Q&A with Randy Frisch, CMO at Uberflip

MEDIA 7 | September 26, 2019

Q&A with Randy Frisch
Randy Frisch, CMO and Co-Founder at Uberflip has led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. 

Randy also co-hosts the Conex Show, a weekly podcast featuring top marketers and their strategies and secrets to success. His talks empower marketers with the strategies they need to capture their audiences, prove their worth, and align their vision.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
RANDY FRISCH:
Determined, passionate, caring.

M7: From Flipbooks to the world’s first content experience platform in just 6 years. What are some of the top reasons that helped drive Uberflip to where it is now?
RF: 
We started as a solution that would allow marketers to share content to readers whenever they wanted and on whichever devices. People still want to consume content whenever they want. Think of the way in which we consume video content on Netflix or music content on Spotify. We’ve been successful in large part because we’ve been able to create a product that marketers need, that make it easier for their buyers to become customers. But that hasn’t been enough.
The differentiator for us is culture—the values we strive for as an organization (not just the work environment). I’ll share my 3 favourites here:

● H.U.S.T.L.E.: this one stands for Heart, Unique, Skill, Tech, Lean, Entrepreneurial. My co-founder, Yoav Schwartz, and I actually screen new hires for these traits.
● Valuable, Relevant & Consistent: this one comes from the initial definition of Content Marketing (“creating and distributing valuable, relevant and consistent content”) by Robert Rose and Joe Pullizzi at the Content Marketing Institute. It only makes sense that our teams and employees should expect to be valuable, relevant, and consistent.
● Give Back: It’s important for us to give back to our communities and while we do this in numerous ways led by people across our team, one of my favourites is an annual charity ping pong tournament we host called Startupong which brought together startups in Toronto to raise $50,000 for Sick Kids hospital this year.
We’ve been successful mostly because we’ve been able to create a brand around engaging our team, our customers, and even our partners around these values.


"As marketers, we need to take our buyers on a journey using content. We need to be able to get a buyer from one piece of content to the next—think of a nice hiking trail through the woods."

M7: How can modern marketers leverage the personalized content recommendations given by Uberflip AI?
RF:
 It all comes down to the journey we take our buyers through. We recently produced a report with Heinz Marketing in which we found that only “1 in 3 B2B marketing leaders [of 283 interviewed] believe their current website encourages people to engage with their content at a high volume”. Essentially, we are leading buyers to a piece of content and leaving them to fend for themselves among your content. A visual I like to use is that of walking someone into a dark forest with no pathway and leaving them there. Not a good experience at all. As marketers, we need to take our buyers on a journey using content. We need to be able to get a buyer from one piece of content to the next—think of a nice hiking trail through the woods.

Uberflip AI serves up recommendations on our platform personalized to our buyers after they’ve consumed a piece of content. This allows them to stay and engage with more content while they’re in a content experience. Uberflip AI gives marketers the ability to predict what topic or piece of content their buyer might be interested in based on their behavior on a website, benchmark them against other users, and deliver content that they might be interested in, in order to extend their journey.


"Buyers want personalized content and they want it when they’re ready to buy. And it has to be a great experience."

M7: How does user-generated content help in scaling ABM campaigns at Uberflip?
RF:
I believe the best UGC for ABM (acronym overload!) is the reviews from customers. The best way to learn is from our peers. We often copy our competitors or look for best practices. There are many ways we can relate to a target account by showing them what their peers are saying. It could be finding a tweet from someone they respect speaking about the value of your platform. Think of it this way. If Roger Federer tweeted that a certain shoe was key to his play you'd likely win over other aspiring tennis players. In the world of B2B marketing, we can sometimes find more professional review sites like G2 or TrustRadius where highlighting a review from someone in a related industry can help win over the next target account.

M7: There is a lot of buzz around your book “F#ck Content Marketing”. What inspired you to preach this influential gospel?
RF:
 I was off to Dreamforce in 2017 and I came across a SiriusDecisions stat that 60-70% of all marketing content goes unused. It brought to light that even I contributed to this problem by driving my team to create more and more content. I had a revelation.

