Q&A with Leela Srinivasan, CMO at SurveyMonkey | Reuters Events - Media 7 Keynote Speaker Interviews

MEDIA 7 | September 18, 2020

Q&A with Leela Srinivasan
Leela Srinivasan, CMO at SurveyMonkey is a marketing leader whose journey has included significant stints in sales and management consulting.

She specialises in B2B marketing, customer marketing, content marketing, social media marketing, marketplace businesses, messaging/positioning development, demand generation programs, business unit strategy, pricing, strategic selling, content development, quantitative customer research, qualitative customer insights, global product marketing, field marketing, public speaking, building thought leadership, managing a team while working remotely. Also known to bust out a haiku or two and lead the karaoke charge.

Media 7: What inspired you to get into marketing?
Leela Srinivasan:
I went to Tuck Business School laser-focused on landing an investment banking internship. I reasoned that if I spent a couple of years post-MBA in equity research, I’d deeply understand the investment community and be well-positioned to move into my ultimate dream job: running investor relations for a public company.

In pursuing my plan, I ignored the very obvious signs that I should be in Marketing. I could do the quantitative work required for financial services — but the way I leaned into class assignments was a dead giveaway that Marketing better aligned with my passions than Finance. I love the blend of art and science, of strategy and creativity, and the need to drive actions while developing empathy for the customer. On the science part, we're continually improving our ability to measure and understand through tools and technology. The art part is harder to measure, but the importance of creating an emotional connection with your audience has only increased given the challenges of 2020.


"It’s about innovating for the customer and adding value to help them navigate the perfect storm of a global public health crisis, a global economic crisis, and a global shift in the world’s consciousness around racism. If ever there was a time for marketers to help, not sell, it’s now."

M7: How does a feedback-driven approach help you attain the desired results?
LS:
SurveyMonkey’s first real brand campaigns provide a good illustration of the power of feedback in building high-performing campaigns. From previous market research, we knew our brand was well-known, but too many professionals were unaware of our enterprise capabilities. Our goal was to get the word out: SurveyMonkey is for business.

So, we designed an out-of-home campaign in key cities from San Francisco to London. Before we funneled money into wrapping buses and putting up our first billboard, we wanted to concept test what we were going to market with. Essentially, we used our potential creative assets as the survey stimulus.

We dove into messaging, imagery and color, and we surveyed our target audience to zero in on what resonated. In the end, our research showed that people were drawn to green over blue and they found our “superhero” imagery persuasive. We saw strong results from the campaign, including a 103% lift in brand search interest from those exposed to campaign video ads. By tapping into feedback at scale, we were able to follow the winning creative direction with confidence.



M7: Could you share with us some tools and techniques you’ve learned in the past years, and what your takeaway was?
LS:
I studied History and English Literature at college, then wore a variety of hats at a startup (including that receptionist/board meeting notetaker job) before moving into sales. By the time I made it to business school, I was long on soft skills, and a little embarrassed about my lack of quantitative chops—not to mention having ‘wasted’ five years selling.

While quant skills and business acumen have been vital to my growth as a leader, I could argue that the softer skills have played a bigger role in my career. Now I’d tell my younger self to embrace every opportunity to grow, and strive for balance between hard and soft skills.

M7: What factors do you take into consideration in order to design different types of survey packages?
LS:
Two million people ask and answer questions with SurveyMonkey every single day. Right now, COVID-19 and racial justice are top of mind for companies and individuals alike, so we developed several new resources to help organizations navigate these crises. Our COVID-19 resources page features work-from-home surveys and employee well-being surveys, and our racial equity resources page offers templates for checking in on employees after incidents of racial violence and a whole host of diversity, inclusion, and belonging templates to help organizations build stronger, more diverse teams.

The marketing strategy here, if you want to call it that, is straightforward. It’s about innovating for the customer and adding value to help them navigate the perfect storm of a global public health crisis, a global economic crisis, and a global shift in the world’s consciousness around racism. If ever there was a time for marketers to help, not sell, it’s now.


"People generally crave context and visibility, and especially in the current environment I find they want real, honest conversations."

