Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies.

With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins.

MEDIA 7: What inspired you to get into marketing?
JOHN STEINERT: 
That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level.

M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives?
JS:
 By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.


"To truly enable sellers with content, the content needs to reflect what we know about this specific buyer’s needs and preferences."

M7: What according to you is content-enabled selling and how does it help drive a buyer’s journey?
JS: There are two key pieces to content-enabled selling. The first is the content itself – what it is and how it assists the buyers in fulfilling the necessary or required steps of their buying process. The second is how we adjust our own approach in response to buyer inputs and feedback.
To truly enable sellers with content, the content needs to reflect what we know about this specific buyer’s needs and preferences. To perform better, your content needs to be more buyer-centric. This can be achieved when product marketers and sales enablement folks are consuming real purchase intent insights from Priority Engine and leveraging them into evolved content outputs.

Then there’s what I’ll call the “personalization wrapper” – how the communications that accompany the assets present and create context for that use-case relevant material. These wrapper – be they email copy, call guides, etc. must be built with an eye to the nature and the stage of the relationship at hand. Marketers and sellers alike need guidance on the proper way to do this.

It’s not as simple as “you liked this so of course you should want to buy this”. Buyers need help with both their rational business needs and their more emotional needs around both their company, their department and themselves. The “personalization wrapper” is a useful metaphor for being holistically considerate of the person and the company you are interacting with. Obviously, this is substantially more nuanced than simply recognizing what company they are from. It’s about ingesting what you can see are their expressed concerns and preferences, learning from that, and shaping your own communication in that context.

M7: What features make TechTarget's 'Data-Driven Display' drive B2B demand and accelerate sales?
JS:
 Because it’s fueled by permissioned knowledge of exactly who is performing research at any given moment, TechTarget’s data-driven display advertising can deliver higher engagement rates and higher conversion.  When used in conjunction with demand generation techniques and intelligent sales outreach, independent studies with leading 3rd parties have achieved remarkable lift across the funnel as compared to what’s available when using more generalized “intent” data.


"The biggest mistake of all that’s commonly still made in marketing is to not use prospect behavior as a critical guide."

M7: What is the biggest mistake B2B marketers make while targeting specific prospects?
JS:
There are many actions that teams continue to take because they’ve simply been tasked to take them.  There are old-school KPIs, typically focused on process outputs rather than business outcomes that perpetuate chronic under-performance. Take, for instance, a narrow focus on cost-per-lead – too often this incentivizes continued purchases of higher and higher volumes of lower and lower quality. To wean themselves off of this Catch 22, teams should work to turn their attention to down-funnel metrics like conversion-to-opportunity – measuring cost per opportunity is a much more useful predictor of pipeline yield.

But the biggest mistake of all that’s commonly still made in marketing is to not use prospect behavior as a critical guide. When marketing (and sales) energies are spread evenly over active and inactive prospects alike, energy is wasted on those who are not in-market, and that investment of time and resource is not available to increase attention on those active buying teams that should be converted. By focusing more intently on those prospects that are actually demonstrating in-market buyer’s journey behaviors, teams get far more out of their investments.

M7: How does 'Data Cleanse' assist marketers in email verification and contact record accuracy?
JS: 
Some percentage of the data coming into your database from form fills, other manual entry and so on naturally contains incompleteness, mistakes and outright falsehoods. Furthermore, people move around, both inside of companies and between them. So even once-accurate data decays amazingly fast. To counter these realities, your data practice should put into place a variety of processes that together comprise a mature “data cleanse and append” approach. In this way, you can address data quality issues at both the point of entry and over time. At TechTarget, we offer our clients cleanse and append services both directly via our Oceanos offerings and indirectly via our Priority Engine platform wherein the data goes through rigorous checks and verifications before it qualifies to be shared.


"Even once-accurate data decays amazingly fast. To counter this reality, your data practice should put into place a variety of processes that together comprise a mature “data cleanse and append” approach."