Thanks to Robert Rose and Joe Pulizzi at the Content Marketing Institute, content marketing was supposed to be about creating and distributing content “with the objective of driving profitable customer action.” But somewhere along the line, it became too much about creation and not enough about distribution and driving customer action (converting). And when marketers were distributing content, we weren’t distributing it in ways that led to profitable customer action—think of all those generic emails we sent people, loaded with links to videos and blog posts spread across the internet. We were sending people into dark scary forests full of content (sometimes that of our competitors). And we never got them back.

It all hit me. So I said “f#ck content marketing”, or rather, f#ck what it had become. My mission over the last two years has become to teach marketers how to create great personalized online experiences that we can send our buyers to, that actually take them on a journey leading to a conversion.


"Marketing is now becoming creating and distributing content to drive profitable customer action."

M7: What is the idea behind ‘The Conex’ (podcast show) hosted by you every week, which is already a big hit among the viewers?
RF:
 After 3 years and 227 episodes, we’ve decided to end the Content Experience Show and start fresh with a new show, The Marketer’s Journey, launching October. We had a great base of listeners and guests, but we wanted to spend more time focusing on the concept of the journey—both, the journey that our buyers go through, and the journey we go through as marketers. I’ll be speaking in-depth with marketing leaders about what their journey has looked like as marketers and what they strive for in creating great experiences for their buyers and customers.

M7: How do you see content marketing evolving over time?
RF:
 We’re not just seeing the evolution of content marketing, we’re seeing the evolution of marketing as a whole. Marketing is now becoming creating and distributing content to drive profitable customer action.
Let’s take a look for a moment at the way in which we consume video and music media. We went from syndicated TV shows and weekly programming on set channels (cable) to having bingeable content ready for us on demand (Netflix, Hulu, etc). We went from listening for our favourite song to be played on the radio, to downloading songs on iTunes, to now getting recommended curated playlists and artists based on my listening history on Spotify. We can search for content we want on demand and binge it for as long as we want. And we can do it whenever we want on multiple different devices around us.

Our buyers want personalized content and they want it when they’re ready to buy. And it has to be a great experience. Marketers are starting to catch on. We’re starting to spend time and money on analyzing the data, having great salespeople, and even on distribution. The difference-maker is that marketers are spending more time and money on personalized content experiences and using a content experience platform like Uberflip to accelerate the buyer journey.

ABOUT UBERFLIP

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission to put control back in the hands of marketing teams to deliver high-converting experiences, that put the customer front and center.

More C-Suite on deck

‘Advances in AI and Machine Learning are not scalable without proper data governance program in place’ says Peggy Tsai, Chief Data Officer at BigID

Media 7 | March 8, 2022

Peggy Tsai, Chief Data Officer at BigID talks about BigID’s data intelligence platform and its integrated applications. Read on to know more about her thoughts on GDPR compliance, the future data intelligence landscape and more in her latest interview with Media 7.

Read More

‘Data teams are critical in defining and driving business growth metrics’ says Gaurav Rewari, CEO of Mode.

Media 7 | March 4, 2022

Gaurav Rewari, CEO of Mode elaborates on his role as a CEO of Mode Analytics, the most comprehensive platform for collaborative Business Intelligence and Interactive Data Science. Read on to know more about his thoughts on digitization and Mode's brand-new visualization tool, Visual Explorer.

Read More

Listen to your customers, advises Christopher Penn, Co-Founder and Chief Data Scientist at TrustInsights.ai

Media 7 | November 16, 2021

Christopher Penn, Co-Founder and Chief Data Scientist at TrustInsights.ai shared his insights with us on how marketers can make better use of data, attribution models and natural language processing to promote conversions and increase customer engagement. Read on to find out about his three-part strategy for successful marketing campaigns.

Read More

‘Advances in AI and Machine Learning are not scalable without proper data governance program in place’ says Peggy Tsai, Chief Data Officer at BigID

Media 7 | March 8, 2022

Peggy Tsai, Chief Data Officer at BigID talks about BigID’s data intelligence platform and its integrated applications. Read on to know more about her thoughts on GDPR compliance, the future data intelligence landscape and more in her latest interview with Media 7.

Read More

‘Data teams are critical in defining and driving business growth metrics’ says Gaurav Rewari, CEO of Mode.

Media 7 | March 4, 2022

Gaurav Rewari, CEO of Mode elaborates on his role as a CEO of Mode Analytics, the most comprehensive platform for collaborative Business Intelligence and Interactive Data Science. Read on to know more about his thoughts on digitization and Mode's brand-new visualization tool, Visual Explorer.

