. https://globalindustryinsight.com/7288/bpo-business-analytics-market-update-what-sales-distribution-channels-one-should-put-it-on-radar/

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BPO BUSINESS ANALYTICS MARKET UPDATE WHAT SALES & DISTRIBUTION CHANNELS ONE SHOULD PUT IT ON RADAR?
The adoption of systems such as ERP, CRM, SCM, and SFA by enterprises and the industrial Internet revolution have led to the generation of large volumes of data. Moreover, with the increased adoption of big data, the use of business analytics has also surged with a greater need to understand data. Data analytics tools and technologies help derive powerful insights and make efficient use of big data. This helps organizations make strategic decisions based on actionable insights for their business activities. READ MORE