M7: When did you start working, how old were you, and what was it?
JS:
 My first stable paid position, $1.40/hr, was at age 14 pumping gas at Greene’s Exxon. I was super excited because I got to wear the striped shirt with the logo patch! I loved washing windshields and checking the oil, especially when my superior CX delivery got me a few cents in tips!


ABOUT TECHTARGET

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

More C-Suite on deck

'Raising the voices of those who may not always be heard is critical,' says Claire Thomas

Media 7 | April 28, 2023

Claire Thomas is responsible for developing and implementing a strategy for diversity, equity, and inclusion (DEI) across Hitachi Vantara through programs that reflect the diverse backgrounds, interests, and passions of their current and future workforce. Continue reading to learn her views on the significance of inclusion and diversity in an organization.

Read More

‘Advances in AI and Machine Learning are not scalable without proper data governance program in place’ says Peggy Tsai, Chief Data Officer at BigID

Media 7 | March 8, 2022

Peggy Tsai, Chief Data Officer at BigID talks about BigID’s data intelligence platform and its integrated applications. Read on to know more about her thoughts on GDPR compliance, the future data intelligence landscape and more in her latest interview with Media 7.

Read More

‘Data teams are critical in defining and driving business growth metrics’ says Gaurav Rewari, CEO of Mode.

Media 7 | March 4, 2022

Gaurav Rewari, CEO of Mode elaborates on his role as a CEO of Mode Analytics, the most comprehensive platform for collaborative Business Intelligence and Interactive Data Science. Read on to know more about his thoughts on digitization and Mode's brand-new visualization tool, Visual Explorer.

Read More

'Raising the voices of those who may not always be heard is critical,' says Claire Thomas

Media 7 | April 28, 2023

Claire Thomas is responsible for developing and implementing a strategy for diversity, equity, and inclusion (DEI) across Hitachi Vantara through programs that reflect the diverse backgrounds, interests, and passions of their current and future workforce. Continue reading to learn her views on the significance of inclusion and diversity in an organization.

Read More

‘Advances in AI and Machine Learning are not scalable without proper data governance program in place’ says Peggy Tsai, Chief Data Officer at BigID

Media 7 | March 8, 2022

Peggy Tsai, Chief Data Officer at BigID talks about BigID’s data intelligence platform and its integrated applications. Read on to know more about her thoughts on GDPR compliance, the future data intelligence landscape and more in her latest interview with Media 7.

Read More

‘Data teams are critical in defining and driving business growth metrics’ says Gaurav Rewari, CEO of Mode.

Media 7 | March 4, 2022

Gaurav Rewari, CEO of Mode elaborates on his role as a CEO of Mode Analytics, the most comprehensive platform for collaborative Business Intelligence and Interactive Data Science. Read on to know more about his thoughts on digitization and Mode's brand-new visualization tool, Visual Explorer.

Read More

Related News

Data Architecture

SingleStore Announces Real-time Data Platform to Further Accelerate AI, Analytics and Application Development