M7: How does a transparent work culture help you boost up the productivity rate of your employees?
LS:
Over the years, I’ve steadily grown to appreciate the power of transparency. People generally crave context and visibility, and especially in the current environment I find they want real, honest conversations. Our employees join SurveyMonkey looking for a career, not a cult where everything is uniformly rosy. The more transparency we can provide - into how things are going, where we could be doing better, and - especially this year - how we’re all coping as human beings, the more engaged our workforce becomes. That in turn boosts their connectedness to our mission and vision as well as their productivity.

Our biweekly Troop Town Hall (as we call our company all-hands) has become a great platform for providing transparency. During shelter-in-place, we’ve had members of the executive team deliver updates with toddlers clambering all over them, because that’s how life is. We take real-time questions from employees on any and every topic, and we try to answer as many as we can. Recently we even piloted a town hall segment called ‘Keepin’ it Real’, in response to the feedback that employees wanted to hear more about initiatives that had failed and what we’d learned from them. This desire for transparency is the healthy byproduct of building a culture of curiosity and emphasizing a growth mindset.

M7: What are the major advertising and marketing tools you use to hike up the brand awareness of your company?
LS:
SurveyMonkey has been around for 21 years, and we’ve built up significant brand awareness over that period. Rather than hiking up brand awareness, this current phase of our journey is about shifting brand perception so our target audiences really understand the value that SurveyMonkey provides, particularly to enterprise customers.

I use the plural ‘target audiences’ because SurveyMonkey delivers value through three distinct product pillars. Our Surveys platform is our largest and oldest pillar, with millions of customers leveraging us for use cases ranging from employee engagement through COVID symptom tracking to student and patient feedback. Our second pillar, GetFeedback, provides customers with an agile, powerful customer experience management platform to collect, analyze and act on customer feedback across multiple channels. Our third pillar provides agile Market Research Solutions to marketers, product leaders and others in consumer goods, retail, financial services to tap into real-time feedback from the market.

For all three pillars, we choose channels based on where our ideal customers spend time; arguably the bigger focus is on the stories we tell. We continue to look to our customers for storytelling inspiration. It’s one thing for me to tell you that SurveyMonkey Enterprise is a robust platform used by 98% of the Fortune 500. You may or may not remember that. If, on the other hand, I tell you that the State of Rhode Island has been using SurveyMonkey Enterprise to survey thousands of residents weekly via SMS as part of their COVID tracking initiatives, or that my favorite shoe brand Allbirds relies on SurveyMonkey Market Research for ongoing brand tracking across key markets, those are stories that might stick with you. They’re certainly stories I’d rather tell.


"There’s no faster path to understanding than asking."

M7: What are the top challenges you see for SurveyMonkey in the next few years?
LS:
Shifting perception after 20 years of being a predominantly self-serve company doesn’t happen overnight, so we have plenty of hard work ahead of us. If anything though, the circumstances of 2020 - most notably the COVID-19 pandemic and the renewed push for racial equity - have accelerated our progress, because more business leaders have come to understand feedback as mission-critical in 2020, and seek us out as part of the solution. 

More broadly, we face the same challenges as many others around attracting and retaining amazing talent with highly sought-after skill sets. We are also focused on reaching our long-term goals related to diversity, equity and inclusion. We’ve worked really hard to develop a culture where everyone can belong and do their best work - but in 2020 it’s become evident how far we still have to go to create a truly equitable workplace. It’s a journey that will take years, and the road ahead will be challenging - but we are prepared to do the work.

M7: How do you anticipate what people want?
LS:
You develop empathy for them, you look at the data to understand their needs, and you ask a lot of questions. This year every leader on the planet has had to work overtime to adjust to and anticipate the needs of key stakeholders. Whether you are trying to grasp how your employees are feeling and what they need from you, how your customers are faring, how your students are adjusting to remote learning, or what’s on the mind of future customers - there’s no faster path to understanding than asking. SurveyMonkey’s mission plays right into this: we enable organizations to ask the important questions, and turn that feedback into action.

