Why Increasing Data Maturity Help Businesses Unlock Digital Potential?

Aashish Yadav | July 5, 2022 | 355 views | Read Time : 2 min

Why Does Increasing Data Maturity Help You Unlock
There is no dispute that brands that harness and invest in data capabilities will be the ones to realize their maximum revenue potential. However, while today's marketers have access to a multitude of data sources, understanding what data to use and how to utilize it are two of the biggest challenges for all.

Data utilization in companies is an inconsistent experience. Some businesses have sensibly invested in improving their data maturity.

They can pivot quickly to maximize income potential in an unstable economic environment. Others face a cycle of declining returns as they try to reproduce previous achievements with variable outcomes.

Importance of Data Maturity for Businesses

Understanding your organization's data maturity is critical for five reasons. An understanding of data maturity may assist marketers in:


Align

Recognize which problems and challenges the wider organization is attempting to solve and modify techniques to support those goals.


Appreciate

Analyze honestly what the company is good at doing presently and where adjustments are needed to create better data decision-making.


Evaluate

Measure data literacy levels while implementing training and upskilling resources to facilitate the implementation of an open learning environment to encourage innovative thinking.


Anticipate

As the company's data capabilities develop, look forward to significantly advanced analytics possibilities.


Calibrate

Optimize technology and infrastructure to extract maximum value now while also appropriately planning for future resources.


Future-Proof Your Business with Data Maturity

Data maturity applies to the whole organization. It is a company-wide effort that extends beyond the goals of a single sales or marketing team.

As a result, it's critical to bring together diverse internal influencers to determine how improvements to your data strategy can assist everyone in achieving the same objectives. The mix of stakeholders is unique to each organization, so it will be determined by your company's priorities.

Spotlight

First Insight, Inc.

First Insight is the world’s leading provider of solutions that empower brands to incorporate the voice of the consumer into the design and merchandising of new products. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value. Retailers, manufacturers and brands use the First Insight solution to design, select, price and market the most profitable new products for reduced markdown rates and improved sales, margins and inventory turnover.

OTHER ARTICLES
BIG DATA MANAGEMENT

How is Data Virtualization Shifting the Tailwind in Data Management?

Article | June 1, 2022

Over the past couple of years, a significant rise in the trend of digitalization has been witnessed across almost all industries, resulting in the creation of large volumes of data. In addition, an unprecedented proliferation of applications and the rise in the use of social media, cloud and mobile computing, the Internet of Things, and others have created the need for collecting, combining, and curating massive amounts of data. As the importance of data continues to grow across businesses, companies aim to collect data from the web, social media, AI-powered devices, and other sources in different formats, making it trickier for them to manage this unstructured data. Hence, smarter companies are investing in innovative solutions, such as data virtualization, to access and modify data stored across siloed, disparate systems through a unified view. This helps them bridge critical decision-making data together, fuel analytics, and make strategic and well-informed decisions. Why is Data Virtualization Emerging as A New Frontier in Data Management? In the current competitive corporate world, where data needs are increasing at the same rate as the volume of data companies hold, it is becoming essential to manage and harness data effectively. As enterprises focus on accumulating multiple types of data, the effort of managing it has outgrown the capacity of traditional data integration tools, such as data warehouse software and Extract Transform Load (ETL) systems. With the growing need for more effective data integration solutions, high-speed information sharing, and non-stop data transmission, advanced tools such as data virtualization are gaining massive popularity among corporate firms and other IT infrastructures. Data virtualization empowers organizations to accumulate and integrate data from multiple channels, locations, sources, and formats to create a unified stream of data without any redundancy or overlap, resulting in faster integration speeds and enhanced decision-making. What are the key features that make data virtualization a new frontier in data management? Let's see: Modernize Information Infrastructure With the ability to hide the underlying systems, data virtualization allows companies to replace their old infrastructure with cutting-edge cloud applications without affecting day-to-day business operations. Enhance Data Protection Data virtualization enables CxOs to identify and isolate vital source systems from users and applications, which assists organizations in preventing the latter from making unintended changes to the data, as well as allowing them to enforce data governance and security. Deliver Information Faster and Cheaper Data replication takes time and costs money; the "zero replication" method used by data virtualization allows businesses to obtain up-to-the-minute information without having to invest in additional storage space, thereby saving on the operation cost. Increase Business Productivity By delivering data in real time, the integration of data virtualization empowers businesses to access the most recent data during regular business operations. In addition, it enhances the utilization of servers and storage resources and allows data engineering teams to do more in less time, thereby increasing productivity. Use Fewer Development Resources Data virtualization lowers the need for human coding, allowing developers to focus on the faster delivery of information at scale. With its simplified view-based methodology, data virtualization also enables CxOs to reduce development resources by around one-fourth. Data Virtualization: The Future Ahead With the growing significance of data across enterprises and increasing data volume, variety, complexity, compliance requirements, and others, every organization is looking for well-governed, consistent, and secure data that is easy to access and use. As data virtualization unifies and integrates the data from different systems, providing new ways to access, manage, and deliver data without replicating it, more and more organizations are investing in data virtualization software and solutions and driving greater business value from their data.

