Q&A with Ben Lamm, Founder and CEO at Hypergiant

Ben Lamm, Founder and CEO at Hypergiant, has been launching and building disruptive businesses for over a decade. Prior to Hypergiant, he was the CEO and founder of Conversable, the leading conversational intelligence platform that helps brands reach their customers through automated experiences on all major voice and text platforms.

In addition to leading and growing his companies, he is active in angel investing, incubators, and startup communities, with investments in the software and emerging tech space. He has served as an active voice in the tech community, as well as an active mentor to fellow entrepreneurs on how to build disruptive businesses through accelerators and corporate programs.

Make sure your messaging is extremely clear. A lot of companies do not make it clear to their audience what they do. If it’s not clear, customers won’t convert or you will get the wrong customers.



MEDIA 7: Could you please tell us a little bit about yourself? How did you come up with the idea of Hypergiant?
BEN LAMM:
I’ve probably been thinking about Hypergiant since I watched my first sci-fi movie as a kid, if we’re being totally honest. Early ideas around artificial intelligence have played a defining role in my career because I’m a big believer in the “if you dream it, you can build” theory. AI always seemed like something we could figure out and each day with Hypergiant we get closer. We get closer because I’ve built four other companies, grown them, and they have ultimately been acquired. Over my various ventures, I have learned how to create strong great teams, while staying abreast of growing trends and science. But, it probably all started with movies.

Hypergiant is building a next-generation AI platform to help AI service companies and enterprises build rapidly deployable solutions to solve critical use cases around critical infrastructure, space, and defense.

M7: What are your major marketing and advertising tactics to drive more buyer traffic to the site?
BL:
There are probably two things: we stand on a very strong brand and we have a lot to say. We publish a lot and encourage our employees to develop points of view about the world and then to go and write and share about that work. The majority of our site leads come because customers have heard or read something that the team has written, or the great work they have done, and then people reach out to learn more. Those leads convert because we have an extremely strong brand that is a product of a focused vision on the future based on an understanding of the right now. It serves a powerful punch: good ideas presented in a fun and not boring way.


Consumers are savvy and want products and solutions that are tailored to their needs and that will not only unharm but help their environment.



M7: How does AI impact the end result for your consumers?
BL:
We live in a machine learning world. This means that all of our processes and services are going to change in response to the rising dominance of machine learning and AI. For our customers this is apparent in a lot of different ways: AI powers HR solutions, logistics processes, search results, and satellites. And, they use this in-house, for their customers and to power dashboards that are utilized inside and outside their companies.

M7: How do you prepare for an AI-centric world as a Business Leader?
BL:
Learn about it. One of the things I see often is that business leaders are so heads down in their own industry they miss obvious opportunities. This is a big issue in AI where everyone thinks “oh that’s so complicated, we can figure it out later.” The truth is if you are learning about it now, you are building the future that best benefits your business.


This is a big issue in AI where everyone thinks “oh that’s so complicated, we can figure it out later.” The truth is if you are learning about it now, you are building the future that best benefits your business.



M7: What according to you is the best way to find a qualified audience for your services?
BL: 
Make sure your messaging is extremely clear. A lot of companies do not make it clear to their audience what they do. If it’s not clear, customers won’t convert or you will get the wrong customers. You want to be clear and say: we sell x, our customers are y. I think that cuts down on a lot of issues that complicate the path for a qualified audience. But, this requires that you know exactly what you sell and who you build for and that requires some serious soul-searching on behalf of many.

M7: What do you believe are the top three product marketing challenges in the post COVID-19 era?
BL: 1) Fear:
people are going to have a lot of PTSD for a long time post COVID-19. So, the first thing is understanding their fear and abating it. People won’t want to try new things. They will be leery of things that feel foreign or strange. I think that will be a struggle for anyone with something new and novel.

2) Environment: We have a massive climate change crisis that we cannot ignore. If your product doesn’t take that into account, I think you are going to struggle in the long term. Consumers are savvy and want products and solutions that are tailored to their needs and that will not only unharm but help their environment. You can no longer “greenwash” things - you must do the right thing and say the right thing.

3) Hands-on: I think people will still not want to go to large convening places like malls which means that hands-on demos will have to be more personal, in smaller locations, and with fewer attendees -- that means things will be more expensive. The challenge will be to figure out how to reach scale while not being in places of scale and also not being online all the time. Online fatigue is also a real challenge.

M7: What is your marketing mantra to stand out in an overly saturated MarTech space?
BL:
“Be us. Be better. Think ahead.”

