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Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

C-Suite On Deck

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Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a b

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APRIMO NAMED A LEADER IN DAM FOR CUSTOMER EXPERIENCE BY INDEPENDENT RESEARCH FIRM

Aprimo | November 20, 2019

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CHICAGO - Aprimo, a leading provider of technology solutions for content, operations, and performance, today announced it has been recognized as a ‘Leader’ in “The Forrester Wave™: Digital Asset Management (DAM) for Customer Experience, Q4 2019” report by Forrester Research, Inc. Aprimo was evaluated among the 14 most significant DAM providers based on 28 criteria. Within the current offering category, Aprimo received the highest scores possible in 16 criteria, incl...

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Aprimo | June 06, 2019

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Aprimo, the leading provider of technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them, today announced it has won the 2019 Microsoft Media & Communications Partner of the Year Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. As a member of t...

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As of June 2019, there were over 4.4 billion internet users in the world. This statistic represents an 83% percent increase in the number of people using the Internet in just five years! Right now, over 5 quintillion bytes of data are generated in a single day (that’s 5 followed by 18 zeros). Simply put, there’s an ocean of data out there, and AI is our best bet to analyze, understand, and innovate with it. It’s no surprise, therefore, that when it comes to the tech landscape a...

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APRIMO NAMED A LEADER IN DAM FOR CUSTOMER EXPERIENCE BY INDEPENDENT RESEARCH FIRM

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CHICAGO - Aprimo, a leading provider of technology solutions for content, operations, and performance, today announced it has been recognized as a ‘Leader’ in “The Forrester Wave™: Digital Asset Management (DAM) for Customer Experience, Q4 2019” report by Forrester Research, Inc. Aprimo was evaluated among the 14 most significant DAM providers based on 28 criteria. Within the current offering category, Aprimo received the highest scores possible in 16 criteria, incl...

Read More
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APRIMO RECOGNIZED AS WINNER FOR 2019 MICROSOFT MEDIA & COMMUNICATIONS PARTNER OF THE YEAR

Aprimo | June 06, 2019

Aprimo, the leading provider of technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them, today announced it has won the 2019 Microsoft Media & Communications Partner of the Year Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. As a member of t...

Read More
news image

FROM BIG DATA TO ACTIONABLE ANALYTICS

tdworld.com | January 24, 2020

For many utilities, this world is not far off. For PECO Energy Co., a subsidiary of Exelon Corp., this world is here now as a result of the Exelon Utilities Analytics Academy. This program is aimed at enabling employees to adopt digital skills, such as machine learning, operational analytics, visual storytelling and automated analysis. This ensures the people who are most familiar with the meaning behind the data also can conduct their own analysis, rather than having to rely on a central group ...

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news image

DATA IS THE NEW WATER AND AI IS HELPING ORGANISATIONS RIDE THE WAVE

yourstory.com | January 23, 2020

As of June 2019, there were over 4.4 billion internet users in the world. This statistic represents an 83% percent increase in the number of people using the Internet in just five years! Right now, over 5 quintillion bytes of data are generated in a single day (that’s 5 followed by 18 zeros). Simply put, there’s an ocean of data out there, and AI is our best bet to analyze, understand, and innovate with it. It’s no surprise, therefore, that when it comes to the tech landscape a...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a b

Read More