints, and workflow samples, fostering a cooperative environment among data scientists, business analysts, and end-users. KNIME extends comprehensive assistance throughout the data science lifecycle, covering data integration, predictive modeling, statistics, workflow management, reporting, and beyond. By offering flexibility in data integration, analytical methodologies, and deployment strategies, KNIME enables organizations to adapt swiftly to business dynamics and incorporate advanced AI and machine learning techniques. 4. Wrapping Up Adopting comprehensive predictive analytics tools is becoming more and more important for companies looking to take the lead in innovation and gain a competitive advantage. These tools will be crucial in determining how corporate plans are developed in the future since they are necessary for improving decision-making and applying strategic insights. Predictive analytics is becoming increasingly essential, so it's necessary for organizations to stay up to date on emerging trends and be adept in these tools so that they can take advantage of new opportunities and promote long-term success. Aligning with the events of predictive tools also provides priceless insights into future developments, highlighting the crucial role that these tools will play in overcoming corporate issues in the future.

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Business Intelligence, Big Data Management, Big Data

Unleashing Data Visualization Strategies for Maximum Impact

Article | July 4, 2023

Gain a competitive edge in data by leveraging advanced visualization strategies that cater to the unique needs of your organization, empowering you to navigate complexities with clarity and precision. Contents 1. Data Visualization for Strategic Decision-Making 2. Advancements in Visualization: Strategies for Maximum Impact 2.1. AI-Enhanced Predictive Visualization 2.2. Immersive Experiences with AR and VR 2.3. Data Storytelling for Impactful Communication 2.4. Natural Language Processing in Data Visualization 2.5. Complex Charts 2.6. Harnessing Animation for Advanced Data Visualization 2.7. Customizing Approaches for Diverse Fields 2.8. Data Sonification 2.9. Holographic Data Immersion 2.10. Integrated Charting Approach 3. Key Takeaways 1. Data Visualization for Strategic Decision-Making Data visualization has evolved beyond its initial function as a simple means of presenting data; it has now developed into a discipline of study, an art form, and a means of intellectual communication. A profound shift is occurring in the way one perceives and interacts with data in the era of big data. The domain between the depths of AI's predictive gaze and the pinnacle of holographic immersion represents a dynamic platform that is ready to create a significant influence. 2. Advancements in Visualization: Strategies for Maximum Impact As traditional strategies evolve and novel concepts emerge, businesses must consider the implications of this shift on every aspect of their lives. Are the enterprises prepared for this visualization metamorphosis, or do they risk being overtaken by the technology the human race has meticulously crafted? 2.1. AI-Enhanced Predictive Visualization Predictive visualization is at the forefront of strategic decision-making in modern data-intensive situations. The predictive capabilities of AI are transforming the field of data visualization, allowing stakeholders to gain valuable insights from data analysis. With interactive content yielding 52.6% more engagement than static alternatives, there is a clear preference for dynamic and user-responsive visualizations using AI. AI enables proactive decision-making by predicting future data visualization trends and patterns, thus reducing risks and maximizing opportunities. Integrating AI with visualization tools enhances data-driven decision-making processes, offering stakeholders actionable insights for strategic planning and operational optimization. AI-enhanced predictive visualization is a best practice as it empowers organizations to leverage advanced technologies for forecasting and strategic decision-making. By providing intuitive graphical representations of predictive analytics results, it streamlines complex data interpretation and fosters a culture of data-driven innovations in visualization techniques. 2.2. Immersive Experiences with AR and VR Augmented and virtual reality (AR/VR) are providing data with a physical aspect, creating immersive experiences that go beyond the limitations of two-dimensional screens. A study conducted by the INFORMS Journal of Applied Analytics reveals that the use of augmented reality (AR) and virtual reality (VR) in data presentation is resulting in substantial benefits. These include a notable 45% improvement in decision-making time and a significant 30% decrease in errors. AR in Business: Interactive experiences deepen customer engagement, offering a more tangible understanding of products or services. Aids in complex assembly, maintenance, and training by overlaying digital information onto real-world objects, streamlining processes, and reducing errors. Transforms marketing strategies by enabling immersive product demonstrations and virtual try-ons, leading to informed purchasing decisions and increased sales. VR in Business: Creates realistic training environments for high-risk industries (e.g., aviation, healthcare), allowing for skill development in a safe, controlled setting. Leveraged to visualize and iterate on product designs in a cost-effective manner, significantly reducing the time and resources spent on physical prototypes. Facilitate immersive remote collaboration, enabling teams to interact in a virtual space as if they were physically present, enhancing teamwork and productivity. 2.3. Data Storytelling for Impactful Communication Visualization relies on effective communication, and data storytelling is the catalyst that brings charts and graphs to life. The inclusion of numbers in a story enhances its power. Data storytelling communication effectiveness by conveying data insights through compelling narratives, fostering stakeholder engagement and driving informed decision-making. Data storytelling promotes knowledge retention and alignment across diverse stakeholders, leading to more effective collaboration and next level data visualization strategic implementation. This approach bridges the gap between data analysis and stakeholder communication, ensuring that insights are not only understood but also acted upon. Crafting narratives around data, organizations humanize complex information, making it accessible and actionable for decision-makers at all levels. 2.4. Natural Language Processing in Data Visualization The combination of data visualization and natural language processing (NLP) introduces a new universal language, where visual representations and textual explanations work together to simplify the understanding of complex data. The global natural language processing market size was valued at USD 24.10 billion in 2023. The market is projected to grow from USD 29.71 billion in 2024 to USD 158.04 billion by 2032, exhibiting a CAGR of 23.2% during the forecast period. NLP improves comprehension and decision-making by transforming unstructured text data into visual insights, enabling faster and more accurate analysis in businesses. NLP-powered data visualization enhances information extraction, summarization, and interpretation, facilitating a deeper understanding of textual data and driving actionable insights. By visualizing textual information, organizations unlock hidden insights, optimize decision-making processes, and gain a competitive advantage in data-driven industries. 2.5. Complex Charts Data visualization benefits from complexity. Although simple bar charts or pie graphs may be suitable for certain situations, the strategic utilization of sophisticated visualizations like Sankey diagrams or chord charts can effectively clarify intricate data linkages with unmatched clarity. The complex charts approach facilitates deeper insights and informed decision-making by visualizing intricate data relationships and patterns in a comprehensive manner. Complex charts enable multivariate analysis, hierarchical structuring, and interactive exploration, empowering stakeholders to extract actionable insights from complex data sets. Complex charts prove to be a best practice in data visualization as they maximize information density while maintaining clarity and coherence. This advanced technique for data presentation leverages sophisticated graphical representations, organizations effectively communicate complex data relationships, enabling stakeholders to make data-driven decisions with confidence and precision. 2.6. Harnessing Animation for Advanced Data Visualization Animation is a powerful tool for enhancing data visualization by adding dynamic elements that convey temporal or procedural information. Leveraging animation techniques, enables transitions, morphs, and interactive animations, making data visualizations more engaging, interactive, and memorable. Animation can illustrate data trends over time, reveal patterns through sequence, or guide users through complex data structures. When used wisely, animation enriches the user experience, clarifies data relationships, and enhances the impact of data visualization for decision-making and communication purposes. Animation in data visualization enriches the user experience and clarifies data relationships. Organizations can thus create more compelling and impactful data visualizations that resonate with stakeholders and drive meaningful actions. 2.7. Customizing Approaches for Diverse Fields Data visualization is not a one-size-fits-all approach. Adapting visualization methodologies to other areas, such as banking or healthcare, recognizes the intricacies of data contextualization. 74% of organizations believe that data visualization helps them access and view data more efficiently than other methods. Tailoring advanced data visualization techniques to specific industries enhances relevance and effectiveness, leading to improved decision-making and strategic outcomes. Understanding industry dynamics and stakeholder needs is crucial, so organizations can deliver insights that address sector-specific challenges and opportunities. Adapting to customized methodologies, technologies, and solutions to suit specific domains, enables organizations to maximize the utility and impact of data visualization efforts. This drives the tangible role of data visualization in businesses’ value and differentiation in the marketplace. 2.8. Data Sonification Data sonification involves the process of translating data sets into sound, allowing users to perceive and interpret data through auditory cues rather than visual representation alone. This approach offers an alternative means of data analysis and exploration, particularly beneficial for individuals with visual impairments or for situations where visual displays may be impractical or overwhelming. By leveraging sound patterns and frequencies to represent data attributes, data sonification enhances accessibility and enables users to gain insights from data through auditory perception. Data sonification provides accessibility for visually impaired users and offers an alternative mode of data analysis. It fosters inclusivity and ensures that insights derived from data are accessible to all stakeholders, thereby promoting diversity and equity within organizations. It expands the reach of data visualization beyond visual channels, accommodating diverse user needs and preferences. 2.9. Holographic Data Immersion Holographic data immersion, the utilization of holographic technology to create immersive data visualization experiences offers unique perspectives and insights, allowing users to manipulate and analyze data from various angles and scales, ultimately elevating the impact of data visualization in decision-making processes and knowledge discovery. By projecting 3D holograms of data sets, users can interact with and explore data in a spatially immersive environment, enhancing comprehension and engagement. It provides a novel and immersive way to explore complex data sets, fostering deeper understanding and engagement among users. The strategic approach enhances the role of data visualization in decision-making processes by enabling stakeholders to interact with data in a spatially immersive environment, facilitating more informed and intuitive insights. 2.10. Integrated Charting Approach An integrated charting approach involves the strategic combination of multiple chart types within a single visualization to convey comprehensive insights and facilitate nuanced analysis. By integrating diverse chart types, such as bar charts, line graphs, and pie charts, within a unified visualization framework, users can gain a holistic understanding of complex data relationships and trends. This maximizes information density while maintaining clarity and coherence, enabling users to extract actionable insights more effectively and efficiently. This approach of integrated charting maximizes information density while maintaining clarity and coherence. By presenting data in a visually rich and contextually relevant format, organizations can effectively communicate insights and drive actionable outcomes. 3. Key Takeaways Organizations aiming to optimize the impact of their data-driven projects must utilize innovative techniques in the evolving technological field of data visualization. The future of data visualization is poised for groundbreaking advancements driven by emerging technologies and evolving user needs. As AI continues to refine predictive analytics, data visualization tools will offer more sophisticated forecasting capabilities, empowering organizations to anticipate trends and make proactive decisions. As these future-proof data visualization tactics continue to shape the future of data visualization, organizations must embrace innovation and adapt their strategies to stay ahead in the data-driven arena. Integrating advanced visual techniques with a profound respect for human perception enhances understanding and ensures data's accessibility to all. This collaborative effort, involving technologists, designers, communicators, and consumers, is essential to harnessing the full potential of data visualization and safeguarding its integrity.

