. https://coresight.com/research/how-data-analytics-is-driving-digital-transformation-in-retail/

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HOW DATA ANALYTICS IS DRIVING DIGITAL TRANSFORMATION IN RETAIL
The use of analytics enables retailers to collect and analyze data on operations, supply chains and consumers, which informs strategic and operational decision-making.The adoption of analytics is considered a priority by the retail industry, with nearly 80% of retailers in Europe having already adopted advanced data analytics capabilities, according to a recent Coresight Research study. Data availability, technology and competition are encouraging further adoption of analytics in retail.Analytics is the building block of artificial intelligence (AI), the technology that enables retailers to advance digital transformation through price-optimization strategies and the rationalization of inventory, and to enhance communication and experiential retail, as described by Coresight Research’s CORE framework for AI in retail.Further adoption of data-intense technology including AI, the Internet of Things (IoT) and 5G mobile connectivity is expected to facilitate, and enhance the importance of, analytics in retail. READ MORE