Front

| March 30, 2016

The transition into the information age has brought a massive proliferation of data, but fortunately, at the same time there has been rapid innovation in tools to analyze this data. In the past, the focus of most large scale data analysis solutions has been on metrics that are easily measured – the number of visitors to a webpage, what products visitors purchase, how many ‘likes’ certain posts get. However, focusing only on things that are easy to measure can mean missing the most important data...

| May 03, 2016

Qantas CIO Luc Hennekens says he is no longer satisfied merely understanding his customers’ experience from the point they enter an airport to the point they leave it. The custodian of one of Australia’s richest customer data programs, the Frequent Flyer loyalty scheme, said the airline’s "next frontier" in data deployment would be to understand the full breadth of the travel value chain on an individual level so as to tailor the customer experience....

Datorama | September 13, 2016

Identity graphs are a necessary part of the cross-channel marketing future, but what about data quality? "Not enough focus is on if the data is correct,” OMD managing director Julie Fleischer told Ad Age’s George Slefo at AdExchanger’s Omni.Digital conference last week....

Datavision | June 20, 2016

Datavision enhanced the current Business Intellgence system with tracking Front Office upsell and incremental revenue opportunities from the PMS. The Managers can also forecast opportunities and publish success stories, assisting them in the consistent and daily drive for upselling....