Aprimo

aprimo.com

Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

C-Suite On Deck

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a b

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Events

C-Suite On Deck

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Aprimo

aprimo.com

C-Suite On Deck

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

Events

Related News

APRIMO NAMED A LEADER IN DAM FOR CUSTOMER EXPERIENCE BY INDEPENDENT RESEARCH FIRM

APRIMO RECOGNIZED AS WINNER FOR 2019 MICROSOFT MEDIA & COMMUNICATIONS PARTNER OF THE YEAR

FROM BIG DATA TO ACTIONABLE ANALYTICS

DATA IS THE NEW WATER AND AI IS HELPING ORGANISATIONS RIDE THE WAVE

APRIMO NAMED A LEADER IN DAM FOR CUSTOMER EXPERIENCE BY INDEPENDENT RESEARCH FIRM

APRIMO RECOGNIZED AS WINNER FOR 2019 MICROSOFT MEDIA & COMMUNICATIONS PARTNER OF THE YEAR

FROM BIG DATA TO ACTIONABLE ANALYTICS

DATA IS THE NEW WATER AND AI IS HELPING ORGANISATIONS RIDE THE WAVE

Resources

What level of AI is right for your DAM?

Is AI Worth Your DAM Time?

The Real Problem with All That Personally Identifiable Data We’re Collecting

Must Attend Predictive Analytics Events in 2024: Key Insights

What level of AI is right for your DAM?

Is AI Worth Your DAM Time?

The Real Problem with All That Personally Identifiable Data We’re Collecting

Must Attend Predictive Analytics Events in 2024: Key Insights

Events

C-Suite On Deck

Q&A with Ed Breault, Chief Marketing Officer at Aprimo