Register for Reuters Events: Strategic Marketing USA now to join Leela and 5000+ marketing leaders, to ensure your brand remains hyper-relevant https://bit.ly/32ZXDFe

ABOUT SURVEYMONKEY

SurveyMonkey is a leader in agile software solutions for customer experience, market research, and survey feedback. The company’s platform empowers over 17 million active users to analyze and act on feedback from employees, customers, website and app users, and market research respondents. SurveyMonkey’s products, enterprise solutions, and integrations enable more than 335,000 organizations to deliver better customer experiences, increase employee retention, and unlock growth and innovation. Ultimately, SurveyMonkey's vision is to raise the bar for human experiences by amplifying individual voices.

More C-Suite on deck

Listen to your customers, advises Christopher Penn, Co-Founder and Chief Data Scientist at TrustInsights.ai

Media 7 | November 16, 2021

Christopher Penn, Co-Founder and Chief Data Scientist at TrustInsights.ai shared his insights with us on how marketers can make better use of data, attribution models and natural language processing to promote conversions and increase customer engagement. Read on to find out about his three-part strategy for successful marketing campaigns.

Read More

‘Advances in AI and Machine Learning are not scalable without proper data governance program in place’ says Peggy Tsai, Chief Data Officer at BigID

Media 7 | March 8, 2022

Peggy Tsai, Chief Data Officer at BigID talks about BigID’s data intelligence platform and its integrated applications. Read on to know more about her thoughts on GDPR compliance, the future data intelligence landscape and more in her latest interview with Media 7.

Read More

HeadSpin's Brien Colwell shows us how humans can work together with AI to create successful systems

Media 7 | November 8, 2021

Brien Colwell, Co-Founder, and CTO at HeadSpin takes us through his journey from being a software engineer to building the world’s first Digital Experience AI Platform. Read on as he talks about Artificial Intelligence and how HeadSpin is helping organizations assure optimal digital experiences across mobile and web delivery channels.

Read More

Listen to your customers, advises Christopher Penn, Co-Founder and Chief Data Scientist at TrustInsights.ai

Media 7 | November 16, 2021

Christopher Penn, Co-Founder and Chief Data Scientist at TrustInsights.ai shared his insights with us on how marketers can make better use of data, attribution models and natural language processing to promote conversions and increase customer engagement. Read on to find out about his three-part strategy for successful marketing campaigns.

Read More

‘Advances in AI and Machine Learning are not scalable without proper data governance program in place’ says Peggy Tsai, Chief Data Officer at BigID

Media 7 | March 8, 2022

Peggy Tsai, Chief Data Officer at BigID talks about BigID’s data intelligence platform and its integrated applications. Read on to know more about her thoughts on GDPR compliance, the future data intelligence landscape and more in her latest interview with Media 7.

Read More

HeadSpin's Brien Colwell shows us how humans can work together with AI to create successful systems

Media 7 | November 8, 2021

Brien Colwell, Co-Founder, and CTO at HeadSpin takes us through his journey from being a software engineer to building the world’s first Digital Experience AI Platform. Read on as he talks about Artificial Intelligence and how HeadSpin is helping organizations assure optimal digital experiences across mobile and web delivery channels.

Read More

Related News

BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE

Latest Couchbase Capella Release Features New Developer Platform Integrations and Greater Enterprise Features