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Data Science

15 Data Visualization Tools for Unbelievably Better Decisions

Article | March 18, 2024

Strategic decisions are often guided by extensive data analysis and data visualization tools help with just that. Find top data visualization techniques to accelerate decision-making for businesses. Contents 1. Simplifying Complex Data Sets with Data Visualization Tools 1.1 Benefits of Data Visualization Tools: 2. The Best Data Visualization Tools for Smarter Decision-Making A. Understanding the Need for Data Visualization Tools B. Key Factors to Consider C. How to Evaluate and Select Data Visualization Tools? 2.1 AgencyAnalytics 2.2 ATLAS.ti 2.3 dataPARC 2.4 Echo AI (formerly Pathlight) 2.5 Evisions Argos 2.6 InetSoft Style Intelligence 2.7 Infogram 2.8 JMP 2.9 Minitab Connect 2.10 Pigment 2.11 Q Research Software by Displayr 2.12 TruOI 2.13 Vareto 2.14 Visme 2.15 Whatagraph 3. A Glimpse into the Future of Data Visualization 1. Simplifying Complex Data Sets with Data Visualization Tools Data visualization platforms are the linchpins of effective business intelligence strategies. They translate complex data into a visual language, making it easily interpretable even for beginners in data analytics. These tools help uncover patterns, trends, and relationships that might take time to appear in raw numbers, enabling users to make quicker, more informed decisions. 1.1 Benefits of Data Visualization Tools: Simplified Analysis: Data visualization tools transform complex data sets into visual formats like charts and graphs, making it easier to understand and interpret the data. Enhanced Decision-Making: Visual representations help identify trends and patterns, enabling informed decisions based on clear and concise data. Effective Communication: These tools allow complex data to be communicated to stakeholders in an understandable way, transcending language barriers. Interactive Exploration: Users are able to interact with the data, manipulate variables, and uncover hidden insights, fostering a deeper understanding of the data. These tools are essential for transforming performance metrics and extracting business intelligence. They enable analysts to identify trends and patterns that may not be apparent in raw data alone. By presenting data using the top data visualization techniques, in the form of pie graphs, flow charts, highlight tables, stack columns, and choropleth maps, among others, these tools provide a comprehensive overview of campaign performance, enabling marketers to identify areas for improvement and take appropriate action. 2. The Best Data Visualization Tools for Smarter Decision-Making A. Understanding the Need for Data Visualization Tools Data visualization tools are essential for efficient data analysis, revealing major trends and patterns. They save time by automating the analysis of large-scale data, increasing productivity. These tools help uncover minor anomalies and flaws in data, which translate into significant savings for companies. B. Key Factors to Consider The tool’s capacity to handle the volume, complexity, and format of your business data is crucial. Consider the tool’s dashboard design and data connectivity. The dashboard is where visualizations are observed, and data connectivity determines how the data will be linked to the tool. Also consider the cost of deployment and the tool’s adaptability. C. How to Evaluate and Select Data Visualization Tools? The type of data visualization task a user wants can guide the choice of tool. The types of variables a business is analyzing and the audience for the visualization can also influence which tool will work best. Remember, the right tool should strike a balance between analytical capabilities, technical performance, and cost. Here are some of the data visualization tools to consider: 2.1 AgencyAnalytics AgencyAnalytics is a powerful data visualization tool that has been transforming the way agencies present complex data. It's a tool that stands out for its ability to convert overwhelming data into interactive charts, graphs, and other easily digestible visuals. This tool has been instrumental in improving decision-making processes by revealing trends and patterns that might otherwise go unnoticed. Features and Utility Visual Appeal: AgencyAnalytics presents data in a visually appealing way, making it easier for clients to absorb important metrics and KPIs. Automation: It automates the data collection process, saving time and effort. Customization: The tool offers a variety of widgets and customization options, allowing agencies to tailor visuals to fit their specific clients’ needs. Integration: AgencyAnalytics integrates with over 80 platforms to track and report on SEO, PPC, call tracking, social media, email marketing, ecommerce, local, and more. SEO Tools: It includes a full suite of SEO tools designed to streamline and automate users’ agencies. Real-World Impact In real-world use cases, AgencyAnalytics has proven to be a valuable tool for agencies and marketing departments in various industries. It has been used to enhance client reports, making it easier for clients to digest complex information and paint a clearer path to decision-making. The tool has received positive reviews, indicating its effectiveness and popularity among users. With AgencyAnalytics, data-driven decision-making has been taken to the next level. 2.2 ATLAS.ti ATLAS.ti is a robust data visualization tool that has been revolutionizing the field of qualitative data analysis. It supports a wide range of data types and formats, making it a versatile tool for researchers and professionals alike. ATLAS.ti's ability to transform raw, unstructured data into meaningful insights has made it a go-to tool for many. Features and Utility Supports Multiple Data Types: ATLAS.ti can handle various data types in different formats. Data Imports: It allows data imports from platforms like Twitter and Evernote. Central Workspace: Provides a centralized workspace to organize all users’ data. Coding: ATLAS.ti supports coding/tagging and annotating features within unstructured data. Linking and Mind Maps: It offers linking and mind mapping capabilities for better data organization. Real-World Impact ATLAS.ti has been widely used in research fields for analyzing qualitative data. Its ability to create visual representations of complex data sets has made it a favorite among researchers. The tool has received positive reviews,indicating its effectiveness and popularity among users. With ATLAS.ti, qualitative data analysis has been elevated to a new level. 2.3 dataPARC dataPARC is a comprehensive data visualization tool that has been making waves in the field of industrial data analysis. It's a self-service toolkit designed for process manufacturers seeking to improve quality, increase yield, and optimize their operations. dataPARC's ability to collect, connect, and analyze IoT data from across the plant has made it popular among professionals. Features and Utility Real-Time Visualization: dataPARC provides real-time data visualization, allowing users to monitor live data streams and making real-time decisions. Data Integration: It can integrate data from any source, providing a single source of truth for all users’ manufacturing data. Custom Displays: Users can build real-time dashboards and displays to monitor equipment status, site-level process flows, or enterprise-wide production KPIs. Mobile Access: dataPARC brings powerful data visualization tools to mobile phones and tablets, enabling key personnel to respond to downtime events or monitor plant conditions remotely. AI and Machine Learning: Leverage artificial intelligence and machine learning to drive continuous improvement and increase margins via predictive modeling. Real-World Impact In real-world, dataPARC has been widely used in various industries for analyzing industrial process data. It , indicates its effectiveness and popularity among users. With dataPARC, data-driven decision-making has been elevated to a new level. 2.4 Echo AI (formerly Pathlight) Echo AI, formerly known as Pathlight, is a cutting-edge data visualization tool that has been making a significant impact in the realm of unstructured data analysis. It's a web service that simplifies the process of gathering and analyzing unstructured data. Echo AI's ability to quickly analyze data about customers, employees, or anyone else on the internet has made it a valuable tool for many businesses. Features and Utility Data Collection: Echo AI allows companies to collect data about their customers, employees, or anyone else on the internet. Data Analysis: It provides quick analysis of the collected data. Data Storage: Echo AI stores data in Amazon S3, and one can access data stored in other storage systems, like a user’s laptop. Real-World Impact In real-world, Echo AI has been widely used for analyzing unstructured data.With Echo AI, data-driven decision-making has been significantly enhanced. 2.5 Evisions Argos Evisions Argos is a leading data visualization tool that has been specifically designed for higher education. It provides flexible, powerful, and easy-to-use reporting tools that deliver the insights needed for timely, better-informed decisions. Argos has been widely appreciated for its ability to present student, departmental, and institutional data in real-time. Features and Utility Real-Time Data: Argos provides real-time data visualization, enhancing visibility throughout the institution. Data Integration: It can connect with diverse data sources, streamlining data retrieval for reporting. Customizable Dashboards: Users can build real-time dashboards and displays to monitor various metrics. Email Reports: Argos allows scheduling of reports and emails, ensuring timely updates. Data Manipulation: It supports insert, update, and delete operations, providing control over the user’s data. Real-World Impact Argos has been widely used in higher education institutions worldwide. For instance, Nicolet College has leveraged Argos for real-time reporting, enabling them to access data anytime, anywhere, and on any device. This has empowered them to make timely, data-driven decisions. With Argos, data-driven decision-making in higher education has been significantly enhanced. 2.6 InetSoft Style Intelligence InetSoft Style Intelligence is a powerful data intelligence platform that has been transforming the way businesses visualize and analyze their data. It's a tool that has been praised for its comprehensive power and fuss-free implementation, making it a favorite among both beginners and seasoned data analytics professionals. The tool's core features include: Interactive Dashboards: Enables users to create dashboards with drag-and-drop functionality. Data Visualization: Allows users to create stunning visualizations to represent complex data sets. Ad-Hoc Reporting: Enables users to generate ad-hoc reports on the fly. Data Mashup: Rapid data preparation in-cloud and on-premise. Self-Service Analytics and Reporting: Empowers business users with more self-service than dashboard interactivity and customization. InetSoft Style Intelligence has been used in real-world cases to cumulate and assimilate data from various sources and formats, placing it in one convenient place. This has solved the problem of data management that other business intelligence tools could not InetSoft Style Intelligence is not just a tool but a vital component in a data analytics professional's toolkit. Its ability to transform complex data into understandable visualizations makes it an essential tool for smarter decision-making. 2.7 Infogram Infogram is a user-friendly online tool that empowers individuals and teams to create beautiful and engaging infographics, charts, dashboards, and interactive reports. It's a tool that has been praised for its simplicity, functionality, and strong design aesthetic. The tool's core features include: Interactive Charts and Maps: More than 35 interactive charts and over 550 maps to help you visualize data. Easy Drag-and-Drop Editor: An intuitive, lightweight data editor lets you easily edit colors and styles, add icons, and set display options. One Million Images and Icons: A virtually endless supply of high-quality, royalty-free stock photos, icons, GIFs, flags, and more. Collaboration: Invite team members to edit users’ projects, share folders, and create together. Responsive Content: Infogram uses state-of-the-art technologies to offer the best possible experience for the web and mobile devices. Infogram has been used extensively to create visually stunning and impactful projects that score in interactivity, precision, and visual appeal. It has proven to be a versatile and practical tool for a wide range of use cases. In closing, Infogram is an important component in a data analytics professional's toolkit. Its ability to transform complex data into understandable visualizations makes it an essential tool for smarter decision-making. 