anura-company-logo
Ad fraud is growing exponentially. Experts estimate that, by 2023, the costs associated with scams and misdirection will cost businesses approximately 100 billion dollars. Anura Solutions works diligently with clients to prevent fraudsters from accessing marketing dollars. With over fifteen years of software development, an impressive client roster, and a global reach, Anura is one of the fastest-growing AdTech companies in the United States.

C-Suite On Deck

Responsive image

Q&A with Rich Kahn, CEO and Co-Founder at Anura

Media 7 | January 11, 2021

Rich Kahn, CEO and Co-Founder at Anura, has been a leader in the online advertising industry since 1993. In 2003, he started eZanga.com, a digital marketing firm specializing in pay per click and pay per call advertising. His commentary has been featured in a variety of publications and he’s been named an Ernst & Young Entrepreneur of the Year. MEDIA 7: Please take us through your career journey. How did you come up with the idea of Anura? Rich Kahn: I began my initial career in Internet Marketing back in 1993. Being so enthralled with what the internet could do, I quickly put together a newsletter sharing all of what I was learning about the new medium. As the newsletter grew, my readers would inquire about advertising within my newsletter, and that sparked my first digital marketing company. In an effort to grow my audience, I purchased a list of ‘opt-in’ email users from an Internet company, however, ultimately it ended up being fraudulent. As a result, this list almost cost me my company along with many other problems. This was my first experience with fraud on the Internet. In late 1994, with the introduction of the web browser, I quickly saw a whole new direction of where the internet was heading. Technologies were being built to make it easy for the average person to take advantage of this awesome and advanced new technology.  I got involved in all different kinds of technology and developed some of my own throughout the years. In the late 90’s I built a company that paid users to surf the web, where I was written up in WIRED magazine about this company. The article found that some of my users were using software to earn money while they were not online. To combat this user fraud, I built my first fraud detection software and began my journey of mitigating fraud. In the early 2000��s I was an advertiser promoting a variety of offers such as lead generati

Read More

Events

Related News

HOW TO USE DATA ANALYTICS TO CREATE MORE EFFECTIVE CONTENT

analyticsinsight.net | April 10, 2020

news image

Content is the most important part of any site. Along with quality content metrics, such as uniqueness; relevance (content that search engines interpret as an answer to a user’s question); usefulness to the user; high value; convenience (content is easy to read/watch/listen from any device); visual appeal; statistics are of great importance. Experienced writers from WriteMyPaper4Me.org would agree with this statement as they use all innovative tools to increase the effectiveness of the con...

Read More

Big Data Management

ADVOCADO ANNOUNCES MAJOR UPDATES TO ITS DATA MANAGEMENT PLATFORM

Advocado | February 04, 2021

news image

Advocado, a cross-media information the executives stage (DMP) energizing advertising execution, today declared a set-up of new abilities and highlights for its foundation that convey completely new information, investigation, attribution and progressed applications to publicists around the world. With an attention on uncovering new and significant constant, true information, the updates not just improve how sponsors, organizations and channel accomplices can use Advocado's in...

Read More

Data Science

DEEPNOTE LAUNCHES TO MAKE DATA SCIENCE & ANALYTICS COLLABORATIVE

Deepnote | May 27, 2022

news image

Deepnote, an early-stage startup funded by Accel and Index Ventures, released version 1.0 today, making collaborative data science notebooks available to data teams globally. When a company wants to make a data-informed choice, it will depend on data teams to analyze datasets and communicate insights that lead to action. Too frequently, this process is compartmentalized inside a single department, resulting in inconsistent results and out-of-date insights. Deepnote ...

Read More

ADVANTAGE DATA LAUNCHES INDUSTRY-FIRST DATA AND ANALYTICS TOOL FOR PRIVATE CREDIT MARKET

Advantage Data Inc. | September 02, 2020

news image

Advantage Data Inc., a leading credit data provider, today announced the launch of the Private Credit Advantage, the first pricing and analytic tool designed specifically for the opaque private credit marketplace. Developed in partnership with a group of leading institutional asset managers, broker-dealers, private credit investors and insurance companies, the Private Credit Advantage provides pricing, analytics, data aggregation and standardization across thousands of private credit securities....