Prnewswire | June 02, 2023

Couchbase, Inc. (NASDAQ: BASE), the cloud database platform company, today announced a broad range of enhancements to its industry-leading Database-as-a-Service Couchbase Capella™. The newest release of Capella will be accessible by popular developer platform Netlify and features a new Visual Studio Code (VS Code) extension, making it easier for developers and development teams to build modern applications on Capella, streamline their workflows and increase productivity. Coinciding with National Cloud Database Day, Couchbase is also extending its enterprise deployability and introducing new features, allowing customers to move more applications to Capella with a lower TCO. "The reality is that developers don't want to spend their time operating and integrating separate primitives. Capella's new developer platform integrations aim to address this widespread issue, minimizing the developer experience gap and allowing teams to focus on what they do best — writing code and solving problems," said Rachel Stephens, senior analyst at RedMonk. Simplifying the Developer Experience With Netlify, VS Code and Capella Findings from Couchbase's recent developer survey reveal that the majority of developers (94.9%) are currently at or over their work capacity and are on the brink of or already feeling overwhelmed. To reduce this friction and help developers lower their number of operational tasks, Couchbase is extending Capella to more of the developer platform ecosystem that is highly favored by frontend and full stack developers. The new integration for Capella makes it easy for developers to connect to Netlify for more simplified and agile web application development. In addition, the new VS Code extension is designed to provide a seamless experience for Capella users who want to work within the popular source-code editor. These ecosystem enhancements are now available and reduce friction so that developers can focus on building innovative modern apps. "Netlify's platform unites an extensive ecosystem of technologies, services and APIs into one workflow to empower developers to build composable web experiences with the tools that best suit their needs. In this way, Netlify meets their users where they are, allowing them to embrace the composable web in a manner that respects their existing businesses, while also balancing flexibility and enterprise-grade reliability. I'm a strong believer that when the ecosystem wins, we all win. That's why we're so excited to deepen our ties with Couchbase to strengthen and diversify the ecosystem of tools developers are using to build the modern web," said Chris Bach, co-founder and chief strategy and creative officer at Netlify. Broader Enterprise Deployability and New Enterprise Features Couchbase is also broadening Capella's enterprise features and deployability so customers can move more applications to the cloud database platform. The new Capella enhancements deliver the following benefits: Support for time series data. A new time series array function in Couchbase's support for JSON will enable a broader set of use cases, such as IoT or finance apps. By using time series arrays, Couchbase is able to utilize all of its data access, processing and storage features including its patented array indexing and high-density storage engine. This approach will enable development teams to quickly and easily extend new features to their applications without adding complexity to their architecture or infrastructure, allowing them to be more agile and productive while driving cost efficiency. Extending deployability of Capella. Couchbase has added over 10 new supported regions across the three major cloud service providers and larger instance sizes. Capella is also available directly in each of their marketplaces. Capella adds support for memory-only buckets (ephemeral databases) for caching and transient data use cases. Security and compliance capabilities are enhanced through Google Cloud HIPAA compliance and with private endpoints for Azure. Enhanced management. Managing Capella is even easier now with the introduction of dynamic disk scaling, hibernation of clusters and the enabling of downloadable buckets. Also new is change data capture, which recognizes and automates change history on documents. This is then streamable via Kafka to other applications. These enhancements collectively position Capella as a single, comprehensive cloud database platform that offers broad multimodel support and in-memory performance — a powerful combination that lowers TCO for customers. "We continue to broaden the Capella capabilities and make it easier for new developers to come on board and take advantage of our industry-leading cloud database platform," said Scott Anderson, SVP of product management and business operations at Couchbase. "Development teams can get started with Capella more quickly and do more with our cloud database platform, improving efficiency and productivity. And for operations teams, Capella becomes even easier to deploy and manage while broadened enterprise capabilities handle more workloads at a fraction of the cost compared to other document-based DBaaS offerings." The new release of Capella will be generally available in the second quarter. Couchbase will host a webcast on June 7 and 8 to discuss what's new in Capella and how customers can benefit from the latest enhancements. Register here. About Couchbase Modern customer experiences need a flexible database platform that can power applications spanning from cloud to edge and everything in between. Couchbase's mission is to simplify how developers and architects develop, deploy and consume modern applications wherever they are. We have reimagined the database with our fast, flexible and affordable cloud database platform Capella, allowing organizations to quickly build applications that deliver premium experiences to their customers – all with best-in-class price performance. More than 30% of the Fortune 100 trust Couchbase to power their modern applications. For more information, visit www.couchbase.com and follow us on Twitter @couchbase. Couchbase®, the Couchbase logo and the names and marks associated with Couchbase's products are trademarks of Couchbase, Inc. All other trademarks are the property of their respective owners.