2.8 JMP JMP, a product of SAS, is a robust data analysis software that combines interactive visualization with powerful statistics. It's a tool that has been praised for its advanced computational statistics, automation and scripting, data management and integrity. The tool's core features include: Interactive Visualization: JMP provides dynamic, interactive graphics that allow users to see and explore their data. Advanced Statistical Modeling: JMP offers a wide range of statistical models, making it a versatile tool for data analysis. Data Acquisition: JMP allows easy access to data from various sources, making data preparation a breeze. Automation and Scripting: JMP provides options for automating routine tasks, making data analysis more efficient. Quality and Process Engineering: JMP is widely used in industries like manufacturing, finance, and pharmaceuticals for quality control and process optimization. JMP has been used frequently to solve complex problems such as increasing yield or decreasing scrap in a manufacturing process, understanding which factors affect the quality of a product, or performing a root-cause analysis on equipment failures. It has proven to be a versatile and practical tool for a wide range of use cases. As demonstrated, JMP is not just another tool, but a vital component in a data analytics professional's toolkit. Its ability to transform complex data into understandable visualizations makes it an essential tool for smarter decision-making. 2.9 Minitab Connect Minitab Connect is a comprehensive data integration and automation solution that has been revolutionizing the way businesses manage and analyze their data. It's a tool that has been praised for its robust data integration capabilities, automation, and dashboarding solution. The tool's core features include: Data Integration: Flexible data and file type options with scheduled and triggered ingestion. Direct Data Entry: Validation for error reduction and data import management. Data Preparation Tools: A wide range of tools for data cleaning and shaping. Visualizations/Charts: A variety of charts are available for data visualization. Access Controls and Permissions: Role-based user assignment and granular user group permissions. Minitab Connect has been utilized to automate reports, track information for meaningful business intelligence, and instantly alert to changes requiring action. It has proven to be a versatile and practical tool for a wide range of use cases. To review, Minitab Connect is a significant phase of data visualization for data analysts. Its ability to streamline data integration and analysis makes it an essential tool for smarter decision-making. 2.10 Pigment Pigment is a comprehensive business planning platform that has been making waves in the world of data analytics. It's a tool that has been praised for its intuitive, adaptable, and integrated platform, allowing teams to quickly build trusted strategic and operational business plans. The tool's core features include: Data Integration: Pigment brings together inputs from all users’ business apps and lets you clean and enrich data in seconds. Real-Time Visualization: Build, maintain and visualize reports, plans and forecasts in real-time. Comprehensive What-If Scenarios: Run comprehensive what-if scenarios in minutes, easily change assumptions and compare scenarios via beautiful tables and waterfall charts. Collaboration: Overwrite quota assumptions, comment on the latest figures, and tag the user’s teammates to start live conversations. Personalized Workflows: Gather everything and track progress with personalized workflows. Pigment has been utilized to make confident and accurate decisions. It has proven to be a versatile and practical tool for a wide range of use cases. Summing up, Pigment’s ability to streamline business planning and analysis makes it an essential tool for smarter decision-making. 2.11 Q Research Software by Displayr In the data visualization space, Q Research Software by Displayr stands out as a powerful tool for smarter decision-making. Users have praised its feature that makes survey analysis and reporting faster and simpler. Key features of Q Research Software include: Easy updating and automation: Automatically update reports when you get new data. Full support of the R Language: Advanced users have the flexibility to do whatever computations they wish. Simple to create and manipulate variables: Intuitive, drag-and-drop, point-and-click. Statistical testing based on data type: Automatically performs appropriate statistical tests based on data type. Seamless integration with PowerPoint: For exporting editable charts and tables. Q Research Software has been used in real-world cases to analyze survey data, create crosstabs, and perform advanced analysis. It's a Windows application built specifically for the analysis of survey data. It's also tightly integrated with Displayr and PowerPoint for seamless reporting. This tool is essential in a data analytics professional’s toolkit, as it provides everything needed for data analysis. The software has received positive reviews for its efficiency and flexibility. Finally, Q Research Software by Displayr is a robust tool that aids in the visualization and understanding of complex data, thereby empowering professionals to make smarter, data-driven decisions. 2.12 TruOI TruOI is a remarkable data visualization tool that integrates all users’ data and software systems into one unified platform. It's designed to streamline performance and increase corporate, unit, and team member profitability. Key features of TruOI include: Reports Interface: Intuitive and easy to use for standard and self-service reports. Real-Time Updating: Track metrics in real time with consistent and frequent updates. Graphs and Charts: Offers a variety of attractive graph and chart formats. Score Cards: Visually track KPI's. Dashboards: Provides business users with an interface to easily design, refine and collaborate on their dashboards. TruOI has been used frequently to manage franchise growth and increase organizational profitability. It's a tool for managing franchise and chain operations. TruOI gathers all this data to create an interactive, company-wide performance management platform using their client's existing technology. This tool is essential in a data analytics professional’s toolkit, as it provides everything needed for data analysis. The software has received positive reviews for its usability and dashboard builder. In the end, TruOI is a robust tool that aids in the visualization and understanding of complex data, thereby empowering professionals to make smarter, data-driven decisions. 2.13 Vareto Vareto is a modern, intuitive FP&A platform for strategic finance and business teams to plan, forecast, and report on one source of truth. It's built for mid-market, high-growth, and enterprise teams and is designed to be flexible, customizable, and scalable as business needs evolve. Key features of Vareto include: Connected, Collaborative Planning: Streamline input gathering and feedback with workflows and real-time commenting. Automated Reporting: Automate all of the user’s executive and departmental reporting. Customizable Reports: Easily build any report you want in Vareto without using SQL or code. Granular Access Permissions: Control who sees what. AI-Generated Insights and Summaries: Save time with AI-generated insights and summaries. Vareto has been used in real-world use cases to power company planning, reporting, and operational decision-making. It's a tool for strategic finance and business teams. Vareto gathers all this data to create an interactive, company-wide performance management platform using their client's existing technology. This tool is essential in a data analytics professional’s toolkit, as it provides everything needed for data analysis. In conclusion, Vareto is a robust tool that aids in the visualization and understanding of complex data, thereby empowering professionals to make smarter, data-driven decisions. 2.14 Visme Visme is a versatile online tool for creating, editing, sharing, and storing visual materials. It's designed to cater to non-designers, making it easy to create beautiful presentations, infographics, visual documents, graphics, charts, and more. Key features of Visme include: Data Visualization: Transform data into engaging visuals. Project Templates: Variety of templates for different projects. Offline Mode: Work without an internet connection. User Interface: Intuitive and easy to use. Drag and Drop Functionality: Easily add elements to the user’s project. Marketers have used Visme to produce compelling infographics for online campaigns, teachers have used it to create interactive presentations for use in the classroom, and non-profit organizations have used it to produce educational documents to further a cause. It's a tool that enables organizations and brands to produce high-quality visual assets, such as slideshow presentations, infographics, storyboards, and Facebook ads. This tool is essential in a data analytics professional’s toolkit, as it provides everything needed for data analysis. The software has received positive reviews for its usability, versatility, and quality of output. All things considered, Visme is a robust tool that aids in the visualization and understanding of complex data, thereby empowering professionals to make smarter, data-driven decisions. 2.15 Whatagraph Whatagraph is an all-in-one intuitive marketing data platform that takes manual work and hassle away from the user’s process of connecting, organizing, visualizing, and sharing data. It's designed to cater to marketing agencies and large teams, making it easy to create visually clear and custom marketing reports. Key features of Whatagraph include: Data Visualization: Transform data into engaging visuals. Data Automation: Automate all of the user’s executive and departmental reporting. Custom Data Reporting: Easily build any report you want in Whatagraph without SQL or code. Data Source Centralization: All users’ marketing data is in one place. Integration: Direct native integrations with the user’s marketing sources. Whatagraph has been used in real-world cases to manage and report marketing activities for various venues across countries. It's a tool for marketing agencies and in-house teams, so its features are tailored for this category of users. Whatagraph thrives in environments where visual data communication is paramount, particularly in client-facing scenarios or upper management presentations. This tool is essential in a data analytics professional’s toolkit as, it provides everything needed for data analysis. The software has received positive reviews for its ease-of-use, functionality, overall quality, and customer support. As is clear by now, Whatagraph is a robust tool that aids in the visualization and understanding of complex data, thereby empowering professionals to make smarter, data-driven decisions. 3. A Glimpse into the Future of Data Visualization Upon entering the next era of data-driven decision-making, the field of data visualization is poised for a transformative revolution. Emerging technologies such as artificial intelligence and machine learning are paving the way for a new generation of real-time data visualization tools. These tools will enhance the ability to understand complex data and revolutionize how businesses interact with it. The role of AI and ML in automating data analysis and generating insights is becoming increasingly significant. The global market for AI in the data visualization industry is expected to reach $5.5 billion by 2022. This indicates a promising future for data visualization, with AI and ML playing a crucial role. AI-Powered Insights: Future tools will use artificial intelligence to automatically analyze data and provide forecasts, helping you make better decisions for cloud databases. Instant Data Views: These tools will offer live updates, giving you immediate insights into how the user’s cloud storage is performing. Interactive 3D Models: Expect to see tools that use augmented and virtual reality to create engaging, three-dimensional views of cloud data structures. Easy Access for All: Upcoming tools will be designed for ease of use, allowing everyone, regardless of technical skill, to create and understand data visualizations. The future also holds exciting possibilities with the rise of interactive visualization and the increasing adoption of immersive technologies like virtual reality (VR) and augmented reality (AR). Interactive visualization allows users to manipulate and explore data in real time, providing insights that would be impossible with static visualizations. With these advancements, data visualization is set to transform performance metrics and help extract business intelligence at a glance.