Read More

Listen to your customers, advises Christopher Penn, Co-Founder and Chief Data Scientist at TrustInsights.ai

Media 7 | November 16, 2021

Christopher Penn, Co-Founder and Chief Data Scientist at TrustInsights.ai shared his insights with us on how marketers can make better use of data, attribution models and natural language processing to promote conversions and increase customer engagement. Read on to find out about his three-part strategy for successful marketing campaigns.

Read More

Related News

BUSINESS INTELLIGENCE,BIG DATA MANAGEMENT,DATA SCIENCE

Makersite Announces Sustainability Analytics Partnership With Autodesk

Makersite | September 28, 2022

Makersite, a world leader in bringing sustainability and cost insights into the early stage design process for the world’s leading brands, today announced partnering with Autodesk, the leader in product design software. The new partnership combines Makersite’s environmental impact and cost data with Autodesk Fusion 360’s product design data. Sustainability begins at the heart of the product: its design phase. Still, less than 1% of products have sustainability as a design parameter. Even though the general public’s wish for sustainable products grows and emission regulations worldwide are becoming more and more, incorporating sustainability at the design level has been a challenge for most product designers in the past. Makersite’s partnership with Autodesk is changing this. The new Fusion 360 plug-in features: Allows designers to have Makersite instantly calculate the environmental and cost impacts of their design at the push of a button Gives Fusion 360 users access to over 300 materials, cost, and sustainability insights based on the used structure, materials, and weight Provides enhanced data sets on over 50 decision criteria such as compliance, risk, health, and safety in real-time With this ground-breaking approach, product designers will no longer depend on experts or consultancies to design sustainable products. Instead, enterprise manufacturers will be able to use their own material masters and procurement data to enable teams to work toward sustainability goals led by design. This integration will enable more sustainable and successful designs, eliminate duplicative efforts and decrease time to market. “The stats tell us that 80% of the ecological impacts of a product are locked down in the design phase. Therefore, the design phase of a product is the first and most necessary stage to get more sustainable goods into the world successfully,” shares Neil D’Souza, founder of Makersite. “However, eco-design is only feasible when designers have data about the sustainability of their product and its compliance, costing, environmental, health, and safety criteria. By integrating our data, AI, and calculation engines into Fusion, product designers are provided with clear and actionable insights so they can decide how to make their designs more sustainable,” D’Souza concludes. “It’s Autodesk’s intent to make designing for sustainability easily accessible, and ultimately intuitive, to product designers,” said Zoé Bezpalko, Autodesk Senior Design and Manufacturing Sustainability Manager. “By partnering with Makersite, we’ve created a holistic workflow within Fusion that provides insights into sustainable design directly within the design environment. Data-driven analysis from Makersite will enable manufacturers to make better decisions about creating safer, more sustainable products,” she said. “Companies are setting ambitious sustainability goals at high levels, sometimes as required by policy, but increasingly due to customer demand and as a source of competitive differentiation. The data that drives achieving those goals are often in disparate systems throughout the organization,” said Stephen Hooper, Autodesk Vice President & General Manager, Fusion 360. “We’re connecting relevant LCA data to the Fusion design workspace to help manufacturers meet their important sustainability goals,” said Hooper. Autodesk will hold its premier annual conference for product designers and manufacturers, Autodesk University, in New Orleans September 27-29, 2022. Makersite will take the stage with Zoé Bezpalko to present the plug-in to attendees during the conference. About Makersite Makersite's SaaS platform delivers enterprise digital twins to enable change in complex business environments. By intelligently mapping customers' product data via AI with live data from 140+ supply chain databases, Makersite instantly delivers deep-tier supply chain twins with 90%+ accuracy. Customers can assess the digital product twins across 30+ business criteria such as risk, sustainability, compliance, and cost. The platform has many applications, helping global enterprises build resilient supply chains, accelerate product innovation, and achieve NetZero.