Read More
news image

HOW TO USE DATA ANALYTICS TO CREATE MORE EFFECTIVE CONTENT

analyticsinsight.net | April 10, 2020

Content is the most important part of any site. Along with quality content metrics, such as uniqueness; relevance (content that search engines interpret as an answer to a user’s question); usefulness to the user; high value; convenience (content is easy to read/watch/listen from any device); visual appeal; statistics are of great importance. Experienced writers from WriteMyPaper4Me.org would agree with this statement as they use all innovative tools to increase the effectiveness of the con...

Read More
news image

Big Data Management

ADVOCADO ANNOUNCES MAJOR UPDATES TO ITS DATA MANAGEMENT PLATFORM

Advocado | February 04, 2021

Advocado, a cross-media information the executives stage (DMP) energizing advertising execution, today declared a set-up of new abilities and highlights for its foundation that convey completely new information, investigation, attribution and progressed applications to publicists around the world. With an attention on uncovering new and significant constant, true information, the updates not just improve how sponsors, organizations and channel accomplices can use Advocado's in...

Read More
news image

Data Science

DEEPNOTE LAUNCHES TO MAKE DATA SCIENCE & ANALYTICS COLLABORATIVE

Deepnote | May 27, 2022

Deepnote, an early-stage startup funded by Accel and Index Ventures, released version 1.0 today, making collaborative data science notebooks available to data teams globally. When a company wants to make a data-informed choice, it will depend on data teams to analyze datasets and communicate insights that lead to action. Too frequently, this process is compartmentalized inside a single department, resulting in inconsistent results and out-of-date insights. Deepnote ...

Read More
news image

ADVANTAGE DATA LAUNCHES INDUSTRY-FIRST DATA AND ANALYTICS TOOL FOR PRIVATE CREDIT MARKET

Advantage Data Inc. | September 02, 2020

Advantage Data Inc., a leading credit data provider, today announced the launch of the Private Credit Advantage, the first pricing and analytic tool designed specifically for the opaque private credit marketplace. Developed in partnership with a group of leading institutional asset managers, broker-dealers, private credit investors and insurance companies, the Private Credit Advantage provides pricing, analytics, data aggregation and standardization across thousands of private credit securities....

Read More

Resources

resource image

Business Intelligence, Big Data Management, Big Data

10 Key Technologies that enable Big Data Analytics for Businesses

Video

Events

C-Suite On Deck

Responsive image

Q&A with Rich Kahn, CEO and Co-Founder at Anura

Media 7 | January 11, 2021

Rich Kahn, CEO and Co-Founder at Anura, has been a leader in the online advertising industry since 1993. In 2003, he started eZanga.com, a digital marketing firm specializing in pay per click and pay per call advertising. His commentary has been featured in a variety of publications and he’s been named an Ernst & Young Entrepreneur of the Year. MEDIA 7: Please take us through your career journey. How did you come up with the idea of Anura? Rich Kahn: I began my initial career in Internet Marketing back in 1993. Being so enthralled with what the internet could do, I quickly put together a newsletter sharing all of what I was learning about the new medium. As the newsletter grew, my readers would inquire about advertising within my newsletter, and that sparked my first digital marketing company. In an effort to grow my audience, I purchased a list of ‘opt-in’ email users from an Internet company, however, ultimately it ended up being fraudulent. As a result, this list almost cost me my company along with many other problems. This was my first experience with fraud on the Internet. In late 1994, with the introduction of the web browser, I quickly saw a whole new direction of where the internet was heading. Technologies were being built to make it easy for the average person to take advantage of this awesome and advanced new technology.  I got involved in all different kinds of technology and developed some of my own throughout the years. In the late 90’s I built a company that paid users to surf the web, where I was written up in WIRED magazine about this company. The article found that some of my users were using software to earn money while they were not online. To combat this user fraud, I built my first fraud detection software and began my journey of mitigating fraud. In the early 2000��s I was an advertiser promoting a variety of offers such as lead generati

Read More