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Must Attend Predictive Analytics Events in 2024: Key Insights

Article | March 13, 2024

Explore the world of predictive analytics for businesses with the help of this comprehensive article. Examine vital predictive analytics events in 2024 to improve business strategy and outcomes. Contents 1. Introduction to Predictive Analytics 2. Top Predictive Analytics Events in 2024 2.1 Machine Learning Week 2024 2.2 Machine Learning Week Europe 2024 2.3 Marketing Analytics Summit 2024 2.4 Generative AI World 2024 2.5 SMX Paris 2024 2.6 MLconf New York City 2024 2.7 Data Science Salon Austin 2024 2.8 Data Innovation Summit 2024 2.9 Gartner Data & Analytics Conference 2024 2.10 Big Data & AI World 2024 3. Summing Up 1. Introduction to Predictive Analytics For business executives looking for innovation and long-term vision, 2024 stands out as a critical year in the quickly developing field of data science and analytics. The major predictive analytics events in 2024 throughout the year provide essential forums for change by providing in-depth knowledge of the most recent tactics and trends in the field. For CEOs and analytics specialists, these conferences are crucial because they offer a special fusion of expertise, teamwork, and creativity needed to successfully negotiate the challenges of the data-driven world. They guarantee to provide participants with the tools and connections required to lead their companies toward expansion and gain a competitive edge. These developments will be crucial in shaping the direction of predictive analytics and corporate strategy going forward, making 2024 a historic year for those leading the charge in digital transformation. 2. Top Predictive Analytics Events in 2024 The field of predictive analytics is developing rapidly and pushing significant developments in several industries. In 2024, professionals who are keen to learn about the newest strategies and ideas will have access to a wide range of top conferences. These conferences provide unmatched chances for networking and knowledge sharing in a variety of industries, guaranteeing that participants stay at the top of predictive analytics. 2.1 Machine Learning Week 2024 Date: June 4-7, 2024 Venue: Sheraton Phoenix Downtown Hotel, Phoenix, AZ The future of artificial intelligence in business is expected to be drastically changed by Machine Learning Week in 2024. For those at the forefront of machine learning, this will be a vital gathering that offers a combination of keynote addresses, plenary sessions, and practical workshops. It is a must-attend event for anybody hoping to stay ahead in the constantly changing machine learning fields, as it provides a unique chance for experts from a variety of sectors to explore the nexus between AI and business. Principal Aspects of the Event Exploring Machine Learning: A perspective on game-changing advances and transformative AI developments Practical Applications: Workshops and case studies centered on actual implementation in a variety of sectors. Responsible AI: Using moral principles to inform responsible AI development and application. Networking and Collaboration: Chances for participants to meet visionaries and leaders in the field. Who Can Attend ML Week 2024 Data Scientists & Analytics Managers: Individuals working in analytics and data-driven decision-making. Software Engineers & AI Practitioners: Experts who develop and implement artificial intelligence systems. Entrepreneurs & Decision-Makers: Professionals who aim to comprehend artificial intelligence and include it into their working life. 2.2 Machine Learning Week Europe 2024 Date: November 18-19, 2024 Venue: Munich, Germany An important event for utilizing AI, machine learning, and predictive and prescriptive analytics across a variety of industries. With sessions in Tech/Deep Dives, Business and Industry Case Studies, and extensive seminars, this will be one of the top data analytics events of this year that aim to create a collaborative platform for data science experts throughout Europe. Key Benefits of Attending Machine Learning Week Europe 2024 Practical insights: Learn how machine learning and artificial intelligence are being applied across various industries. Case Study Learning: Learn from in-depth case studies across a range of industries. Technical Engagement: Take part in in-depth technical discussions of the newest machine learning innovations. Professional networking: Network with a group of individuals working in data science. Trend Awareness: Stay abreast with the newest developments in an area that is evolving quickly to improve knowledge and abilities. 2.3 Marketing Analytics Summit 2024 Date: June 6-7, 2024 Venue: Sheraton Phoenix Downtown Hotel, Phoenix, AZ The Marketing Analytics Summit 2024 is a premier event of marketing professionals and leaders in digital analytics, with the goal of developing the discipline of marketing analytics. The summit's main goal is to empower participants with the most recent information and resources for using marketing data to inform strategy and decision-making. Phoenix, which is renowned for its dynamic corporate scene, provides a bright backdrop for the event, which has a strong history of innovation and community building. Keynote Speakers Lina Mikolajczyk, Director of Analytics Joe A. Miscavige, Senior Director of Data Distribution Strategy Ely Rosenstock, Associate Director, Human Health Digital, Data, and Analytics Jim Sterne, Founder Benefits of Attending the Marketing Analytics Summit 2024 Knowledge Sharing: Learn from more than 1,500 speakers who have made major contributions to the field of marketing analytics. In-Depth Workshops: Take part in programs aimed at technical mastery and effective marketing insight sharing, such as ‘SQL on GA4 in BQ: BigQuery for Digital Marketers’ and ‘Building World-class Business Dashboards.’ Networking Opportunities: Make meaningful connections with a varied range of business leaders, opinion leaders, and online analysts to develop fruitful professional partnerships. Career and Business Growth: Gain knowledge from a conference that provides unrivalled chances for personal and entrepreneurial development, having advanced over 20,000 careers and acted as a launchpad for 100 enterprises. Community Engagement: Be a part of a group that is leading the way in establishing the standards and practices in the marketing analytics sector, having established the Digital Analytics Association with great pride. 2.4 Generative AI World 2024 Date: June 6-7, 2024 Venue: Sheraton Phoenix Downtown Hotel, Phoenix, AZ Generative AI World 2024 emerges as a pivotal event, set against the dynamic backdrop of Phoenix, AZ. It aims to convert the burgeoning excitement around Generative AI into actionable business strategies and value, positioning itself as a critical summit for data analytics professionals driving digital innovation. Workshops and Key Speakers June 4: ‘Deep Learning in Practice: A Hands-On Introduction’ by Bardia Beigi and Prerna Singh ‘Generative AI: From Basic Concepts to Real-World Applications’ by Martin Musiol Networking Cultivation Platform Hundreds of CEOs, data scientists, and AI pioneers from a variety of industries will have a common platform to interact at Generative AI World 2024. The goal of the conference is to provide an environment for deep industry networking, lively discussions, and the exchange of significant information, ensuring that participants depart with meaningful relationships and new perspectives. Noteworthy Focus The conference's business focus sets it apart from the competition as it seeks to bridge the gap between scholarly research and the real-world application of generative AI in the marketplace. Through hands-on demonstrations and discussions on the most recent developments, attendees will be able to see personally the transformational potential of generative AI. These sessions will highlight real-world applications and the challenges associated with implementing these technologies. 