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BIG DATA MANAGEMENT

How Artificial Intelligence Is Transforming Businesses

Article | July 6, 2022

Whilst there are many people that associate AI with sci-fi novels and films, its reputation as an antagonist to fictional dystopic worlds is now becoming a thing of the past, as the technology becomes more and more integrated into our everyday lives.AI technologies have become increasingly more present in our daily lives, not just with Alexa’s in the home, but also throughout businesses everywhere, disrupting a variety of different industries with often tremendous results. The technology has helped to streamline even the most mundane of tasks whilst having a breath-taking impact on a company’s efficiency and productivity.However, AI has not only transformed administrative processes and freed up more time for companies, it has also contributed to some ground-breaking moments in business, being a must-have for many in order to keep up with the competition.

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BIG DATA MANAGEMENT

DRIVING DIGITAL TRANSFORMATION WITH RPA, ML AND WORKFLOW AUTOMATION

Article | June 24, 2022

The latest pace of advancements in technology paves way for businesses to pay attention to digital strategy in order to drive effective digital transformation. Digital strategy focuses on leveraging technology to enhance business performance, specifying the direction where organizations can create new competitive advantages with it. Despite a lot of buzz around its advancement, digital transformation initiatives in most businesses are still in its infancy.Organizations that have successfully implemented and are effectively navigating their way towards digital transformation have seen that deploying a low-code workflow automation platform makes them more efficient.

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AI and Predictive Analytics: Myth, Math, or Magic

Article | February 10, 2020

We are a species invested in predicting the future as if our lives depended on it. Indeed, good predictions of where wolves might lurk were once a matter of survival. Even as civilization made us physically safer, prediction has remained a mainstay of culture, from the haruspices of ancient Rome inspecting animal entrails to business analysts dissecting a wealth of transactions to foretell future sales. With these caveats in mind, I predict that in 2020 (and the decade ahead) we will struggle if we unquestioningly adopt artificial intelligence (AI) in predictive analytics, founded on an unjustified overconfidence in the almost mythical power of AI's mathematical foundations. This is another form of the disease of technochauvinism I discussed in a previous article.

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Spotlight

First Insight, Inc.

First Insight is the world’s leading provider of solutions that empower brands to incorporate the voice of the consumer into the design and merchandising of new products. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value. Retailers, manufacturers and brands use the First Insight solution to design, select, price and market the most profitable new products for reduced markdown rates and improved sales, margins and inventory turnover.

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BIG DATA MANAGEMENT

ClickHouse Launches Cloud Offering For World’s Fastest OLAP Database Management System