Read More

BUSINESS INTELLIGENCE,BIG DATA MANAGEMENT,DATA ARCHITECTURE

Mode Analytics Recognized as a Leader in Snowflake’s Modern Marketing Data Stack Report

Mode Analytics | September 30, 2022

Mode Analytics today announced that it has been recognized as a Business Intelligence Leader in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences, executed and launched by Snowflake, the Data Cloud company. Snowflake’s data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of nearly 6,000 customers, Snowflake identified six technology categories that organizations consider when building their marketing data stacks. These categories include: Analytics Integration & Modeling Identity & Enrichment Activation & Measurement Business Intelligence Data Science & Machine Learning Focusing on companies that are active members of the Snowflake Partner Network (or ones with a comparable agreement in place with Snowflake), as well as Snowflake Marketplace Providers, the report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks. “Marketing professionals continue to expand their investment in analytics to improve their organization’s digital marketing activities. “Mode has emerged as a leader in the Modern Marketing Data Stack, with joint customers leveraging their technology to interpret insights that lead to informed business decisions.” Denise Persson, Chief Marketing Officer at Snowflake Mode was identified in Snowflake’s report as a Leader in the Business Intelligence category for its particular success with Visual Explorer, Mode’s flexible visualization system that helps analysts explore data faster and provides easy-to-interpret insights to business stakeholders. Additionally, Mode and Snowflake have partnered in the past couple of years tocreate a modern data analytics stack, mobilizing the world’s data with the Snowflake Data Cloud to help joint customers quickly execute queries and perform analysis. “Mode combines the best elements of business analytics and data science into a single platform, unlocking new ways for marketers to accelerate data-driven outcomes,” said Gaurav Rewari, CEO, Mode Analytics. “Our partnership with Snowflake makes it possible for marketing and other departments across an organization to truly centralize and interact directly with their data. With Snowflake’s single, integrated data platform, built to fully leverage the speed and flexibility of the cloud, organizations can mobilize their data in near-real time.” About Mode Analytics Mode’s advanced analytics platform is designed by data experts for data experts. It allows data scientists and analysts to visualize, analyze, and share data using a powerful end-to-end workflow that covers everything from early data exploration stages to presentation-ready shareable products. Unlike traditional business intelligence tools that produce static dashboards and reports, Mode brings the best of BI and data science together in a single platform, empowering everyone at your organization to use data to make high quality, high velocity decisions. Mode also supports the analytics community with free learning resources such as SQL School, open source SQL queries, and free tools for anyone analyzing public data.

Read More

BUSINESS INTELLIGENCE,BIG DATA MANAGEMENT

Analytics8 Acquires High-End Data Analytics Consultancy Mashey

Analytics8 | September 23, 2022

Analytics8, a data and analytics consulting firm that specializes in designing, developing, and deploying modern data solutions, has announced the acquisition of Denver-based Mashey, a high-end data analytics consultancy focused on modern data technology. The move to acquire Mashey—which was finalized on Sept. 16, 2022—enables Analytics8 to further its goal of continued growth while providing exceptional data services to clients, career development opportunities for its staff, and enhanced partnerships with industry vendors. "Our objective is to build Analytics8 into the premier independent data and analytics consulting firm in North America." said David Fussichen, CEO of Analytics8. "This is another step in that direction." "We are delighted to welcome Mashey's entire team because they demonstrate and support the core values and business philosophy of Analytics8—where employees can grow their careers by engaging in interesting, meaningful client work, and where clients can come to expect the best experience working with a data and analytics consultancy." Mashey brings to Analytics8 additional capabilities around modern data technology, including dbt, Fivetran, Snowflake, Looker, Qlik, Airbyte, Sigma, Monte Carlo, and Firebolt, along with valued perspectives that come with years of experience in the data and analytics space. "We aim to be the best data analytics team possible, both for our customers and for ourselves," said Philip Lima, founder of Mashey. "Combining the Mashey team with Analytics8 will ensure we all get there even faster." As Analytics8 sets goals for continued growth, the company also renews its commitment to its employees, to foster an environment that promotes inclusivity and career development; and to its clients, to provide customer-centric data services that change how they work with data. If you're interested in learning more details about this acquisition, check out the interview with Analytics8 CEO, David Fussichen, and Mashey founder, Philip Lima. About Analytics8 Analytics8 helps organizations make smart, data-driven decisions by translating their data into meaningful and actionable information. Our data consultants help with the entire data and analytics lifecycle—from strategy to implementation—so companies can make sense of their data and use it to solve complex business problems.

