BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE
Amperity | March 14, 2023
On March 13, 2023, Amperity was selected by MillerKnoll, a collective of dynamic design brands, as its enterprise customer data platform (CDP) to enhance its omnichannel data and provide personalized customer experiences. MillerKnoll possesses a vast source of customer data across its numerous design brands and various digital and offline channels, which can be utilized as a foundation for delivering exceptional customer interactions.
However, with the ever-changing shopping preferences and behaviors of consumers, the company required a comprehensive solution to unite and manage its diverse data sources. By partnering with Amperity, MillerKnoll can use its customer data to reach more people and improve its advertising campaigns with data science scores, insights on cross-channel behavior, and content affinities.
MillerKnoll can use Amperity's platform to easily connect its data sources, giving it a full picture of its customers and the ability to give them personalized experiences that are relevant and interesting. With the help of Amperity's 360-degree unified view, MillerKnoll can now understand and use data across all touchpoints to provide consistent and relevant shopping experiences. MillerKoll can also use Amperity's technology, which is powered by AI, to drive retargeting, lookalike, and suppression campaigns on a large scale and to resolve identities and divide audiences.
Barry Padgett, CEO at Amperity, said, “By improving its customer data infrastructure, MillerKnoll will be able to supercharge the rest of its tech stack, and deliver the level of excellence consumers expect from brands on a daily basis.” He also said, “We are proud to work with a forward-thinking partner to help take its customer experience to the next level.”
(Source - Businesswire)
Visit ShopTalk in Las Vegas, March 26–29, in booth 1674 to learn how Amperity can help brands unlock business growth with a unified customer data foundation.
Amperity is a customer data platform (CDP) provider that helps businesses use customer data to improve marketing performance, increase customer loyalty, and drive revenue. The company offers tools to manage and analyze customer data and creates unified customer profiles to provide personalized experiences. Amperity works with over 100 leading global brands across various industries and is headquartered in Seattle with an office in New York City.
BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE
Prnewswire | March 24, 2023
Today, Semarchy, a master data management and data integration leader, announced new capabilities to enable organizations to capitalize on their data. Enhancements to the Semarchy unified platform include integration with Microsoft Azure integration, new visibility and control for MDM workflows, and simplified data integration infrastructure deployment through Docker images.
Microsoft Azure Purview Integration
The xDM Platform now integrates with Microsoft Azure Purview, a robust SaaS data catalog solution. Microsoft Purview provides a unified data governance solution to help manage and govern data giving organizations end-to-end visibility of their data to help them make better business decisions.
With this integration, metadata in Semarchy xDM is synchronized into Purview to link the logical assets to their corresponding physical assets and provide a complete view of organizations' data via the xDM certification process.
"In short, this integration offers our xDM solution to Microsoft users leading to better data governance," said FX Nicolas, Chief Product Officer of Semarchy. "Organizations can better understand and track their data to help them plan for the future."
Semarchy xDM addresses underlying data problems using a single software platform for governance, master data, reference data, data quality, enrichment, and workflows to improve business outcomes. xDM's data models enhance Microsoft Azure Purview customers' data catalog capabilities.
Workflow Administration UI
Additional control and visibility of master data management in data-driven workflows is provided in xDM with the introduction of a dedicated workflow administration user interface. Through this interface, data stewards and administrators are provided with enhanced tools to control the workflow, such as reinitiating failed steps, reassigning tasks, and killing the workflow. This user interface provides users with access to global and detailed views of workflows and the path of data through them.
Simplified Data Integration Infrastructure Deployment
Data integration infrastructure deployment with Semarchy xDI has been simplified through the introduction of Docker images for the Runtime, Analytics, and License Server components. Using Dockers allows for faster, more reliable deployments irrespective of the user's environment. Additional technological improvements to xDI further simplify control of data integration through the introduction of JSON deserializers for Greenplum and PostgreSQL, which will reduce technological overhead when working with hierarchical data. Providing the use of AWS S3 as a delivery repository allows users to keep their data in the Cloud, improving efficiency.
Semarchy, a leader in the data integration and master data management markets, enables organizations to rapidly generate business value from their data. Its unified platform enables organizations of any size to quickly discover, govern, manage, integrate and visualize critical information scattered across applications. Semarchy is available as an on-prem solution and is natively available on popular cloud marketplaces such as Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP). Semarchy is also managed as a service and supported by a rich ecosystem of software-as-a-service (SaaS) and professional service partners. Semarchy is based in Phoenix, USA, with offices in London, UK, Lyon, France, and Mexico City, Mexico.
BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE
Businesswire | March 23, 2023
AnswerRocket, an innovator in delivering augmented analytics to the enterprise, is excited to announce the launch of Max, a revolutionary conversational AI assistant designed to help businesses explore, analyze, and uncover insights from their data.
Max combines AnswerRocket’s augmented analytics platform with OpenAI’s GPT-4 large language model to deliver a simple conversational AI experience for insights discovery. With Max, users can ask natural language questions and get back accurate insights and visualizations in seconds. GPT-4’s advanced language processing capabilities allow Max to understand and respond to a wide range of queries, making it easier than ever before to get the information they need.
“The record-breaking adoption of ChatGPT is driving a paradigm shift in how business users interact with software. This shift aligns with AnswerRocket’s mission to empower business teams to quickly get answers from their data,” said Alon Goren, CEO at AnswerRocket. “Powered by GPT-4, Max makes it easy for everyone to understand and act on data, no matter their level of technical expertise.”
BI adoption may be as low as 25%, according to research by Business Application Research Center (BARC) and Eckerson Group. Interacting with BI and analytics platforms represents a key barrier to broad enterprise adoption. AnswerRocket’s patent-pending use of large language models to enable chat-based analytics addresses the user adoption challenges that have plagued business intelligence and analytics teams for decades. Max enables businesses of all sizes to easily access and analyze their data in real time with zero training. Simply type your questions, and Max will provide insightful answers and visualizations based on your data.
Some of the key features of Max include:
Easy data exploration: With Max, you can ask natural language questions and receive instant insights on your data. Whether you're looking for specific answers, drivers, trends, or outliers, Max can help you uncover hidden insights so you can take action.
Advanced analysis capabilities: In addition to answering basic questions, Max can perform advanced analysis, including statistical, diagnostic, and predictive analytics. This allows businesses to expand access to deeper insights across their teams.
Accelerated data setup: Users can connect, prepare, and begin analyzing their data in minutes thanks to a streamlined data configuration experience powered by GPT-4 to support automated data classification, definitions, synonyms, and suggested questions.
Trainable model: Users can train Max to understand their business and analysis preferences. Max continuously learns from user input to improve its insights over time.
“Anheuser-Busch InBev has long recognized the power of analytics to spur growth and innovation in a highly competitive market. It’s why we partnered with AnswerRocket to deliver faster, deeper insights to our business,” said Sabine Van den Bergh, Director Brand Strategy & Insights Europe at Anheuser-Busch InBev. “A chat-based tool like Max can help more users feel comfortable interacting with data. Having an on-demand assistant that can quickly answer the questions that pop up throughout the day would enable our team to make data-driven decisions at scale.”
Beam Suntory is currently leveraging AnswerRocket to deliver automated, interactive consumer insights across its portfolio of 50+ premium spirits. Abraham Neme, Global Head BI & Analytics at Beam Suntory said, “With Max, Beam Suntory can automate routine tasks and gain valuable insights from data, allowing us to make more informed decisions. I see the potential for Max to become a powerful tool for analyzing a combination of external, macro, and internal data.”
Cereal Partners Worldwide (CPW)—a joint venture between Nestlé and General Mills with over 50 brands—launched AnswerRocket’s core augmented analytics platform to their enterprise in early 2023. Regarding the new chatbot experience, Chris Potter, Global Applied Analytics at CPW said, “Max will take AnswerRocket to the next level! We need our teams to make informed, fact-based decisions. Max will enable users across all levels of CPW to quickly access data and insights through intuitive questions and responses.”
AnswerRocket is excited to bring this innovative technology to businesses in Q2 2023.
Founded in 2013, AnswerRocket is an augmented analytics platform for data exploration, analysis, and insights discovery. It allows users to monitor key metrics, identify performance drivers, and detect critical issues within seconds. AnswerRocket’s latest release harnesses OpenAI’s ChatGPT technology to enable conversational analytics on proprietary data. Users can chat with Max–an AI assistant for data analysis–to get narrative answers, insights, and visualizations. Additionally, AnswerRocket empowers data science teams to operationalize their models throughout the enterprise. Companies like Anheuser-Busch InBev, Cereal Partners Worldwide, Beam Suntory, Coty, EMC Insurance, Pabst, Hi-Rez Studios, American Licorice Company, and National Beverage Corporation depend on AnswerRocket to increase their speed to insights.