Read More

BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, BIG DATA

BigID Integrates with ServiceNow to Automate Data Classification for Digital Transformation

Prnewswire | June 05, 2023

BigID, the leading data intelligence platform that enables organizations to know their enterprise data and take action for privacy, security, and governance, today announced an integration with ServiceNow, the leading digital workflow company making the world work better for everyone. With the availability of the BigID Data Classification App on the ServiceNow Store, this expanded relationship provides more advanced security and privacy capabilities for workflow automations. BigID automates the discovery and classification of personal, regulated, critical, and sensitive data in the Now Platform®. ServiceNow Vault enables anonymization based on the intelligence about what is sensitive and who should have access. Together, the integration enables advanced data security, privacy, and governance by protecting sensitive data. The new BigID Data Classification App integrates with ServiceNow Vault to: Automatically analyze and classify sensitive data on the Now Platform. Leverage BigID classification and sensitivity tags to intelligently anonymize sensitive data by role and who should have access. Enable compliance awareness of data governance and privacy regulations such as CCPA, GDPR, and HIPAA. BigID Classification with ServiceNow Vault enables customers to: Accelerate validation of software development sample data sets sensitivity for non-production environments. Access retail analytics without exposing underlying personal data. Improve financial services fraud detection and prevention while helping protect customer data. "The collaboration applying BigID Classification for the ServiceNow Vault is another important offering to integrate BigID intelligence into data privacy and security workflows," said Iulia Stefoi-Silver, Sr. Vice President of Technical Alliances at BigID. "Our joint customers will save time, while increasing privacy and security to better protect their data. We are thrilled to continue expanding our strategic relationship with ServiceNow." "As businesses face increasing cyberattacks and growing regulatory requirements, it is essential that organizations properly protect mission-critical apps," said Sultan Dawood, senior manager, Platform Security Product Marketing at ServiceNow. "This integration with BigID will help customers accurately and efficiently protect sensitive data, saving employees time and ensuring the organization is protected from emerging threats." About BigID BigID's data intelligence platform enables organizations to know their enterprise data and take action for privacy, security, compliance, and governance. Customers deploy BigID to proactively discover, manage, protect, and get more value from their regulated, sensitive, and personal data across their data landscape. BigID has been recognized for its data intelligence innovation as a 2019 World Economic Forum Technology Pioneer, named to the 2021 Forbes Cloud 100, the 2021 Inc 5000 as the #19th fastest growing company and #1 in Security, a Business Insider 2020 AI Startup to Watch, and an RSA Innovation Sandbox winner. Find out more at https://bigid.com.

Read More

BIG DATA MANAGEMENT, BUSINESS STRATEGY, DATA SCIENCE

ArangoDB Boosts Performance and Usability Across Search, Graph, and Analytics with Release of ArangoDB 3.11

PRWeb | May 31, 2023

ArangoDB, the company behind the most complete graph data and analytics platform, today announced the GA release of ArangoDB 3.11 to accelerate its performance across search, graph, and analytics use cases. ArangoDB 3.11 includes performance improvements for ArangoSearch, ArangoDB’s natively-integrated full-text search and ranking engine, as well as new functionality to its web interface to simplify the database’s operations. “ArangoDB 3.11 is designed to take the capabilities of advanced search and analytics to new heights, while also introducing a wealth of new performance, usability, and operational improvements,” said Jörg Schad, PhD, CTO at ArangoDB. “With today’s release, ArangoDB runs even faster and is more intuitive to use, allowing our customers and community to continue to unlock insights that help them optimize decision-making and accelerate innovation.” New functionality in ArangoDB 3.11 includes: Faster query performance across search and graph: ArangoDB 3.11 brings new functionality to ArangoSearch that improves its performance. New column caching options allow for common values to be stored in memory, and a new Analyzer for GeoJSON data stores geo-spatial data more efficiently. In addition, reduced memory usage of in-memory edge indexes as well as index cache refilling accelerate graph traversal performance while consuming fewer resources. Improved user experience for database administration and management: With new features available in its web interface, even more of ArangoDB’s capabilities can be managed outside of the command line in a user-friendly graphical interface. The graph viewer for visualizing named graphs has received substantial improvements as well as new functionality. It has been reimplemented based on the vis.js library, the interface has been streamlined and rewritten to use the React framework, and overall performance has been improved. New features include the ability to search the visible graph to center a specific vertex, as well as by Start node. New functionality for ArangoSearch has also been added to ArangoDB’s web interface, including a search-alias View to create and manage search views, the ability to create inverted indexes on collections, as well as a new sorting mechanism and search box for Saved Queries to make it simpler to find relevant queries and discover which ones have been created or used recently. Data science and analytics operational enhancements: ArangoDB 3.11 offers persisted Pregel execution statistics to better assist data science and graph analytics use cases. Further features in ArangoDB 3.11 include parallel gather, write-write conflict improvements, various performance enhancements across AQL (the ArangoDB Query Language), new server options, and more. Packaging and availability ArangoDB 3.11 is available immediately. All new features are included in both the open source ArangoDB Community Edition and the commercial ArangoDB Enterprise Edition, except for column caching and the geo_s2 Analyzer, which are Enterprise only. ArangoDB 3.11 is available for download as a self-managed deployment here, as well as on ArangoGraph Insights Platform, ArangoDB’s managed service. About ArangoDB ArangoDB is the company behind ArangoGraph Insights Platform: a next-generation graph data and analytics platform that uncovers insights in data that are difficult or impossible with traditional SQL, document, or even other graph databases – making it easier to drive value from connected data, faster. ArangoGraph Insights Platform is the scalable backbone for graph analytics and complex data architectures for thousands of Fortune 500 enterprises and innovative startups across many different industries, including financial services, healthcare, and telecommunications. Founded in 2015 in Cologne, Germany, ArangoDB Inc. is a venture-backed, next-generation graph data and analytics company headquartered in San Francisco, California, with offices and employees worldwide. Learn more at http://www.arangodb.com.