ClickHouse | December 07, 2022

Today, ClickHouse, Inc, creators of the online analytical processing (OLAP) database management system, announced the general availability of their newest offering, ClickHouse Cloud, a lightning-fast cloud-based database that simplifies and accelerates insights and analytics for modern digital enterprises. With no infrastructure to manage, ClickHouse Cloud architecture decouples storage and compute and scales automatically to accommodate modern workloads, so users do not have to size and tune their clusters to achieve blazing-fast query speeds. This launch includes a host of new product features, enhancing the security, reliability and usability of ClickHouse Cloud. ClickHouse technology allows a company to turn their data into insights and innovation in near real-time, whether it's a bank trying to detect fraud or a streaming service tracking the next blockbuster. With every modern business relying on massive volumes of data, the ability to derive insights in milliseconds from petabytes of data becomes critically important. The launch of ClickHouse Cloud, available at both www.clickhouse.com and through the AWS Marketplace, allows any company to access this technology on demand for the first time. ClickHouse Cloud is production-ready with a host of new features, including SOC 2 Type II compliance and uptime SLAs for production workloads, with a public trust center and status page that provide reassurance to customers building mission-critical data-based apps on the service. Following the successful acquisition of database client Arctype, users will benefit from a new SQL console that will enable them to connect, explore, and query their databases easily. “The advantage of ClickHouse is speed and simplicity, and ClickHouse Cloud takes that to a new level, enabling businesses to start a service and analyze data a fraction of the cost of other solutions on the market, In just a few months, the ClickHouse Cloud beta has gained over 100 customers and thousands of new users spanning across developers, data analysts, marketing and other critical areas of business where data is analyzed and stored.” -Aaron Katz, CEO of ClickHouse. ClickHouse Cloud aligns with our desire to empower our developers to go from concept to delivery on real-time analytics use cases in days, speeding up the product innovation cycle drastically. We are thrilled to collaborate with ClickHouse Cloud when it comes to performance, scalability, and security, says Eyal Manor, Chief Product Officer of Twilio. Over 100 paying customers have already adopted ClickHouse Cloud during the two-month beta phase, and are experiencing the ability to focus on developing business-critical data applications without the burden of operations resources. In addition, the serverless, production-ready ClickHouse Cloud offering adds a tier optimized for development use cases. This is tuned for smaller workloads and recognizes the importance of lower-cost services enabling rapid prototyping of new features and data products. A user can now architect, model, and experiment with ClickHouse Cloud in preparation for a full production deployment. Alongside these fundamental product announcements, ClickHouse is delighted to further validate its market opportunity, team, and business model following fresh investment from leading technology investor Thrive Capital, as an extension to its Series B. This funding will support further investment in technology and allow ClickHouse to continue building its world-leading team of software engineers. “ClickHouse offers the most efficient database for fast and large-scale analytics, We have long admired this team and are excited to partner with them as they launch ClickHouse Cloud to an even wider audience.” -Avery KIemmer, an investor at Thrive Capital. About ClickHouse: ClickHouse is ​the world's fastest and most resource-efficient online analytical ​column-oriented database management system​. Now offered as a secure and scalable serverless offering in the cloud, ClickHouse Cloud allows anyone to effortlessly take advantage of efficient real-time analytical processing​.

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BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT

Pico expands flagship monitoring platform into the cloud with the launch of Corvil Cloud Analytics

Pico | December 07, 2022

Pico, a leading provider of mission-critical technology services, software, data and analytics for the financial markets community, has expanded the reach and visibility of industry leading Corvil Analytics into the cloud with the launch of Corvil Cloud Analytics. Pico’s Corvil Analytics has a 20-plus year legacy across financial services in extracting and correlating technology and transaction performance intelligence from global dynamic network environments. Corvil’s high throughput, lossless, granularly time-stamped data capture provides an incredibly rich data source that can be used for broader analytics and use cases, including trade analytics. Corvil is available across multiple environments including colocation and on-prem, and now those same attributes that make Corvil Analytics an industry leader are available in the cloud with Corvil Cloud Analytics. “As companies look to move real-time applications to the cloud, they struggle with visibility when utilizing existing cloud monitoring solutions. “There is a need for deeper visibility to fill those voids, and Corvil Cloud Analytics is the solution, providing market-leading analytics for applications running in the cloud. Corvil Cloud Analytics provides our clients with the real-time analytics required to migrate their most critical workloads to the cloud, with confidence.” Stacie Swanstrom, Chief Product Officer at Pico Highlights of Corvil Cloud Analytics include: Maximum Visibility: Measures every order, every market data tick and every packet to fill the missing gap of visibility needed to manage real-time performance in public cloud environments Granular Instrumentation: Provides per-packet and per-application message analytics alongside Corvil’s AppAgent to instrument internal application performance Corvil Analytics: Provides all functions of Corvil Analytics including network congestion analytics for public cloud infrastructure, and per-hop trading and market data analytics for cloud-hosted deployments Flexibility: Pay for only what is needed in the public cloud Corvil Analytics is currently used by the world’s largest banks, exchanges, electronic market makers, quantitative hedge funds, data service providers and brokers. With the launch of Corvil Cloud Analytics, and as exchanges partner with the major cloud providers to bring trading into the cloud, Corvil can now provide a single pane of glass for monitoring colocation, on-prem and cloud environments together. “We had the vision to provide clients the same technology, visibility and rich analytics they’ve come to rely on through Corvil,” Swanstrom said. “Since Corvil Cloud Analytics is software only, this accelerates our deployments and also provides an expedited avenue for proof-of-concept use cases. It’s now easier than ever for clients to access the platform so they can see firsthand what makes Corvil an industry leader in data analytics.” Corvil Cloud Analytics provides the highly granular, real-time Corvil visibility required to understand the cause of variable performance that continues to impact real-time applications running in the public cloud. With cloud applications, there is no hardware CapEx costs, lead times, or shipping and installation challenges. Corvil Cloud Analytics is simple to scale, easy to deploy and can be up and running in hours instead of weeks. Corvil’s industry leading visibility and intelligence is now available for businesses wanting the competitive edge in the cloud. About Pico Pico is a leading provider of technology services for the financial markets community. Pico provides a best-in-class portfolio of innovative, transparent, low-latency markets solutions coupled with an agile and expert service delivery model. Instant access to financial markets is provided via PicoNet™, a globally comprehensive network platform instrumented natively with Corvil to generate analytics and telemetry. Clients choose Pico when they want the freedom to move fast and create an operational edge in the fast-paced world of financial markets.