2.5 SMX Paris 2024 Date: March 14-15, 2024 Venue: Étoile Business Center, Paris, France Immerse in the evolving field of search marketing at SMX Paris 2024. This 13th edition of the conference, taking place in the heart of Paris, is designed to arm professionals with the insights and trends that will define the future of the industry. With keynote speakers Rand Fishkin and Sam Tomlinson leading the charge, attendees will be in for an enlightening experience that will push the boundaries of search marketing into new territories. Why Attend SMX Paris 2024 The event has been carefully planned to include a wide range of challenges that are important for today's professionals, such as the implications of automation and artificial intelligence in advertising and e-commerce, as well as SEO methods designed for scaling firms. In addition to being an excellent source of information, the conference serves as a dynamic forum for networking, giving participants the ability to get in touch with thought leaders, entrepreneurs, and other professionals. For individuals who aspire to be successful in the search marketing industry, SMX Paris is an essential event due to its exceptional combination of in-depth education, professional insights, and networking possibilities. Who Must Not Miss This Event A wide range of people in the search marketing and digital advertising industries are the target audience for SMX Paris 2024. The conference is tailored to meet the goals of corporate search marketing experts, agency SEO/SMO/SEA professionals, marketing managers or directors seeking strategic enhancement, as well as webmasters and site administrators focused on optimizing site referencing efficiently. Attending the sessions and workshops will be fruitful for anyone aiming to stay ahead in the ever-changing field of search marketing. 2.6 MLconf New York City 2024 Date: March 28, 2024 Venue: New York City Professionals from a variety of academic disciplines and industries are invited to attend MLconf New York City 2024 to learn more about the latest developments in the field of machine learning innovation. This conference will provide alternatives for both virtual and in-person attendance that are accessible to a worldwide audience. Speakers Prominent speakers on AI research, data science, engineering, and machine learning applications will include Debasmita Das from Mastercard, Arun Krishnaswamy from Zuora, Jeremy Wilken from NVIDIA, Facundo Santiago from Microsoft, and Sanket Gupta from Spotify. Who Should Attend A wide range of professionals, including data scientists, engineers, software developers, computer vision specialists, technical leaders, entrepreneurs with start-ups, and academics made up of instructors and students, are an ideal audience for MLconf NYC 2024. By exchanging extensive knowledge, innovative approaches, and networking opportunities, attendees will be positioned to lead the way in machine learning innovation. 2.7 Data Science Salon Austin 2024 Date: March 20-21, 2024 Venue: Austin, TX Austin, Texas will be the host to the Data Science Salon 2024 once again, providing a platform for thought leaders in the field for a meeting and explore into innovative subjects including predictive analytics, generative AI, and machine learning. Through a unique combination of technical discussions, seminars, and use scenarios, participants will get practical insights from the leaders of machine learning inside a business environment. Learning and Innovation Creative Solutions: Participants will take part in talks with eminent speakers—Fatma Tarlaci, Eric Landry, Sreevani Konda, and others—who will share their thoughts on the most recent developments in generative AI, machine learning, and predictive analytics. Special Addition: The ‘Future of ML & AI Startups + Showcase’ will highlight the inventive spirit of the AI and ML startup community by providing a rare chance to examine VC panels, startup success stories, and a startup display with a $10,000 award. Exposure to Startup Showcase: Explore innovative AI and ML startups, learn from their success stories, and witness groundbreaking ideas in action, providing inspiration and potential opportunities for investment or collaboration. 2.8 Data Innovation Summit 2024 Date: April 24-25, 2024 Venue: Onsite at Kistamässan, Stockholm | Online through Agorify Take advantage of the most important Data and AI event of the year, the Data Innovation Summit 2024, and join the latest generation of data, analytics, and AI specialists. This hybrid event, which will be streamed live online via Agorify and held at Stockholm's Kistamässan, will launch a new chapter in the history of data-driven transformation. Key Benefits of Attending Discover better from more than 300 sessions covering a broad spectrum of topics from applied AI to IoT, all led by 300 Nordic and international speakers. Connect with over 3000 attendees from around the world at networking events, expo explores, and the special DIS24 AW & Data After Dark. Explore more than 100 exhibitors' modern data and AI solutions, which highlight creative initiatives, goods, and technologies. Who Should Attend Practitioners in any enterprise looking to speed up AI-driven organizational change. Technology companies showcasing their most recent breakthroughs and solutions. Innovative startups looking to expand their networks, become more visible, and find possible partners. Academics who want to remain up to date on the newest innovations and patterns in the data and artificial intelligence domains. 2.9 Gartner Data & Analytics Conference 2024 Date: March 26-27, 2024 Venue: São Paulo, Brazil Attracting Chief Data Analytics Officers (CDAOs) and Data & Analytics (D&A) professionals from many industries, the Gartner Data & Analytics Conference 2024 in Sao Paulo, Brazil, becomes the essential gathering place for IT and business executives. This conference provides beneficial insights and connections as it is committed to launching enterprises into a new era of innovation through the strategic use of data, analytics, and artificial intelligence. Participants can anticipate gaining priceless insights and strategies to propel company expansion and success in the dynamic field of data-driven decision-making. Key Benefits of Participation Learn important lessons from over 72 sessions covering the most recent research from Gartner, designed to maximize corporate value and decision-making. Join a global network of thought leaders, D&A executives, and CDAOs to exchange strategies, difficulties, and innovations. Examine a wide range of subjects that are important to D&A executives, such as maximizing company value, data management best practices, and creative models. Who Should Attend Heads of Data & Analytics Chief Data Officers (CDOs), Chief Analytics Officers (CAOs), Chief Data Analytics Officers (CDAOs) Analytics and Business Intelligence (BI) Leaders Information Management and Master Data Management Leaders Architects and IT Professionals 2.10 Big Data & AI World 2024 Date: March 6-7, 2024 Venue: ExCeL London Big Data & AI World 2024, a premier event in the UK for cutting-edge technologies and innovative ideas in big data and artificial intelligence, is poised to revolutionize the field of predictive analytics. Scheduled for March 6-7, 2024, at ExCeL London, this conference promises to be an unparalleled convergence of technology enthusiasts eager to drive digital evolution with predictive analytics at the forefront. Why Should You Be There Prepare for the next phase of digital transformation by investing in sessions that center on predictive analytics. Optimize with Big Data, improve with AI. Learn from professionals that share their success stories and insights about predictive analytics in a variety of industries, including media, healthcare, and finance. The complimentary ticket grants complete access to all Tech Show London events, offering attendees an extensive overview of the technology environment influencing predictive analytics. 3. Summing Up In 2024, predictive analytics professionals must seize the opportunity at top events like Predictive Analytics Events 2024. These events provide priceless networking opportunities, insights, and resources for understanding the data-driven area of artificial intelligence and machine learning. For B2B executives and specialists, these events are essential for gaining a competitive edge and driving innovation in today's digital era.

