Q&A with Patrick Welch, President & CMO at Bigtincan
MEDIA 7 | September 17, 2019
Patrick Welch, President and CMO at Bigtincan is a top performing senior executive with 22 years’ experience managing, bringing to market and selling innovative software management solutions to various high value market segments.
Patrick is an inspirational executive with a strong track record of building loyal, high-performance teams and successful businesses in the B2B technology space.
MEDIA 7: You’ve an exemplary career growth record with 9 promotions in 14 years. What do you believe is your superpower for being able to achieve the outcome you desire?
PATRICK WELCH: A great wife and family. Also, I’ve been fortunate to be part of some great companies, that have found product market fit in the large, fast growing paradigm shift. It’s really seeing the opportunity in the market, then surrounding yourself with great people, executing and never wavering.
M7: You’ve been quite influential in growing Netegrity from start-up to $100 million+ in annual sales, showing your positive attitude of “growing-with-the-company instead of growing-within-companies.” How is the feeling of witnessing the company rise from scratch to the empire it is today, and what valuable experience have you derived from this?
PW: The journey is amazing, but it’s important to reflect on the ingredients for success. In Netegrity’s case, we had some amazing people, really focused on the enterprise customer, listening and building a roadmap with clients that allowed us to stay ahead of the competition and win big in the market. I also believe you need to create an ecosystem to embrace the customer and fit into their needs. Markets and products have a life span, so it’s crucial to ensure the company is constantly innovating while layering the tech on top.
"Markets and products have a life span, so it’s crucial to ensure the company is constantly innovating while layering the tech on top."
M7: Being an inspirational executive with a record of building loyal, high-performance teams, how do you ensure that passionate, competitive, and driven-to-succeed attitude and team spirit prevails in your team and how well do you believe that communicating effectively up and down can transform any organization into a robust one?
PW: I believe you need to give your teams the opportunity to grow, and they will produce well beyond expectations. This includes providing them with opportunities to take on new challenges and promotions but also participate in new projects/ventures that they are passionate about. As a leader you need to find great people, listen to where they want to go in their career and help them take the necessary steps towards that goal during the journey and heat of the battle.
M7: You’ve been included in the list of official members of Forbes Communications Council owing to your in-depth knowledge and diverse experience. What are the measures that the council takes to support budding entrepreneurs to thrive and succeed?
PW: It’s really about the community and networking with other CMOs, presidents, CEO, marketers and being able draw on each other’s experiences to push the needle industry-wide. It’s a way to share experiences with like-minded folks and be able derive real value through sharing best practices. With this approach, everyone wins and business performance continues to improve.
"As a leader you need to find great people, listen to where they want to go in their career and help them take the necessary steps towards that goal during the journey and heat of the battle."
M7: What makes Bigtincan stand out as a leading mobile content enablement platform and how is it revolutionizing mobile content enablement along with boosting customer interaction counts?
PW: Bigtincan’s flagship platform, Bigtincan Hub, redefines sales, marketing and service processes to enable teams to work smarter and faster together for optimal results. With sophisticated, AI-driven features and automation that supports each phase of the buying process, Bigtincan Hub enables teams to drive improved business results by delivering a better customer experience. At the same time, Bigtincan Hub enables sales, service and marketing teams to drive the sales process with the best, most successful sales content anywhere, anytime and on any device.
The hallmark of the Bigtincan Hub platform is its intelligent, AI-powered automation. It unifies and automates a broader range of sales, marketing and service tasks to help teams learn faster, sell more, and be more productive every day. Customers of Bigtincan currently leverage more than 100 integrations for a variety of end-user functions in the enterprise.
M7: Patrick, as a child, what did you want to be when you grew up?
PW: A Major League Baseball player. I was a big baseball guy, and really enjoyed playing. While I didn’t end up in the major league, I did play through high school and had some great experiences over the years.
Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. In addition to seven of the Fortune 10 companies, leading brands including AT&T, ThermoFisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity at every customer interaction. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan Hub platform, please visit www.bigtincan.com or follow @bigtincan on Twitter.