SingleStore | January 25, 2024

SingleStore, the database that allows you to transact, analyze and contextualize data, today announced powerful new capabilities — making it the industry’s only real-time data platform. With its latest release, dubbed SingleStore Pro Max, the company announced ground-breaking features like indexed vector search, an on-demand compute service for GPUs/ CPUs and a new free shared tier, among several other innovative new products. Together, these capabilities shrink development cycles while providing the performance and scale that customers need for building applications. In an explosive generative AI landscape, companies are looking for a modern data platform that’s ready for enterprise AI use cases — one with best-available tooling to accelerate development, simultaneously allowing them to marry structured or semi-structured data residing in enterprise systems with unstructured data lying in data lakes. “We believe that a data platform should both create new revenue streams while also decreasing technological costs and complexity for customers. And this can only happen with simplicity at the core,” said Raj Verma, CEO, SingleStore. “This isn’t just a product update, it’s a quantum leap… SingleStore is offering truly transformative capabilities in a single platform for customers to build all kinds of real-time applications, AI or otherwise.” “At Adobe, we aim to change the world through digital experiences,” said Matt Newman, Principal Data Architect, Adobe. “SingleStore’s latest release is exciting as it pushes what is possible when it comes to database technology, real-time analytics and building modern applications that support AI workloads. We’re looking forward to these new features as more and more of our customers are seeking ways to take full advantage of generative Al capabilities.” Key new features launched include: Indexed vector search. SingleStore has announced support for vector search using Approximate Nearest Neighbor (ANN) vector indexing algorithms, leading to 800-1,000x faster vector search performance than precise methods (KNN). With both full-text and indexed vector search capabilities, SingleStore offers developers true hybrid search that takes advantage of the full power of SQL for queries, joins, filters and aggregations. These capabilities firmly place SingleStore above vector-only databases that require niche query languages and are not designed to meet enterprise security and resiliency needs. Free shared tier. SingleStore has announced a new cloud-based Free Shared Tier that’s designed for startups and developers to quickly bring their ideas to life — without the need to commit to a paid plan. On-demand compute service for GPUs and CPUs. SingleStore announces a compute service that works alongside SingleStore’s native Notebooks to let developers spin up GPUs and CPUs to run database-adjacent workloads including data preparation, ETL, third-party native application frameworks, etc. This capability brings compute to algorithms, rather than the other way around, enabling developers to build highly performant AI applications safely and securely using SingleStore — without unnecessary data movement. New CDC capabilities for data ingest and egress. To ease the burden and costs of moving data in and out of SingleStore, SingleStore is adding native capabilities for real-time Change Data Capture (CDC) in for MongoDB®, MySQL and ingestion from Apache Iceberg without requiring other third party CDC tools. SingleStore will also support CDC out capabilities that ease migrations and enable the use of SingleStore as a source for other applications and databases like data warehouses and lakehouses. SingleStore Kai™. Now generally available, and ready for both analytical and transactional processing for apps originally built on MongoDB. Announced in public preview in early 2023, SingleStore Kai is an API to deliver over 100x faster analytics on MongoDB® with no query changes or data transformations required. Today, SingleStore Kai supports BSON data format natively, has improved transactional performance, increased performance for arrays and offers industry-leading compatibility with MongoDB query language. Projections: To further advance as the world’s fastest HTAP database, SingleStore has added Projections. Projections allow developers to greatly speed up range filters and group by operations by introducing secondary sort and shard keys. Query performance improvements range from 2-3x or more, depending on the size of the table. With this latest release, SingleStore becomes the industry’s first and only real-time data platform designed for all applications, analytics and AI. SingleStore supports high-throughput ingest performance, ACID transactions and low-latency analytics; and structured, semi-structured (JSON, BSON, text) and unstructured data (vector embeddings of audio, video, images, PDFs, etc.). Finally, SingleStore’s data platform is designed not just with developers in mind, but also ML engineers, data engineers and data scientists. “Our new features and capabilities advance SingleStore’s mission of offering a real-time data platform for the next wave of gen AI and data applications,” said Nadeem Asghar, SVP, Product Management + Strategy at SingleStore. “New features, including vector search, Projections, Apache Iceberg, Scheduled Notebooks, autoscaling, GPU compute services, SingleStore Kai™, and the Free Shared Tier allow startups — as well as global enterprises — to quickly build and scale enterprise-grade real-time AI applications. We make data integration with third-party databases easy with both CDC in and CDC out support.” "Although generative AI, LLM, and vector search capabilities are early stage, they promise to deliver a richer data experience with translytical architecture," states the 2023 report, “Translytical Architecture 2.0 Evolves To Support Distributed, Multimodel, And AI Capabilities,” authored by Noel Yuhanna, Vice President and Principal Analyst at Forrester Research. "Generative AI and LLM can help democratize data through natural language query (NLQ), offering a ChatGPT-like interface. Also, vector storage and index can be leveraged to perform similarity searches to support data intelligence." SingleStore has been on a fast track leading innovation around generative AI. The company’s product evolution has been accompanied by high-momentum growth in customers and surpassing $100M in ARR late last year. SingleStore also recently ranked #2 in the emerging category of vector databases, and was recognized by TrustRadius as a top vector database in 2023. Finally, SingleStore was a winner of InfoWorld’s Technology of the year in the database category. To learn more about SingleStore visit here. About SingleStore SingleStore empowers the world’s leading organizations to build and scale modern applications using the only database that allows you to transact, analyze and contextualize data in real time. With streaming data ingestion, support for both transactions and analytics, horizontal scalability and hybrid vector search capabilities, SingleStore helps deliver 10-100x better performance at 1/3 the costs compared to legacy architectures. Hundreds of customers worldwide — including Fortune 500 companies and global data leaders — use SingleStore to power real-time applications and analytics. Learn more at singlestore.com. Follow us @SingleStoreDB on Twitter or visit www.singlestore.com.