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Data Architecture

IQVIA Earns Healthcare Leader Recognition in Data Stack Awards

IQVIA | September 18, 2023

Snowflake recognizes IQVIA as a Global Healthcare Leader in the Measurement and Attribution category as part of its annual Modern Marketing Data Stack awards. The Modern Marketing Data Stack report comprehensively analyzes data tools, applications, technologies, and processes in marketing data stacks. Orchestrated Analytics GM Tanveer Nasir expressed his gratitude for the recognition and emphasized the company's commitment to improving brand performance and patient lives through data-driven insights and solutions. Snowflake, a leading data cloud platform, has recognized IQVIA as a Global Healthcare Leader in the prestigious Measurement and Attribution category. This recognition comes as part of Snowflake's annual Modern Marketing Data Stack awards. The Modern Marketing Data Stack report is the outcome of a comprehensive year-long analysis focusing on data tools, applications, technologies, and processes employed by organizations in their marketing data stacks. This exhaustive assessment, encompassing approximately 8,100 Snowflake customers, employs a weighted scoring algorithm to discern "marketplace leaders" across diverse data-driven business functions and technology categories. The report underscores IQVIA's proficiency in aiding healthcare and life sciences organizations in the compliant utilization of extensive data resources. This enables swift and precise measurement and reporting, ultimately leading to actionable insights that facilitate informed decision-making and the formulation of effective sales and marketing strategies. In recent years, life sciences firms have significantly increased their investments in business intelligence (BI) solutions to enhance their competitiveness and performance. However, this growth has also brought forth challenges, such as analytics failing to address essential business questions, the absence of a "single source of truth" for dependable insights, and the inability to prioritize personalized prescriptive insights. IQVIA's Orchestrated Analytics platform has emerged as a preeminent solution in the industry due to its comprehensive consulting and change management approach. This approach guarantees that solutions align with specific business requirements, irrespective of the market while minimizing initial investment risks. Furthermore, the platform offers an array of self-service applications empowering business stakeholders to customize insights and extract reliable and actionable intelligence. An exceptional feature of IQVIA's Orchestrated Analytics is its extensive library of algorithms, featuring over 200 algorithms and a multitude of Key Performance Indicators (KPIs) exceeding 400, all aimed at elevating commercial impact through personalized insights for each user. The platform's user-friendly interface is complemented by embedded smart assistants, ensuring effortless access to personalized intelligence across a spectrum of business intelligence tools. IQVIA's global presence is another hallmark, with a team of over 86,000 experts operating in more than 100 countries. This expansive network accelerates the commercial impact of life sciences companies by furnishing market-relevant insights. In addition, Orchestrated Analytics is entrusted by seven out of the top ten pharmaceutical companies worldwide as they expand their brand portfolios. Tanveer Nasir, General Manager, Orchestrated Analytics, commented We are honored to be selected by Snowflake as the global leader in Measurement and Attribution in their Modern Marketing Data Stack report. [Source: IQVIA] He further explains that their insight recommendations and user adoption framework worked together effectively to enhance the sales force's efficiency and increase productivity. They had exhibited a significant ROI just by demonstrating Rx uplift for a top 10 pharmaceutical brand. Nasir conveyed that their commitment to enhancing brand performance and improving patients' lives worldwide by identifying the right customer at the right time through the correct channel and messaging continues to drive their passion.

