Digital Shadows

Big Data Management

Veritone | December 15, 2021

Veritone, Inc. , creator of aiWARE, a hyper-expansive Enterprise AI platform today announced a partnership with Snowflake, the Data Cloud company, that provides enterprises with visibility and actionable insights into 100 percent of their data – structured, semi-structured and unstructured – unlocking the potential for digital and operational transformation. "We at Audacy have been using both solutions and are excited about this partnership which will accelerate o...

Big Data Management

IBM Watson | January 10, 2022

IBM Watson Advertising today announced the availability of data from The Weather Company, an IBM Business, on AWS Data Exchange, an Amazon Web Services (AWS) platform. The AWS Data Exchange allows businesses to easily find and subscribe to third-party data in the cloud. Providing data from the world's most accurate weather forecaster1, IBM Watson Advertising's Weather Analytics harness the relationship between weather and consumer behavior using artificial intelligence to ...

Valassis | August 19, 2020

Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is launching a new insights-based solution – Connected Analytics – that uniquely combines proprietary data and sales insight to fuel omnichannel marketing strategies designed to maximize ROI and profitability. Through the combination of patented Valassis Consumer Graph™ intelligence, proprietary coupon redemption and permissioned client sales data, Connected Analytics provides brands w...

Business Intelligence, Big Data Management, Data Architecture

CallRail | February 15, 2023

On February 14, 2023, CallRail, a leading intelligence platform for organizations of all sizes, announced that it has launched its Google Analytics 4 (GA4) integration and is now available to all clients. Google stated last year that as of July 1, 2023, it will transition from tracking sessions to events, adding that all customers who still need to update their websites will no longer get traffic data at that time. Since historical data from Universal Analytics will be unavailable after th...