Read More

Big Data Management

Radiant Logic Announces RadiantOne AI, with New Generative AI Data Assistant “AIDA”

Radiant Logic | January 11, 2024

Radiant Logic, the Identity Data Fabric company, today unveiled RadiantOne AI, its data lake powered Artificial Intelligence engine, and AIDA, its Generative AI Data Assistant. RadiantOne AI is designed to complement your existing tech stack and governance products by correlating data across multiple sources and providing contextual information to drive better decision making. The result is a radical reduction in the time and resources needed to gather the data required to effectively meet audit demands—meaning fewer security gaps and increased compliance with organizational policies. The first capability to be unveiled on RadiantOne AI is a truly automated user access review (UAR) process, expertly guided by AIDA. Many business leaders are familiar with the tedious UAR process – it’s crucial for demonstrating compliance and improving organizational security posture. But laborious processes can often end in a “bulk approval” to save time and check an audit box instead of accurately reviewing access rights to ensure the right business outcomes. RadiantOne’s AI-driven approach will be a paradigm shift in the way people work, forever transforming and streamlining the usually time-consuming UAR process down to days and minutes instead of months. “Historically, user access reviews are a highly manual process–a ‘necessary evil’ within security practices. This approach not only creates fatigue for the team but also introduces a considerable amount of risk,” says Dr. John Pritchard, Chief Product Officer at Radiant Logic. “While this may work in the short term to satisfy auditor requirements, the company’s assets are never truly protected. There is also still the risk that something may be overlooked, or someone within the business has retained access to something they shouldn’t. With RadiantOne AI and AIDA, existing IAM and IGA processes can be automated and simplified for overworked teams trying to comb through mountains of user access data to make the right decisions to protect their organizations.” With RadiantOne AI, conducting a user access review becomes as easy as following AIDA’s guidance. Using the power of large language models to drive advanced data correlation, contextualization and analysis, combined with an intuitive data visualization dashboard, AIDA will reinvent the user access review ritual. Based on an organization's proprietary data, the fully guided UAR experience will allow reviewers to interact and pose questions to AIDA using natural human language, like “where does this access come from?” or “show me who else has these access rights?” AIDA will highlight any potential user access risks, offer expert insight, and suggest remediations or access modifications based on an organization’s policies. Any changes, such as low risk bulk access approvals or revoking atypical access rights, are completed via a click of a button, so there’s less training required to complete the reviews and less risk of human error during the process. RadiantOne AI’s AIDA-guided user access review capability works to provide enterprise organizations with: Automated workflows: Leverage vast data sets and contextual insights to make intelligent and confident decisions about access rights. Simplified compliance: Easily detect over-privileged accounts or atypical access rights with intuitive data visualization techniques. Greater visibility into user actions: Get beyond roles quickly to see who has access to what and how they received that access so insights and remediations are easily actionable. Click-button remediation: Based on the insights and recommendations from AIDA, reviewers can approve or revoke access or atypical rights individually or take bulk approval/rejection actions with the click of a button. Data into the hands of business owners: Put relevant, risk-based identity data insights into the hands of business users in the language they understand to make it a breeze to adhere to compliance policies. “User access reviews with AIDA are just the beginning,” comments Joe Sander, Radiant Logic’s CEO. “Using RadiantOne’s AI engine, we see potential to revolutionize identity data management, governance, risk, compliance and cybersecurity processes by removing complexity as a roadblock. This frees up critical IT and security resources to focus on other business-critical tasks and expands the role of identity to truly be a business enabler.” RadiantOne AI comes on the heels of the completion of the integration of Brainwave Identity Analytics into the RadiantOne Identity Data Platform. AIDA will initially be available as a complement to the RadiantOne Identity Analytics solution. About Radiant Logic Radiant Logic, the identity data experts, helps organizations turn identity data into a strategic asset that drives automated governance, enhanced security, and operational efficiency. Our RadiantOne Identity Data Platform removes complexity as a roadblock to identity-first strategies by creating an authoritative data source for real-time, context-aware controls. We provide visibility and actionable insights to intelligently detect and remediate risk using AI/ML-powered identity analytics. With RadiantOne, organizations are able to tap into the wealth of information across the infrastructure, combining context and analytics to deploy governance that works for the most advanced use cases.