Read More

BUSINESS INTELLIGENCE,BIG DATA MANAGEMENT,DATA SCIENCE

Makersite Announces Sustainability Analytics Partnership With Autodesk

Makersite | September 28, 2022

Makersite, a world leader in bringing sustainability and cost insights into the early stage design process for the world’s leading brands, today announced partnering with Autodesk, the leader in product design software. The new partnership combines Makersite’s environmental impact and cost data with Autodesk Fusion 360’s product design data. Sustainability begins at the heart of the product: its design phase. Still, less than 1% of products have sustainability as a design parameter. Even though the general public’s wish for sustainable products grows and emission regulations worldwide are becoming more and more, incorporating sustainability at the design level has been a challenge for most product designers in the past. Makersite’s partnership with Autodesk is changing this. The new Fusion 360 plug-in features: Allows designers to have Makersite instantly calculate the environmental and cost impacts of their design at the push of a button Gives Fusion 360 users access to over 300 materials, cost, and sustainability insights based on the used structure, materials, and weight Provides enhanced data sets on over 50 decision criteria such as compliance, risk, health, and safety in real-time With this ground-breaking approach, product designers will no longer depend on experts or consultancies to design sustainable products. Instead, enterprise manufacturers will be able to use their own material masters and procurement data to enable teams to work toward sustainability goals led by design. This integration will enable more sustainable and successful designs, eliminate duplicative efforts and decrease time to market. “The stats tell us that 80% of the ecological impacts of a product are locked down in the design phase. Therefore, the design phase of a product is the first and most necessary stage to get more sustainable goods into the world successfully,” shares Neil D’Souza, founder of Makersite. “However, eco-design is only feasible when designers have data about the sustainability of their product and its compliance, costing, environmental, health, and safety criteria. By integrating our data, AI, and calculation engines into Fusion, product designers are provided with clear and actionable insights so they can decide how to make their designs more sustainable,” D’Souza concludes. “It’s Autodesk’s intent to make designing for sustainability easily accessible, and ultimately intuitive, to product designers,” said Zoé Bezpalko, Autodesk Senior Design and Manufacturing Sustainability Manager. “By partnering with Makersite, we’ve created a holistic workflow within Fusion that provides insights into sustainable design directly within the design environment. Data-driven analysis from Makersite will enable manufacturers to make better decisions about creating safer, more sustainable products,” she said. “Companies are setting ambitious sustainability goals at high levels, sometimes as required by policy, but increasingly due to customer demand and as a source of competitive differentiation. The data that drives achieving those goals are often in disparate systems throughout the organization,” said Stephen Hooper, Autodesk Vice President & General Manager, Fusion 360. “We’re connecting relevant LCA data to the Fusion design workspace to help manufacturers meet their important sustainability goals,” said Hooper. Autodesk will hold its premier annual conference for product designers and manufacturers, Autodesk University, in New Orleans September 27-29, 2022. Makersite will take the stage with Zoé Bezpalko to present the plug-in to attendees during the conference. About Makersite Makersite's SaaS platform delivers enterprise digital twins to enable change in complex business environments. By intelligently mapping customers' product data via AI with live data from 140+ supply chain databases, Makersite instantly delivers deep-tier supply chain twins with 90%+ accuracy. Customers can assess the digital product twins across 30+ business criteria such as risk, sustainability, compliance, and cost. The platform has many applications, helping global enterprises build resilient supply chains, accelerate product innovation, and achieve NetZero.

Read More

BUSINESS INTELLIGENCE,BIG DATA MANAGEMENT,DATA ARCHITECTURE

Mode Analytics Recognized as a Leader in Snowflake’s Modern Marketing Data Stack Report