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DATA VISUALIZATION, DATA ARCHITECTURE

Alteryx Ventures Announces Strategic Investment in MANTA

Alteryx | December 08, 2022

Alteryx, Inc., the Analytics Automation company, has announced a strategic investment in MANTA, the data lineage company. MANTA enables enterprises to achieve full visibility into the most complex data environments. With this investment from Alteryx Ventures, MANTA will be able to bolster product innovation, expand its partner ecosystem, and grow in key markets. Alteryx's investment in MANTA furthers the company's commitment to enterprise governance, risk, and compliance and accelerates joint product integration. MANTA empowers data professionals and IT departments to ensure data pipeline health across the enterprise. Alteryx's deep roots in enabling analytics democratization within many of the largest and most complex global enterprises makes it an ideal partner in establishing strong governance practices. Combined, the two companies create an end-to-end solution that enables organizations to deeply understand data lineage, including how data moves through a company, where it originated, how it is transformed and analyzed, and ultimately where it's used. This creates a meaningful audit trail for compliance. "We are excited to work with MANTA to help companies gain visibility into their data environments. Both companies share a common mission to enable analytics adoption at scale, The MANTA Data Lineage Platform will be a strong partner to our customers looking to efficiently grow their analytics footprint within their teams." Jay Henderson, SVP of Product Management, Alteryx Commenting on this partnership, Tomas Kratky, MANTA CEO and Founder, said, Data Lineage is becoming the cornerstone of a modern data management strategy and is at the core of advanced concepts like data fabric, enabling businesses to fully operationalize data and boost internal productivity. We are proud to partner with Alteryx to advance our innovation even further and support our growing customer base on their data journey. Alteryx Ventures invests in companies with innovative technology and services that complement Alteryx's analytics and data science products and encourage innovation within the analytics ecosystem. Alteryx's vision centers on enabling every person to achieve breakthrough outcomes from data through analytics automation, data science, and unprecedented ease of use. About MANTA MANTA is a world-class data lineage platform that helps fix your blind spots and offers a line of sight into your data environment. By automatically scanning your data environment, MANTA builds a powerful map of all data flows and delivers it through a native UI and other channels to both technical and non-technical users. With MANTA, everyone gets full visibility and control of their data pipeline. Visit getmanta.com to learn how MANTA can help your company leverage data as a true corporate asset. About Alteryx Alteryx powers analytics for all by providing our leading Analytics Automation Platform. Alteryx delivers easy end-to-end automation of data engineering, analytics, reporting, machine learning, and data science processes, enabling enterprises everywhere to democratize data analytics across their organizations for a broad range of use cases. More than 8,000 customers globally rely on Alteryx to deliver high-impact business outcomes.

