Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach, we offer intent targeted advertising and cost per lead programs.

C-Suite On Deck

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and ...

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Big Data Management

NETAPP EMPOWERS SECURE CLOUD SOVEREIGNTY WITH STORAGEGRID

NetApp | November 08, 2023

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NetApp introduces StorageGRID for VMware Sovereign Cloud, enhancing data storage and security for sovereign cloud customers. NetApp's Object Storage plugin for VMware Cloud Director enables seamless integration of StorageGRID for secure Object Storage for unstructured data. NetApp's Sovereign Cloud integration ensures data sovereignty, security, and data value while adhering to regulatory standards. Read More

DATA IS THE NEW WATER AND AI IS HELPING ORGANISATIONS RIDE THE WAVE

yourstory.com | January 23, 2020

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As of June 2019, there were over 4.4 billion internet users in the world. This statistic represents an 83% percent increase in the number of people using the Internet in just five years! Right now, over 5 quintillion bytes of data are generated in a single day (that’s 5 followed by 18 zeros). Simply put, there’s an ocean of data out there, and AI is our best bet to analyze, understand, and innovate with it. It’s no surprise, therefore, that when it comes to the tech landscape a...

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MACHINE LEARNING SPAM IN GOOGLE

searchenginejournal.com | January 21, 2020

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Spammers are taking advantage of Google Rich Results algorithms in order to place content at the top of Google search. Spammers are taking advantage of machine learning technologies to automatically create video content from web pages and vice versa. The same technology can be used to create text content from podcasts and podcast content from web pages.This isn’t theory, it’s currently live on Google. Can Google keep up with machine learning spam? I first noticed the text...

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BIS STATISTICS COMMITTEE TO FOCUS ON FINTECH AND BIG DATA IN 2020

centralbanking.com | January 15, 2020

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The Irving Fisher Committee on Central Bank Statistics (IFC) is to press ahead with its work on statistical issues posed by fintech and update its work on big data. The IFC’s 2019 annual report said it had investigated a host of issues in 2019, including big-data analysis and artificial intelligence, data governance frameworks, micro-macro data integration and financial accounts. A particular area of interest has been fintech. In 2018, the IFC part of the Bank for International Settlements...

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Big Data Management

NETAPP EMPOWERS SECURE CLOUD SOVEREIGNTY WITH STORAGEGRID

NetApp | November 08, 2023

NetApp introduces StorageGRID for VMware Sovereign Cloud, enhancing data storage and security for sovereign cloud customers. NetApp's Object Storage plugin for VMware Cloud Director enables seamless integration of StorageGRID for secure Object Storage for unstructured data. NetApp's Sovereign Cloud integration ensures data sovereignty, security, and data value while adhering to regulatory standards. Read More

news image

DATA IS THE NEW WATER AND AI IS HELPING ORGANISATIONS RIDE THE WAVE

yourstory.com | January 23, 2020

As of June 2019, there were over 4.4 billion internet users in the world. This statistic represents an 83% percent increase in the number of people using the Internet in just five years! Right now, over 5 quintillion bytes of data are generated in a single day (that’s 5 followed by 18 zeros). Simply put, there’s an ocean of data out there, and AI is our best bet to analyze, understand, and innovate with it. It’s no surprise, therefore, that when it comes to the tech landscape a...

Read More
news image

MACHINE LEARNING SPAM IN GOOGLE

searchenginejournal.com | January 21, 2020

Spammers are taking advantage of Google Rich Results algorithms in order to place content at the top of Google search. Spammers are taking advantage of machine learning technologies to automatically create video content from web pages and vice versa. The same technology can be used to create text content from podcasts and podcast content from web pages.This isn’t theory, it’s currently live on Google. Can Google keep up with machine learning spam? I first noticed the text...

Read More
news image

BIS STATISTICS COMMITTEE TO FOCUS ON FINTECH AND BIG DATA IN 2020

centralbanking.com | January 15, 2020

The Irving Fisher Committee on Central Bank Statistics (IFC) is to press ahead with its work on statistical issues posed by fintech and update its work on big data. The IFC’s 2019 annual report said it had investigated a host of issues in 2019, including big-data analysis and artificial intelligence, data governance frameworks, micro-macro data integration and financial accounts. A particular area of interest has been fintech. In 2018, the IFC part of the Bank for International Settlements...

Read More

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Events

C-Suite On Deck

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and ...