. https://www.pharmaceutical-journal.com/opinion/blogs/data-driven-care-why-pharmacy-needs-to-get-involved/20206874.blog?firstPass=false

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DATA-DRIVEN CARE WHY PHARMACY NEEDS TO GET INVOLVED
In a similar way, data needs prospecting, pipelines and storage, but it also needs to be converted into useful products. The five biggest global companies Google, Amazon, Apple, Facebook and Microsoft realise combined quarterly profits in excess of £20bn, largely because of their understanding and provision of data services and products. In the UK, the NHS generates vast quantities of data, much of which remain unused or underused, despite the potential to drive better care. There are many reasons for poor use of data. READ MORE