Read More

BIG DATA MANAGEMENT

ClickHouse Launches Cloud Offering For World’s Fastest OLAP Database Management System

ClickHouse | December 07, 2022

Today, ClickHouse, Inc, creators of the online analytical processing (OLAP) database management system, announced the general availability of their newest offering, ClickHouse Cloud, a lightning-fast cloud-based database that simplifies and accelerates insights and analytics for modern digital enterprises. With no infrastructure to manage, ClickHouse Cloud architecture decouples storage and compute and scales automatically to accommodate modern workloads, so users do not have to size and tune their clusters to achieve blazing-fast query speeds. This launch includes a host of new product features, enhancing the security, reliability and usability of ClickHouse Cloud. ClickHouse technology allows a company to turn their data into insights and innovation in near real-time, whether it's a bank trying to detect fraud or a streaming service tracking the next blockbuster. With every modern business relying on massive volumes of data, the ability to derive insights in milliseconds from petabytes of data becomes critically important. The launch of ClickHouse Cloud, available at both www.clickhouse.com and through the AWS Marketplace, allows any company to access this technology on demand for the first time. ClickHouse Cloud is production-ready with a host of new features, including SOC 2 Type II compliance and uptime SLAs for production workloads, with a public trust center and status page that provide reassurance to customers building mission-critical data-based apps on the service. Following the successful acquisition of database client Arctype, users will benefit from a new SQL console that will enable them to connect, explore, and query their databases easily. “The advantage of ClickHouse is speed and simplicity, and ClickHouse Cloud takes that to a new level, enabling businesses to start a service and analyze data a fraction of the cost of other solutions on the market, In just a few months, the ClickHouse Cloud beta has gained over 100 customers and thousands of new users spanning across developers, data analysts, marketing and other critical areas of business where data is analyzed and stored.” -Aaron Katz, CEO of ClickHouse. ClickHouse Cloud aligns with our desire to empower our developers to go from concept to delivery on real-time analytics use cases in days, speeding up the product innovation cycle drastically. We are thrilled to collaborate with ClickHouse Cloud when it comes to performance, scalability, and security, says Eyal Manor, Chief Product Officer of Twilio. Over 100 paying customers have already adopted ClickHouse Cloud during the two-month beta phase, and are experiencing the ability to focus on developing business-critical data applications without the burden of operations resources. In addition, the serverless, production-ready ClickHouse Cloud offering adds a tier optimized for development use cases. This is tuned for smaller workloads and recognizes the importance of lower-cost services enabling rapid prototyping of new features and data products. A user can now architect, model, and experiment with ClickHouse Cloud in preparation for a full production deployment. Alongside these fundamental product announcements, ClickHouse is delighted to further validate its market opportunity, team, and business model following fresh investment from leading technology investor Thrive Capital, as an extension to its Series B. This funding will support further investment in technology and allow ClickHouse to continue building its world-leading team of software engineers. “ClickHouse offers the most efficient database for fast and large-scale analytics, We have long admired this team and are excited to partner with them as they launch ClickHouse Cloud to an even wider audience.” -Avery KIemmer, an investor at Thrive Capital. About ClickHouse: ClickHouse is ​the world's fastest and most resource-efficient online analytical ​column-oriented database management system​. Now offered as a secure and scalable serverless offering in the cloud, ClickHouse Cloud allows anyone to effortlessly take advantage of efficient real-time analytical processing​.

Read More

BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT

Pico expands flagship monitoring platform into the cloud with the launch of Corvil Cloud Analytics