Read More

Business Strategy

Devo Security Data Platform Attains FedRAMP Authorization

Devo | January 09, 2024

Devo Technology, the security data analytics company, today announced that the Devo Security Data Platform received Authorization to Operate (ATO) at the Moderate level under the Federal Risk and Authorization Management Program (FedRAMP). The Devo Security Data Platform successfully completed FedRAMP's rigorous accreditation process, enabling federal agencies to secure their environments with a market-leading security information and event management (SIEM). Agencies and their partners can now leverage Devo to solve their toughest IT and security challenges with unparalleled visibility and a unified view of risk posture, security operations and the threat landscape. The demand to keep pace with rapidly evolving cyber threats at cloud speed and scale has never been higher for the U.S. government. New Office of Management and Budget (OMB) regulations require federal agencies to collect and retain logs for long time periods. These requirements strain legacy SIEM and logging solutions, resulting in higher license and maintenance costs and slower query times. The Devo Security Data Platform's massive ingestion capabilities overcome these challenges and enable agencies to manage petabytes of data—from any device or application—cost-effectively and performantly in the cloud. Kayla Williams, CISO, Devo, said: "Devo relentlessly maintains the highest standards of internal security controls to ensure customers can protect themselves from security threats with peace of mind. Commercial customers have used the Devo Security Data Platform in the cloud for years, and this milestone enables us to continue to extend the same seamless experience to federal agencies and their partners." The Small Business Administration sponsored Devo's authorization. FedRAMP was established to provide a cost-effective, risk-based approach for the adoption and use of cloud services by the federal government. FedRAMP empowers agencies to use modern cloud technologies with an emphasis on the security and protection of federal information. The Devo Security Data Platform is also available in the AWS GovCloud Marketplace, an isolated AWS Region designed to host sensitive data and regulated workloads in the cloud, assisting customers with U.S. federal, state and local government compliance requirements. About Devo Devo unleashes the power of the SOC. The Devo Security Data Platform, powered by our HyperStream technology, is purpose-built to provide the speed and scale, real-time analytics, and actionable intelligence global enterprises need to defend expanding attack surfaces. An ally in keeping your organization secure, Devo combines the power of people and AI to augment security teams, leading to better insights and faster outcomes. Headquartered in Cambridge, Massachusetts, with operations in North America, Europe and Asia Pacific, Devo is backed by Insight Partners, Georgian, TCV, General Atlantic, Bessemer Venture Partners, Kibo Ventures and Eurazeo. Learn more at www.devo.com.

Read More

Data Architecture

SingleStore Announces Real-time Data Platform to Further Accelerate AI, Analytics and Application Development