Read More

BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, DATA SCIENCE

Latest Couchbase Capella Release Features New Developer Platform Integrations and Greater Enterprise Features

Prnewswire | June 02, 2023

Couchbase, Inc. (NASDAQ: BASE), the cloud database platform company, today announced a broad range of enhancements to its industry-leading Database-as-a-Service Couchbase Capella™. The newest release of Capella will be accessible by popular developer platform Netlify and features a new Visual Studio Code (VS Code) extension, making it easier for developers and development teams to build modern applications on Capella, streamline their workflows and increase productivity. Coinciding with National Cloud Database Day, Couchbase is also extending its enterprise deployability and introducing new features, allowing customers to move more applications to Capella with a lower TCO. "The reality is that developers don't want to spend their time operating and integrating separate primitives. Capella's new developer platform integrations aim to address this widespread issue, minimizing the developer experience gap and allowing teams to focus on what they do best — writing code and solving problems," said Rachel Stephens, senior analyst at RedMonk. Simplifying the Developer Experience With Netlify, VS Code and Capella Findings from Couchbase's recent developer survey reveal that the majority of developers (94.9%) are currently at or over their work capacity and are on the brink of or already feeling overwhelmed. To reduce this friction and help developers lower their number of operational tasks, Couchbase is extending Capella to more of the developer platform ecosystem that is highly favored by frontend and full stack developers. The new integration for Capella makes it easy for developers to connect to Netlify for more simplified and agile web application development. In addition, the new VS Code extension is designed to provide a seamless experience for Capella users who want to work within the popular source-code editor. These ecosystem enhancements are now available and reduce friction so that developers can focus on building innovative modern apps. "Netlify's platform unites an extensive ecosystem of technologies, services and APIs into one workflow to empower developers to build composable web experiences with the tools that best suit their needs. In this way, Netlify meets their users where they are, allowing them to embrace the composable web in a manner that respects their existing businesses, while also balancing flexibility and enterprise-grade reliability. I'm a strong believer that when the ecosystem wins, we all win. That's why we're so excited to deepen our ties with Couchbase to strengthen and diversify the ecosystem of tools developers are using to build the modern web," said Chris Bach, co-founder and chief strategy and creative officer at Netlify. Broader Enterprise Deployability and New Enterprise Features Couchbase is also broadening Capella's enterprise features and deployability so customers can move more applications to the cloud database platform. The new Capella enhancements deliver the following benefits: Support for time series data. A new time series array function in Couchbase's support for JSON will enable a broader set of use cases, such as IoT or finance apps. By using time series arrays, Couchbase is able to utilize all of its data access, processing and storage features including its patented array indexing and high-density storage engine. This approach will enable development teams to quickly and easily extend new features to their applications without adding complexity to their architecture or infrastructure, allowing them to be more agile and productive while driving cost efficiency. Extending deployability of Capella. Couchbase has added over 10 new supported regions across the three major cloud service providers and larger instance sizes. Capella is also available directly in each of their marketplaces. Capella adds support for memory-only buckets (ephemeral databases) for caching and transient data use cases. Security and compliance capabilities are enhanced through Google Cloud HIPAA compliance and with private endpoints for Azure. Enhanced management. Managing Capella is even easier now with the introduction of dynamic disk scaling, hibernation of clusters and the enabling of downloadable buckets. Also new is change data capture, which recognizes and automates change history on documents. This is then streamable via Kafka to other applications. These enhancements collectively position Capella as a single, comprehensive cloud database platform that offers broad multimodel support and in-memory performance — a powerful combination that lowers TCO for customers. "We continue to broaden the Capella capabilities and make it easier for new developers to come on board and take advantage of our industry-leading cloud database platform," said Scott Anderson, SVP of product management and business operations at Couchbase. "Development teams can get started with Capella more quickly and do more with our cloud database platform, improving efficiency and productivity. And for operations teams, Capella becomes even easier to deploy and manage while broadened enterprise capabilities handle more workloads at a fraction of the cost compared to other document-based DBaaS offerings." The new release of Capella will be generally available in the second quarter. Couchbase will host a webcast on June 7 and 8 to discuss what's new in Capella and how customers can benefit from the latest enhancements. Register here. About Couchbase Modern customer experiences need a flexible database platform that can power applications spanning from cloud to edge and everything in between. Couchbase's mission is to simplify how developers and architects develop, deploy and consume modern applications wherever they are. We have reimagined the database with our fast, flexible and affordable cloud database platform Capella, allowing organizations to quickly build applications that deliver premium experiences to their customers – all with best-in-class price performance. More than 30% of the Fortune 100 trust Couchbase to power their modern applications. For more information, visit www.couchbase.com and follow us on Twitter @couchbase. Couchbase®, the Couchbase logo and the names and marks associated with Couchbase's products are trademarks of Couchbase, Inc. All other trademarks are the property of their respective owners.