ABOUT HYPERGIANT

Hypergiant Industries focuses on solving humanity's most challenging problems and is leading the way in data intelligence as humanity enters the Fourth Industrial Revolution of AI. To accomplish this mission, the company creates emerging AI-driven technologies and develops world-changing commercial products and solutions for Fortune 500 and government clients. As the parent corporation over a roster of divisions, Hypergiant Industries serves verticals that include space science and exploration, satellite communications, aviation, defense, healthcare, transportation and municipal infrastructure, food and beverage, retail and more.

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Powered by Airbyte Offers Software Makers More than 100 Data Integrations

Business Wire | November 02, 2023

Airbyte, creators of the fastest-growing open-source data integration platform, today announced its "Powered by Airbyte" version that enables makers of software to embed over 100 integrations into their applications – accelerating their time-to-market while increasing the focus on their core product value. “Powered by Airbyte” removes the time-consuming task of building data integrations from scratch. Instead, using Airbyte's extensive library of connectors enables rapid data movement and synchronization between various sources and destinations. This novel approach liberates engineering teams from the burdensome task of integration development, letting them redirect their resources to building out their product's features and capabilities. Engineering teams shouldn't need to build everything themselves, said Michel Tricot, co-founder and CEO, Airbyte. They are wasting time on integration work when they don't need to do that. Now, their data movement and integration needs are covered with Powered by Airbyte so that they can re-focus their engineering time on their product's core value proposition. Early users of Powered by Airbyte report high satisfaction and excellent results. Cart.com is a fast-growing provider to 6,000 brands helping them get their products in the hands of their buyers. Last year, the company helped move over $5 billion in gross merchandise value with a total of 140 million product listings. Cart utilizes Powered by Airbyte in its Unified Analytics product that helps its merchant customers to predict demand, allocate inventory and adjust advertising spending by pulling in the merchant's data from sources such as Facebook, Google Ads, Google Analytics, Hubspot, Mailchimp, Shopify, and more. The data is then consolidated in Cart’s Snowflake data warehouse with all of the integration and data movement done with Powered by Airbyte. Cart is able to offer its merchants self-service to sign up for an account, connect their data sources, connect their integrations, and begin using the product on their own. “With Airbyte, we don’t need to worry about connectors and focus on creating value for our users instead of building infrastructure. That’s priceless,” said Chase Zieman, chief data officer, Cart. “The time and energy saved allows us to disrupt and grow faster.” Digital marketing firm, KORTX, delivers personalized experiences for clients and custom reporting built on BigQuery and Looker. That requires centralizing all of their clients’ data from Facebook Marketing, Google Ads, Google Analytics, Hubspot and more into BigQuery so it can be analyzed. Prior to using Powered by Airbyte, data was pulled manually and put into spreadsheets and, of course, clients did not have real-time access to the data. “Without Airbyte’s ease-of-use and library of API connectors, we would have either had to lean heavily on valuable engineering resources to build out custom connections to power our custom reporting dashboard solutions or continue with time-consuming manual reporting,” said Jeff Isreal, director of analytics at KORTX. Damon Henry, KORTX founder and CEO, said, “With Airbyte, our team of data engineers could easily develop new connectors or customize existing ones to meet our clients' needs. The platform’s resilience and reliability mean that we can now focus more on deriving insights and less on managing data pipelines. With Airbyte as our ally, KORTX is not just meeting but exceeding client expectations, ensuring that advertising campaigns are not just effective but are also backed by data that is as robust as it is reliable.” Airbyte makes moving data easy and affordable across almost any source and destination, helping enterprises provide their users with access to the right data for analysis and decision-making. Airbyte has the largest data engineering contributor community – with more than 800 contributors – and the best tooling to build and maintain connectors. Pricing for Powered by Airbyte is based primarily on the number of customers syncing data through Airbyte. This makes pricing easier to forecast and more predictable than alternative solutions. Additional pricing details, and a pricing estimator can be found here. About Airbyte Airbyte is the open-source data movement leader running in the safety of your cloud and syncing data from applications, APIs, and databases to data warehouses, lakes, and other destinations. Airbyte offers four products: Airbyte Open Source, Airbyte Enterprise, Airbyte Cloud, and Powered by Airbyte. Airbyte was co-founded by Michel Tricot (former director of engineering and head of integrations at Liveramp and RideOS) and John Lafleur (serial entrepreneur of dev tools and B2B). The company is headquartered in San Francisco with a distributed team around the world. To learn more, visit airbyte.com.

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