Mode Analytics | September 30, 2022

Mode Analytics today announced that it has been recognized as a Business Intelligence Leader in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences, executed and launched by Snowflake, the Data Cloud company. Snowflake’s data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of nearly 6,000 customers, Snowflake identified six technology categories that organizations consider when building their marketing data stacks. These categories include: Analytics Integration & Modeling Identity & Enrichment Activation & Measurement Business Intelligence Data Science & Machine Learning Focusing on companies that are active members of the Snowflake Partner Network (or ones with a comparable agreement in place with Snowflake), as well as Snowflake Marketplace Providers, the report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks. “Marketing professionals continue to expand their investment in analytics to improve their organization’s digital marketing activities. “Mode has emerged as a leader in the Modern Marketing Data Stack, with joint customers leveraging their technology to interpret insights that lead to informed business decisions.” Denise Persson, Chief Marketing Officer at Snowflake Mode was identified in Snowflake’s report as a Leader in the Business Intelligence category for its particular success with Visual Explorer, Mode’s flexible visualization system that helps analysts explore data faster and provides easy-to-interpret insights to business stakeholders. Additionally, Mode and Snowflake have partnered in the past couple of years tocreate a modern data analytics stack, mobilizing the world’s data with the Snowflake Data Cloud to help joint customers quickly execute queries and perform analysis. “Mode combines the best elements of business analytics and data science into a single platform, unlocking new ways for marketers to accelerate data-driven outcomes,” said Gaurav Rewari, CEO, Mode Analytics. “Our partnership with Snowflake makes it possible for marketing and other departments across an organization to truly centralize and interact directly with their data. With Snowflake’s single, integrated data platform, built to fully leverage the speed and flexibility of the cloud, organizations can mobilize their data in near-real time.” About Mode Analytics Mode’s advanced analytics platform is designed by data experts for data experts. It allows data scientists and analysts to visualize, analyze, and share data using a powerful end-to-end workflow that covers everything from early data exploration stages to presentation-ready shareable products. Unlike traditional business intelligence tools that produce static dashboards and reports, Mode brings the best of BI and data science together in a single platform, empowering everyone at your organization to use data to make high quality, high velocity decisions. Mode also supports the analytics community with free learning resources such as SQL School, open source SQL queries, and free tools for anyone analyzing public data.

Read More

BUSINESS INTELLIGENCE,BIG DATA MANAGEMENT

Analytics8 Acquires High-End Data Analytics Consultancy Mashey

Analytics8 | September 23, 2022

Analytics8, a data and analytics consulting firm that specializes in designing, developing, and deploying modern data solutions, has announced the acquisition of Denver-based Mashey, a high-end data analytics consultancy focused on modern data technology. The move to acquire Mashey—which was finalized on Sept. 16, 2022—enables Analytics8 to further its goal of continued growth while providing exceptional data services to clients, career development opportunities for its staff, and enhanced partnerships with industry vendors. "Our objective is to build Analytics8 into the premier independent data and analytics consulting firm in North America." said David Fussichen, CEO of Analytics8. "This is another step in that direction." "We are delighted to welcome Mashey's entire team because they demonstrate and support the core values and business philosophy of Analytics8—where employees can grow their careers by engaging in interesting, meaningful client work, and where clients can come to expect the best experience working with a data and analytics consultancy." Mashey brings to Analytics8 additional capabilities around modern data technology, including dbt, Fivetran, Snowflake, Looker, Qlik, Airbyte, Sigma, Monte Carlo, and Firebolt, along with valued perspectives that come with years of experience in the data and analytics space. "We aim to be the best data analytics team possible, both for our customers and for ourselves," said Philip Lima, founder of Mashey. "Combining the Mashey team with Analytics8 will ensure we all get there even faster." As Analytics8 sets goals for continued growth, the company also renews its commitment to its employees, to foster an environment that promotes inclusivity and career development; and to its clients, to provide customer-centric data services that change how they work with data. If you're interested in learning more details about this acquisition, check out the interview with Analytics8 CEO, David Fussichen, and Mashey founder, Philip Lima. About Analytics8 Analytics8 helps organizations make smart, data-driven decisions by translating their data into meaningful and actionable information. Our data consultants help with the entire data and analytics lifecycle—from strategy to implementation—so companies can make sense of their data and use it to solve complex business problems.

Read More

Spotlight

Uberflip

Uberflip

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission...

Events

Resources

resource image

DATA ARCHITECTURE

The State of Data Management Report

Whitepaper

resource image

BUSINESS INTELLIGENCE,BIG DATA MANAGEMENT

Cisco HyperFlex HX Data Platform

Whitepaper

resource image

DATA ARCHITECTURE

The State of Data Management Report

Whitepaper

resource image

BUSINESS INTELLIGENCE,BIG DATA MANAGEMENT

Cisco HyperFlex HX Data Platform

Whitepaper

Events