Read More

BUSINESS INTELLIGENCE, BIG DATA MANAGEMENT, BIG DATA

BigID Integrates with ServiceNow to Automate Data Classification for Digital Transformation

Prnewswire | June 05, 2023

BigID, the leading data intelligence platform that enables organizations to know their enterprise data and take action for privacy, security, and governance, today announced an integration with ServiceNow, the leading digital workflow company making the world work better for everyone. With the availability of the BigID Data Classification App on the ServiceNow Store, this expanded relationship provides more advanced security and privacy capabilities for workflow automations. BigID automates the discovery and classification of personal, regulated, critical, and sensitive data in the Now Platform®. ServiceNow Vault enables anonymization based on the intelligence about what is sensitive and who should have access. Together, the integration enables advanced data security, privacy, and governance by protecting sensitive data. The new BigID Data Classification App integrates with ServiceNow Vault to: Automatically analyze and classify sensitive data on the Now Platform. Leverage BigID classification and sensitivity tags to intelligently anonymize sensitive data by role and who should have access. Enable compliance awareness of data governance and privacy regulations such as CCPA, GDPR, and HIPAA. BigID Classification with ServiceNow Vault enables customers to: Accelerate validation of software development sample data sets sensitivity for non-production environments. Access retail analytics without exposing underlying personal data. Improve financial services fraud detection and prevention while helping protect customer data. "The collaboration applying BigID Classification for the ServiceNow Vault is another important offering to integrate BigID intelligence into data privacy and security workflows," said Iulia Stefoi-Silver, Sr. Vice President of Technical Alliances at BigID. "Our joint customers will save time, while increasing privacy and security to better protect their data. We are thrilled to continue expanding our strategic relationship with ServiceNow." "As businesses face increasing cyberattacks and growing regulatory requirements, it is essential that organizations properly protect mission-critical apps," said Sultan Dawood, senior manager, Platform Security Product Marketing at ServiceNow. "This integration with BigID will help customers accurately and efficiently protect sensitive data, saving employees time and ensuring the organization is protected from emerging threats." About BigID BigID's data intelligence platform enables organizations to know their enterprise data and take action for privacy, security, compliance, and governance. Customers deploy BigID to proactively discover, manage, protect, and get more value from their regulated, sensitive, and personal data across their data landscape. BigID has been recognized for its data intelligence innovation as a 2019 World Economic Forum Technology Pioneer, named to the 2021 Forbes Cloud 100, the 2021 Inc 5000 as the #19th fastest growing company and #1 in Security, a Business Insider 2020 AI Startup to Watch, and an RSA Innovation Sandbox winner. Find out more at https://bigid.com.