SingleStore | January 25, 2024

SingleStore, the database that allows you to transact, analyze and contextualize data, today announced powerful new capabilities — making it the industry’s only real-time data platform. With its latest release, dubbed SingleStore Pro Max, the company announced ground-breaking features like indexed vector search, an on-demand compute service for GPUs/ CPUs and a new free shared tier, among several other innovative new products. Together, these capabilities shrink development cycles while providing the performance and scale that customers need for building applications. In an explosive generative AI landscape, companies are looking for a modern data platform that’s ready for enterprise AI use cases — one with best-available tooling to accelerate development, simultaneously allowing them to marry structured or semi-structured data residing in enterprise systems with unstructured data lying in data lakes. “We believe that a data platform should both create new revenue streams while also decreasing technological costs and complexity for customers. And this can only happen with simplicity at the core,” said Raj Verma, CEO, SingleStore. “This isn’t just a product update, it’s a quantum leap… SingleStore is offering truly transformative capabilities in a single platform for customers to build all kinds of real-time applications, AI or otherwise.” “At Adobe, we aim to change the world through digital experiences,” said Matt Newman, Principal Data Architect, Adobe. “SingleStore’s latest release is exciting as it pushes what is possible when it comes to database technology, real-time analytics and building modern applications that support AI workloads. We’re looking forward to these new features as more and more of our customers are seeking ways to take full advantage of generative Al capabilities.” Key new features launched include: Indexed vector search. SingleStore has announced support for vector search using Approximate Nearest Neighbor (ANN) vector indexing algorithms, leading to 800-1,000x faster vector search performance than precise methods (KNN). With both full-text and indexed vector search capabilities, SingleStore offers developers true hybrid search that takes advantage of the full power of SQL for queries, joins, filters and aggregations. These capabilities firmly place SingleStore above vector-only databases that require niche query languages and are not designed to meet enterprise security and resiliency needs. Free shared tier. SingleStore has announced a new cloud-based Free Shared Tier that’s designed for startups and developers to quickly bring their ideas to life — without the need to commit to a paid plan. On-demand compute service for GPUs and CPUs. SingleStore announces a compute service that works alongside SingleStore’s native Notebooks to let developers spin up GPUs and CPUs to run database-adjacent workloads including data preparation, ETL, third-party native application frameworks, etc. This capability brings compute to algorithms, rather than the other way around, enabling developers to build highly performant AI applications safely and securely using SingleStore — without unnecessary data movement. New CDC capabilities for data ingest and egress. To ease the burden and costs of moving data in and out of SingleStore, SingleStore is adding native capabilities for real-time Change Data Capture (CDC) in for MongoDB®, MySQL and ingestion from Apache Iceberg without requiring other third party CDC tools. SingleStore will also support CDC out capabilities that ease migrations and enable the use of SingleStore as a source for other applications and databases like data warehouses and lakehouses. SingleStore Kai™. Now generally available, and ready for both analytical and transactional processing for apps originally built on MongoDB. Announced in public preview in early 2023, SingleStore Kai is an API to deliver over 100x faster analytics on MongoDB® with no query changes or data transformations required. Today, SingleStore Kai supports BSON data format natively, has improved transactional performance, increased performance for arrays and offers industry-leading compatibility with MongoDB query language. Projections: To further advance as the world’s fastest HTAP database, SingleStore has added Projections. Projections allow developers to greatly speed up range filters and group by operations by introducing secondary sort and shard keys. Query performance improvements range from 2-3x or more, depending on the size of the table. With this latest release, SingleStore becomes the industry’s first and only real-time data platform designed for all applications, analytics and AI. SingleStore supports high-throughput ingest performance, ACID transactions and low-latency analytics; and structured, semi-structured (JSON, BSON, text) and unstructured data (vector embeddings of audio, video, images, PDFs, etc.). Finally, SingleStore’s data platform is designed not just with developers in mind, but also ML engineers, data engineers and data scientists. “Our new features and capabilities advance SingleStore’s mission of offering a real-time data platform for the next wave of gen AI and data applications,” said Nadeem Asghar, SVP, Product Management + Strategy at SingleStore. “New features, including vector search, Projections, Apache Iceberg, Scheduled Notebooks, autoscaling, GPU compute services, SingleStore Kai™, and the Free Shared Tier allow startups — as well as global enterprises — to quickly build and scale enterprise-grade real-time AI applications. We make data integration with third-party databases easy with both CDC in and CDC out support.” "Although generative AI, LLM, and vector search capabilities are early stage, they promise to deliver a richer data experience with translytical architecture," states the 2023 report, “Translytical Architecture 2.0 Evolves To Support Distributed, Multimodel, And AI Capabilities,” authored by Noel Yuhanna, Vice President and Principal Analyst at Forrester Research. "Generative AI and LLM can help democratize data through natural language query (NLQ), offering a ChatGPT-like interface. Also, vector storage and index can be leveraged to perform similarity searches to support data intelligence." SingleStore has been on a fast track leading innovation around generative AI. The company’s product evolution has been accompanied by high-momentum growth in customers and surpassing $100M in ARR late last year. SingleStore also recently ranked #2 in the emerging category of vector databases, and was recognized by TrustRadius as a top vector database in 2023. Finally, SingleStore was a winner of InfoWorld’s Technology of the year in the database category. To learn more about SingleStore visit here. About SingleStore SingleStore empowers the world’s leading organizations to build and scale modern applications using the only database that allows you to transact, analyze and contextualize data in real time. With streaming data ingestion, support for both transactions and analytics, horizontal scalability and hybrid vector search capabilities, SingleStore helps deliver 10-100x better performance at 1/3 the costs compared to legacy architectures. Hundreds of customers worldwide — including Fortune 500 companies and global data leaders — use SingleStore to power real-time applications and analytics. Learn more at singlestore.com. Follow us @SingleStoreDB on Twitter or visit www.singlestore.com.

