. https://www.cxotoday.com/news-analysis/why-health-data-is-the-next-in-big-data-analytics/

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SHARESHARESHARE
WHY HEALTH DATA IS THE NEXT IN BIG DATA ANALYTICS
Data is the new oil. It’s valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so must data be broken down, analysed for it to have value.”This comment by British mathematician and data science entrepreneur Clive Humby is what drives technology behemoths in the modern digital world where enterprises are seeking constantly seeking to help customers make choices based on their past preferences and brands are not averse to pay a king’s ransom to those who can crack this code.Small wonder that Google recently gobbled up Fitbit for a whopping USD 2.1 billion, ostensibly to move into the wearables segment where its closest competitor Apple has opened up a big lead. However, the real reason lies elsewhere… Not just Google, even Apple and Facebook have been on the prowl seeking health data, given that healthcare industry is considered the next big boom sector. READ MORE