Read More

BIG DATA MANAGEMENT, BUSINESS STRATEGY, DATA SCIENCE

ArangoDB Boosts Performance and Usability Across Search, Graph, and Analytics with Release of ArangoDB 3.11

PRWeb | May 31, 2023

ArangoDB, the company behind the most complete graph data and analytics platform, today announced the GA release of ArangoDB 3.11 to accelerate its performance across search, graph, and analytics use cases. ArangoDB 3.11 includes performance improvements for ArangoSearch, ArangoDB’s natively-integrated full-text search and ranking engine, as well as new functionality to its web interface to simplify the database’s operations. “ArangoDB 3.11 is designed to take the capabilities of advanced search and analytics to new heights, while also introducing a wealth of new performance, usability, and operational improvements,” said Jörg Schad, PhD, CTO at ArangoDB. “With today’s release, ArangoDB runs even faster and is more intuitive to use, allowing our customers and community to continue to unlock insights that help them optimize decision-making and accelerate innovation.” New functionality in ArangoDB 3.11 includes: Faster query performance across search and graph: ArangoDB 3.11 brings new functionality to ArangoSearch that improves its performance. New column caching options allow for common values to be stored in memory, and a new Analyzer for GeoJSON data stores geo-spatial data more efficiently. In addition, reduced memory usage of in-memory edge indexes as well as index cache refilling accelerate graph traversal performance while consuming fewer resources. Improved user experience for database administration and management: With new features available in its web interface, even more of ArangoDB’s capabilities can be managed outside of the command line in a user-friendly graphical interface. The graph viewer for visualizing named graphs has received substantial improvements as well as new functionality. It has been reimplemented based on the vis.js library, the interface has been streamlined and rewritten to use the React framework, and overall performance has been improved. New features include the ability to search the visible graph to center a specific vertex, as well as by Start node. New functionality for ArangoSearch has also been added to ArangoDB’s web interface, including a search-alias View to create and manage search views, the ability to create inverted indexes on collections, as well as a new sorting mechanism and search box for Saved Queries to make it simpler to find relevant queries and discover which ones have been created or used recently. Data science and analytics operational enhancements: ArangoDB 3.11 offers persisted Pregel execution statistics to better assist data science and graph analytics use cases. Further features in ArangoDB 3.11 include parallel gather, write-write conflict improvements, various performance enhancements across AQL (the ArangoDB Query Language), new server options, and more. Packaging and availability ArangoDB 3.11 is available immediately. All new features are included in both the open source ArangoDB Community Edition and the commercial ArangoDB Enterprise Edition, except for column caching and the geo_s2 Analyzer, which are Enterprise only. ArangoDB 3.11 is available for download as a self-managed deployment here, as well as on ArangoGraph Insights Platform, ArangoDB’s managed service. About ArangoDB ArangoDB is the company behind ArangoGraph Insights Platform: a next-generation graph data and analytics platform that uncovers insights in data that are difficult or impossible with traditional SQL, document, or even other graph databases – making it easier to drive value from connected data, faster. ArangoGraph Insights Platform is the scalable backbone for graph analytics and complex data architectures for thousands of Fortune 500 enterprises and innovative startups across many different industries, including financial services, healthcare, and telecommunications. Founded in 2015 in Cologne, Germany, ArangoDB Inc. is a venture-backed, next-generation graph data and analytics company headquartered in San Francisco, California, with offices and employees worldwide. Learn more at http://www.arangodb.com.

Read More