. https://theblog.adobe.com/needle-in-a-haystack-no-more-data-science-dmps-and-finding-your-next-great-customer-now/

home.aspx
   

article
SHARESHARESHARE
NEEDLE IN A HAYSTACK NO MORE: DATA SCIENCE, DMPS, AND FINDING YOUR NEXT GREAT CUSTOMER NOW
Marketers estimate that $1 out of every $4 spent on digital marketing is wasted. Between poor targeting, inefficient channels, and less-than-optimal strategies, a huge percentage of most budgets is missing the mark. To stop the bleed, marketers have to be able to find high-value customers within their existing audience - a task that can sometimes feel like finding a needle in a haystack. TATIANA MEJIA READ MORE