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Business Intelligence, Big Data Management, Big Data

Acoustic Builds Acoustic Connect℠ on the Snowflake Data Cloud

PR Newswire | August 21, 2023

Acoustic, a global marketing and customer engagement provider for B2C brands, today announced its partnership with Snowflake, the Data Cloud company, to optimize data sharing within the Acoustic Connect℠ platform. Acoustic Connect, Powered by Snowflake, enables marketers to seamlessly integrate multiple data sources into marketing activities, giving them a complete view of the customer journey and empowering them to create data-driven, personalization strategies based on behavior signals gathered throughout the digital customer experience. With Snowflake's Data Cloud, Acoustic Connect provides marketers with the ability to act on intent signals and engage customers across the buying journey as the first-of-its-kind platform to link campaign activities, customer data, and behavioral experience in real time. "By partnering with Snowflake, we have embraced a streaming-based model that enables marketers to understand and respond to customer behaviors in real time," said John Riewerts, SVP of Engineering at Acoustic. "With all data centralized in one place, our customers can now personalize their marketing efforts based on a wider selection of attributes. This partnership has allowed us to introduce Acoustic Connect, a game-changing solution that seamlessly ties together journey orchestration, multichannel marketing, and behavioral experience insights in an all-in-one platform." Building Acoustic Connect on Snowflake has allowed Acoustic to leverage Snowflake's Snowpipe Streaming capabilities to deliver enhanced data sharing and management as well as broader customer insights. Marketers using Acoustic Connect can integrate multiple data sources, make sense of this information quickly, and leverage it to launch personalized campaigns that capture consumer attention in the moment. Additionally, the time from implementation to execution is decreased due to Snowflake's ability to stream data, which helps marketers improve time to value and prove marketing ROI quickly. "We're excited to support Acoustic on its journey to transform how marketers orchestrate digital customer experiences by providing real-time data streaming capabilities that empower marketers to react in the moment," said Bill Stratton, Global Industry GTM Lead, Media, Entertainment and Advertising at Snowflake. "By building on the Snowflake Data Cloud, Acoustic is enabling marketers to leverage behavioral insights and create meaningful customer engagements." Joint customers will be able to gain transformative insights in real time with Acoustic Connect, powered by Snowflake. The combination of Acoustic's marketing platform with Snowflake's cutting-edge technology equips brands with the crucial data they need to create personalized, engaging experiences that drive customer satisfaction and loyalty.  Industry leading applications are Powered by Snowflake. By building on Snowflake, product and engineering teams are able to develop, scale, and operate their applications without operational burden, delivering differentiated products to their customers. With the Powered by Snowflake program, builders get access to resources to help them design, market, and operate their applications in the Data Cloud. To learn more about the Powered by Snowflake program and how organizations are building on Snowflake, click here. About Acoustic, L.P. Acoustic, L.P. helps brands build closer, lasting, more rewarding customer connections through data-driven visibility and personal, relevant, and frictionless engagement. Our diverse range of solutions includes unified marketing and digital customer experience insights, campaign execution, behavioral experience analytics, and optimized pricing, promotion, markdown, and collaboration technology. With the help of our award-winning technology and unbeatable client success teams, businesses across industries can drive customer lifetime value. Learn more about the Acoustic portfolio at www.acoustic.com.

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Big Data Management

9Rooftops Launches Trajectory, New Data Driven Marketing Division

9Rooftops | October 08, 2021

Today, 9Rooftops, a leading integrated marketing agency, announced the launch of their new data-driven marketing division, Trajectory, which uses data science and machine learning to bring the most advanced analytical methods to common marketing issues. As marketers continue to shift strategies in response to privacy protections, business intelligence is transforming, and they need to understand why and what levers can be pulled in response to these changes. Trajectory helps clients unlock the true potential of their data, delivering unexpected insights that connect brands to their consumers. Co-led by young industry titans Amy Nixon, SVP, Director of Strategy, and Josh MacCarty, Vice President, Director of Data Science and Analytics, the new division is excited to help brands get the most from their data, using a flexible, scalable model. Nixon and MacCarty will continue to provide data marketing services to existing 9Rooftops clients, who are already leveraging Trajectory’s marketing strategies. “There’s an art and science to what we do – by harnessing the power of data and adding context and strategy, we deliver a data-backed strategic roadmap,” said Amy Nixon, SVP, Director of Strategy. “Trajectory was born from the idea that marketers have fundamental questions they ought to be able to answer but increasingly, can’t. ‘What was the effect of this program on sales?’ ‘How can I generate more traffic?’ Whether it’s identifying marketing attribution or forecasting with confidence, Trajectory provides answers to make marketers’ jobs easier.” “Brands with access to transactional data are sitting on a literal treasure trove of strategic assets and have only partially transformed this information – sometimes, not at all. We’ll help companies gain a significant advantage by leveraging data in highly competitive categories – this is where Trajectory will play an instrumental role in refining strategic analysis.” Kevin Meany, CEO at 9Rooftops Nixon hails from 9Rooftops and prior, FCB Chicago – she has more than 15 years of experience partnering with marketers to best reach consumers and has worked across CPG, retail, healthcare, wine/spirits and more, on brands including SC Johnson, Kraft, Bayer and International Truck. MacCarty is an economist and data science leader and has been bridging the art and science of data analysis for more than 12 years. Uniquely balanced between business acumen and economics, Josh has been recognized as DMN’s “National 40 Under 40 Marketers” for his use of data science to solve business problems and is a three times best-seller on learning platform Udemy for his course, “Foundations of Machine Learning.” MacCarty stated, “Whether you know exactly what you need, or just know you want to get more from your data, we work with clients of all sizes and levels of data sophistication – the breadth of our capabilities is sweeping. We have a top-tier data science team of machine learning experts, econometricians, statisticians, analysts and more who help clients navigate strategic data opportunities to elevate marketing and improve ROI, far surpassing data alone.” 9Rooftops, best known for their work with established brands like Qdoba Mexican Eats, New Amsterdam Vodka, Jelmar/CLR, Belle Tire, The Coca-Cola Company and Barilla, is headquartered in Chicago. About Trajectory Headquartered in Chicago, IL, Trajectory is a data-driven marketing consultancy of 9Rooftops, aiming to uncover valuable insights, fuel smarter marketing strategies and spark growth. Trajectory applies data science and machine learning to bring the most advanced analytical methods to common issues in marketing and helps clients unlock the true potential of their data, delivering unexpected insights that connect brands to their consumers. For more information about Trajectory, visit trajectorydata.com and LinkedIn. About 9Rooftops Headquartered in Chicago, IL, 9Rooftops is an integrated marketing agency, known for breakthrough creative that gets results. Enhanced with an in-house, multimedia content studio, data-driven health division and full-service branded media practice, 9Rooftops has offices in nine cities and more than 250 employees.

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Data Architecture

IQVIA Earns Healthcare Leader Recognition in Data Stack Awards

IQVIA | September 18, 2023

Snowflake recognizes IQVIA as a Global Healthcare Leader in the Measurement and Attribution category as part of its annual Modern Marketing Data Stack awards. The Modern Marketing Data Stack report comprehensively analyzes data tools, applications, technologies, and processes in marketing data stacks. Orchestrated Analytics GM Tanveer Nasir expressed his gratitude for the recognition and emphasized the company's commitment to improving brand performance and patient lives through data-driven insights and solutions. Snowflake, a leading data cloud platform, has recognized IQVIA as a Global Healthcare Leader in the prestigious Measurement and Attribution category. This recognition comes as part of Snowflake's annual Modern Marketing Data Stack awards. The Modern Marketing Data Stack report is the outcome of a comprehensive year-long analysis focusing on data tools, applications, technologies, and processes employed by organizations in their marketing data stacks. This exhaustive assessment, encompassing approximately 8,100 Snowflake customers, employs a weighted scoring algorithm to discern "marketplace leaders" across diverse data-driven business functions and technology categories. The report underscores IQVIA's proficiency in aiding healthcare and life sciences organizations in the compliant utilization of extensive data resources. This enables swift and precise measurement and reporting, ultimately leading to actionable insights that facilitate informed decision-making and the formulation of effective sales and marketing strategies. In recent years, life sciences firms have significantly increased their investments in business intelligence (BI) solutions to enhance their competitiveness and performance. However, this growth has also brought forth challenges, such as analytics failing to address essential business questions, the absence of a "single source of truth" for dependable insights, and the inability to prioritize personalized prescriptive insights. IQVIA's Orchestrated Analytics platform has emerged as a preeminent solution in the industry due to its comprehensive consulting and change management approach. This approach guarantees that solutions align with specific business requirements, irrespective of the market while minimizing initial investment risks. Furthermore, the platform offers an array of self-service applications empowering business stakeholders to customize insights and extract reliable and actionable intelligence. An exceptional feature of IQVIA's Orchestrated Analytics is its extensive library of algorithms, featuring over 200 algorithms and a multitude of Key Performance Indicators (KPIs) exceeding 400, all aimed at elevating commercial impact through personalized insights for each user. The platform's user-friendly interface is complemented by embedded smart assistants, ensuring effortless access to personalized intelligence across a spectrum of business intelligence tools. IQVIA's global presence is another hallmark, with a team of over 86,000 experts operating in more than 100 countries. This expansive network accelerates the commercial impact of life sciences companies by furnishing market-relevant insights. In addition, Orchestrated Analytics is entrusted by seven out of the top ten pharmaceutical companies worldwide as they expand their brand portfolios. Tanveer Nasir, General Manager, Orchestrated Analytics, commented We are honored to be selected by Snowflake as the global leader in Measurement and Attribution in their Modern Marketing Data Stack report. [Source: IQVIA] He further explains that their insight recommendations and user adoption framework worked together effectively to enhance the sales force's efficiency and increase productivity. They had exhibited a significant ROI just by demonstrating Rx uplift for a top 10 pharmaceutical brand. Nasir conveyed that their commitment to enhancing brand performance and improving patients' lives worldwide by identifying the right customer at the right time through the correct channel and messaging continues to drive their passion.