Pico | December 07, 2022

Pico, a leading provider of mission-critical technology services, software, data and analytics for the financial markets community, has expanded the reach and visibility of industry leading Corvil Analytics into the cloud with the launch of Corvil Cloud Analytics. Pico’s Corvil Analytics has a 20-plus year legacy across financial services in extracting and correlating technology and transaction performance intelligence from global dynamic network environments. Corvil’s high throughput, lossless, granularly time-stamped data capture provides an incredibly rich data source that can be used for broader analytics and use cases, including trade analytics. Corvil is available across multiple environments including colocation and on-prem, and now those same attributes that make Corvil Analytics an industry leader are available in the cloud with Corvil Cloud Analytics. “As companies look to move real-time applications to the cloud, they struggle with visibility when utilizing existing cloud monitoring solutions. “There is a need for deeper visibility to fill those voids, and Corvil Cloud Analytics is the solution, providing market-leading analytics for applications running in the cloud. Corvil Cloud Analytics provides our clients with the real-time analytics required to migrate their most critical workloads to the cloud, with confidence.” Stacie Swanstrom, Chief Product Officer at Pico Highlights of Corvil Cloud Analytics include: Maximum Visibility: Measures every order, every market data tick and every packet to fill the missing gap of visibility needed to manage real-time performance in public cloud environments Granular Instrumentation: Provides per-packet and per-application message analytics alongside Corvil’s AppAgent to instrument internal application performance Corvil Analytics: Provides all functions of Corvil Analytics including network congestion analytics for public cloud infrastructure, and per-hop trading and market data analytics for cloud-hosted deployments Flexibility: Pay for only what is needed in the public cloud Corvil Analytics is currently used by the world’s largest banks, exchanges, electronic market makers, quantitative hedge funds, data service providers and brokers. With the launch of Corvil Cloud Analytics, and as exchanges partner with the major cloud providers to bring trading into the cloud, Corvil can now provide a single pane of glass for monitoring colocation, on-prem and cloud environments together. “We had the vision to provide clients the same technology, visibility and rich analytics they’ve come to rely on through Corvil,” Swanstrom said. “Since Corvil Cloud Analytics is software only, this accelerates our deployments and also provides an expedited avenue for proof-of-concept use cases. It’s now easier than ever for clients to access the platform so they can see firsthand what makes Corvil an industry leader in data analytics.” Corvil Cloud Analytics provides the highly granular, real-time Corvil visibility required to understand the cause of variable performance that continues to impact real-time applications running in the public cloud. With cloud applications, there is no hardware CapEx costs, lead times, or shipping and installation challenges. Corvil Cloud Analytics is simple to scale, easy to deploy and can be up and running in hours instead of weeks. Corvil’s industry leading visibility and intelligence is now available for businesses wanting the competitive edge in the cloud. About Pico Pico is a leading provider of technology services for the financial markets community. Pico provides a best-in-class portfolio of innovative, transparent, low-latency markets solutions coupled with an agile and expert service delivery model. Instant access to financial markets is provided via PicoNet™, a globally comprehensive network platform instrumented natively with Corvil to generate analytics and telemetry. Clients choose Pico when they want the freedom to move fast and create an operational edge in the fast-paced world of financial markets.

Read More

DATA VISUALIZATION, DATA ARCHITECTURE

Alteryx Ventures Announces Strategic Investment in MANTA

Alteryx | December 08, 2022

Alteryx, Inc., the Analytics Automation company, has announced a strategic investment in MANTA, the data lineage company. MANTA enables enterprises to achieve full visibility into the most complex data environments. With this investment from Alteryx Ventures, MANTA will be able to bolster product innovation, expand its partner ecosystem, and grow in key markets. Alteryx's investment in MANTA furthers the company's commitment to enterprise governance, risk, and compliance and accelerates joint product integration. MANTA empowers data professionals and IT departments to ensure data pipeline health across the enterprise. Alteryx's deep roots in enabling analytics democratization within many of the largest and most complex global enterprises makes it an ideal partner in establishing strong governance practices. Combined, the two companies create an end-to-end solution that enables organizations to deeply understand data lineage, including how data moves through a company, where it originated, how it is transformed and analyzed, and ultimately where it's used. This creates a meaningful audit trail for compliance. "We are excited to work with MANTA to help companies gain visibility into their data environments. Both companies share a common mission to enable analytics adoption at scale, The MANTA Data Lineage Platform will be a strong partner to our customers looking to efficiently grow their analytics footprint within their teams." Jay Henderson, SVP of Product Management, Alteryx Commenting on this partnership, Tomas Kratky, MANTA CEO and Founder, said, Data Lineage is becoming the cornerstone of a modern data management strategy and is at the core of advanced concepts like data fabric, enabling businesses to fully operationalize data and boost internal productivity. We are proud to partner with Alteryx to advance our innovation even further and support our growing customer base on their data journey. Alteryx Ventures invests in companies with innovative technology and services that complement Alteryx's analytics and data science products and encourage innovation within the analytics ecosystem. Alteryx's vision centers on enabling every person to achieve breakthrough outcomes from data through analytics automation, data science, and unprecedented ease of use. About MANTA MANTA is a world-class data lineage platform that helps fix your blind spots and offers a line of sight into your data environment. By automatically scanning your data environment, MANTA builds a powerful map of all data flows and delivers it through a native UI and other channels to both technical and non-technical users. With MANTA, everyone gets full visibility and control of their data pipeline. Visit getmanta.com to learn how MANTA can help your company leverage data as a true corporate asset. About Alteryx Alteryx powers analytics for all by providing our leading Analytics Automation Platform. Alteryx delivers easy end-to-end automation of data engineering, analytics, reporting, machine learning, and data science processes, enabling enterprises everywhere to democratize data analytics across their organizations for a broad range of use cases. More than 8,000 customers globally rely on Alteryx to deliver high-impact business outcomes.

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