Read More

Big Data Management

Radiant Logic Announces RadiantOne AI, with New Generative AI Data Assistant “AIDA”

Radiant Logic | January 11, 2024

Radiant Logic, the Identity Data Fabric company, today unveiled RadiantOne AI, its data lake powered Artificial Intelligence engine, and AIDA, its Generative AI Data Assistant. RadiantOne AI is designed to complement your existing tech stack and governance products by correlating data across multiple sources and providing contextual information to drive better decision making. The result is a radical reduction in the time and resources needed to gather the data required to effectively meet audit demands—meaning fewer security gaps and increased compliance with organizational policies. The first capability to be unveiled on RadiantOne AI is a truly automated user access review (UAR) process, expertly guided by AIDA. Many business leaders are familiar with the tedious UAR process – it’s crucial for demonstrating compliance and improving organizational security posture. But laborious processes can often end in a “bulk approval” to save time and check an audit box instead of accurately reviewing access rights to ensure the right business outcomes. RadiantOne’s AI-driven approach will be a paradigm shift in the way people work, forever transforming and streamlining the usually time-consuming UAR process down to days and minutes instead of months. “Historically, user access reviews are a highly manual process–a ‘necessary evil’ within security practices. This approach not only creates fatigue for the team but also introduces a considerable amount of risk,” says Dr. John Pritchard, Chief Product Officer at Radiant Logic. “While this may work in the short term to satisfy auditor requirements, the company’s assets are never truly protected. There is also still the risk that something may be overlooked, or someone within the business has retained access to something they shouldn’t. With RadiantOne AI and AIDA, existing IAM and IGA processes can be automated and simplified for overworked teams trying to comb through mountains of user access data to make the right decisions to protect their organizations.” With RadiantOne AI, conducting a user access review becomes as easy as following AIDA’s guidance. Using the power of large language models to drive advanced data correlation, contextualization and analysis, combined with an intuitive data visualization dashboard, AIDA will reinvent the user access review ritual. Based on an organization's proprietary data, the fully guided UAR experience will allow reviewers to interact and pose questions to AIDA using natural human language, like “where does this access come from?” or “show me who else has these access rights?” AIDA will highlight any potential user access risks, offer expert insight, and suggest remediations or access modifications based on an organization’s policies. Any changes, such as low risk bulk access approvals or revoking atypical access rights, are completed via a click of a button, so there’s less training required to complete the reviews and less risk of human error during the process. RadiantOne AI’s AIDA-guided user access review capability works to provide enterprise organizations with: Automated workflows: Leverage vast data sets and contextual insights to make intelligent and confident decisions about access rights. Simplified compliance: Easily detect over-privileged accounts or atypical access rights with intuitive data visualization techniques. Greater visibility into user actions: Get beyond roles quickly to see who has access to what and how they received that access so insights and remediations are easily actionable. Click-button remediation: Based on the insights and recommendations from AIDA, reviewers can approve or revoke access or atypical rights individually or take bulk approval/rejection actions with the click of a button. Data into the hands of business owners: Put relevant, risk-based identity data insights into the hands of business users in the language they understand to make it a breeze to adhere to compliance policies. “User access reviews with AIDA are just the beginning,” comments Joe Sander, Radiant Logic’s CEO. “Using RadiantOne’s AI engine, we see potential to revolutionize identity data management, governance, risk, compliance and cybersecurity processes by removing complexity as a roadblock. This frees up critical IT and security resources to focus on other business-critical tasks and expands the role of identity to truly be a business enabler.” RadiantOne AI comes on the heels of the completion of the integration of Brainwave Identity Analytics into the RadiantOne Identity Data Platform. AIDA will initially be available as a complement to the RadiantOne Identity Analytics solution. About Radiant Logic Radiant Logic, the identity data experts, helps organizations turn identity data into a strategic asset that drives automated governance, enhanced security, and operational efficiency. Our RadiantOne Identity Data Platform removes complexity as a roadblock to identity-first strategies by creating an authoritative data source for real-time, context-aware controls. We provide visibility and actionable insights to intelligently detect and remediate risk using AI/ML-powered identity analytics. With RadiantOne, organizations are able to tap into the wealth of information across the infrastructure, combining context and analytics to deploy governance that works for the most advanced use cases.