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Business Intelligence, Big Data Management, Big Data

Acoustic Builds Acoustic Connect℠ on the Snowflake Data Cloud

PR Newswire | August 21, 2023

Acoustic, a global marketing and customer engagement provider for B2C brands, today announced its partnership with Snowflake, the Data Cloud company, to optimize data sharing within the Acoustic Connect℠ platform. Acoustic Connect, Powered by Snowflake, enables marketers to seamlessly integrate multiple data sources into marketing activities, giving them a complete view of the customer journey and empowering them to create data-driven, personalization strategies based on behavior signals gathered throughout the digital customer experience. With Snowflake's Data Cloud, Acoustic Connect provides marketers with the ability to act on intent signals and engage customers across the buying journey as the first-of-its-kind platform to link campaign activities, customer data, and behavioral experience in real time. "By partnering with Snowflake, we have embraced a streaming-based model that enables marketers to understand and respond to customer behaviors in real time," said John Riewerts, SVP of Engineering at Acoustic. "With all data centralized in one place, our customers can now personalize their marketing efforts based on a wider selection of attributes. This partnership has allowed us to introduce Acoustic Connect, a game-changing solution that seamlessly ties together journey orchestration, multichannel marketing, and behavioral experience insights in an all-in-one platform." Building Acoustic Connect on Snowflake has allowed Acoustic to leverage Snowflake's Snowpipe Streaming capabilities to deliver enhanced data sharing and management as well as broader customer insights. Marketers using Acoustic Connect can integrate multiple data sources, make sense of this information quickly, and leverage it to launch personalized campaigns that capture consumer attention in the moment. Additionally, the time from implementation to execution is decreased due to Snowflake's ability to stream data, which helps marketers improve time to value and prove marketing ROI quickly. "We're excited to support Acoustic on its journey to transform how marketers orchestrate digital customer experiences by providing real-time data streaming capabilities that empower marketers to react in the moment," said Bill Stratton, Global Industry GTM Lead, Media, Entertainment and Advertising at Snowflake. "By building on the Snowflake Data Cloud, Acoustic is enabling marketers to leverage behavioral insights and create meaningful customer engagements." Joint customers will be able to gain transformative insights in real time with Acoustic Connect, powered by Snowflake. The combination of Acoustic's marketing platform with Snowflake's cutting-edge technology equips brands with the crucial data they need to create personalized, engaging experiences that drive customer satisfaction and loyalty.  Industry leading applications are Powered by Snowflake. By building on Snowflake, product and engineering teams are able to develop, scale, and operate their applications without operational burden, delivering differentiated products to their customers. With the Powered by Snowflake program, builders get access to resources to help them design, market, and operate their applications in the Data Cloud. To learn more about the Powered by Snowflake program and how organizations are building on Snowflake, click here. About Acoustic, L.P. Acoustic, L.P. helps brands build closer, lasting, more rewarding customer connections through data-driven visibility and personal, relevant, and frictionless engagement. Our diverse range of solutions includes unified marketing and digital customer experience insights, campaign execution, behavioral experience analytics, and optimized pricing, promotion, markdown, and collaboration technology. With the help of our award-winning technology and unbeatable client success teams, businesses across industries can drive customer lifetime value. Learn more about the Acoustic portfolio at www.acoustic.com.

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Big Data Management

9Rooftops Launches Trajectory, New Data Driven Marketing Division

9Rooftops | October 08, 2021

Today, 9Rooftops, a leading integrated marketing agency, announced the launch of their new data-driven marketing division, Trajectory, which uses data science and machine learning to bring the most advanced analytical methods to common marketing issues. As marketers continue to shift strategies in response to privacy protections, business intelligence is transforming, and they need to understand why and what levers can be pulled in response to these changes. Trajectory helps clients unlock the true potential of their data, delivering unexpected insights that connect brands to their consumers. Co-led by young industry titans Amy Nixon, SVP, Director of Strategy, and Josh MacCarty, Vice President, Director of Data Science and Analytics, the new division is excited to help brands get the most from their data, using a flexible, scalable model. Nixon and MacCarty will continue to provide data marketing services to existing 9Rooftops clients, who are already leveraging Trajectory’s marketing strategies. “There’s an art and science to what we do – by harnessing the power of data and adding context and strategy, we deliver a data-backed strategic roadmap,” said Amy Nixon, SVP, Director of Strategy. “Trajectory was born from the idea that marketers have fundamental questions they ought to be able to answer but increasingly, can’t. ‘What was the effect of this program on sales?’ ‘How can I generate more traffic?’ Whether it’s identifying marketing attribution or forecasting with confidence, Trajectory provides answers to make marketers’ jobs easier.” “Brands with access to transactional data are sitting on a literal treasure trove of strategic assets and have only partially transformed this information – sometimes, not at all. We’ll help companies gain a significant advantage by leveraging data in highly competitive categories – this is where Trajectory will play an instrumental role in refining strategic analysis.” Kevin Meany, CEO at 9Rooftops Nixon hails from 9Rooftops and prior, FCB Chicago – she has more than 15 years of experience partnering with marketers to best reach consumers and has worked across CPG, retail, healthcare, wine/spirits and more, on brands including SC Johnson, Kraft, Bayer and International Truck. MacCarty is an economist and data science leader and has been bridging the art and science of data analysis for more than 12 years. Uniquely balanced between business acumen and economics, Josh has been recognized as DMN’s “National 40 Under 40 Marketers” for his use of data science to solve business problems and is a three times best-seller on learning platform Udemy for his course, “Foundations of Machine Learning.” MacCarty stated, “Whether you know exactly what you need, or just know you want to get more from your data, we work with clients of all sizes and levels of data sophistication – the breadth of our capabilities is sweeping. We have a top-tier data science team of machine learning experts, econometricians, statisticians, analysts and more who help clients navigate strategic data opportunities to elevate marketing and improve ROI, far surpassing data alone.” 9Rooftops, best known for their work with established brands like Qdoba Mexican Eats, New Amsterdam Vodka, Jelmar/CLR, Belle Tire, The Coca-Cola Company and Barilla, is headquartered in Chicago. About Trajectory Headquartered in Chicago, IL, Trajectory is a data-driven marketing consultancy of 9Rooftops, aiming to uncover valuable insights, fuel smarter marketing strategies and spark growth. Trajectory applies data science and machine learning to bring the most advanced analytical methods to common issues in marketing and helps clients unlock the true potential of their data, delivering unexpected insights that connect brands to their consumers. For more information about Trajectory, visit trajectorydata.com and LinkedIn. About 9Rooftops Headquartered in Chicago, IL, 9Rooftops is an integrated marketing agency, known for breakthrough creative that gets results. Enhanced with an in-house, multimedia content studio, data-driven health division and full-service branded media practice, 9Rooftops has offices in nine cities and more than 250 employees.

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