A commissioned study conducted by Aite Group on behalf of Equifax | July 2019 To understand the extent to which consumer lenders use alternative data or employ advanced analytical techniques for the marketing and decisioning of personal loans, Aite Group conducted a survey among leading U.S. consumer lenders. This report highlights key findings from the study.
For more on the use of alternative data/scores and advanced analytics such as AI and machine learning, visit our Innovations in Credit Decisions page today.