Read More

Business Strategy

Devo Security Data Platform Attains FedRAMP Authorization

Devo | January 09, 2024

Devo Technology, the security data analytics company, today announced that the Devo Security Data Platform received Authorization to Operate (ATO) at the Moderate level under the Federal Risk and Authorization Management Program (FedRAMP). The Devo Security Data Platform successfully completed FedRAMP's rigorous accreditation process, enabling federal agencies to secure their environments with a market-leading security information and event management (SIEM). Agencies and their partners can now leverage Devo to solve their toughest IT and security challenges with unparalleled visibility and a unified view of risk posture, security operations and the threat landscape. The demand to keep pace with rapidly evolving cyber threats at cloud speed and scale has never been higher for the U.S. government. New Office of Management and Budget (OMB) regulations require federal agencies to collect and retain logs for long time periods. These requirements strain legacy SIEM and logging solutions, resulting in higher license and maintenance costs and slower query times. The Devo Security Data Platform's massive ingestion capabilities overcome these challenges and enable agencies to manage petabytes of data—from any device or application—cost-effectively and performantly in the cloud. Kayla Williams, CISO, Devo, said: "Devo relentlessly maintains the highest standards of internal security controls to ensure customers can protect themselves from security threats with peace of mind. Commercial customers have used the Devo Security Data Platform in the cloud for years, and this milestone enables us to continue to extend the same seamless experience to federal agencies and their partners." The Small Business Administration sponsored Devo's authorization. FedRAMP was established to provide a cost-effective, risk-based approach for the adoption and use of cloud services by the federal government. FedRAMP empowers agencies to use modern cloud technologies with an emphasis on the security and protection of federal information. The Devo Security Data Platform is also available in the AWS GovCloud Marketplace, an isolated AWS Region designed to host sensitive data and regulated workloads in the cloud, assisting customers with U.S. federal, state and local government compliance requirements. About Devo Devo unleashes the power of the SOC. The Devo Security Data Platform, powered by our HyperStream technology, is purpose-built to provide the speed and scale, real-time analytics, and actionable intelligence global enterprises need to defend expanding attack surfaces. An ally in keeping your organization secure, Devo combines the power of people and AI to augment security teams, leading to better insights and faster outcomes. Headquartered in Cambridge, Massachusetts, with operations in North America, Europe and Asia Pacific, Devo is backed by Insight Partners, Georgian, TCV, General Atlantic, Bessemer Venture Partners, Kibo Ventures and Eurazeo. Learn more at www.devo.com.

Read More

Spotlight

TechTarget

TechTarget

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget a...

Events

Resources